Pioneering Talk Radio Host Gene Burns Dead at 72. Longtime talk radio host and broadcasting pioneer Gene Burns has died, succumbing to a long illness marked by a series of strokes. In the words of TALKERS magazine publisher Michael Harrison, “Gene was one of the greatest of the great and classiest of the classy – a true ‘wordsmith’ and gentleman who symbolized everything good about talk radio and served as one of the major engines that drove the ascent of its modern era.” Until recently forced by illness into retirement from on-air performing, Burns had spent a decade and a half as a key host on KGO, San Francisco where he did a general news/talk program as well as a very popular restaurant and entertainment show. The veteran of a number of great stations, he made his mark in the late-1980s and early-1990s as a member of the legendary lineup at WRKO, Boston that also included the late Jerry Williams. That was followed by a brief but high-profile stint at WOR, New York and national syndication on the WOR Radio Network. Harrison adds, “Gene Burns practiced a brand of libertarian-based, intellectual populism in his approach to political news/talk that set the standard for the format’s emergence as a voice for the average person to stand up to big government, big business, big media and big anything. Although ‘conservative’ in his orientation, he eschewed blatant partisanship, avoided banal cookie-cutter left-versus-right talking points and dealt with each issue in an academically probing and credible manner.” Burns’ ground breaking work in the early-1990s stood as the inspiration for TALKERS magazine’s annual Freedom of Speech Award and the tradition of the annual State of the First Amendment Address delivered at the publication’s conventions. He is ranked the 23rd most important radio talk show host of all time by TALKERS in its “Heaviest Hundred” feature which is updated twice a decade. Harrison concludes, “His rich, baritone voice coupled with the artistry of his word selection and ability to construct a logical argument was about as close to music as one could hear within a spoken word context.” A special honoring the life and work of Gene Burns aired on Sunday, May 26 on KGO hosted by David Weintraub and a special tribute will be presented honoring his legacy at Talkers New York 2013 on Thursday, June 6.
Adult Contemporary is a Relatively Low-Involvement Format on Facebook. According to digital radio consultant and TALKERS columnist Chris Miller, “There are several major-market adult contemporary stations on Facebook who have a ton of followers, but very little interaction going on. As a former AC programmer, I absolutely feel their pain; AC is a low-involvement format. At the same time, most of these stations have fallen into a rut about what they post. The quality of the post is in the level of engagement you get from it. When thousands or tens of thousands follow you, and you get two or three ‘Likes’ on your posts, you gotta shake up your thinking.” In a new column posted today (5/28) Miller suggests that although consistency is basically a good and necessary thing, there is a dark side to it and to avoid falling into a rut, radio broadcasters of all formats should make changes to approximately 10% of their posts on a regular basis. To read the details and Miller’s entire piece, click here.
Kent Sterling Returns to Indy on Sports Talk WFNI. News/talk and sports radio pro Kent Sterling re-surfaces on the air at Emmis’ sports talk WFNI, Indianapolis for a weekend program with Chris Hagan called, “Ahead of the Curve with Hagan and Sterling.” He most recently served with Bonneville at its St. Louis sports talker WXOS but exited that post to return to Indianapolis. Prior to his work at WXOS, Sterling served as program director at Emmis’ news/talk flagship WIBC-FM, Indianapolis. Sterling’s and Hagan’s weekend program airs from 10:00 am to 1:00 pm on Saturdays.
NBA on Radio Is a Different Breed of Sports Play-by-Play. Major League Baseball is the sport that could be called radio’s best friend and the NFL’s astounding popularity makes its games and surrounding programming popular with listeners. While the NBA’s regular season games are not generally thought of as “programming gold” across the country, it appears that having even a moderately successful team combined with a flagship station with a strong nighttime signal, can be a recipe for success with basketball play-by-play. According to information from Arbitron based on PPM data from 27 NBA teams in 25 PPM markets, certain places are simply basketball towns – the Los Angeles Lakers rule Los Angeles on KSPN with average game estimates larger than the Dodgers, Angels, Kings and Ducks grabbing a 4.0 share with Men 25-54 (average of all 82 games). And perennial contenders the San Antonio Spurs dominated on WOAI with a 9.8 share with Men 25-54. However, less successful teams on strong flagships performed well during the regular season: the Milwaukee Bucks just squeaked into the playoffs but on heritage WTMJ garnered a 10 share with Men 25-54; the Cleveland Cavaliers missed the playoffs yet grabbed a 9.7 share (M 25-54) on WTAM; and the Detroit Pistons also missed the playoffs but notched an 8.0 (M 25-54) share on the highly rated WXYT-FM. Considering games in the East and Midwest air in the evenings, numbers for the stations cited above – and others not cited here – are impressive nighttime ratings.
Flagship Stations Should Capitalize on Cross-Promotional Opportunities within Baseball PBP. According to Bonneville Seattle creative director Chris Pendl, “If you’ve made the investment on play-by-play sports on your station, it’s important to maximize the return on your investment by trying to recycle that audience to another daypart on your station.” Arbitron reports that MLB drives cume increases as much as 50% to 65% during baseball season. Pendl tells TALKERS, “This influx of audience is one of the reasons we pay rights fees, share revenue, or give up inventory to carry this programming. In a climate with little or no external marketing dollars, I’ve often joked that our promotional time within baseball play-by-play is the closest thing we’ll get to an interstate billboard or TV campaign.” In an exclusive article posted today (5/28) Pendl describes and shares a production/promo technique conducted by Bonneville to cross-promote the station via the baseball audience that he calls “situation baseball return liners.” To read the entire piece and hear examples of its execution, click here.
Buckley to Sell KYZZ, Salinas, California to Mt. Wilson FM Broadcasters. Buckley Communications announces it is selling sports talk KYZZ, Salinas, California to Mt. Wilson FM Broadcasters. The price is yet to be announced. KYZZ is the FM side of the sports talk simulcast that also airs on Buckley’s KIDD, Monterey and Buckley says it will continue with its ESPN Radio affiliation on KIDD. Mt. Wilson has not announced its format plans for KYZZ. Saul Levine’s Mt. Wilson also owns country KKGO, Los Angeles and classical simulcast KMZT-AM, Beverly Hills and KMZT-FM, Big Sur, California.
WTOP Hacking: Why You Should Worry. TALKERS legal editor Steven J.J. Weisman writes about the recent hacking of the websites of Hubbard Broadcasting’s WTOP, Washington and its sister WFED “Federal News Radio.” Weisman is one of the nation’s foremost experts on scams, he operates the website Scamicide that presents up-to-date information about scams, fraud and identity theft, and is the author of The Truth About Avoiding Scams (FT Press 2008). In this column, Weisman explains the methods used by the WTOP hackers and explains the steps users can take to avoid becoming the victim of similar attacks. Read Weisman’s entire piece here.
Odds & Sods. Martz Communications’ WPDM, Potsdam, New York flips from a simulcast of FM sister WSNN to sports talk using CBS Sports Radio Network…..Wilks License Company’s sports talk WZOH, Columbus becomes part of the Cleveland Browns radio network based at CBS Radio’s WKRK, Cleveland…..WTOP, Washington crowns Nathan Stanford from Harrington, Delaware the 2013 winner of “Commuter Idle” – an “extreme commuter” competition for listeners experiencing the daily horrors of commuting in and around Washington. Stanford’s commute begins with a 3:00 am alarm and a one-hour drive. He then boards a commuter bus for a 90-minute ride from Kent Island to Foggy Bottom, rides the Metro, and hustles on foot to his office in Rosslyn. Stanford’s travels from Delaware to Virginia average more than five hours a day, though the commute can be much longer in the summer months with Friday beach traffic. He receives $1,000 in gas money and will enjoy a limo ride to and from work from Reston Limousine. WTOP program director Laurie Cantillo says, “The question that we hear most often is, ‘Why do these people do it?’ It’s fascinating to hear their personal stories and accompany them on their crazy commutes. We feel their pain, and as DC’s traffic authority we’re here to help.”
KOIL, Omaha’s Mulberry Lane Meets the Beach Boys and John Stamos. Musical act Mulberry Lane opened for the Beach Boys (which includes actor and musician John Stamos) in Council Bluffs, Iowa on Saturday, May 25. Pictured here are (from l-r): Bo Mulberry, Bruce Johnston, Rachel Mulberry, Mike Love, Allie Mulberry, and John Stamos. The Mulberry sisters – based in Nebraska – also host a weekend talk show on NRG Media’s KOIL, Omaha called the “Mulberry Lane Radio Show.” The station describes the ladies’ program saying the sisters “decided to bring their busy lives to live radio with a show based on sisterhood, womanhood, motherhood, and the humor and mishaps of trying to juggle it all – woven together with music, harmony and a dash of wit.” It airs Saturdays from 10:00 am to 12:00 noon.
Longtime KNX, Los Angeles Anchor Harry Birrell Dies. Longtime Los Angeles news personality Harry Birrell died on May 26 after a battle with lung disease at age 85 in Thousand Oaks, California. Birrell was an anchor at all-news KNX, Los Angeles for more than three decades – beginning in 1968 when the station flipped to the all-news format and ending with his retirement in 1999. Birrell switched from his anchor role at the station to Ventura County correspondent in 1993.
Kevin Miller Stops By TheBlaze. KIDO, Boise morning drive talk show host Kevin Miller was visiting Dallas – home of Glenn Beck’s TheBlaze – and took some time to stop by the studios to check out the production of the Glenn Beck program. Here’s a shot of Beck (l) and Miller (r) inside the spacious former movie/TV studios that are home to Beck’s Mercury Radio Arts production facility.
Mike Huckabee Considers Radio Future in Arkansas Business Story. In a piece that ran in Arkansas Business yesterday, Cumulus Media Networks nationally syndicated talk host – and former Arkansas governor and U.S. presidential candidate – Mike Huckabee speaks openly about his current media projects and how his political experience has helped his media career. Huckabee gives no clear indication he’ll stop doing the daily three-hour show, but neither does he sound all-in when he states, “Within the next month, I’ll decide if I want to continue it or not. I know we will, but it’s just such an incredibly intensive process that I really have to decide that I want to spend that kind of time…” Huckabee describes the long days preparing for the program and how he works that in with his Fox News Channel weekend program. “I’ve got to always weigh how much time I’m putting in it and what the return is. How long it will take to make it what I call hopefully disgustingly profitable. That’s what one always hopes for in a deal like this.” Read the entire story here.
Can Radio Overcome its Smothering Debt and Be a Viable Business in this New Era? That, according to Michael Harrison is THE existential question facing the industry today — and one that TALKERS magazine and RadioInfo tackle head-on in a blockbuster article posted May 2 in BOTH trade publications. Researched and written by TALKERS/RadioInfo west coast bureau chief/managing editor Mike Kinosian, this extensive piece taps deeply into the experience, wisdom and vision of a stellar panel of industry power-players who share their real world perspectives of this pressing issue that directly ties into the future of radio as both a medium and a business. They include (in alphabetical order): Sandi Bergman of MyMediaBroker, Ed Christian of Saga Communications, Erica Farber of the RAB, Charlie Gross of Newsweb Radio Corp., Michael Harrison of TALKERS/RadioInfo, Jerry Lee of WBEB (“B101″) in Philadelphia, Chuck Lontine of Headwaters MB, David Pearlman of American Radio Systems, Ed Perry of WATD in Marshfield, MA, Tom Quinn of Americom Broadcasting, Jeff Smulyan of Emmis Broadcasting, Peter Smyth of Greater Media and Dave Van Dyke of Radiate Media. Upon the publication of this information-packed article, TALKERS/RadioInfo VP/executive editor Kevin Casey states, “This is one of the most important pieces published in the radio trades in years and I advise anyone in this business who cares about its future to take the time to read it thoroughly. It dives right into the most pressing issue facing all of us today and provides insight from all angles – big-time groups, large and small market stations, investment banks, services providers, and advertising advocates. A piece like this gets to the very heart of what will determine radio’s future – its ability to function and options to consider as a viable business in a daunting, obstacle-ridden environment.” Read Mike Kinosian’s story here.
Mark Carbonaro Out at KION, Salinas, California; Armstrong & Getty In. According to a report in The Californian, local morning drive host Mark Carbonaro’s program has been replaced on KION, Salinas with the Sacramento-based Armstrong & Getty show. Californian writer Jeff Mitchell reports that calls to local management were not returned prior to his deadline. Both KION and Armstrong & Getty’s home station KSTE are owned by Clear Channel.
WNSR, Nashville to Get FM Simulcast in June. Nashville Sports Radio’s WNSR, Nashville will simulcast on 95.9 in addition to its 560 signal early this summer. The station says it will position itself as “Nashville’s SportsRadio 560 on 95.9 FM.” The new FM signal will be located near the Davidson/Williamson County line, providing excellent 24-hour coverage of WNSR’s programming. General sales manager and afternoon host Thom Abraham states, “Before the Predators and Titans, WNSR brought sports programming to the airwaves in Nashville. This station has stayed true to the format for over 15 years and we are now excited to make it available on the FM band. The new logo puts the emphasis on WNSR, which has stood for Nashville’s Sports Radio since 1997, something we are very proud of, and something I have come to appreciate since coming here four years ago.”
Fox News Radio Offers Memorial Day Weekend Specials. The network is offering two hour-long special programs for air during the Memorial Day Weekend. “Remembering Iraq” is hosted by Fox News Channel’s Griff Jenkins and reflects on the 10 years since the United States entered the Iraq War. Jenkins will take a look at the front lines and those who were affected by the war, including the men and women who served as well as their spouses and children. “The Next Disaster” is hosted by Fox News Channel’s Janice Dean. It’s a multi-part series that examines disasters, including tornados, earthquakes and terrorist attacks and how to best prepare for them. Additionally, Dean will take a look at how weather forecasting and other technology have helped people prepare for natural disasters in the past and will also report on the impact of early warnings. More information about the specials can be found on the Fox News Radio affiliate website in the specials section.
Sports Talk WDAE, Tampa Gets FM Simulcast on 95.3. The signal is 250-watt translator W237CW that was most recently simulcasting the audio of Clear Channel’s hip hop WBTP “95.7 The Beat.” CC flips it over to sports talker WDAE. The AM 620 signal of WDAE covers the market just fine but now the station will have an FM presence that’s strongest in St. Petersburg, Pinellas Park and Clearwater.
Benghazi Cover-up Allegations, Syria-Israel Tensions, Obama OSU Commencement, and North Korea Missile Threat Among Top News/Talk Stories Yesterday (5/6). New information regarding the deadly attack on the U.S. consulate in Benghazi and the political ramifications; military tensions between Israel and Syria; President Obama’s commencement speech at Ohio State University over the weekend; and the North Korean missile threat were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS.