A Good Listen to a Good Guy
By Mike Kinosian
Managing Editor/West Coast Bureau Chief
To others, age – more correctly – is merely a meaningless number with no attached strings or restrictions.
It would have been quite easy and understandable for Alex Bennett to take leave and retreat from the business in which he has been an integral part for several decades. After all, the legendary broadcaster was 73 years old when Sirius XM unceremoniously pink-slipped him last June after more than nine years of service at the satcaster (he turned 74 two months ago).
Notwithstanding an imposing and lengthy list of accomplishments and vitae, which the native Californian could trumpet as an entree to retirement, he has become an entrepreneur with “Alex Bennett’s Great American Broadcasts” being the centerpiece of his novel take to talk radio.
Talkers New York 2014 Set for Friday, June 20. The TALKERS magazine annual national talk media industry conference enters its 17th consecutive year as the date and site have been set for the next installment of the industry’s largest, longest-running and most important gathering. It will again be located at the extremely modern and conveniently located Concierge Conference Center in the heart of Midtown Manhattan’s colorful East Side. According to TALKERS publisher Michael Harrison, “This will be the most important installment of this can’t-miss conference ever because it will deal with some of the most sensitive and existential issues facing not only the talk side of the business, but all of what we still call ‘radio.’ It should not be missed, plain and simple, by anyone or any company serious about their future in this industry.” Registrations for the event are limited only to people who are members of the working media (meaning actively or recently employed in the industry or associated industries) and can only be booked by telephone with credit card. Individual registrations for the entire event including all sessions, presentations, breakfast, lunch, refreshments and receptions are $249. As usual, because of space limitations and the quality of this long-established event, an early sellout is expected. Stand by for ongoing information about speakers, agenda and hotel suggestions in the days ahead. For further registration and sponsorship information, please call 413-565-5413.
By Chris Miller
Chris Miller Digital
SHAKER HEIGHTS – “Sorry, I quit paying attention!”
What attention span can we ask for these days to sell something? One of my clients created a 40-second video for an email project, and I was momentarily concerned it was too lengthy to keep people watching. Another client buys two :60 spots back-to-back on TV to show mini-documentaries.
And yet … we’re still offering to sell :60 spots, loaded up back-to-back, as if it’s 1990.
Good luck selling a lengthy ad online. When YouTube lets us skip the rest of an ad a few seconds in, and Facebook measures your ad in characters instead of columns or inches, don’t six-minute sets of :60s make you at least a little nervous? Roy Williams, the “Wizard of Ads,” says “Clarity is the new creativity.” Or, if I lost you during that last sentence, “Less is more.”
By Walter Sabo
1. HD radio is going to explode. The management of iBiquity has achieved remarkable acceptance for HD by the auto industry with over 16 million installs. HD is radio’s best real estate grab for the connected dash. The key, as always, is the show. (Sorry, the word “content” remains disgusting. It’s a show.) HD is not about fidelity or graphics – it’s a new stage for new, audience captivating shows.
By Mike Kinosian
LOS ANGELES — Neither long ago (relatively speaking) nor far away in some remote galaxy, teenagers were so routinely enthralled by their local radio station of choice that summoning up the courage to actually go visit it was a personal seminal moment.
When one Dayton high school junior made such a trek in 1978, nothing short of a series of mind-boggling events followed.
Eager to see what his favorite facility looked like, this 17-year-old requested a tour, and what immediately caught his attention wasn’t a piece of equipment or seeing someone involved in the on-air process. Rather, it was a bulletin board memo, which read that the station was “still looking for a young talk-master.”
Completely fearless, he knocked on the program director’s door and confidently declared he could do that. As luck would have it, the night talent at the talk station was out with the flu.
Improbable reality number one was that, while the PD had planned to fill-in for his ailing talent, he remarkably, inexplicably said the young visitor should go ahead and give talk radio hosting a try – that night.
Either the program director was one of the foremost assessors of raw talent imaginable or, at the other end of the spectrum, had temporarily taken leave of his senses.
Regardless, the high school student did a four-hour shift and was so impressive in what was – in essence – an on-air audition that, defying logic, he was hired.
By David Bernstein
NEW HAMPSHIRE — At a time when most news/talk stations are seeking two things to keep the format vibrant and growing – 1) relevant topics that go beyond right-versus-left politics and 2) programming that would be attractive to more female listeners without turning off men – Angie Rowntree is finding appreciation among hosts and producers as the perfect “change-of-pace” guest. Simply put, Angie Rowntree’s business is communicating about sex.
As the operator of the world’s largest “porn for women” site, Sssh.com, Angie has spent the last 14 years doing a lot of what you might assume someone running an erotic website does – like writing and directing adult entertainment movies – but a good deal of that time has also been spent doing something you might not expect from a pornographic entrepreneur: listening.
By Jerry Del Colliano
Inside Music Media
EXCLUSIVE TO RADIOINFO AND TALKERS
Millennials have their own technology just as baby boomers had records, radio and TV.
Except technology has very little to do with the impact that “Generation Y” is making on media and just about everything else.
Sure there is Facebook that they went to college with, and Napster that helped disrupt the record business, iPads, apps, smartphones, Instagram and their latest devilish work – to unbundle cable and make Netflix the new standard for the on-demand content they, well – demand.
Radio consolidated about the time the first Millennials were in grade school and the industry just assumed that young listeners would always be there to like radio.
The music industry that consisted of old white men who were lawyers thought Napster needed to be sued out of existence – and they succeeded.
But the damage was already done.
By Chris Miller
Chris Miller Digital
SHAKER HEIGHTS — “In this multi-tasking radio world, who in the station should be responsible for online content?” That’s a question I got from a smart guy I used to work with. It’s a great question.
You need only two particularly strong people with this plan I’m going to give you. You may be surprised about who they are.
Set it Up
Who should handle your online content? Here are the staffing requirements for this focused plan:
By Thomas R. Ray, III CPBE, AMD, DRB
Tom Ray Consulting
NEW YORK — Around Labor Day, I wrote an article that asked, “Where have all the broadcast engineers gone?” I was inundated with responses, which is why it has taken me so long to write a follow up article. Obviously, I hit a nerve with everyone. I have heard from Australia, Great Britain, Hong Kong, Singapore, Japan and Ireland. Obviously, this is a universal topic and I have been overwhelmed. That, and I’ve been working on a large project with not much time to put electrons to the screen.
Additionally, I was both surprised and not surprised at the bitterness in many of the responses. Broadcast engineers are a unique group. It’s difficult, though not impossible, to find a more dedicated group of people in any business. We take it personally. The station becomes part of us and is what we do. And once that is disrupted, even if the person is in a much better place, it is taken personally. I can relate.
By Chris Pendl
SEATTLE — It goes without saying you probably have a YouTube Channel for your show or station. And yes, there’s a lot of talk around what makes a video good – but how can you get the most out of the video you’ve posted on YouTube? In this column, we’ll look at how to make money from your videos, how to get users who find your video on YouTube to tune-in to your show, and other tips to make the most of your online video efforts.
By Holland Cooke
BLOCK ISLAND — Especially after last week, talk radio should heed the words of a media giant we now mourn: “They want to trust whatever voices they’re listening to.”
Allen H. Neuharth was the Gannett chairman who founded USA TODAY, and later helped create a The Newseum, the museum of news, which warrants adding an entire day to your next trip to Washington.
His 1989 autobiography “Confessions of an S.O.B.” is still canny advice.
Al was a bigger-than-life figure, always influential, often controversial. He died Friday at his home in Cocoa Beach, Florida, 89.