Tag: "Sneezer"

Are you a “Sneezer”?

| October 22, 2012

By Holland Cooke
Radio Consultant

BLOCK ISLAND, RI — With colds and flu season approaching, umpteen PSAs have trained us to sneeze-into-our-elbows.  Because the last thing you want to do is spread a virus, right?

Only literally.  Metaphorically, you DO want to be what author/entrepreneur/marketing guru Seth Godin refers to as a “Sneezer,” someone who spreads ideas.

When others “catch” what you’ve put into the atmosphere, it becomes what he calls an “IdeaVirus.”  And peer-to-peer sharing is an endorsement more powerful than advertising.

Read More