Tag: "Techsurvey11"

Techsurvey 11: News/Talk Profile

| April 29, 2015

Fred Jacobs
President
Jacobs Media

 

jacobsfredwriterBINGHAM FARMS, MI — In this year’s Techsurvey, conducted in January/February, 2015, more than 200 stakeholder radio stations across North America contributed 41,600+ respondents, making it the largest study of its kind in broadcasting.

TS11 is web-based, comprised mostly of members of email databases.  Pareto’s Principle – known as “The 80:20 Rule” – states that 20% of a population contributes 80% of the results.  This basic relationship holds up well in sales, as well as in the ratings.  And in this survey, you’re looking at “The 20%.”

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