Sports Media Personality Glenn Ordway’s Multi-Platform Venture Is Off and Running
By Jason Wolfe
Chief Content Officer
BOSTON — I’ve worked in sports radio my entire broadcast career. When I graduated from Syracuse in 1989, I was privileged to land a job in my hometown of Boston right out of college. Talk about young and green. I didn’t have any idea what radio was all about at that time. I just knew I loved it. Twenty-four years later, it’s amazing how much the medium, and the industry, have changed.
In the old days, hosts flipped on the microphone, yapped about their teams, took calls from passionate fans whose very lives seemingly depended on the outcome of the games, and threw in numerous guests to provide more insight into the topic at hand. It was a pretty simple formula. Information ruled the day and that’s what we did, discuss the information.
Nowadays, to be successful in sports talk radio, and most formats, it’s about much more than providing information. Listeners already have the information you want to discuss, even before you get to the station. You need opinions, humor, edge, attitude, and most of all personality. Fans will listen to hosts they love, and those they hate, because of the personality that exists in both. Personality breeds engagement. Engagement breeds loyalty. Loyalty breeds ratings and ratings breed revenue. That is the formula hosts and shows need to embrace today if they want to win.
Jason Wolfe Joins Glenn Ordway’s New Digital Sports Talk Venture. As the new chief content officer for Sportstalkboston.com, programmer Jason Wolfe rejoins former fellow WEEI staffer and Boston sports media personality Glenn Ordway as the new digital venture, which debuted on Monday (3/17), evolves . Wolfe was VP of programming operations for Entercom New England prior to exiting the company last year. Ordway was afternoon drive host on WEEI for many years. In a statement, Ordway says, “I couldn’t find a more accomplished programmer to extend our efforts to build the best possible content than the Wolfman.” The company lists the local personalities appearing on the new “Big Show Unfiltered,” stating, “Listeners on all platforms will hear former All-Pro nose tackle and Patriot Fred Smerlas, Super Bowl Champion linebacker Steve DeOssie, veteran Boston Herald columnist and best-selling author Steve Buckley, former Comcast Sports Net New England studio host and Boston Celtics sideline reporter Greg Dickerson and long-time Boston sports personality and “Big Show” alum Pete Sheppard, will join the Big O along with new contributors Jerry Thornton of Barstool Sports and comedian Graig Murphy.” Regarding Wolfe, the press statement tallies his accomplishments: “He has spent his entire broadcast career in Boston, including 22 years with WEEI. Under his leadership, the station achieved tremendous success, becoming the #1-ranked sports radio station in the country, and holding the top spot in Boston for six straight years. The station was nominated for six Marconi Awards with four wins, the most recent in 2012. Wolfe also created the Jimmy Fund Radio Telethon which, in partnership with NESN, has raised $31 million for cancer care and research in its 12-year history.” Ordway adds, “It’s our goal to assemble a cast of fun, interesting and compelling personalities. I feel strongly that with this group, we’re well on our way to achieving that.” Wolfe starts with the company on April 10.
NAB Issues Reply Comments on AM Band Revitalization. The FCC issued a Notice of Proposed Rule Making regarding its proposals for revitalizing the AM band and NAB, in its reply comments, reiterates its “support for most of these proposals, and suggests certain other policy changes that would further enhance the public’s AM radio service.” In summary, NAB states it “agrees with most comments in favor of opening a filing window for FM translators in which only AM stations may participate, as a means of extending the benefits of cross-service translators to more AM stations and their listeners. While translators obtained in this window should generally remain linked to the acquiring AM station, NAB submits that it would be reasonable to allow such translators to be transferred under certain limited circumstances, such as financial hardship.” NAB also says it supports “relaxation of the proposed limit of one FM translator per AM station, to accommodate AM stations with unusually large or irregularly shaped service areas, as well as opening the filing window to all AM radio stations on an equal basis, regardless of class or ownership structure. The record also demonstrates support for the FM translator processing approaches set forth in the ‘Mattoon’ and ‘Tell City’ waiver cases. Retention of the former, and approval of the latter, will expand the universe of eligible cross-service translators, and foster efficient spectrum use by enabling more translators to be fully utilized.” Read NAB’s entire reply comments here.
CBS RADIO Adds to Its Live Events Division. The expansion of the live events division at CBS RADIO includes the addition of Katie Forte senior producer, strategic events and partnerships. She’ll be based in New York, according to Amy Stevens, senior vice president of strategic events and partnerships. The company says that in the newly created position, Forte will “play a key role in the development and management of signature programs that provide audiences and advertisers with one of a kind experiences with their favorite artists, sports stars, newsmakers and CBS RADIO personalities. Additionally, Forte will serve as a liaison with local venues, arenas and CBS RADIO’s current roster of partners in the entertainment industry, while cultivating new business relationships and opportunities.” Forte comes to CBS RADIO from her most recent position as director, concerts marketing, digital and social media with Madison Square Garden Company.
Sports Talker Dino Costa to Begin Multi-Platform Endeavor. Former SiriusXM sports talk personality Dino Costa announces the coming debut of his new multi-platform sports talk venture on May 5. His new company, Dino Costa Worldwide, LLC, is producing the Dino Costa show it calls “a multi-platform sports media and entertainment forum – combining the elements of radio, television, and newspaper, under one umbrella.” Costa is working on a subscription model ($72 per year) that will include a live, daily four-hour show available in high-definition with a three-camera shoot planned. Other content will include pre-recorded podcast interviews with a host of news-making individuals, pre-recorded video vignettes, and “Costa Chronicles” featuring consistent written word features by Costa. The new show will also feature a mobile app so that all elements of the show may be accessed at anytime, anywhere for those on the go. It’ll all be at DinoCostaShow.com.
Audi to Bring Wi-Fi to 2015 A3 Model. The arrival of wi-fi in the automobile in the United States appears to be coming first from Audi, according to a piece at Technologyreview.com. The story says the German manufacturer will make wi-fi available in its 2015 A3 model and it’s certain other manufacturers will follow. GM already has plans to offer 4G LTE in some 2015 models beginning this summer. Industry watchers know that the digital dashboard is going to expand but how fast that will happen before it can be said to be ubiquitous is up for debate. The Technologyreview.com piece reports Audi will charge $100 for 5 gig of data for six months. If you add that to a consumer’s existing smartphone plan, it becomes clear the dollars add up. Manufacturers are working to make the operation of digital apps acceptable for drivers who can’t be distracted, and that limits what can be done in the vehicle (at least in the front seat). Few are denying this is the future of entertainment and information in the car but reviews of some digital dashboard apps currently available are not glowing. They cite difficulty of operation and unreliability in many cases. But time usually solves these issues and that will be the case here. But for now, service like this will belong to those with a yen for gadgets and a fair amount of disposable income. Read the Technologyreview.com piece here.
Odds & Sods. Talk show host David Webb will moderate a panel discussion about the disappearance of Malaysia Airlines Flight 370 on SiriusXM this evening. “Malaysia Air Mystery – A Listener Roundtable,” will feature a panel of experts including: former CIA agent Bob Baer, former Navy SEAL and pilot Brandon Webb, forensic psychiatrist Michael Aronoff, former National Transportation Safety Board investigator Alan Yurman, former CIA intelligence officer Dr. Michael Scheuer, director of the division of bioethics at NYU Langone Medical Center Dr. Arthur Caplan, security and terrorism professional Kerry Patton, and chief operating officer of Aviation International News Randy Padfield…..The popular public radio program “This American Life,” created and hosted by Ira Glass, will no longer be distributed by Public Radio International after July. Neither side is talking specifics but both have agreed to move on after negotiations for renewal broke down. The show has been distributed by PRI since it debuted in 1997…..CBS RADIO O&O WCCO, Minneapolis is the recipient of 11 awards in the recent 2013 Minnesota Associated Press Broadcasters News Contest. The awards will be presented at the annual awards banquet on Friday, March 28. Among the 10 categories judged, WCCO is receiving eight first place awards and three honorable mentions. First place honors were awarded in the following categories: Best In Show, Best Website, Sport Hard News, Feature, Series/Special, Sports Reporting, Best Newscast, and Sports Play By Play.
TALKERS Weekly Affiliate Roundup. “Free Talk Live” with Ian Freeman and Mark Edge joins the lineup at KNOX, Grand Forks and WBBA, Pittsfield, Illinois…..WestwoodOne’s Jim Bohannon is now heard on KWLZ, Warm Springs, Oregon and KBNW, Bend, Oregon.….WILC, Maryland adds the Genesis Communications Network-distributed Alex Jones show to its lineup…..The “Freedom Feens” with Michael W. Dean and Neema Vedadi is picked up by WSVG and WAMM, Woodstock, Virginia…..The Genesis Communications Network-syndicated weekend Ethan Bearman program is added to the program schedule on KBY, Anchorage…..Salem Radio Network’s Dennis Prager show is added to the lineup at WNNG, Unadilla, Georgia and WKAL, Rome, New York.
Karel Takes Ireland! Talk show host Charles Karel Bouley writes from across the Pond to let TALKERS know he just finished hosting nine programs from the Emerald Isle – including a St. Patrick’s Day show. While there, Karel led the St. Patrick’s parade in Dublin atop a double decker bus occupied by media from around the world. As he says, “Being openly gay the whole time (take that NYC and Boston)!” Pictured here is Karel (l) interviewing the Lord Mayor of Dublin Oisin Quinn at his home, Mansion House.
Obama vs. Putin Clash Top News/Talk Story for Week of March 17-21. The butting of heads between President Obama and Russian president Vladimir Putin over the latter’s aggressive policies was the most-talked-about story on news/talk radio this week, landing atop the Talkers TenTM. At #2 was Russia’s annexation of Crimea. Following at #3 was criticism of the rollout and effects of the Affordable Care Act, and at #4 was the disappearance of Malaysian Airlines Flight 370. The Talkers TenTM is a weekly chart of the top stories and people discussed on news/talk radio. It is the result of ongoing research from TALKERS and is published every Friday at Talkers.com. View this week’s entire chart here.