By Mike Kinosian
Specifically, a justifiable desire eventuates to compare certain talk hosts to the late entertainer (as opposed to the CBS-TV and former Sporting News Radio broadcaster of the same name) who – in addition to “The Godfather of Soul” was often dubbed the “hardest-working” person in show business.
Not that those in other genres of this medium are slackers – Ryan Seacrest represents the definitive textbook example of a supremely ambitious music radio star – but a select group of talk radio hosts do the improbable of overseeing multiple long-form weekday programs (often back-to-back).
That handful of Herculean talk realm performers has at various times included, among others, the likes of Thom Hartmann, Rusty Humphries, Lars Larson, Michael Smerconish, and Ed Schultz. Some such as Alan Colmes and Sean Hannity have had and continue to have a daily radio/daily TV mix.
As laudatory as that most assuredly is, someone in Tampa took conscientiousness and mindboggling to an even more impressive level.
By Holland Cooke
BLOCK ISLAND, RI — Nothing we say about the station on-air adds listeners, because the only people who hear promos are already listening.
The goal of on-air promotion is to add Time Spent Listening (TSL) by existing cume — specifically adding additional occasions of listening — with messages which suggest why-and-when to come-back-for what-promos-promise.