The Infinite Dial 2014. Media consultant and TALKERS contributor Holland Cooke sat in on yesterday’s annual webinar presented by Edison Research and Triton Digital that detailed the results of the 2014 version of the Infinite Dial study. Many results are not surprising: smartphone use is growing rapidly with 61% of Americans owning cell phones – a 500% increase in five years. Although the “digital dashboard” – newer model cars with in-dash infotainment systems – gets a lot of press coverage as new deals are struck between app-makers, service providers and car manufacturers, as of today the smartphone is more important. The study reports 43% of persons 12-24 listen with a smartphone while in the car and 27% of persons 25-54 do the same. Still, AM/FM owns the auto for now and is still the primary source for discovering new music. Read more results from the study and Holland Cooke’s analysis here.
Dana Barrett to Host New Local Show on ‘biz 1190’ in Atlanta. On Salem Communications’ business talk WAFS, Atlanta “biz 1190,” local media personality Dana Barrett debuts a new program dedicated to “a unique look into ‘the business of everyday life’” debuting on Monday, March 10. Barrett states, “Atlanta is such a dynamic business market with an incredible diversity of industries. Healthcare, real estate, entertainment, retail…you name it, we do it here. I want to celebrate and embrace that diversity by talking to the business leaders and entrepreneurs that make our region go.” The daily show will air from 9:00 am to 10:00 am with a repeat from 4:00 pm to 5:00 pm. Program director Aaron Williams adds, “It’s the perfect match for us. As the market’s only station dedicated to business, we couldn’t be happier to bring Dana’s unique knowledge of the metro Atlanta area to our audience.”
Mike Bower Exits ’97.9 ESPN Hartford.’ The afternoon drive program hosted by Mike Bower at Clear Channel’s Hartford sports talk outlet WUCS “97.9 ESPN Hartford” is cancelled and the station is actively seeking a new personality for the daypart. In a message posted on his Facebook page, Bower announces, “Unfortunately The Bower Show’s time on ‘97.9 ESPN’ in Hartford and ‘ESPN Radio 1300’ in New Haven has come to an end. Clear Channel opted to not renew the show but we would like to thank them for giving us the opportunity to talk sports with you every day for the past two years. More importantly, we would like to thank all of YOU…our listeners, for your continued support of The Bower Show.” The Bower Show was the only local daily show on the program schedule.
Rosenthal Promoted at Katz Media Group. With this promotion, Mark Rosenthal – currently CEO of Katz Radio Group – adds the title CEO of Katz Media Group in which he will also oversee Katz Television Group, KMG’s television representation company. The company says that as CEO of Katz Radio Group, Rosenthal will remain focused on building the radio sector, working closely with Katz Radio Group president Mark Gray to drive additional media dollars into radio. Effective immediately though, he will now also work closely with KTG presidents Leo MacCourtney and Craig Broitman to grow and further develop KTG’s assets, advocacy and revenue-generating efforts.
Salem Study: Christian Teaching Listeners Younger Than Perceived. The results of a study by Nielsen Audio commissioned by Salem Communications looking at the make-up of the audience for Christian teaching and talk-formatted radio shows indicates the audience is younger than may be commonly perceived. Half of the listeners to the format are under 55 and are spending 6.1 hours per week listening to stations airing the format. The study also indicates younger listenership is growing. Salem VP, director of spoken word format Phil Boyce states, “There is this perception that these are your father or even grandfathers radio stations, but we found there is a significant pool of younger listeners spending a great deal of time with our CTT format.”
Geoff Edwards Passes. No sooner had we reflected on the life and career of Los Angeles and Bay Area radio personality/television game show host Jim Lange (who succumbed to a heart attack last week) than we must now sadly note the passing of Geoff Edwards. Much like the 81-year-old Lange, Edwards, 83, amassed considerable fame from his Los Angeles radio days and nationally through several game show-hosting stints. Edwards died yesterday (3/5) of complications of pneumonia at St. John’s Hospital in Santa Monica, California. Wink Martindale, Lange, and Edwards toiled together in Los Angeles at the once iconic KMPC. “Geoff was one of the cleverest, funniest radio and television personalities I have worked with,” Martindale states of Westfield, New Jersey native Edwards, who was heard on KMPC from 1968 – 1979. He was also on-air in Los Angeles at KHJ (1964 -1965) and two go-rounds at KFI (1966 – 1968 and 1987 – 1989). According to Edwards’ agent of many years, Fred Westbrook, Edwards succeeded in television by making several bold fashion statements. He favored jeans over suits and his hair was longer than that of most other talents at the time. “He was part of the new breed,” Westbrook comments. Tributes on Facebook regarding Edwards’ death included this observation from renowned voiceover talent/studio audience warm-up announcer/”Price is Right” announcer Randy West. “Geoff was a wonderfully kind and joyous guy, very bright, with a great natural talent for creating joy, both over the air and in person. For me, it was more laughs per hour with Geoff than anyone else since high school. What a pro, what a sweet man, what a character, what a ball. He was loved and respected by everybody. We laughed and giggled every time we were together.” Sonoma Music Group president Michael O’Shea checked in by remarking, “What a shock. Geoff was our 9:00 am – 12:00 noon personality at KMPC. Personable, authentic, real and natural. We played tennis a time or two. This is very sad.” Longtime KOST, Los Angeles on-air personality Ted Ziegenbusch notes that Edwards was, “One of my favorite lunchroom pals. Thanks for the laughter, the stories and the fun. I know you have always enjoyed travel. This journey is the best one ever.” Veteran Los Angeles traffic reporter Mike Nolan comments that he was, “a fan for years, then honored to work with him at KFI, so happy to have called him a friend.” Fellow television game show host Jim MacKrell remarks, “I am deeply saddened by the news of Geoff’s passing. I know of no one in our business with a better reputation and a multitude of friends. I am glad I was one of them.” Edwards’ national television resume includes hosting “Jackpot!”, “Chain Reaction,” “Play the Percentages,” “Treasure Hunt” and “The New Treasure Hunt.” In Los Angeles, he and Meredith MacRae won Emmy Awards for co-hosting the daily “Mid-Morning L.A.” For nine years (1986 – 1995), he co-hosted the California Lottery‘s “Big Spin.” An eyewitness to one of America’s most memorable moments, then-news reporter Edwards was in the basement of the Dallas Police Department on November 24, 1963 when Jack Ruby shot Lee Harvey Oswald, the suspected assassin of President John F. Kennedy. Funeral plans are pending for Edwards, who is survived by his wife, two stepsons, his ex-wife and their three children, as well as nine grandchildren.
Obama vs. Putin/Ukraine-Crimea Intrigue, ObamaCare Criticism, IRS Scandal, Obama Approval Ratings Sink, and 2016 Presidential Race Among Top News/Talk Stories Yesterday (3/5). The political storm in Ukraine and Crimea and how President Obama is handling Vladimir Putin’s moving Russian troops into the region; scrutiny of the Affordable Care Act as the administration announces current health plans can be kept through 2016; Lois Lerner’s refusal to testify in new hearings looking into the IRS scandal; dipping approval ratings for President Obama; and speculation about candidates for president in the 2016 election were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS.
BLOCK ISLAND, R.I. — It was like telling the punch line at the beginning of the joke, when Edison Research VP/Strategy & Marketing Tom Webster began a well-attended webinar: “It’s hard to overstate the impact of the smartphone on the American consumer.”
“The Infinite Dial 2014” is #22 in an ongoing series researching consumer adoption of digital media. As Webster and Mike Agovino — COO of Triton Digital, which sponsored the study – narrated their presentation, they had plenty of good news for radio broadcasters. But the undeniable headline was that those who merely feed audio to transmitters aren’t fishing where the fish are swimming to.
Among data presented, based on a just-released survey of 2023 Americans P12+:
61% of Americans – an estimated 160 million — now own a smartphone. That’s 500% growth in 5 years. Eight-in-ten P18-34.
Buckley to Sell Connecticut Stations to Connoisseur. Led by Hartford classic hits outlet WDRC-FM, the Connecticut stations Buckley Broadcasting is selling to Connoisseur Media also includes talk WDRC-AM and its simulcast AMs WMMW, Meriden; WSNG, Torrington; and WWCO, Waterbury. The price on this deal is not being made public yet. Buckley is being represented by Richard A. Foreman Associates. In a memo to staff, Buckley president and CEO Joe Bilotta says, “After much reflection, the Board of Trustees has decided that the reality of the evolving competitive landscape, and our sincere desire to see this historic brand continue, are cause for a change in the ownership of our Connecticut properties. Our decision to negotiate with, and eventually sell WDRC-AM/FM to Connoisseur, gives our audience, advertisers, and employees access to the considerable resources of this multi-dimensional media and entertainment company. For over half of a century Buckley Broadcasting has been the steward of these great call letters and there is not a better company than Connoisseur to ensure the continued and accelerated future success of the WDRC brand.”
Fox Sports and Premiere Networks Renew FSRN Deal. The relationship between Clear Channel subsidiary Premiere Networks and Fox Sports goes back to August of 2000 when the two companies agreed to work together to debut the Fox Sports Radio Network. Now, almost 14 years later, the two companies agree to a long-term extension of the partnership. Premiere Networks will continue to produce and distribute Fox Sports Radio Network to its radio affiliates. Additionally, “Premiere Networks and Fox Sports will continue working together across multiple platforms to synchronize the audio, digital, online and television assets of Fox Sports, FOXSports.com and Fox Sports Radio, further extending the reach, visibility and engagement of these brands with millions of consumers. Additionally, with the recently-launched 24-hour television network Fox Sports 1, the radio and television divisions will work closely to increase cross-promotional opportunities and highlight Fox Sports’ established team of top insiders, analysts and personalities.”
Nielsen’s Cross-Platform Report: Smartphone Use Rising, AM/FM Use Decreasing. The numbers are nothing astronomical with regard to the decline in use of AM/FM radio, but they show a trend. According to the March 2014 Nielsen Cross-Platform Report, the hours of use per day for adults 18+ for AM/FM radio have dropped from 2:53 minutes to 2:46 minutes from the fourth quarter of 2011 through the fourth quarter of 2013. At the same time, use of smartphones has risen from :48 minutes per day to 1:07 minutes per day over the same three-year period. Again, this is not a dramatic change but it certainly shows that the use of smartphones continues to rise for adults and the use of the AM/FM radio is declining. You can check out the report here.
And Speaking of Smartphones…The increase in usage of smartphones by Americans has risen to 61% (persons 12+), according to Edison Research and Triton Digital – the two companies presenting their “Infinite Dial 2014” webinar today at 2:00 pm ET. Edison releases this little teaser in advance of today’s event indicating that in 2009 just 10% of Americans owned smartphones. That number climbed to 44% in 2012 and has soared to 61% in 2014 and Edison estimates that means about 160 million people in raw numbers.
Just a Few Slots Left at FAIR’s ‘Hold Their Feet to the Fire’ Radio Row. The topic of immigration reform continues to be a much-discussed one on news/talk radio with related legislation brewing in Congress. The Federation for American Immigration Reform-sponsored “Hold Their Feet to the Fire” radio row taking place April 9 and 10 in Washington, DC is nearing a full slate. FAIR communications director Bob Dane tells TALKERS magazine, “It’s ‘last call’ for one broadcast booth remaining in morning drive, one in afternoon drive, and two in midday.” Broadcast slots are granted on a first-come, first-served basis. Interested hosts should contact Dane 202-328-7004 ASAP to discuss details. Dane says, “Attendees enjoy Capitol Hill access to lawmakers, immigration activists, experts and law enforcement working in tandem to secure our borders and to enforce the rule of law.”
‘Radio Guy’ Jim Lange Remembered. When Jim Lange passed away last week at age 81, he was remembered by most for his role as host of television’s “The Dating Game.” But as TALKERS managing editor and bureau chief Mike Kinosian writes, “Jim Lange was one of the finest ambassadors radio could ever hope to have.” A few years back, Kinosian did a profile of Lange and learned more about his radio career – including why he always kept a radio job even during the heyday of “The Dating Game” and his other TV game shows. He said that if the TV job failed, he always had radio. Lange told him, “I noticed that all the game show hosts were radio guys. They were hired because they could adlib. There is no script on a game show. You have rules, but that is it.” Read Mike Kinosian’s story about Jim Lange here.
Ukraine-Crimea Unrest/Obama vs. Putin, ObamaCare Criticism, MSNBC Programming Changes, Texas Primaries, U.S. Marijuana Policy, and Hillary in 2016 Among Top News/Talk Stories Yesterday (3/4). The crisis in the Ukraine and Crimea and criticism of President Obama’s stance against Russia’s Vladimir Putin; ongoing scrutiny of the rollout and effects of the Affordable Care Act; the cable news/talk wars and the performance of new MSNBC programs; Tuesday’s Texas primary elections; the changes in marijuana policy in the United States; and speculation that Hillary Clinton will emerge the the Democratic frontrunner in the 2016 presidential election were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS.
BALTIMORE — When you hear Kenny G Christmas music wafting through a Maryland hotel lobby, you must be at the annual Arbitron Client Conference. But this year, a new “Nielsen Audio” logo welcomed curious attendees. And in just the first few hours, the logic behind this change became apparent.
The recent TALKERS Los Angeles conference (10/10/13) began with Sean Hannity voicing a concern echoed by other on-air talent: “Radio” content we’re creating is no longer just transmitter-based. Yet talent is evaluated, and advertising is priced, based upon consumption of transmitter-delivered work.
“You have to have a multi-platform strategy, and you need to tailor your content for each device.”
Nielsen Audio SVP of radio station services Gary Meo was among presenters detailing how consumers and technology and demographics are re-defining our medium, and how his company’s beyond-radio scope is aggregating consumption data beyond Arbitron’s AM/FM focus. “The smartphone is clearly the device of choice for Millennials.” Another speaker told us that, the night before, in Washington, NPR had sold – yep, sold – 300 tickets to the taping of a podcast.
Arbitron/Edison Research’s Infinite Dial 2013 Indicates Radio Still Dominates In-Car Listening; the Smartphone Is the Hot Delivery Tool. Tuesday’s webinar from Arbitron and Edison Research provided a treasure trove of data for radio execs and sales personnel wishing to prove that radio is still a relevant medium in today’s world. But much of the data also showed that over the course of the past 15 years, it’s been easy to see the leaps and bounds by which digital media is gaining on the traditionals – AM/FM and broadcast television. Some of the key takeaways for talk stations:
- Of those surveyed (18+) who’ve ridden/driven a car in the past month, 84% used AM/FM radio; 63% used the CD player; 29% an iPod or mp3 player; and 12% used online radio.
Obviously, the online radio usage (defined as AM/FM stations over the internet as well as pure plays) will continue to rise as that technology becomes more available and easier to use.
- 58% of those surveyed report AM/FM radio as the medium used “almost all of the time” or “most of the time.”
- 72% of respondents do not have a Bluetooth connection in their car. A technology that would aid online usage in the vehicle. That will change quickly as manufacturers make them standard in new cars.
The Smartphone. Reaching potential listeners via smartphone technology is crucial to the future of content providers. Fifty-three percent of Americans (estimated to be 139 million) own a smartphone – up from 44% just last year.
- About 75% of persons 18-34 own smartphones
- Of all people (12+) who own smartphones, 44% have ever listened to online radio. Expect that number to grow rapidly.
- Although just 18% of smartphone owners listen to online radio daily, that’s still a big number – more than 25 million Americans (12+) – and that is also likely to grow exponentially.
Podcasting. Although podcasting listening has leveled out over the past two or three years – about 12% or 32 million Americans have listened to an audio podcast in the last month – more than 25% of weekly podcast users have listened to six or more during that period. The takeaway for stations/talk hosts/content providers producing podcasts is that loyal podcast users consume a lot of them. That’s good for sales to know. Also, the goal of converting P1s into podcast users is a worthwhile one since it appears they often become hooked on the format.
Some of the key observations by Arbitron’s Bill Rose and Edison’s Tom Webster from this year’s Infinite Dial research project include:
- Over the population, digital platforms do not appear to replace traditional media usage, they tend to enhance them;
- The smartphone is the most important device media businesses are dealing with and the smartphone is functioning as a “two-way” radio today;
- Online radio reaches 86 million people per week for an average of 12 hours, with so many choices it is imperative to have a strategy that cuts through the clutter;
- 66% of those surveyed who wake up to a smartphone use the alarm sound, not music to talk content, convince them to do otherwise!
Clay Hunnicutt to Receive 2013 “Humanitarian of the Year” Award at Talkers New York 2013. The 2013 recipient of the Sharon L. Harrison Memorial Award for Outstanding Community Service by a Radio Broadcaster (also referred to as “Humanitarian of the Year”) has been selected by the TALKERS editorial board. This year’s recipient is Clear Channel Media & Entertainment EVP of programming, Clay Hunnicutt. The 25-year veteran of radio broadcasting has been selected for this important honor in recognition of the key role he has played in paving the way for the Fisher House Foundation to become one of the radio industry’s most actively spotlighted charities, thus providing invaluable support in the form of free housing to the families of service men and women injured in combat during their visits to them at the hospital. To learn more about Fisher House Foundation visit www.fisherhouse.org. While serving as CC’s SCP/Community Engagement he arranged for a company-wide 2010 Veterans Day initiative in support of Fisher House. Every CC station spotlighted Fisher House on that day and urged listeners to donate online or via text. That event was repeated in 2011. These campaigns alone (2010 and 2011) raised a total of $1.2 million for Fisher House. In addition, the company donated $3 million in PSA airtime around Veterans Day 2012. Fisher House representatives inform TALKERS that Hunnicutt has also helped them make vital connections at the local level. Hunnicutt tells TALKERS, “If you’ve never been to a Fisher House – you must go! Just one visit will change your life because they are making the lives of so many soldiers and sailors better. They took the challenge of helping the men and women that put their lives on the line for our freedom every day to a whole new level. It is a world class organization that delivers on everything they say they will do, and that always puts the needs of other first. This is something we should all aspire to do, and make a priority with our individual time and our stations.” Hunnicutt will be presented the award on Thursday, June 6 at Talkers New York 2013 during the afternoon “Freedom of Speech Award Ceremony.” The event, which is nearing a sellout, is open to members of the working media. Registrations can only be booked over the phone at 413-565-5413.
Dennis Miller Celebrates 6th Radio Anniversary. It’s been six years since comedian and Saturday Night Live alum Dennis Miller began a daily radio talk show on the old Westwood One radio network. On Friday, March 29, Miller celebrated his 6th anniversary on the Dial Global network hosting some friends from the old days. Fellow SNL cast members Dana Carvey and Kevin Nealon, along with Seth Meyers appeared on the program as did fellow television star Tim Allen.
WDAE, Tampa’s Steve Duemig Returns to Air with New Deal. Tampa sports talk host Steve Duemig was taken off the air at Clear Channel’s WDAE, Tampa last week after the two sides hit some sort of snag in their contract negotiations. According to the Tampa Bay Times’ Eric Deggans, Duemig said he was asked to sign a new contract before the window that would allow him to speak with other companies opened. When he refused, he was taken off the air. Now, Duemig says he’s back with a three-year deal that, according to the paper, includes no new money. He tells the Times, “But am I happy? I won’t answer that.”
Proof of Performance, Transmitter Control and Other Technical Stuff Radio Station Staffers Should Understand…at Least a Little. In a page out of the Engineer’s Truth is Stranger than Fiction files, renown engineering wizard and TALKERS technical editor Tom Ray cites a couple of “strange but true” examples of how crazy things can get in to today’s radio station environment when it comes to “little” things like which buttons to press when the transmitter goes haywire and avoiding trouble with the FCC by staying within compliance. In the process he sheds light on standard concepts like “proof of performance” and “turning a transmitter on and off” that programming-types really should know and in language that they can actually understand…we hope! To read Tom Ray’s column, click here.
Mike Francesa Signs Long-Term Renewal with WFAN, New York. American sports talk radio icon Mike Francesa inks a deal to remain the afternoon drive host on CBS Radio’s WFAN-AM/FM, New York for years to come. The exact term of the contract is not being disclosed but CBS Radio president Dan Mason states, “Mike has earned his place in radio history as a great broadcaster and we’re thrilled to continue our relationship with sports radio’s most celebrated host. WFAN and Mike Francesa are synonymous with the absolute best in sports programming excellence. These two powerful brands have endured the test of time, and remain a very relevant force in the industry nearly three decades after they first went on the air.” As part of the deal, Francesa’s long-running Sunday morning “The NFL Now” show will be aired on the CBS Sports Radio Network beginning this fall. Vice president, sports programming, CBS Radio Mark Chernoff states, “Mike represents the heart and soul of WFAN, and we’re proud he will continue to make the station his long-term broadcast home. Like no one else, Mike can take a story to the next level and involve his listeners in thought provoking ways with topical and opinionated conversation. He has set the standard for what represents an entertaining and informative radio program.” Francesa says, “I’m very proud of what we have accomplished at WFAN. I am also honored and thankful to CBS Radio for its continued commitment, and most of all to the listeners for their enduring loyalty.” Mike Francesa will be the sports talk keynote speaker at Talkers New York 2013 on Thursday, June 6. The event, which is nearing a sellout, is open to members of the working media. Registrations can only be booked over the phone at 413-565-5413.
Odds & Sods. WGAU, Gainesville, Georgia-based talk show host Martha Zoller announces the coming debut of her Georgia politics website called Zpolitics. Zoller states, “I am thrilled to announce the launch of my new website, Zpolitics. We created this online hub to satisfy the desire for relevant news, smart political commentary, and sharp analysis from Georgia’s top pollsters, strategists, and grassroots activists.”….. The “Mo’Kelly Show” celebrates its one-year anniversary on Clear Channel’s KFI, Los Angeles this Saturday, April 6 from 6:00 pm to 8:00 pm. Show host Morris O’Kelly reports that over the past 12 months, guests have included NAACP president Ben Jealous, Pleasanton Tea Party president Dr. Bridget Melson, members of Congress, state leadership from both the Democratic and Republican parties and entertainment guests such as actresses Gabrielle Union and Tamara Tunie, comedian Cedric the Entertainer and musicians Joe Sample, Will Downing and Eric Benét. O’Kelly also hosts various mornings on sister progressive talk station KTLK and serves as American political correspondent for the BBC…..Sunrise Broadcasting flips oldies WGNY-AM, Newburgh, New York to sports talk using ESPN Radio. The company also plans to flip country WZAD, Wurtsboro, New York (Poughkeepsie market) as a simulcast soon.
The Georgia Radio Hall of Fame Announces 2013 Legacy Inductees. The following Georgia broadcasters will be honored at the Georgia Radio Hall of Fame 7th Annual Induction Awards on October 19, 2013 at the Atlanta/Marietta Hilton Hotel and Conference Center. The Class of 2013 includes (in alphabetical order): Palmyra Braswell, the first black female disc jockey in Macon, Georgia (WBML ) and educator; George Crumbley, sales manager at WSB, Atlanta and father of The Peach Bowl; Jimmy Dunaway, WSB, Atlanta farm director and news anchor; Al Evans, Jr., WVLD, Valdosta owner, on air known as Danny Dee; John Holliman, WSB reporter and Peabody Award recipient; Don Kordecki, WKRW, Cartersville owner and civic leader; Royal Marshall, WSB, Atlanta talk show host and producer; Leonard Postero, creator and voice of weekly sports program “Leonard Losers”; and Annie Lee Small, WYTH, Madison co-owner and Atlanta’s first female announcer. The Legacy inductees join other honorees: James “Alley Pat” Patrick, 2013 Founders and Directors Award and Jim Woodruff, Jr., 2013 Elmo Ellis Spirit Award. Pictured here are: Top row (l-r): Palmyra Braswell, George Crumbley, Jimmy Dunaway, Al Evans, Jr., John Holliman. Bottom row (l-r): Don Kordecki, Royal Marshall, Annie Lee Small, Leonard Postero.
North Korea Threats, Gun Legislation, ObamaCare Effects, Illegal Immigration, and Rutgers Basketball Coach Fired Among Top News/Talk Stories Yesterday (4/2). The ongoing concern over North Korea’s threats of military action against South Korea and America; the myriad gun legislation proposals; the effects of the Affordable Care Act; chatter over illegal immigration and amnesty legislation; and the firing of Rutgers basketball coach Mike Rice after a video goes viral were some of the most-talked-about stories on news/talk radio, according to ongoing research from TALKERS.
By Holland Cooke
BLOCK ISLAND, RI — The midday host at a station I work with asks: “Should I move from Facebook to Twitter?”
Wisely, stations and personalities are prioritizing Twitter, a darn opportune tool which listeners have adopted as-fervently as they did Facebook…and MySpace, in its day.
If you’re thinking that “The Next Shiny Object” is your very own iPhone app, STOP. Save the money, for reasons I will explain on June 6 in my Talkers/New York presentation “Resourceful + Remarkable.”
By Holland Cooke
BLOCK ISLAND, RI — To avoid a common mistake I hear in my radio travels, promos for your station’s website should END – not BEGIN – by plugging the site.
Instead, begin by telling ‘em ONE REASON they want to go there.
Fundamentally, a promo is a commercial, right? So, as with copy you’d write for an advertiser, you should:
By Holland Cooke
MCVAY/COOK & ASSOCIATES
LAS VEGAS –– They hadn’t even cut the ribbon to open CES2012 when the biggest radio story broke. Research In Motion admitted to something Apple won’t: There’s a sleeper chip in phones already in use –– RIM’s Blackberry Curve 9360 and 9380. Just download an app, and you activate the FM receiver you didn’t know you were walking around with.
Why this is big:
• Suddenly, there are millions of new radios. Researchers presenting at CES told us that half of all Americans now tote a smartphone.
• Radio is back in the pocket, for the first time since the 1960s.
• You can hear local stations’ over-the-air signals, which don’t consume your wireless data ration the way streaming does.
• Blackberry’s move should nudge Apple to respond.
Why this is a win-win-win-win-win: