Tag: "talk tradio"

Birth of an Online Media Station

| January 16, 2012

By Tom Gordon

MANALAPAN, NJ – Over the years, I have read many great articles in TALKERS that, as a talk show host, gave me countless ideas.  Some of my talk radio peers have been asking about the launch of my live, internet-based, New Jersey-oriented, drive time talk show.  So, I figured: what better place to answer those questions than right here, in TALKERS?

In April, 2004, I was hired to do a four-hour, late-night show at the nation’s number one FM talk station, New Jersey 101.5.  The hardest part of the job was getting used to the hours (11:00 pm – 3:00 am Sunday through Thursday) and the lack of calls. It was rough during those first three months, but, eventually, I was able to tap into Jersey’s busy late-night culture and build an extremely loyal following able to jam the phone lines for all four hours each night.  As the years flew by, I started to do more events with the wildly popular Jersey Guys, Craig Carton (currently doing mornings on WFAN, New York) and Ray Rossi, which boosted my name recognition and exposure by leaps and bounds.

Fast-forward to 2009: the show was as busy and popular as ever. I had even won multiple awards for helping the police in Old Bridge, New Jersey save a lost, elderly man on a freezing night when one of my listeners managed to spot him.  Yet, shortly after walking my daughter down the aisle that July, I was told that, because of financial difficulties, the live, late-night show was being cancelled; my position was eliminated.  After sending out resume after resume and talking with radio executives who explained to me that local talk radio is an expensive format, it became apparent that live and local talk radio was going the way of the dinosaur — toward extinction. So, after more than five years of working at least eight hours a day in order to build such a loyal audience, it was over.

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