Tag: "Shira Lazar"

2017 NAB Show: So WHAT IS ‘The M.E.T. Effect?’

| April 27, 2017

By Holland Cooke
Media Consultant

 

LAS VEGAS — Comfortable shoes, Day Three…

“Now that consumers have tasted freedom with regards to choosing their content, there’s no going back.”
Shira Lazar, who emceed Wednesday’s Ted Talk-style M.E.T. Effect presentations.  “Today our phones have become incredibly powerful communication tools and video/photo-capturing devices.  It’s now easier than ever to be both a creator and owner of content.”

Thus the way smart radio stations publish-to – promote-on – engage-with – and solicit-content-from smartphone-toting listeners.

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