Nielsen Speaks to Investors About Arbitron Acquisition. Nielsen CEO David Calhoun reiterates he expects the deal for his company to close on the $1.3 billion cash acquisition of radio ratings giant Arbitron by Monday, September 30 after receiving FTC approval on Friday. As had been reported for some time, the holdup was the FTC’s scrutiny of “Project Blueprint” in which Arbitron worked with comScore on a cross-platform, out-of-home measurement system for client ESPN. The consent decree planted in this deal means that Nielsen will be required to provide PPM data to the software for eight years going forward. Nielsen chief legal officer James Cuminale says, “The obligation on the part of the licensee is to use the components that we’re providing solely for cross-platform service and cross-platform service is defined as the measurement of the audience across many number of platforms including radio, online, tablets and TV, but at the least online and TV.” But the relationship between Arbitron and ESPN changes now. As Cuminale states, “We will become a provider of capabilities to a licensee and in the case of ESPN — and assuming it’s comScore who is the licensee — comScore will be a party that delivers that service to ESPN. So, there is a difference there. It transforms that relationship as defined in the decree.” The bigger picture for Nielsen in explaining why it wanted to acquire Arbitron is, as Calhoun states, it gives them the ability to “blend radio audience data with retail data allowing us to demonstrate ROI for the radio clients in our world and for the advertising clients in our world” and supply more complete data in mixed marketing models. As for Arbitron employees in the aftermath of this deal, there will be job losses as Nielsen has stated it expects to achieve about $20 million in synergies, although David Calhoun says there is nothing that says anything has to be done immediately. “So we’re going to do this at a logical and steady pace as we move forward.”
Profile: Sun Broadcast Group Talk Show Host Marilu Henner. Most radio programmers and managers know actress, author and healthy lifestyle activist Marilu Henner from her television and movie career starring in such classics as TV’s “Taxi” and “Evening Shade” and big screen flicks “Johnny Dangerously” and “L.A. Story.” But Henner’s experience in hosting a talk show goes back to the mid-1990s when her TV program “Marilu” had its 165-episode run. Henner says she’s talk host material because, “I am a talker, I am a listener, and I love sharing information.” “Marilu” went off the air because producers said the way to success was tabloid content a la Jerry Springer and Ricki Lake and she didn’t want to go that route. Now, Henner describes her philosophy in delivering three hours of content daily for her Sun Broadcast Group produced, nationally syndicated show this way: “I call it ‘life through the prism of health.’ ‘Prism’ is kind of a cool word. When you put something through a filter, it is not just a single thing; it grows exponentially so it has many angles to it. I have many points of view. I have collected all this information in my head.” There’s probably a lot more you didn’t know about this teacher, author and actress who’s charging into the syndicated radio talk show biz. Read TALKERS managing editor and West Coast bureau chief Mike Kinosian’s profile of Marilu Henner here.
Remote Studio 101: $5 Ground Tester Can Save Your Life. “Freedom Feens” talk show co-host Michael W. Dean – nationally distributed by GCN – has been contributing columns to TALKERS on building and maintaining home and remote studios for radio pros who want to do it themselves. In this latest piece, Dean underscores the importance of getting the electric right from the very beginning. “Faulty grounding is more common than you’d think. In many states, a home or office can be sold without requiring ground testing. And many homeowners and businesspeople don’t think to test. They should, even where it’s not required by law. Compared to the other tests one would do when buying a property (foundations, termites, ground water, radon, etc.) testing for improper grounding of outlets is the cheapest, easiest test you can perform. You can do it yourself. And if you find any problems, hire a qualified electrician to fix things.” Read Dean’s entire column here.
MEDIA BROKER SPOTLIGHT: Jon Yinger - Broadcast Properties, LLC. In this week’s installment of Media Broker Spotlight, Sandi Bergman of RadioTVDeals.com interviews media broker Jon Yinger of Broadcast Properties, LLC located in Eastern Michigan. Like many of the professional media brokers spotlighted in this feature, Miller is extremely friendly to displaced radio personnel looking to go into ownership for themselves as well as first-time buyers. In addition to being a media broker he also owns a group of radio stations under the corporate name, The Christian Broadcasting System, Ltd., and owns and operates CBSat, a satellite network. Yinger says, “Sales prices are still low. There are a lot of great opportunities out there for the savvy buyer. It is a great time to buy.” To read the entire installment of Media Broker Spotlight, please click here.
KNX Spotlight to Shine on South Los Angeles. CBS Radio Los Angeles’ KNX will devote a daylong string of South Los Angeles-focused special reports, as well as a 10-hour primetime live broadcast on Friday, October 18 as part of its ongoing “On Your Corner” series. The talk outlet will focus on local history, diversity, and stories of South Los Angeles neighborhoods, including Baldwin Hills, Crenshaw, University Park, Watts, and West Adams. Council member Bernard Parks is among the community leaders scheduled to appear. KNX will bring its broadcast operation to the headquarters of The Los Angeles Sentinel, the area’s community newspaper. Dick Helton and Vicky Moore will anchor the news (5:00 am – 9:00 am); Frank Mottek hosts “The KNX Business Hour” (1:00 pm – 2:00 pm); and Diane Thompson and Chris Sedens will anchor a five-hour news block, starting at 2:00 pm. The KNX limelight on South Los Angeles is on the eve of one of Southern California’s largest family festivals – the eighth annual “Taste of Soul.” Talaya Trigueros of KNX smooth AC sibling KTWV “The Wave” will do her show live from the Sentinel alongside KNX from 5:00 am – 9:00 am. “KNX On Your Corner” profiles eight Southern California communities each year. In January, it won a Golden Mike Award in the category of “Best Feature – News” from the Radio & Television News Association of Southern California.
New York Securities Firm Investigating Cumulus-Dial Global Deal. Stating in a press release that it is investigating the board of directors of Dial Global, Faruqi & Faruqi LLC, says it’s looking into the board’s actions “for potential breaches of fiduciary duties in connection with their conduct related to the sale of the company to Cumulus Media, Inc.” The firm says, “Under the terms of the proposed transaction, Dial’s stockholders will receive $0.155 for each share of Dial common stock they own. This is despite the fact that Dial has traded as high as $3.40 per share over the past year.” Keep in mind that no suit has been filed – this is an investigation – and Faruqi & Faruqi specializes in class action suits.
Southern California Broadcasters Association Begins Sales Classes Tonight. The Southern California Broadcasters Association begins its fall 2013 Radio Sales Training Classes tonight in Los Angeles. SCBA president Thom Callahan states, “We are thrilled with the innovative and interactive series of radio sales training courses that we have planned for new sellers to Southern California Radio this fall.” Based on input from SCBA’s General Sales Managers Council, the course will focus on a variety of topics taught by industry experts including Mary Beth Garber, EVP radio analysis & insights/KATZ Radio Group (product knowledge); Karl Meyer, EVP/integrated marketing solutions/Entravision Communications (integrated media sales); Jeff Thomas, VP of sales L.A./Clear Channel; Cynthia Gilmore, senior training service consultant, Radio Station Services/Arbitron-Scarborough (selling with numbers); Chet Thompson, general sales manager/870 KRLA (managing everyday business challenges); James Fink, CMO/SVP of sales/Converze Media (getting to decision makers); David Criscitelli, local sales manager/KPWR, (interactive selling skills) and Thom Callahan, president/SCBA (strategic selling and new business development.) KRTH, Los Angeles GSM Amber Perry states, “Our new SCBU sales training courses are a must for any new seller to our business or someone who wants to sharpen their skills or needs a refresher course in selling their radio and digital platforms. As a graduate of these sales training classes, I can tell you it works!”
ObamaCare Defunding/Implementation, Immigration Legislation, Kenya Mall Siege, U.S.-Iran Relations and Emmy Awards Among Top News/Talk Stories Yesterday (9/23). The Republican move to defund the Affordable Care Act before aspects of the law kick in fully; wrangling over the details of the Gang of Eight immigration bill that would grant amnesty to illegal aliens in the U.S.; the ongoing deadly siege of a mall in Nairobi, Kenya; the state of U.S.-Iran relations as the latter’s nuclear program continues to raise suspicions; and Sunday’s Primetime Emmy Awards were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS.
There is the matter of the smartest person in the room, who regrettably tends to display Dr. Sheldon Cooper’s litany of quirky behaviorisms, an instant buzz-kill in the personality department, although massive ratings for CBS-TV’s “Big Bang Theory”.
Conversely, one particular attendee is bound to exude a certain magnetism that commands instant attention, making them the clear-cut focal point.
Often, although not always, an overwhelming contributing factor to that charisma is a person’s striking good looks and/or extraordinary talent.
One would hit the proverbial jackpot by inviting Marilu Henner, as she would be the most astute person in virtually any setting yet free of all baggage – social graces or otherwise. Unquestionably, she would be the most exuberant one there with numerous qualities including an indescribable spark that lures interest. If that were not already sufficient, the well-known actress remains extremely stunning.