Tag: "Shira Lazar"
2017 NAB Show: So WHAT IS ‘The M.E.T. Effect?’
By Holland Cooke
Media Consultant
LAS VEGAS — Comfortable shoes, Day Three…
“Now that consumers have tasted freedom with regards to choosing their content, there’s no going back.”
Shira Lazar, who emceed Wednesday’s Ted Talk-style M.E.T. Effect presentations. “Today our phones have become incredibly powerful communication tools and video/photo-capturing devices. It’s now easier than ever to be both a creator and owner of content.”
Thus the way smart radio stations publish-to – promote-on – engage-with – and solicit-content-from smartphone-toting listeners.
