Tag: "The Big Show Unfiltered"
Sports Media Personality Glenn Ordway’s Multi-Platform Venture Is Off and Running
By Jason Wolfe
Chief Content Officer
BOSTON — I’ve worked in sports radio my entire broadcast career. When I graduated from Syracuse in 1989, I was privileged to land a job in my hometown of Boston right out of college. Talk about young and green. I didn’t have any idea what radio was all about at that time. I just knew I loved it. Twenty-four years later, it’s amazing how much the medium, and the industry, have changed.
In the old days, hosts flipped on the microphone, yapped about their teams, took calls from passionate fans whose very lives seemingly depended on the outcome of the games, and threw in numerous guests to provide more insight into the topic at hand. It was a pretty simple formula. Information ruled the day and that’s what we did, discuss the information.
Nowadays, to be successful in sports talk radio, and most formats, it’s about much more than providing information. Listeners already have the information you want to discuss, even before you get to the station. You need opinions, humor, edge, attitude, and most of all personality. Fans will listen to hosts they love, and those they hate, because of the personality that exists in both. Personality breeds engagement. Engagement breeds loyalty. Loyalty breeds ratings and ratings breed revenue. That is the formula hosts and shows need to embrace today if they want to win.