Tag: "safety protocols"

Protect Your People, Protect Your Brand

| May 29, 2018

By Howard B. Price

 

NEW YORK — The broadcast industry was shaken this week by the deaths of a WYFF-TV, Greenville, SC news crew, crushed when a tree fell on their SUV while they were covering the effects of Subtropical Storm Alberto.  Rescuers found anchor/reporter Mike McCormick and videographer Aaron Smeltzer Monday afternoon — in their vehicle, its engine running, and its transmission in drive. According to The New York Times, the WYFF team had been driving on a North Carolina road that had been reopened just a week ago, after mud and debris had been removed following earlier floods.

News managers have two key daily missions: Aggressively, accurately and fairly enterprise news coverage that matters to their audience…and then bring their troops home safely at the end of the day.  Whenever a crew is dispatched, reporters or producers are sent into harm’s way, or a when a helicopter or drone is launched – the silent prayer whispered back in the newsroom is: “Please, God, bring them back.”

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