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By Chris Miller
Chris Miller Digital
SHAKER HEIGHTS — It may not cost you a dime when your radio station is Tweeting and Facebooking and YouTubing. However, I’ll bet social media is a major ongoing project for some people at your station. It’s probably costing you plenty of hours from your programming or promotions department. Seems to me you’d want return on that investment.
Is there a possible return on investment from your social media efforts? Maybe not the way you’re doing it right now. The way to change that is to think of it as “The New PR.”