Sean Hannity
Dave Ramsey
Malzberg
Tag: "shopping behavior"
Where Radio Fits: Radio’s Strengths
in the Media Landscape
by Holland Cooke
Radio Consultant
DALLAS — This was the best session I attended at the NAB/RAB Radio Show. A summary is available for free download on Arbitron’s client website. This document is a powerful selling tool, and real instructive to programmers and on-air talent…especially on-air talent that sells (and smart on-air talent does).
The presenter was Arbitron senior VP/marketing Bill Rose: “Radio provides opportunities to reach consumers when advertising is relevant to what they are doing.”
The sample for this study is “the buying demographic of 25-54, because that’s where the money is,” per conventional wisdom. Data Bill presented was from USA Touchpoints, a national sample that captures media usage, shopping behavior, emotional mindset, via smartphone app, every half hour, from 10-day panelists.
