Tag: "Talkers New Media Seminar"
Talkers New York 2014 Set for Friday, June 20. The TALKERS magazine annual national talk media industry conference enters its 17th consecutive year as the date and site have been set for the next installment of the industry’s largest, longest-running and most important gathering. It will again be located at the extremely modern and conveniently located Concierge Conference Center in the heart of Midtown Manhattan’s colorful East Side. According to TALKERS publisher Michael Harrison, “This will be the most important installment of this can’t-miss conference ever because it will deal with some of the most sensitive and existential issues facing not only the talk side of the business, but all of what we still call ‘radio.’ It should not be missed, plain and simple, by anyone or any company serious about their future in this industry.” Registrations for the event are limited only to people who are members of the working media (meaning actively or recently employed in the industry or associated industries) and can only be booked by telephone with credit card. Individual registrations for the entire event including all sessions, presentations, breakfast, lunch, refreshments and receptions are $249. As usual, because of space limitations and the quality of this long-established event, an early sellout is expected. Stand by for ongoing information about speakers, agenda and hotel suggestions in the days ahead. For further registration and sponsorship information, please call 413-565-5413.
By Holland Cooke
BLOCK ISLAND — If you work on air, you get to keep working because you’re real valuable to sales. Heck, you should be in sales, if only handling a handful of accounts that you yourself prospected. Commission-only! The station has zero to lose, and another set of feet on the street; and you COULD double your income. Yes you could.
To get you started, here’s a sure shot, including killer copy points, from a radio great.
When I moderated the very first session at the very first Talkers New Media Seminar — as Talkers New York was called in the 1990s – venerable Bruce Williams was among the panelists. And he ad-libbed a paragraph my clients have been making money with ever since.
Although Bruce’s recognizable voice and trust-me delivery slam-dunked the copy, this spot could also be effective voiced by the client, unless the attorney can’t affect the sympathetic delivery necessary.