Tag: "shopping behavior"

Where Radio Fits: Radio’s Strengths
in the Media Landscape

| September 26, 2012

by Holland Cooke
Radio Consultant

DALLAS — This was the best session I attended at the NAB/RAB Radio Show.  A summary is available for free download on Arbitron’s client website.  This document is a powerful selling tool, and real instructive to programmers and on-air talent…especially on-air talent that sells (and smart on-air talent does).

The presenter was Arbitron senior VP/marketing Bill Rose: “Radio provides opportunities to reach consumers when advertising is relevant to what they are doing.”

The sample for this study is “the buying demographic of 25-54, because that’s where the money is,” per conventional wisdom.  Data Bill presented was from USA Touchpoints, a national sample that captures media usage, shopping behavior, emotional mindset, via smartphone app, every half hour, from 10-day panelists.

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