By Thomas R. Ray, III CPBE, AMD, DRB
Tom Ray Consulting
NEW YORK — Around Labor Day, I wrote an article that asked, “Where have all the broadcast engineers gone?” I was inundated with responses, which is why it has taken me so long to write a follow up article. Obviously, I hit a nerve with everyone. I have heard from Australia, Great Britain, Hong Kong, Singapore, Japan and Ireland. Obviously, this is a universal topic and I have been overwhelmed. That, and I’ve been working on a large project with not much time to put electrons to the screen.
Additionally, I was both surprised and not surprised at the bitterness in many of the responses. Broadcast engineers are a unique group. It’s difficult, though not impossible, to find a more dedicated group of people in any business. We take it personally. The station becomes part of us and is what we do. And once that is disrupted, even if the person is in a much better place, it is taken personally. I can relate.
By Chris Pendl
SEATTLE — It goes without saying you probably have a YouTube Channel for your show or station. And yes, there’s a lot of talk around what makes a video good – but how can you get the most out of the video you’ve posted on YouTube? In this column, we’ll look at how to make money from your videos, how to get users who find your video on YouTube to tune-in to your show, and other tips to make the most of your online video efforts.