Tag: "Scott Stratten"

2014 NMX: Lots About Branding, Not a Word About Benghazi

| January 6, 2014

Holland Cooke
TALKERS Contributor
Media Consultant

 

cookewriterLAS VEGAS — Historically, broadcasters and podcasters have been dismissive of each other.  If you make your living talking on transmitters you might regard webcasters as a shadow medium, minor league hobbyists talking topics of insufficient appeal to warrant AM/FM distribution.

Conversely, some internet self-publishers regard AM radio’s snap-crackle-pop and any transmitter’s geographical and audio-only limitations – and radio’s homogenized programming – as old school (though they sure do envy broadcasters’ advertising sales).

That thing-in-your-pocket-we-used-to-call-a-phone is the hardware; and the burgeoning, enthused community that populates this particular convention is the software.  As continuously as that hardware evolves, so does the software, and this event.  A dozen years ago, in hard-copy TALKERS magazine, I reported from “The Podcast and Portable Media Expo,” then the “Blogworld” it morphed into before re-branding as “New Media Expo” (“NMX”).

 

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