Tag: "targeted medium"
Phoenix Programmer Neil Larrimore Joins Speaker Roster at LA New Media Seminar. Sellout Expected by Wednesday. The lineup of outstanding industry speakers scheduled for the forthcoming West Coast installment of the TALKERS New Media Seminar continues to grow as Phoenix broadcaster Neil Larrimore, PD of NewsTalk 550 KFYI and XTRA Sports 910 KGME joins the roster. The total number of speakers for the power-packed, one-day event has now surpassed 50. Seminar organizers state that it will be completely sold out by the end of business on Wednesday – perhaps sooner. According to TALKERS VP/executive editor Kevin Casey, “The venue is intimate and even kind of funky, making for a very relaxed and informal environment – conducive to the kind of communicative and networking environment we hope to achieve. The problem, however, is that unlike industry events that are held in convention centers and big hotels, we are working with a finite amount of seating and space which we are obligated by city regulations not to exceed.” TALKERS New Media Seminar LA is scheduled for Thursday, October 11 between 9:00 am and 5:00 pm in association with the Los Angeles Press Club at the Steve Allen Theater in Hollywood. Because it is open only to working media, there is no online registration — only by telephone. For registration and sponsorship information call 413-565-5413. A detailed up-to-the-minute agenda will be posted here tomorrow.
Greater Media to Sell WPEN-AM, Philadelphia to Harold Camping’s Family Stations. The simulcast of Greater Media’s sports talk WPEN-AM/FM will continue until the deal is complete but Greater Media clearly sees no need to have its “97.5 The Fanatic” heard on both the AM and FM bands. The sale price for the Philadelphia-licensed outlet has not been made public yet. In a statement, Greater Media’s Philadelphia vice president and market manager John Fullam says “Greater Media looks forward to focusing on the growth of ‘97.5 The Fanatic,’ the best sports talk station serving the market and the new home to Sixers and Flyers play by play.”
John Gehron to Leave Merlin Media. As reported by Time Out Chicago’s Robet Feder, radio management and programming pro John Gehron — who serves as the chairman of the advisory board of Merlin Media – will step down from that role at the end of this month. Gehron, who also serves as COO of AccuRadio, tells Feder, “It was a fascinating experience. I worked with some wonderful people.”
WGN, Chicago Moves Dean Richards to Sunday AM Slot. With Tribune columnist and WGN talk host Rick Kogan leaving his radio show to take the PM drive slot at Chicago Public Radio’s WBEZ, WGN program director Bill White announces the station is moving Dean Richards’ Sunday program into the early morning slot held by Kogan’s “The Sunday Papers” program. “Dean Richards’ Sunday Morning” will air from 6:30 to 11:00 on Sundays beginning October 7. White states, “Dean’s show has been a staple on Sunday mornings since 1994, and this new timeslot will give him an earlier start — avoiding sports broadcast pre-emptions — while still airing during part of his longtime timeslot. As a Chicago native, Dean truly embodies the WGN hometown quality and we’re excited to expand the show.” Addressing Kogan’s new role on WBEZ, White says, “Rick is a true Chicago legend and has been a mainstay on WGN for the past 13 years. We expect him to have a great experience in his new endeavor, but the door is open for future projects down the road at WGN.”
Three Steps to Digital Power. Digital media consultant Chris Miller says that part of radio’s beauty is that it is the original targeted medium and radio brands can use their digital components to even further capitalize on the value of radio’s targeted nature. Miller states, “Having digital inventory to sell on our streams and websites only makes us a stronger business partner for clients who want to hyper-focus their message.” But Miller believes there are three steps stations should follow to effectively work the digital medium: build for it, commit to it, and train for it. Read Miller’s entire piece here.
Dave Ramsey’s EntreLeadership 1 Day Event Simulcast to 200-Plus Locations. Nationally syndicated financial talk radio star Dave Ramsey presented his EntreLeadership 1 Day Event live from the People’s Church in Franklin, Tennessee last week. The program included author Jon Acuff and speaker Chris LoCurto, speaking about how to run a business using the same common-sense principles that Ramsey practices in his own company of more than 300 employees. This particular presentation was also simulcast to more than 200 additional locations across the country. The Dave Ramsey show reports that flagship station WWTN, Nashville “SuperTalk 99.7 WTN” reaped big benefits. Station GSM Timothy Meagher states, “It’s a win for our clients by providing an excellent business-to-business marketing opportunity at the event; it’s a win for our listeners by providing a great way to learn and be educated on sound financial principals from Dave and his team; and it’s a win for ‘Super Talk 99.7’ by providing a solid branding opportunity in the market for our community of listeners and station brand.”
Alex Cohen Replaces Madeleine Brand on SCPR Talk Show. Southern California Public Radio announces personality Madeleine Brand exits the 9:00 am to 11:00 am talk shot she co-hosted with A Martinez to pursue other professional endeavors. Her spot on the show will be filled by Alex Cohen who has been serving as KPCC, Pasadena’s anchor for the afternoon block that includes “All Things Considered” and “Marketplace.” Vice president of content Russ Stanton says, “We are very fortunate to have in Alex a co-host with the combination of news judgment, experience and a lively, energetic on-air presence. She has a range of experience in public broadcasting and journalism that few can match; she is smart, tenacious and insightful.”
Pasta Promotion. The 29th Newsradio 1020 KDKA Spaghetti Breakfast was held on Friday, September 21 in downtown Pittsburgh. Thousands of Pittsburghers stopped by the annual hosted by the CBS Radio station event to feast on spaghetti before continuing on to work. Pictured here at the serving line are (from l-r): KDKA personality Vinnie Richichi, County Executive Rich Fitzgerald, Ernie Ricci and KDKA talk show host Mike Pintek.