Tag: "Steve Lapa"

Pending Business: Stop Fighting, Start Selling

| March 1, 2021

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — Sounds like the title of a business book — maybe someday — but for now let’s explore how this four-word mantra can increase your sales and grow your income.

My marketing work brought me three back-to-back-to-back episodes of sellers who would rather debate or argue than sell.

If you’ve been selling news/talk for longer than three years, there’s a good chance you can relate. The trigger can be the frustration that grows from a rate hurdle, time-consuming package that still doesn’t hit CPM or CPP parameters or maybe it’s a creative concept that misses the mark.

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Monday, February 22, 2021

| February 22, 2021

Monday Memo: #Rush4ever. Consultant Holland Cooke reckons that “there’s dang little we can do to keep someone sitting in a parked car with the key on Accessories. But Rush did that, often. And these carefully chosen archival clips they’re playing are even more captivating.” In this week’s column, HC suggests longer-term options to succeed a talent “who can never be replaced.” Read his column here.

Pending Business: Rush Changed How We Sell. Sales and marketing pro Steve Lapa says Rush Limbaugh changed not only what people talked about on AM radio, but how we sell the talk radio format. Limbaugh’s so-called controversial content often caused the “no-buy” tag to be applied to his program. “Big ratings were no longer an automatic revenue generator. Rush stood steadfast. His audience grew to become the biggest and arguably the most responsive of any network radio talent. A new chapter had to be written in the ad sales playbook. Sellers knew if Rush got behind an ad campaign, phones would ring, orders would come in, and sponsors could experience the powerful results that only talk radio can deliver.” Read Lapa’s column here.

Belling: Appleton Jock Should Not Be Fired. WISN-AM, Milwaukee afternoon drive personality Mark Belling pens a piece posted to his own website that addresses the suspension of rock WAPL-FM, Appleton, Wisconsin jock Len Nelson by Woodward Communications for comments critical of Rush Limbaugh after his death last week that culminated with the sentiment, “The world is a better place without Rush Limbaugh in it.” Belling, who was a frequent fill-in host for Limbaugh for more than 20 years, says, “Obnoxious as Nelson’s comments are, he should not have been suspended and he should certainly not be fired. If his audience sees him for the doofus he is, fine. But this pandemic of firing people for saying things others don’t like is un-American. And it’s childish. Nelson’s comments are not, to use a word the left loves, hurtful. Rush has been very important to my life and my career and I’m not hurt by Nelson’s comments one bit. I am able to consider the source and move on.” Read Belling’s entire commentary here.

TALKERS News Notes. New York City morning radio personality Jim Kerr signs a new deal with iHeartMedia’s classic rock WAXQ-FM “Q104.3” to continue in his role with the station through 2026. Kerr co-hosts the program with Shelli Sonstein. Station PD Eric Wellman says, “Getting to work every day with one of the true legends like Jim is a joy and a privilege. Knowing he will be with ‘Q104.3’ entertaining our audience every morning along with Shelli lets me sleep better at night. Here’s to another five years with Jim Kerr!” Active for decades in civic and charitable affairs, Kerr is a 35-year board member of HeartShare Human Services of New York and a member of the SAG-AFTRA Foundation board. He’s also a vice president of the Screen Actors Guild-American Federation of Television and Radio Artists…..Former longtime WAAF-FM, Boston air personality Mike Hsu is named morning drive host at Cumulus Media’s classic rock WWFX-FM, Worcester, Massachusetts “The Pike 100 FM.” Hsu lost his ig with WAAF when the station was sold by Entercom to Educational Media Foundation a year ago. He joined “The Pike” last August as a part-timer. Cumulus regional VP and market manager Bob Goodell says, “‘Pike’ program director Chuck Perks and I are both very excited to have Mike hosting The Pike’s morning show. He’s a part of the rock fabric of Central Massachusetts and one of the most well-known personalities from his time served at WAAF.”…..Hubbard Radio‘s WTOP, Washington announces the launch of season two of its “American Nightmare Podcast Series: Murder in a Safe Place.” This season focuses on a cold case that has haunted the D.C. region for over 23 years – the brutal rape and murder of a 50-year-old nurse inside the Maryland hospital where she worked. Throughout the podcast, veteran D.C. crime reporter and podcast host Paul Wagner searches for answers and clues to Sherry Crandell’s death. He says, “When I started working on this podcast a year ago, I thought I already knew everything there was to know about this case. I couldn’t have been more wrong. What I’ve learned as I’ve investigated this case has genuinely shocked me. I’m excited to share this new information with listeners as they come on this podcast journey with me.”…..SiriusXM announces two new talk programs. First, “Jamila’s Jams” is a new, one-hour show hosted by MTV and BET personality Jamila Mustafa, that airs on the Volume channel. On the program, Mustafa breaks down everything going on in pop culture right now – from the biggest moments in music to the biggest influencers of our time – “Jamila’s Jams” features lively conversations about hip hop and its relevance in today’s world. Second, the live, 10:00 am to 12:00 noon ET “Lurie Daniel Favors Show” focusing on the interconnectedness of race, class, gender, politics, and the law debuts on SiriusXM’s Urban View channel. Lurie Daniel Favors, Esq., is an activist, attorney and author with a long-standing commitment to racial and social justice. She is a weekly contributor to “The Karen Hunter Show” and co-hosts “Sunday Civics” on Urban View.

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Philadelphia Radio Pro Cody Anderson Dies at 78. The Philadelphia Inquirer has the obit for William “Cody” Anderson, the Black radio personality and executive who was the first GM of urban talker WURD-AM/W240CH, Philadelphia. He died on Saturday (2/20) from complications from COVID-19. Prior to his death he was host of the Saturday morning “Electric Magazine” program on WURD. Prior to his work with WURD, he served as general manager for urban contemporary WDAS-FM and was a former owner of WHAT-AM, where he created a Black talk format. WURD president and CEO Sara Lomax-Reese tells the Inquirer, “Cody was instrumental in breathing life into WURD and shepherding it over our almost 20 years, first as general manager and most recently as a beloved host, mentor and friend. Like his biological family, the WURD family will miss him deeply. But we are grateful for his tireless and generous support of independent Black media, which he championed every day of his life, especially through his advocacy of WURD Radio.”

COVID-19 Stats & Vaccines, State of GOP-Trump at CPAC, Biden’s Stimulus Plan-PPP Changes, Cuomo Investigation, Newsom Recall, Texas Winter Weather Woes, Denver 777 Incident Among Top News/Talk Stories Over the Weekend. The falling number of positive COVID-19 cases in the U.S. and the rollout of vaccines; the state of the Republican Party in the aftermath of the Trump impeachment acquittal and Donald Trump’s scheduled appearance at CPAC next Sunday; President Joe Biden’s $1.9 trillion stimulus plan and the new PPP protocol designed to help small businesses; the investigation into New York Governor Andrew Cuomo’s handling of COVID in nursing homes; the move to recall California Governor Gavin Newsom; Texas’ energy providers criticized for grid breakdown during cold snap; and a Boeing 777 engine fails on takeoff from Denver were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

Pending Business: Rush Changed How We Sell

| February 22, 2021

By Steve Lapa
Lapcom Communications
President

 

PALM BEACH GARDENS, Fla. — Before Rush generated big ratings, local talk radio went something like this:

Morning Show – Local topical talk with news, traffic, weather, and sports all presented by local personalities.

General Talk – Do you remember Bruce Williams welcoming callers?

“Experts” – Dr. Laura (now thriving on SiriusXM) – interacting with callers about relationship issues.

Sports – PM drive shows with local personalities debating callers, before it became a full time format.

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Monday, February 15, 2021

| February 15, 2021

Monday Memo: UQ. “The most-common mistake I hear?” In this week’s column, consultant Holland Cooke offers talk radio wallflowers “proven dance steps.” Read it here.

Trump Acquitted/Capitol Insurrection Investigation, Trump Georgia and NY Legal Troubles, COVID-19 Stats & Vaccines, WHO Wuhan Investigation, Winter Weather, and Claudia Conway on ‘American Idol’ Among Top News/Talk Stories Over the Weekend. Saturday’s acquittal of Donald Trump in his second impeachment trial and the ongoing investigation into the Capitol insurrection investigation; the legal troubles facing Trump in Georgia relative to his call to the secretary of state seeking vote changes and New York’s probe into his business’ finances; the falling number of COVID-19 cases in the U.S. and the rollout of vaccines; the WHO’s coronavirus investigation in Wuhan, China creates more questions about the initial outbreak; the cold, snow and ice affecting much of the U.S., including the South; and Kellyanne Conway’s daughter Claudia appears on “American Idol” were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

Pending Business: Reminder. Sales and marketing pro Steve Lapa writes in this week’s column that sometimes we forget what we get paid to do. When sellers face seemingly impossible buying parameters, they pass. But that, Lapa says, can be a knee-jerk reaction to challenging buying criteria. “The time, the details, the resource drain, all fly through your mind as you process the decision to pass. Yet your income is dependent on one (maybe two) critical step(s) in the process. Closing. No close, no deal, no compensation for you or your talent. And don’t forget collections. You get paid when the deal is closed and the check clears.” Read more here.

‘Florida Man Radio’ Expands to Fort Walton Beach. At JVC Media’s newly acquired Fort Walton Beach, Florida cluster, the company is bringing its “Florida Man Radio” format to classic rock WZLB-FM with a target date of March 1. The company says WZLB will be the third affiliate of “Florida Man Radio,” joining flagship WDYZ-AM/W288CJ, Orlando and WYGC-FM, Gainesville-Ocala. The “Florida Man Radio” lineup features Bubba the Love Sponge in morning drive, Justin Clark from 10:00 am to 12:00 noon, Ed Tyll from 12:00 noon to 3:00 pm, and Shannon Burke from 3:00 pm to 7:00 pm. JVC Media CEO John Caracciolo says, “The vision for ‘Florida Man Radio’ was of a talk station that isn’t afraid to confront the big issues of the day while not taking itself too seriously. We’ve invested in great personalities that truly bring the attitude of ‘Unfiltered and Unafraid’ – it’s fun to listen to and we know it will be incredibly popular along the Emerald Coast and throughout Northwest Florida!” JVC Florida director of programming Stevie DeMann adds, “Our shows all approach today’s volatile climate head-on with creativity, humor, and compelling content. We don’t hold back. You’ll hear clearly that our shows on ‘Florida Man Radio’ unapologetically love America and support the men and women of our military. That mindset fits like a glove throughout Northwest Florida, especially with Eglin AFB and Hurlburt Field right in our backyard!”

Valdosta, Georgia Mayor and Talk Host Subject of Ethics Complaints. According to a report by WALB-TV, Albany, four Valdosta, Georgia community organizations have petitioned the city clerk to look into what they say are ethics violations by Valdosta Mayor Scott James Matheson, who is also principal of Small Town Broadcasting, owner of talk outlet WDDQ-FM where he co-hosts the morning show. The organizations – Concerned Clergies of Valdosta, NAACP Lowndes Chapter, The Mary Turner Project, and Valdosta/Lowndes Community Alliance – say Matheson’s comments on his radio program include unsubstantiated claims of illegal voter canvassing and unsubstantiated claims of voter fraud. The organizations claim Matheson has violated six tenets of the City of Valdosta’s Code of Ethics for elected officials. The complaints will be forwarded to the city’s ethics committee.

TALKERS News Notes. Philadelphia sports talk host John Kincade is working to encourage Philadelphia Eagles fans to donate to quarterback Carson Wentz’s charity, The Audience of One Foundation, as well as collecting Wentz jerseys and t-shirts to donate to those in the community in need. It’s widely believed that Carson Wentz will be traded during this offseason and WPEN-FM, Philadelphia “97.5 The Fanatic” personality Kincade says, “Jamie Lynch suggested on ‘The John Kincade Show’ last week that he was envious of the way the Buffalo Bills fans always find a way to do good for others. It got me thinking. Carson Wentz, no matter what has gone down, will be part of the greatest Philadelphia sports story ever told in that Super Bowl championship. Let’s honor him for the 11 wins he contributed to that effort which, ironically, coincide with his uniform number.”…..BBC World Service, iHeartMedia, and American Public Media announce their collaborative efforts to produce the new podcast, “Deeply Human.” Hosted by writer and musician Dessa, the show strives to answer questions about the inner self: why we do the things we do and how the brain guides us and plays tricks on us. About the podcast that will be distributed by the iHeartPodcast Network beginning March 1, Dessa says, “It’s funny how much of your own mind is stowed away in a backroom. So many of our behaviors are driven by forces we can’t feel. On this show, I engage with brilliant people across all sorts of disciplines, traipsing around the dimly-lit subbasement of human nature –the parts not listed on the guided tour. People are endlessly fascinating – our accents, our ticks, the way we style our hair and spend our money – and the perspectives I’ve gained on this show help me understand them just a little bit better.”…..The syndicated Erick Erickson show is added to the program schedule at RadioJones LLC‘s news/talk WJAT-AM/W259AK, Swainsboro, Georgia to air in the 12:00 noon to 3:00 pm daypart.

Pending Business: Reminder

| February 15, 2021

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — Sometimes we forget what we get paid to do. Sounds silly, but it’s true.

A recent experience reminded me of the temptation every seller and manager faces when presented with seemingly impossible buying parameters.

The knee-jerk reaction is to simply pass, without thinking twice about everyone downstream impacted by the decision, especially your on-air talent. They may be earning fees connected with the decision to pass. Your on-air talent are typically disconnected from your decision flow and only know their monthly talent fee check shrunk. Let’s back up and revisit the fast decision to pass.

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Monday, February 8, 2021

| February 8, 2021

Monday Memo: Pandemic Purchasing Habits. Consultant Holland Cooke says that as virus variants foretell #StayHomeTFN, he reckons that “life-disrupted suggests opportunities for the observant.”  In this week’s column he starts at the supermarket and ends up on the living room floor. Read it here.

Trump Impeachment, COVID-19 Stats & Vaccines, Stimulus Package/Child Tax Credit, Smartmatic Lawsuit, Capitol Insurrection Investigation, Newsom Recall Effort, Bucs Beat Chiefs in Super Bowl LV Among Top News/Talk Stories Over the Weekend. This week’s scheduled impeachment trial of Donald Trump; the declining number of COVID cases in the U.S. and the rollout of vaccines; the debate over a federal stimulus package that could include a $3,000 child tax credit; the $2.7 billion Smartmatic lawsuit against FOX News and several personalities; the investigation into the January 6 Capitol insurrection; the move to recall California Governor Gavin Newsom; and the Tampa Bay Buccaneers beat the Kansas City Chiefs in Super Bowl LV were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

Pending Business: The Host Read Commercial. Sales and marketing pro Steve Lapa writes in today’s column about the renewed interest in the host read commercial. Over the years, the best talent in the business have made fortunes via host read spots. While there are plenty of things that can go wrong with this type of ad, it’s one of the most effective ways to market a product or service. Click here to read Lapa’s pointers for making the host read spots work for everyone.

FOX Business Network Drops Lou Dobbs Program. The Los Angeles Times broke the story and it’s now being reported in numerous media outlets. The “Lou Dobbs Tonight” show is off the air at the FOX Business Network (it aired twice daily at 5:00 pm and 7:00 pm ET) and an interim program will fill its time slot. CNN’s Brian Stelter and Oliver Darcy report that Dobbs’ show was the highest-rated program on the network but that advertisers shied away from it because of Dobbs’ “far-right programming choices.” They also report that sources at FOX News say the $2.7 billion lawsuit recently filed against FOX News and several personalities – including Dobbs, Maria Bartiromo, and Jeanine Pirro – by voting tech firm Smartmatic is just one of the factors in the programming change. It is also being reported that while Dobb’s show is off, he remains under contract to FOX News.

Dobbs Commentaries Continue on SRN. Although Lou Dobbs (above left) is off of FOX Business Network, his “Lou Dobbs Financial Report” features continue to be provided three times daily by Salem Radio Network. SRN VP/News & Talk programming Tom Tradup (above right) says, “Lou’s SRN reports have always combined his unparalleled command of financial news with his trademark political insights, and I think it’s a safe bet that he will weigh-in on developments in the Trump impeachment trial as it unfolds.”

SummitMedia Inks Deal with Nielsen for Continuous Diary Measurement. The company enters into a long-term deal with Nielsen Audio for ratings service in the nine markets in which it operates: Birmingham, Alabama; Greenville-Spartanburg, South Carolina; Honolulu; Knoxville; Louisville; Richmond, Virginia; Wichita; and Omaha, Nebraska/Council Bluffs, Iowa. The new deal between SummitMedia and Nielsen incorporates an expansion and enhancement of the service level to include Continuous Diary Measurement. SummitMedia chairman and CEO Carl Parmer says, “We are looking forward to utilizing Nielsen’s measurement and data analytic capabilities to showcase SummitMedia’s value to the advertiser and agency communities. Consumers’ media habits are evolving at an incredibly rapid pace and having a faster read on audience trends is imperative. Continuous Diary Measurement will enable our teams to react more strategically and quickly.”

TALKERS News Notes. Financial experts Rashad Bilal and Troy Millings announce that their financial literacy podcast, “Earn Your Leisure,” is partnering with Charlamagne Tha God’s and iHeartMedia’s The Black Effect Podcast Network. The podcast, which has amassed more than five million downloads, “applies an in-depth lens on the role money plays in sports, entertainment, and business.”…..Entercom’s news/talk WCCO-AM, Minneapolis reveals that its 13th annual “Let’s Kick Hunger Day Radiothon” raised a record-breaking $544,974 to benefit Second Harvest Heartland. Results from this year’s virtual event on February 4 brought the overall fundraising total to over $2.5 million since 2009. Entercom Twin Cities SVP and market manager Shannon Knoepke says, “Second Harvest Heartland is on the hunger fight of our lives right now during this pandemic, and the WCCO Radio listeners have stepped up for the people who need us most. The actions of our listeners and our local team will help thousands of families in need. It’s a joyous day.”…..The GCN-syndicated “America Tonight,” hosted by Kate Delaney, adds new affiliate stations. Adding the program to their lineups are: KFXZ-AM, Lafayette, Louisiana; KLCJ-FM, Oak Grove, Louisiana; and WMIC-AM, Sandusky, Michigan.

Pending Business: Host Read Commercial

| February 8, 2021

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — It’s great, this newfound interest in the host read commercial.

You’re certainly seeing the articles, interviews, research, and industry visibility showcasing the recent resurgence in the host read commercial. Longtime sellers, managers, owners, all know the host read never really went away. From the days of Ed McMahon and Johnny Carson to today’s talk radio talent, many of whom can be identified by just one name – Rush, Howard, Rome – they all kept talking and reading the bullet points.

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Monday, February 1, 2021

| February 1, 2021

Mark Chernoff to Retire from WFAN, New York. An internal memo from Entercom New York SVP and market manager Chris Oliviero reveals that longtime WFAN program director Mark Chernoff will retire from his position with the station this year. Oliviero’s memo states: “After nearly 30 years of unmatched success, our colleague and industry programming icon, Mark Chernoff, will step down from day-to-day oversight of WFAN and CBS SPORTS RADIO later in 2021 after a worthy successor has been identified – which trust me will be no easy task. Since no one knows the job better, Mark will be a member of the search committee for the next sports content lead for both brands and, until that time, will remain fully responsible for all operations. Also, Mark will continue on as an advisor to WFAN after the search and transition is complete. I was lucky enough to first meet Mark in 1998 in his windowless sub-sub-basement office out at the Kaufman Astoria Studios in Queens. I was a college grad groveling for part-time board op shifts at WFAN. That began a relationship that has evolved into one of the most rewarding, important and genuine friendships of my entire life. One that I have and always will cherish. When people think of WFAN, names like Imus, ‘Mike & The Mad Dog’ or Boomer often come to mind, but no name has been more responsible for the consistent excellence of ‘The  Fan’ than ‘Chernoff.’”

Monday Memo: Cancel Culture Canceled! “Cooperstown controversy! Social media malpractice! First Amendment flap! COVID contagion! Giddy over GameStop!” Anxious alliteration aside, this week’s column from Holland Cooke forewarns fake news fabricators. Read it here.

COVID-19/Vaccine Rollout, Trump Impeachment, GOP Election Deniers/‘Country First’ Drive, GameStop Trading/Financial Markets Activity, Putin Protests, and Myanmar Military Coup Among Top News/Talk Stories Over the Weekend. The number of COVID-19 cases in the U.S., the death toll and the complications affecting the rollout of the vaccines; the impeachment case against Donald Trump; Republican members of congress still implying that Donald Trump won the 2020 election, led by Georgia’s MarjorieTaylor Greene, and the “Country First” drive to “save the GOP” being launched by U.S. Rep. Adam Kinzinger; the GameStop trading saga and the global financial markets activity; the protests in Russia over Vladimir Putin’s detention of critic Alexei Navalny; and the military detains Myanmar’s leaders were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

Pending Business: All Impressions Are Not Created Equal. Radio sellers are hawking impressions to potential buyers. But, as sales and management pro Steve Lapa says in today’s column, all impressions are not created equal. Just as your body uses the same amount of calories from an apple and a processed snack differently, the various “products” your station offers have different impression values. Read more here.

Holiday 2020 PPM Ratings Takeaways. TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from the first round of Nielsen Audio’s Holiday 2020 PPM survey that covered the period of December 3 – January 6. The annual Holiday PPM survey is usually not kind to the all-news and news/talk formats due in part to holiday music listening and the changes in listeners’ daily lifestyles because of the holiday season. However, this year was a little different because of the historical aftermath of the November elections. In New York, iHeartMedia’s news/talk WOR dipped only slightly from a 2.8 share in the December survey to a 2.4 share in the Holiday survey. In Los Angeles, iHeartMedia’s news/talk KFI adds one-tenth to finish with a 4.7 share and the #3 rank in the market. While Entercom’s all-news WBBM-AM/WCFS-FM was flat at a 6.8 share and the #3 rank, Nexstar Media Group’s news/talk WGN-AM was up nine-tenths for a 3.7 share finish at the #7 rank. Meanwhile, Cox Media Group’s news/talk WSB-AM/WSBB-FM, Atlanta remained the #1 ranked station while dipping seven-tenths to a 9.0 share. Bonneville’s news/talk KIRO-FM, Seattle also stayed in the #1 position while flat with a 7.2 share. See Mike Kinosian’s complete report here.

Remembering the King. Pictured above are TALKERS publisher Michael Harrison (right) and media consultant and host of RT America’s “The Big Picture,” Holland Cooke, as they discuss the talk media career of Larry King, who died at age 87 last weekend. During Harrison’s appearance, they also talked about Rush Limbaugh and the nature of today’s media. See it here.

‘ESPN Charlotte’ Expands Local Afternoon Drive Show. “The Afternoon Rush” program on 2G Media’s sports talk WZGV-AM/W248CO, Charlotte expands as program director and co-host Bobby Rosinski (left) moves morning personality Molly Cotten (center) to the afternoon show alongside himself and co-host Mark Yarbro (right). Cotten had been co-hosting the morning program with Walker Mehl. The station begins airing ESPN Radio’s “Keyshawn, JWill, and Zubin” in morning drive with Mehl continuing to host the morning edition of “SportsCenter CLT” as well as an evening edition of the program airing at 6:00 pm.

Colin Cowherd and iHeartMedia to Launch New Podcast Network. A collaborative effort between Colin Cowherd and iHeartMedia is producing another podcast network, this one called “The Volume.” The two partners have already created “The Herd Podcast Network.” Colin Cowherd says, “There has never been a more exciting time to develop new sports content. Podcasts have totally changed the game, and the expanded use of sports gambling makes this the perfect moment to launch this endeavor. I’m thrilled to work with iHeartRadio and this dynamic group of talent to start building ‘The Volume.’” FanDuel has signed on as a primary sponsor. Five new podcasts will appear on the network that debuts today (2/1): A new “Colin Cowherd Podcast”; an NBA-themed show called “The Jenkins & Jonez Podcast” starring LaJethro Jenkins and Dragonfly Jonez; “Moneyline Monaco” hosted by comedian and sports gambling fanatic Alex Monaco; “Oral Sessions with Renée Paquette” focusing on combat sports; and “Catchin’ Fades With Aqib Talib,” an NFL show hosted by Aqib Talib.

TALKERS News Notes. PhillyVoice.com reports that longtime Philadelphia sports talk personality Marc Farzetta is starting his own streaming sports talk show via YouTube called, “The Farzy Show with Marc Farzetta.” Farzetta was let go by Beasley Media’s WPEN-FM “97.5 The Fanatic” in early December. Prior to his two years with WPEN, he served with Entercom’s crosstown WIP for 13 years. The new program streams from 6:00 am to 7:00 am daily. Former Philadelphia Eagles star Hugh Douglas (a former co-host of Farzetta’s) will be a recurring guest on the program…..Nationally syndicated talk host Thom Hartmann publishes his latest book this week. The Hidden History of American Oligarchy — Reclaiming our Democracy from The Ruling Class (2021, Berrett-Koehler Publishers). The publisher says that in this book Hartmann “lays out the ways in which inequality in America has shifted over the last 50 years and identifies a handful of sensical, powerful solutions that address these issues at different levels, such as getting money out of politics, addressing social despair and economic inequality, strengthening democratic institutions of governance, and fighting fear.”…..Radio One’s WBT-AM/FM, Charlotte helped raise $255,000 for three charities in the Charlotte area. In partnership with Moments of Hope Church, WBT was able to donate $85,000 each to The Charlotte Rescue Mission, Kings Kitchen, and Camino Community Center. The awarding of the funds took place on “The Pat McCrory Show with Bo Thompson,” along with Moments of Hope Church pastor David Chadwick (who hosts a Sunday morning show on WBT) present. The live broadcast resulted in an additional $5,000 being donated, which was matched by Moments of Hope and rounded up so that the final total was $270,000, with each charity receiving $90,000…..GCN nationally syndicated talk host Dr. Daliah Wachs is pictured at left getting her first COVID-19 shot from Pfizer. She says, “It was painless going in, but the next day or two I had some muscle aches, fatigue, and nausea. Thirty hours later, however, I felt great. I know the vaccine scares a lot of people and new variants keep popping up, but I feel we need to protect and plan for the here and now, with expectations that booster shots will be required for the newer strains. The vaccination is not without its risks but COVID illness is much riskier.”

Pending Business: All Impressions Are Not Created Equal

| February 1, 2021

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — Chances are at some point meeting CPM or CPP was a criteria to win business. Both metrics deal with impression levels. No, we will not waste valuable time debating each metric.

The digital, social media world is pushing the impressions metric to new heights. If you haven’t already, check out how Twitter works impressions into potential reach. Let’s look at how impressions as a sales tool can amplify a radio ad campaign.

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Monday, January 25, 2021

| January 25, 2021

INDUSTRY AND NATION MOURN: Talk Media Pioneer Larry King Dead at 87. According to a report on Facebook posted by the producers of his current syndicated television show, Ora Media, legendary star of talk radio and television, Larry King died this weekend at the age of 87. The statement says: “With profound sadness, Ora Media announces the death of our co-founder, host and friend Larry King, who passed away this morning at age 87 at Cedars-Sinai Medical Center in Los Angeles.” The statement continues, “For 63 years and across the platforms of radio, television and digital media, Larry’s many thousands of interviews, awards, and global acclaim stand as a testament to his unique and lasting talent as a broadcaster.” The cause of death was not indicated, however King had been reportedly hospitalized with COVID-19 earlier this month. King was a major player in the talk media world who ushered in the modern era of syndication in radio on the Mutual Broadcasting System and the cable news/talk show format on television at CNN. TALKERS publisher Michael Harrison issued the following statement: “Larry King was not the greatest talk show host on radio or television in terms of skills, outrageous personality or direct and profound influence on public policy. He was, however, the most important pioneer who paved the way for today’s robust talk media presence on both radio and television. If there ever was a case of the right person at the right time, Larry King fit the bill and that’s all it took for him to be a mighty force. He was the modern era of talk radio’s first national celebrity born solely as a result of his work in the medium. And his contribution to today’s institutional cable news/talk TV format is undeniably fundamental to the medium’s current presence as America’s political and sociological meeting place. We have lost one of the greatest broadcasting presences of the first century of radio and television history as well as one of the quirkiest and most colorful individuals to ever sit behind a microphone.” Read TALKERS magazine managing editor Mike Kinosian’s “Remembering Larry King” feature here.

Tributes to Larry King Pouring in from All Over the Industry.  TALKERS has received dozens of tributes, anecdotes, and comments from readers in all sectors of the broadcasting industry in reaction to the passing of Larry King on Saturday (1/23).  The following statements from people who knew him and worked with him reflect the basic sentiments expressed across the board. Westwood One legend Jim Bohannon rose to national prominence as Larry King’s fill-in host back in the early days of King’s career as the late-night “king of talk radio” on the Mutual Broadcasting System. Bohannon tells TALKERS, “Larry King was the first certified big shot for whom I’d ever worked, and I was all set for some screaming prima donna jerk. What I found was a funny, savvy, decent human being who was always very supportive of me. His best advice: Be yourself. My 11 years backing him up on the radio were always based on being a first-rate Jim rather than a second rate Larry.” This Friday (1/29) marks Bohannon’s 28th anniversary of hosting that very same show fulltime. Norm Pattiz, chairman of PodcastOne and founder of Westwood One, was instrumental in Larry King’s fabulous radio career. He tells TALKERS, “Larry King was a superstar on radio well before he became a talk show icon on television and his contribution in those media will never be duplicated. I first met Larry in 1985 when Westwood One Radio bought the Mutual Radio Network. Some said at the time that I bought the network just to get the ‘Larry King Show’ and I never corrected them. When CNN came calling, I was thrilled to share Larry with them and when his show became one of the most influential nightly talk shows in history it only confirmed what I had known all along. No one will ever match the style, compassion, and genuine love for a great interview that Larry had and the worlds of television, radio, and podcasting are worse today for his loss.” Tom Tradup, VP/news and talk programming, Salem Radio Network, tells TALKERS, “My favorite memory of Larry was when I was president/GM of WLS in Chicago and was meeting with Larry for lunch in the now-closed Cape Cod Room restaurant of Chicago’s Drake Hotel. Always upbeat and gregarious, Larry seemed just a little down. He revealed he was speaking to a business group that night and his hotel had lost his trademark suspenders. After lunch I ran over the Marshall Field’s on State Street and bought him a pair. Big smile from a broadcast legend whose talent endured for decades.” And media consultant, TALKERS columnist, and host of “The Big Picture” on RT America (which also carried Larry King’s syndicated TV show at the time of his death), Holland Cooke adds, “One year ago this week, Larry was my guest on the very first show produced at RT’s new Los Angeles studio. Larry’s gift was his curiosity; and his legacy to fellow talkers is the art of the short question. I remember him asking Bob Hope, ‘Who do YOU think is funny?’ And he asked David Duke, ‘Don’t you ever get tired of hating?’ Often, guests on book tours or who are otherwise timely are prepped with ‘safe’ answers, regardless of the questions asked. And they get away with it, because hosts ask verbose questions and don’t listen closely to responses. Larry’s short question would catch the guest off-guard – enough to yield an answer you wouldn’t hear elsewhere along the tour.

King and I: An Excerpt from Bernadette Duncan’s Landmark Book Yappy Days: Behind the Scenes with Newsers, Schmoozers, Boozers and Losers (Talkers Books, 2016).  I landed a part-time job with the Larry King Radio Show in 1986 because I was in the right place at the right time. My late shift at NBC Radio Networks where I produced the Neil Myers Show ended at 1:00 am and no other talk producer was on the premises. All that was required? Meet Mr. King in the lobby, escort him to the elevator, guide him down the hall to the nearest empty studio, check mics and audio, and then be prepared to do the same with the on-coming, big-name parade of guests scheduled for the night. Basically, I was a “handler” for an extra 75 bucks a shift. At the time, this pre-suspenders-wearing Larry King was one of the most successful radio talk show hosts in the industry who at the height of his show’s prominence had nearly 500 affiliate stations around the country. Just the year before, in 1985, he began hosting a nightly TV program on the new cable network called CNN (for Cable News Network) and “Larry King Live” was getting some buzz. In addition to television at 9:00 pm… then radio after midnight… he was in contract to write a book. Larry King’s career was hot. And it was this book deal with a New York-based publisher that brought him to the Big Apple four or five days a month to meet with his editor face-to-face. I became his New York producer/handler, working in coordination with his crew in Washington, DC. Little did I realize when I signed up with “the King of Talk,” I would dive into a world as quirky as what you’d find down Alice’s rabbit hole. To read the entire excerpt please click here.

Alpha Media Announces Pre-Arranged Chapter 11 Reorganization. The company says in a statement on its website that it has entered into a “restructuring agreement with certain of its lenders to reduce its debt, as well as raise incremental capital” to allow it “to successfully navigate current market conditions and pursue growth opportunities. The company expects no disruption to its broadcast operations, customers or employees. Management will remain in place and continue to maintain the company’s day-to-day operations.” Alpha Media says it has filed “a pre-arranged plan of re-organization, disclosure statement and voluntary petition for relief under Chapter 11 of the United States Bankruptcy Code in the United States Bankruptcy Court in the Eastern District of Virginia. Certain of the company’s existing lenders have agreed to provide new capital in the form of committed debtor-in-possession and exit financing. These lenders, together with management, are expected to collectively own 100% of the equity of the re-organized company, subject to regulatory approvals from the Federal Communications Commission. The restructuring of the company’s balance sheet will require receipt of bankruptcy court approval and certain regulatory, including FCC, approvals and satisfaction of other customary conditions. The company expects to conclude the restructuring process in the first half of 2021.” Alpha chairman and CEO Bob Proffitt comments, “We have made significant progress in aggressively deleveraging our business in recent years. As we proceed with our financial restructuring to improve our capital structure and manage through the ongoing downturn caused by the COVID-19 pandemic, the agreement we reached today will leave Alpha Media well positioned for a market recovery as a stronger and even more competitive company. Broadcast radio is the leading reach medium in the United States, with attractive ROIs for advertisers, and radio continues to be an indispensable communications platform nationwide. We believe the balance sheet restructuring will provide greater financial resources and flexibility to Alpha Media, enabling the Company to strengthen its position as a leading mid-market broadcaster in the United States, and invest in new digital capabilities to better serve our advertisers and communities. Our core business continues to perform well despite current market challenges. We will continue to invest in our talented teams to foster the unique culture that has been key to Alpha Media’s success in delivering dynamic, diverse and exciting content to our communities.”

Monday Memo: Time Management 2021. “Short version? Time will not be managed.” But in this week’s column, consultant Holland Cooke explains how “tasks can,” and that’s gotten trickier in pandemic shutdown mode. He outlines solutions for recurring distractions. Read it here.

COVID-19 Stats & Vaccine Rollout Troubles, Trump Impeachment, Capitol Attack Investigation, Trump Third Party Launch, Tacoma Protest/Deadly Indianapolis Shooting, and NFL Conference Championships Among Top News/Talk Stories Over the Weekend. The number of COVID cases and deaths in the U.S. and the strategic troubles affecting the rollout of the vaccines; the Article of Impeachment against Donald Trump; the arrests being made during the investigation into the January 6 attack on the U.S. Capitol; the rumors that Donald Trump intends to launch a third political party; the Tacoma protest in which a police officer drove into a crowd and the shooting in Indianapolis in which five adults and an unborn child were killed; and Sunday’s NFL Conference Championship games were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

Pending Business: Value. Sales and marketing pro Steve Lapa says, “Presenting the value proposition is a never-ending challenge, especially for the broadcast seller. I’ve seen too many sellers get hung up on product features that are station-centric – important to management, talent, and the seller. The truth is the advertiser doesn’t see it the same way.” The past year has taught us that the value perception of your station’s product has changed. For more on this, read Lapa’s column here.

WCCO-AM, Minneapolis Program Director John Hanson Exits. The Minneapolis Star-Tribune reports that Entercom’s news/talk WCCO-AM, Minneapolis has let program director John Hanson go. Hanson had been serving as the station’s PD since the fall of 2018. Hanson is a native of the Twin Cities who worked on air as co-host of KSTP-TV’s “Twin Cities Live” afternoon talk show that launched in 2008. He joined Entercom in 2013 to program sports talk KCSP-AM, Kansas City. The reason for Hanson’s departure is not clear but the staff was alerted in a memo from market SVP Shannon Knoepke, who wrote on January 21, “Reaching out this afternoon to notify the staff that John Hanson is no longer with the company, effective today. More to come as we move forward and work to fill this position.”

WJBC, Bloomington-Normal Adds Michael Koolidge Show. The independently syndicated Michael Koolidge show is added to the program schedule at Cumulus Media’s WJBC-AM, Bloomington-Normal, Illinois in the 12:00 noon to 2:00 pm slot. Koolidge says, “We couldn’t be more excited to join WJBC. I’ve been trying to break into the Bloomington-Normal market for years and I’m thrilled that Cumulus’ WJBC decided to pick up the show!” WJBC operations manager Dan Westhoff says, “We are very excited to be adding ‘The Michael Koolidge Show’ to our lineup. Michael’s been very successful throughout Illinois and the Midwest and we can’t wait to have him on WJBC.”

Marc Bernier Show Celebrates 30th Anniversary. Pictured above is WNDB, Daytona Beach talk host Marc Benier broadcasting live from DB Pickles restaurant in Ormond Beach, Florida celebrating his 30th year on air as a talk host. The celebration was also a benefit for Halifax Urban Ministries. January 21 was declared “Marc Bernier Show Day” with a flag flown over the state capitol and declarations declared honoring Bernier in the cities and county of Volusia. A number of local and state officials attended the broadcast.

WRHU Radio Hofstra University will Receive World Radio Day Award 2021.  In conjunction with World Radio Day coming up on February 13, the Academy of Radio Arts and Sciences of America has selected WRHU Radio of Hofstra University to receive the 2021 World Radio Day Award. The honor commemorates World Radio Day, established by UNESCO (United Nations Educational, Scientific, and Cultural Organization) and is celebrated annually on February 13. World Radio Day is intended to raise greater awareness among the public and the media of the importance of radio. WRHU is the first student-run station to receive this honor.  WRHU Radio 88.7 FM is the campus radio station of Hofstra University, a private university located on Long Island in Hempstead, NY. The station has been the recipient of numerous regional, state, and national awards, including three prestigious Marconi Awards from the National Association of Broadcasters (2014, 2017, and 2019).  With studios housed in Hofstra’s Lawrence Herbert School of Communication, the station has been committed to training the next generation of radio professionals for more than 60 years in a wide variety of radio genres including news, sports, public affairs, community programming, and music. For the past decade, WRHU has exclusively produced and distributed radio broadcasts of New York Islanders hockey games, the first and only college radio station to have such an agreement with a professional major-league sports team.  “We are immensely honored to receive this award of recognition,” said Mark Lukasiewicz, dean of the Lawrence Herbert School of Communication. “WRHU and its managers and staff deserve enormous credit for carrying on their work throughout the pandemic and providing vital information to the community.”  The annual World Radio Day Award honors a U.S. radio station that exemplifies the best attributes of the radio industry. Recipients may be large or small stations, commercial or noncommercial, located in any market, and broadcasting in any language. The award jury looks for stations that demonstrate ideals of localism, audience reach, community service, effective use of new digital platforms, diversity in program content and staffing, and financial and ratings success.  For this year’s award, the jury has highlighted the work done during the coronavirus pandemic, in light of UNESCO’s theme for the World Radio Day 2021 celebration, which is “New World, New Radio” in the sense that radio is a medium for resilience of our society. The jury of Academy is composed by eight highly qualified professionals of the broadcast industry (in alphabetical order): Heather Cohen, EVP, The Weiss Agency; Michael Harrison, founder/publisher, TALKERSPaul McLane, editor in chief, Radio WorldMike McVay, president, McVay Media ConsultingFrancisco Montero, partner, Fletcher, Heald & HildrethChris Oliviero, SVP/MM, Entercom New York; Deborah Parenti, publisher, Radio Ink; and Paul Rotella, president of the New Jersey Broadcasters Association. WRHU was recognized for its efforts during the crisis, expanding its content as student and community staffers worked and broadcast from their homes during a New York state lockdown. Hofstra University has been cited on the Best College lists of U.S. News & World ReportThe Princeton ReviewFiskeWashington Monthly, Forbes, LinkedIn and Payscale.com. It is the only university chosen to host U.S. presidential debates in three consecutive election cycles (2008, 2012 and 2016). The World Radio Day Award was initially created by the Spanish Radio Academy to spread awareness of World Radio Day. The annual February 13 commemoration was endorsed by a resolution of the United Nations General Assembly and accompanied by the creation of the International Radio Committee, which collaborates with UNESCO to promote World Radio Day each year. Last year, the award went to all-news station, WTOP, Washington DC.  The 2021 World Radio Day Award will be presented to WRHU at Hofstra University in early February. For more information, click here.

Townsquare Media to Repurchase 10 Million Shares. In a press release, Townsquare Media, Inc announces it has entered into an agreement to repurchase a minimum of 10 million of the 12.5 million shares of Class A common stock, shares of Class B common stock and warrants held by funds managed by Oaktree Capital Management L.P., for $6.40 per security, which reflects a 19% discount from the closing price of the Class A common stock on Friday, January 22, 2021. The repurchase was approved by the board of directors following the recommendation of a committee of independent and disinterested directors. The aggregate purchase price is expected to be at least $64 million, subject to the company’s ability to elect to purchase additional securities at closing of the repurchase. At closing, the repurchased securities will be retired and, subject to the company’s election to repurchase additional securities, the company’s outstanding securities will be reduced from approximately 28 million to approximately 18 million. Townsquare CEO Bill Wilson says, “We appreciate the opportunity to facilitate this significant transaction with Oaktree and are excited about this repurchase, which secures the exit of a very long-term private equity majority shareholder that current and potential shareholders have described to me consistently as being an obstacle to investing more, or establishing a position, in Townsquare given the significant overhang Oaktree’s holding represented. This repurchase is immediately accretive to shareholders and we thank our board of directors for their vote of confidence in our medium and long-term business plan to grow revenue and profits.”

TALKERS News Notes. According to a report by Chicago media writer Robert Feder, WGN-AM, Chicago afternoon news anchor Kim Gordon has resigned from the Nexstar Media Group station after 15 years. It’s rumored that Gordon will be joining Cumulus Media’s crosstown news/talk WLS-AM to serve as the afternoon news anchor on the Big John Howell program. Back at WGN, Feder reports that Lauren Lapka will be the news anchor on the Steve Bertrand afternoon program…..iHeartMedia flips sports talk WFXJ-AM, Jacksonville “The Game” to Gospel as “Hallelujah AM930/93.3 HD2.”…..News and sports radio pro Mike Smith is leaving his gig with iHeartMedia’s WBEX-AM, Chillicothe, Ohio to pursue other career opportunities, The 43-year radio pro says, “Thanks to all the great listeners, which many, many of them became life-long friends, and I can say the same about my colleagues being life-long friends and that means more to me than any nice thing that anybody ever said about the job that I did.”

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