Tag: "sales commissions"

If I Owned a Radio Station Right Now

| June 17, 2014

By Jerry Del Colliano
Inside Music Media
Publisher

delcollianoSCOTTSDALE, AZ — This is a question I get all the time especially because I have devoted my career to generational media.

When 95 million millennials are rejecting radio, music, network television and disrupting everything they can, operating a radio station for profit seems like a bad business.

One thing I can tell you upfront.

I wouldn’t run my station the way the biggest majors run theirs.

Nor would I go brain dead not knowing whether to go or grow.

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