BLOCK ISLAND, R.I. — It was like telling the punch line at the beginning of the joke, when Edison Research VP/Strategy & Marketing Tom Webster began a well-attended webinar: “It’s hard to overstate the impact of the smartphone on the American consumer.”
“The Infinite Dial 2014” is #22 in an ongoing series researching consumer adoption of digital media. As Webster and Mike Agovino — COO of Triton Digital, which sponsored the study – narrated their presentation, they had plenty of good news for radio broadcasters. But the undeniable headline was that those who merely feed audio to transmitters aren’t fishing where the fish are swimming to.
Among data presented, based on a just-released survey of 2023 Americans P12+:
61% of Americans – an estimated 160 million — now own a smartphone. That’s 500% growth in 5 years. Eight-in-ten P18-34.
TALKERS Three-Part Special Feature
The Vision of Envision: The Rise of Radio Syndication Entrepreneur Danno Wolkoff and an Emerging Independent Powerhouse
By Jeff McKay
Special features Correspondent
NEW YORK — Since he ventured out on his own and started what has become not only a highly successful syndication company, but one that can truly serve the needs of both the largest and even the smallest radio station, Danno Wolkoff has known that he cannot simply rest on his laurels. Wolkoff will be the first to admit that his company, in order to be and remain successful, must change with radio’s changing times from how companies do business and manage their own businesses, to how companies must do more with less, and the ever-changing technology that could cost a company listeners and their survival.
Envision Networks has changed with the changing times in radio, something Wolkoff identifies as being driven by technology which is now the catalyst for these changes and placing traditional radio at a crossroads.
By Jerry Del Colliano
Inside Music Media
EXCLUSIVE TO RADIOINFO AND TALKERS
Millennials have their own technology just as baby boomers had records, radio and TV.
Except technology has very little to do with the impact that “Generation Y” is making on media and just about everything else.
Sure there is Facebook that they went to college with, and Napster that helped disrupt the record business, iPads, apps, smartphones, Instagram and their latest devilish work – to unbundle cable and make Netflix the new standard for the on-demand content they, well – demand.
Radio consolidated about the time the first Millennials were in grade school and the industry just assumed that young listeners would always be there to like radio.
The music industry that consisted of old white men who were lawyers thought Napster needed to be sued out of existence – and they succeeded.
But the damage was already done.
Sun Broadcast Group, Inc.
NEW YORK — It was another sad week for network radio as more great people: mothers, fathers, sons and daughters… dreamers of great ideas, writers of great content, communicators of the stories that shape our world, were sent to the unemployment line. Was it greed? Was it failure to evolve? Was it competition? Maybe. But in my humble opinion it was something simpler yet more devastating… Fear. Fear to be bold, fear to take risks and most important, fear to defend.
By Jeff McKay
Special Features Correspondent
KANSAS CITY — When you’re in radio and you lose your job, in almost all cases you begin looking for another job at another radio station, whether it’s in the same city or another market. For some, the intrigue of the internet brings them to the digital frontier. If the choice becomes the digital divide, then the question then becomes, “How can you make money?”
For that answer, you can ask “Radio George.”