Tag: "Talkers Heavy Hundred"
By Jeff McKay
Special Features Correspondent
ATLANTIC CITY — New Jersey broadcasters face the daunting issue of having to compete with New York City, the largest market in the nation to the north, and Philadelphia, the 9th Nielsen-rated market to the south, all while fighting formidable radio stations in their own backyard markets like PPM-rated Middlesex-Somerset-Union, along with #53-rated Monmouth-Ocean on the Jersey Shore, and rated markets in Atlantic City, Morristown, and Trenton. With a population of over eight million, many of whom commute daily to the neighboring big cities, the task of gaining listener loyalty might be more challenging in the Garden State than anywhere else.
Each year, the New Jersey Broadcasters Association holds its annual convention in Atlantic City, and as is the tradition, it’s not just a chance for broadcasters to mingle. The 69th annual two-day event that took place yesterday and Wednesday (6/22-23) at Caesars Atlantic City featured a number of productive work sessions dedicated to new technologies, mentoring talent, improving stations’ ad revenue, and honoring the best performers on New Jersey radio.
By Michael W. Dean
The Freedom Feens/Genesis Communications Network.
Two Kinds of Media
CASPER – I don’t define different talk shows by their subject matter or political bent. I really think there are only two kinds of talk radio. There are only two types of media for that matter, whether it’s talk radio, music, newspapers, TV, books, movies or whatever. The two types of media are DISPOSABLE and ETERNAL. Media is either disposable — to be consumed like yummy junk food, or it’s eternal and will be studied and taught in universities and enjoyed in homes for at least 150 years, well after the death of the author.
Which type is your show? Which type do you want your show to be?
And for that matter, if your show is the very tiny minority of talk radio that is eternal, what are you doing to make the archives as high quality and freely available as possible, and encouraging people to preserve it and share it so widely that it actually has a chance of being listened to 150 years from now?
Picking the right topics when working in multiple markets
By Joe “Pags” Pagliarulo
Radio Talk Show Host
(EDITOR’S NOTE: Joe “Pags” Pagliarulo – a member of the TALKERS Heavy Hundred – is the host of mornings on KPRC, Houston; late afternoons on WOAI, San Antonio; weekends locally on KOA, Denver and weekends nationally on The Weekend show. He is also a major “go to” fill-in host for such hosts as Glenn Beck, Todd Schnitt and many others.)
HOUSTON/SAN ANTONIO/DENVER/EVERYWHERE — “Good morning, Houston.” “Good afternoon, San Antonio.” “Happy Saturday, Denver.” “Good Weekend, America.” These are all things I’m lucky enough to say either every day or every week. It’s a supreme compliment to have the support of the stations in these markets and from Clear Channel and Premiere and quite a challenge. Each show has its own feel, flow and audience make up and reaction. So, over the last 11 years, I’ve learned what works everywhere and what is market specific.