Tag: "The Authentic Personality"

Friday, January 11, 2019

| January 11, 2019

New Afternoon Show to Launch at KIRO-FM, Seattle; Jason Rantz to PM Drive at Sister KTTH-AM.  Talent changes take effect at Bonneville’s Seattle talk stations on Monday (1/14).  The new “Candy, Mike and Todd” Show launches with hosts Candy Harper, Mike Lewis, and Todd HermanHeather Bosch handles news updates twice hourly for the 3:00 pm to 7:00 pm show.  Program director Ryan Maguire says, “We’ve put together what we feel is a winning team.  Candy, Mike, and Todd are a fun, entertaining and intelligent trio.  They will be a perfect complement to the news, traffic, and weather elements that ‘KIRO Radio’ listeners expect every weekday afternoon.”  Candy Harper most recently served as the afternoon producer on KIRO-FM.  Mike Lewis has worked at KIRO-FM as a reporter and fill-in host since 2016, and Todd Herman moves over from sister conservative news/talk KTTH where he’s been the afternoon drive personality.  As a result of that move, Bonneville shifts KTTH morning show host Jason Rantz to the afternoon drive daypart and brings Saul Spady aboard to host the morning drive program.  Spady is described as “very active in local politics” and an accomplished businessman.  Candy Harper says of the new KIRO-FM show, “Mike, Todd, and I are three opinionated friends who may disagree on almost everything but love to talk about why.  Turns out, people are quite capable of disagreeing on issues and still being decent human beings. This show is going to be unique.”  About joining KTTH-AM for mornings, Spady comments, “I’m excited for this opportunity to create a new type of conservative talk radio show in mornings that gives a 21st century perspective both locally and nationally. I hope to connect with listeners both new and old, transplant and local alike in our quest to create a rational opposition to the rudderless leadership we have in Seattle and Olympia.”

PPM Analysis: Public Radio News/Talk. TALKERS magazine managing editor Mike Kinosian presents a look at the performances of radio stations based on data from Nielsen Audio’s December 2018 PPM survey, today focusing on public radio news/talk.  There’s wasn’t great movement up or down for public radio news/talk stations in PPM markets from November to December – 48% were up (weekly 6+ AQH share) and 41% were down. Year-over-year, 39% of those stations were up with 55% of them losing audience share.  Three public radio news/talk stations ranked #1 in their markets in December – KQED, San Franciscio; WAMU, Washington; and KPBS, San Diego – while four other stations ranked #2 in their respective markets. Also in this report is a chart comparing the performances of all-news, sports talk, and public radio news/talk. See the whole story here.

Timeless Wisdom from Radio Legends.  Consultant Bill McMahon, principal of The Authentic Personality, offers some advice to TALKERS magazine readers that he picked up a few years back that he says bears constant reinforcement:

TalenTrak was an annual event in Chicago created by The Conclave to inspire and educate radio personalities. The year I attended, it delivered big-time on both accounts.

Radio legends Larry Lujack and Jonathon Brandmeier were the featured speakers. They put on quite a show. Their passion for radio and its possibilities lifted the conference room at Columbia College. Their performance demonstrated radio’s unique ability to create intimate human relationships. The stories they told about their lives in radio — the ups and downs, the successes and failures — really resonated with the audience. Lujack and Brandmeier established a real connection and emotional bond with everyone in that room. It was great radio.

Here are some nuggets of wisdom for aspiring radio personalities from the success stories of Uncle Lar and Johnny B:

Don’t copy anyone. Be yourself and you’ll be distinctive. There is nobody exactly like you. Lujack said it this way. “One of my advantages was not being able to hear big-city radio growing up in Caldwell, Idaho. I never copied anybody because I didn’t have anyone to copy.” Here’s Brandmeier’s perspective: “I don’t know what’s going on in radio.  I don’t listen to other shows. In my head, I’m the only guy on the radio.”

Constantly expand what you know. If you don’t know more than your listeners, you can’t add much to their lives. Lujack “read newspapers and magazines for seven hours a day” to expand his knowledge. Brandmeier said, “I read everything. You gotta to be aware of the world around you. The more you read the more you have to react to. It’s like filling a cooler with meat. I just keep filling it.”

Don’t present anything on the radio that you don’t really care about. If it doesn’t ring your emotional bell, if it’s not interesting, meaningful, or fun to you, forget it. It won’t matter to your listeners if it doesn’t matter to you. Brandmeier put it this way, “if you’re not curious about it or care about it, don’t talk about it. The audience knows.”

Find the right boss — someone who totally believes in you. Don’t go to work for people who want to change you and what you do. They’ll make your life miserable, destroy your confidence, and then fire you. Lujack and Brandmeier’s careers took off when they found PDs who believed in them. Lujack was fired repeatedly by bosses who didn’t understand or appreciate his often “cynical, sarcastic, negative attitude” on the radio and insisted he change. He refused because, “it was easier to be me than somebody I was not. I believed me would work.”  It sure did once he found Pat O’Day at KJR in Seattle. “He was the first PD who encouraged me to be me.” Brandmeier found Don Benson who heard him breaking format doing a midday music show in Milwaukee. Brandmeier recalled, “I would start talking to listeners on the radio the minute the programmers left the building for lunch. I figured they wouldn’t hear me while they were eating.” Benson heard him. He called Brandmeier with an offer that changed his life. “There’s a voice inside you that wants to get out. How would you like to let that voice out on a morning show in Phoenix?” Brandmeier took the job at KZZP. The “voice” Benson heard attracted a few listeners. “They let me do whatever I wanted”, remembered Brandmeier, “and the ratings tripled.”

TALKERS News Notes. As reported by Chicago media writer Robert Feder, the partnering of Chicago radio personality Kathy Hart with Frank Fontana on Tribune Broadcasting’s news/talk WGN-AM continues with a regular, Wednesday evening show.  Hart, formerly the morning drive co-host on hot AC WTMX, has been sitting in with Fontana on his weekend show since October and now the two will have a regular, weeknight program…..According to a report by Maria Sciullo in the Pittsburgh Post-Gazette, Laurel Highland Total Communications Inc. has flipped WAVL, Apollo, Pennsylvania (northeast of Pittsburgh) from news/talk as “Talk PA” to variety hits.  It has changed the call letters to WXJX.  The reason for the switch is reportedly due to the disappearance of Laura Ingraham’s daily live radio show and the re-configuration of Michael Savage’s program, combined with the loss of exclusivity for the “Quinn & Rose” show hosted by Jim Quinn and Rose Somma Tennent (pictured here).  Their show is also heard on iHeartMedia’s sports talk WBGG, Pittsburgh.  Station executive David Waugaman states, “Then we found out Laura Ingraham would be quitting radio and staying with TV [and a podcast].  And finally, finding that Michael Savage was dropping away from radio as well.  So without great replacements, we felt it was best to go with a music format and we have had great success with our ‘Jack’ programming at our radio station down in Morgantown.”

Beasley and UNLV Hackathon Initiative Winners. Pictured above are the winners of Beasley Media Group’s Media Innovation Hackathon initiative at CES 2019.  Done in collaboration with the University of Nevada Las Vegas, the initiative was launched in October 2018 with the goal of generating potential commercial products and services utilizing existing media technology, data, and infrastructure, as well as to conceptualize the kinds of transformative, disruptive technologies that will become mainstream in the next 20 years.  The first-place team (pictured above) won $5,000 for its work using AM/FM frequencies to charge devices.  The second- and third-place teams won $2,500 and $1,000, respectively. Pictured are (from l-r): Bruce Beasley, UNLV’s Dr. Mary Croughan, Consumer Technology Association senior director of Innovation & Trends Ben Arnold, Beasley’s Buzz Knight, UNLV students Erick Serrano and Yuria Mann, UNLV’s Zach Miles, UNLV provost Diane Chase, and Brian Beasley.

Celebrating ‘The Sopranos.’ Pictured above is “The Sopranos” actor Steve Schirripa (center), who played Bobby Baccalieri on the iconic HBO series.  He stopped by the WOR, New York studios yesterday (1/10) to talk about the 20th anniversary of the premiere of  the show with morning drive team Len Berman (left) and Michael Riedel (right).

Trump Border Wall Address Top News/Talk Story for Week of January 7-11. Tuesday evening’s Oval Office address by President Trump about the border wall issue was the most-talked-about story on news/talk radio this week, landing atop the Talkers TenTM.  At #2 this week was the ongoing federal government shutdown. Coming at #3 was the Robert Mueller-led investigation into possible connections between Trump campaign operatives and Russian agents, followed by the potential 2020 presidential candidates at #4.  The Talkers TenTM is a weekly chart of the top stories and people discussed on news/talk radio during the week and is the result of ongoing research from TALKERS magazine.  It is published every Friday at Talkers.com. See this week’s entire chart here.

Multi-Platform Performer Kate Delaney Is This Week’s Guest on Harrison Podcast.  She is a woman of many platforms and talents who casts a wide net.  Kate Delaney is an Emmy Award-winning journalist, top business and motivational speaker, best-selling author, and a weekend host for the NBC Sports Radio Network.  In addition, she hosts a long-running news/talk show on the Genesis Communications Network called “America Tonight” and a weekly online feature with Forbes Books showcasing movers and shakers in the business world.  Her most recent book published by Forbes is titled, Deal Your Own Destiny: Increase Your Odds, Win Big and Become Extraordinary.  Delaney is this week’s guest on the award-winning PodcastOne series “The Michael Harrison Interview.”  Harrison and Delaney discuss sports, politics, business, and breaking the glass ceiling.  Harrison says, “More people in the talk media industry should know about this hard-working renaissance woman and we are so pleased to launch this podcast’s fifth year by spotlighting her views and accomplishments.”  To listen to the podcast in its entirety, please click here or click on the player box marked “The Michael Harrison Interview” located in the right-hand column of the TALKERS daily newsletter and every page on Talkers.com.

Music Radio News and Career Moves. At Go Media’s alternative KQGO, Minneapolis “GO 96.3,” evening personality Jordan Alamat gets to take the “assistant” off his music director title.  In a statement, station program director Christy Taylor says, “Jordan has been a key member of Go 96.3’s programming since before I returned.  His knowledge of music as a fan and a musician gives him a passion I’ve rarely seen in a music director.  With great pride ‘GO Radio’ is happy to announce that Jordan Alamat has been officially elevated to music director of ‘GO 96.3.’  Along with his music director duties he will continue to host the most interactive night show in the cities.”…..Sarkes Tarzian’s Fort Wayne, Indiana alternative outlet gets another signal to expand its presence in the region.  The company bought WGBJ-FM, Auburn, Indiana last year and now adds its class A 102.3 FM signal to the “ALT 99.5” format airing on WAJI-HD2, Fort Wayne. Sarkes Tarzian Fort Wayne VP and market manager Lee Tobin comments, “This expands the reach of Fort Wayne’s only alternative station beyond Allen County into the surrounding counties of northeast Indiana.”…..The syndicated “Tino Cochino Radio” show – distributed by YEA Networks – adds two new stations to its affiliate roster. KORQ, Abilene, Texas and KHQT, Las Cruces, New Mexico pick up the program.  It’s currently heard on almost 40 stations nationwide.

Four Steps to Creating Magic on the Radio

| March 20, 2018

By Bill McMahon
The Authentic Personality
CEO

 

EAGLE, Idaho — The surest way to attract and hold the largest and most loyal audience you can is to consistently create meaningful emotional experiences for your listeners. Experiences that make their lives more interesting, rewarding and fun. Experiences that challenge them to think, feel, and grow.

Creating magical moments for your listeners flows naturally from recognizing and fully understanding meaningful emotional experiences in your life. Here’s a process for doing just that:

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Lessons from Rebuilding a Struggling Radio News Station

| February 15, 2017

By Bill McMahon
The Authentic Personality
CEO

 

EAGLE, Idaho – Competition, ownership and on-air personnel changes, misguided attempts to attract a younger audience and location on the AM band combined to reduce a former major market-leading news station to an also-ran. There was hope that moving the station from AM to FM might help things. Nope. That’s when the rebuild began.

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The Artist’s Secret: The Force that Guides Successful Radio Personalities

| March 9, 2015

By Bill McMahon
The Authentic Personality
CEO

mcmahonbillEAGLE, Idaho — I’ve been coaching radio personalities and studying gifted artists for over 25 years.  I’ve been privileged to work with some remarkable performers like Kidd Kraddick, Jeff of Jeff and Jer, Rush Limbaugh, and Dr. Laura.  I’ve observed successful songwriters, authors, screenwriters, and creators of TV shows.  I’ve learned a lot about where great artists get their inspiration and how they create.

I’ve discovered successful artists across the media spectrum — those who’ve created hit songs, blockbuster movies, best selling books, top-rated TV shows, and the most listened to radio shows — are guided by a common force I’ve come to call “The Artist’s Secret.”  It has three elements.

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Determining How Long It Will Take for a Radio Show to Succeed (and How Long to Give It)

| February 23, 2015

By Bill McMahon
The Authentic Personality
CEO

mcmahonbillEAGLE, Idaho — There are lots of variables to think about. Here are some questions to consider in order to come up with a realistic answer:

  • Let’s start with a reality check. How much time do you have to reach what ratings level? If you work for Bonneville or Hubbard you probably have more time than if you work for Cumulus or iHeartMedia? If you’re a GM or PD, it doesn’t really matter what you think is reasonable if your boss has other ideas. Find out what the bosses’ realities are. That’s your reality. If you don’t think the bosses’ ratings expectations are reasonable, better let him or her know up front. Matched expectations are good for job security.

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We’re All Born Creative

| February 18, 2015

By Bill McMahon
The Authenic Personality
CEO

mcmahonbillEAGLE, Idaho — From a very young age we all have a quiet little voice in our heads that comes from somewhere deep inside. It whispers unique and amazing thoughts and ideas to us. In the beginning, we all hear these ideas, get excited, and do something about them. Unfortunately, the bigger and more unusual the ideas, the more resistance we encounter when we try to bring them to life. Eventually, most of us stop listening to that quiet little voice, dismiss its thoughts and ideas, and just try to fit in because it’s too damn hard to do otherwise.

The most successful radio personalities and great artists of all kinds never stop listening to that quiet little voice in their heads no matter how tough it gets. I just watched an interview Charlie Rose did with James Taylor a couple of years ago. He talked about how hard it was for him early on in his life.

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Curiosity Enhanced by Awareness, Experience, Imagination and Courage

| February 12, 2015

By Bill McMahon
The Authentic Personality
CEO

mcmahonbillEAGLE, Idaho — Clients often ask me which of the Fourteen Traits Inherent in the Best Radio Personalities is the most important and predictive of success on the radio. That’s a very difficult question. It’s usually unwise to isolate any of the Fourteen Traits because each tends to modify or reinforce others. Multiple traits contribute to a personality’s appeal to listeners, ability to create content, and perform on the radio.

When it comes to creating distinctive and powerful content, high-level Curiosity is the key driver. The constant urge to ask questions fueled by an insatiable desire to know, generates the raw material necessary to produce truly life-enriching content.  Really good questions prompt answers loaded with learning and discovery that can be shared with listeners.

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Basic Framework for Evaluating Talent

| January 6, 2015

By Bill McMahon
The Authentic Personality
CEO

mcmahonbillEAGLE, Idaho — Nothing is more important to the future of radio than finding and developing distinctive, appealing and enduring on-air personalities. Predicting a prospective air talent’s ability to attract and hold a substantial audience is far from an exact science. I know. I’ve been doing it for a living for nearly 30 years.

My “ear” and batting average for predicting success have improved greatly over time. I’ve developed an informed sense of what it takes to make it on the radio. The result of creating the Authentic Personality method, working with some of the best – Rush Limbaugh, Kidd Kraddick, Jeff of Jeff and Jer, Johnny Vaughan – and worst talent in radio as well as constantly studying gifted artists – songwriters, authors, screenwriters, and creators of TV shows.

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“Serial” Wisdom

| December 23, 2014

By Bill McMahon
The Authentic Personality
CEO

mcmahonbillEAGLE, Idaho — I first learned about “Serial” the podcast from my Twitter feed. It was a day I was thinking a lot about the future of radio and audio entertainment. I was feeling pretty pessimistic. The current crop of news and talk programming on radio wasn’t giving me much hope. The headline style news delivered by most radio stations has become a commodity available on demand on multiple platforms. The superficial reports of common crime, ordinary human misfortune, politics and political process that dominate the radio news menu aren’t distinctive, interesting or relevant to the lives of most listeners. Talk programming is limited to conversations about sports and politics from a conservative political perspective. Digital audio initiatives from radio broadcasters are primarily repurposed radio programs offered as podcasts. The lack of imagination, innovation, and variety in audio content created by radio broadcasters left me feeling depressed about the future of the business to which I’ve dedicated most of my professional life.

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The Big Questions for Radio Broadcasters

| September 23, 2014

Perhaps we should focus what we are good at and that the public still wants and needs

By Bill McMahon
The Authentic Personality
CEO

mcmahonbillEAGLE, Idaho — What business are you in? Does your business have a future? These seem like fundamental questions radio broadcasters should be asking themselves right now.

Time spent listening to your AM and FM radio stations is declining precipitously each year. This is particularly true among young people. They’ve grown up in a world of visual stimuli and conditioning addicted to “screens.” They love music, but have minimal attraction to or experience with AM and FM radio. Advertising revenue for AM and FM radio is flat to declining.

There are shiny new high-tech competitors everywhere. Mobile phones and the internet are sucking up massive amounts of consumer time and attention. Pandora, Spotify, YouTube, and other services and apps offer continuous music customized to listeners moods and tastes as well as individual songs on demand. This competition is becoming widely available and easily accessible in cars where the majority of AM and FM radio is consumed.

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