Tag: "Sabo Media"
By Walter Sabo
NEW YORK — No station consulted by Sabo Media has ever had paid-for programming on the weekend. Paid-for programming destroys weekday revenue by suppressing audience and aging demos.
The core issue is that Saturday middays is the second highest Homes Using Radio daypart. By default it’s vital.
There is a little known trend indicator that reveals how vital weekends are to weekdays. In diary markets, Saturday midday is predictive of the next rating period. If Saturday midday is up compared to weekdays, the next -overall- rating period will be up. If it is down, the next -overall- period will be down.
Bart Walsh, a very smart radio manager (formerly WKYS-FM, Washington, DC) taught me that.
Congressman Greg Walden Intends to Kill FCC’s Critical Information Needs Study. It wouldn’t be out of line to suggest Oregon Congressman Greg Walden doesn’t trust the FCC not to step over the line regarding its Critical Information Needs study. The controversial study would send researchers into the field to determine how stations and news personnel are choosing and presenting news and information and whether the conclusions reached somehow create a barrier to entry into station ownership for minorities. Last week, FCC Chairman Tom Wheeler backed off the study as initially created and he has said the Commission has no intention of regulating the content of journalists or broadcasters. Walden is promising to craft legislation to end the CIN study permanently. He says “The very existence of this CIN study is an affront to the First Amendment and should have never been proposed in the first place. As someone with a journalism degree, I was alarmed from the moment I saw it, which is why we wrote to Chairman Wheeler in December to urge him to stop the study. To date, Chairman Wheeler has insisted upon only making small tweaks, and what he has proposed to do isn’t enough. The study should be eradicated completely. The potential for violation of the First Amendment is exceptionally egregious, but it is also concerning that the commission believes it can prescribe what ‘critical information needs’ are in communities across the country.”
Salem Names Joe Piscopo Permanent Morning Host at WNYM, New York. Former “Saturday Night Live” cast member, comic and actor Joe Piscopo has been sitting in hosting the morning show on Salem Communications’ WNYM, New York “AM 970 The Answer” since the beginning of the year. Now the company makes it official as he’s named morning host of “Piscopo in the Morning.” He is joined on the air by morning show producer Frank Morano and newsman Al Gatullo. Salem VP/director of spoken word format Phil Boyce says, “One of the best things I get to do in this job is find talented people who have accomplished something on one stage and are ready to take on another one. Joe is extremely talented on the radio, bringing a level of entertainment to mix with the information that you seldom get to hear. This is a very connected morning show in the nation’s top market.” Piscopo has been involved in a variety of projects since he left SNL, and still does a number of nationwide tours with former cast members. In addition to numerous movie appearances, and comedy club gigs, he is soon to be featured in a national reality TV show for a major network. He comments, “I have my college degree in broadcasting. I remain a dedicated student of the most intimate medium, radio. And with legendary broadcast giants like GM Jerry Crowley and current day guru of all radio personalities past and present, Phil Boyce, this is the positively perfect storm of talk radio. I honestly believe that this is not only the reinvention, renaissance and revitalization of AM radio, (not to mention a totally new and exciting journey of my career) but the best thing to happen to NY radio since David Sarnoff.” Crowley says, “We have had a huge positive reaction to Joe, both from listeners and advertisers, since he joined us. This is going to be a true home run.”
Improve Your PPM Performance. Media consultant Walter Sabo offers five quick tips for improving your talk radio station’s performance in PPM (or frankly, any) markets. Sabo writes that one of the biggest gripes from general managers at stations which he consults is that the program director doesn’t coach the talent. That can lead to bad habits. To read his quick five-point prescription for getting on the track to better audience engagement, click here.
WFNZ, Charlotte’s Brittney Cason Tells Chilling Tale of Narrow Escape from Human Trafficking Ring. There’s no word how far the FBI is in its investigation of what happened – or almost happened – to media personality and WFNZ, Charlotte air talent Brittney Cason, but as the former NFL cheerleader writes in a column on XOJane.com, her dashed dream to cover the Sochi Olympics turned out to be a probable life-saving event. You can read her story here, but here’s a summary: After being recruited to cover the Winter Games by whom Cason thought was a legitimate agent, Cason discovered through her own dogged pursuit of answers to questions that bugged her that the man pretending to be an agent was likely involved in a human trafficking ring operating around the Sochi Games. Cason notes that one of the most common pretenses for abducting women for trafficking purposes is a modeling gig. Cason’s experience in the broadcasting and modeling business may have saved her life.
Cape Cod Broadcasting Names Reckford News Director. General manager Beverly Tilden announces that Cape Cod Broadcasting is naming Laura Reckford news director for the company. Tilden says, “Cape Cod Broadcasting has been a trusted resource for local Cape Cod news and information. Laura’s experience and leadership will assure that we continue that tradition as we grow and expand our news offerings.” Reckford most recently worked in the communications & development department at Housing Assistance Corporation. She is also the founder of the new online magazine CapeCodWave.com where she currently is editor and publisher. Cape Cod Broadcasting says it will partner with CapeCodWave.com as part of its development of its website CapeCod.com. She has worked at Cape Cod Life as managing editor and served with The Falmouth Enterprise in the same capacity. She began her media career in New York City at Entertainment Weekly, Good Housekeeping, Viacom and 20th Century Fox. Reckman comments, “After working in film, television, magazines, and newspapers, I am excited to be working in radio, a medium I have long admired. In addition, I am looking forward to bringing local journalism to CapeCod.com and also enhancing that website with the magazine-style journalism of Cape Cod Wave.”
Political Ad Season Is for Everyone. Media sales maven Al Herskovitz, president of H-and-H Broadcasting, writes about the already-upon-us political advertising season and what radio stations can do to get their fair share of the pie. Herskovitz notes that political is a busy category at major and large market stations but that smaller market stations and shows that may have considered themselves too small or “unconnected” can follow some strategies to make sure they are exhausting all possible sources of revenue in this category. Read Herskovitz’s column here.
Dean Adds Nightly Show to GCN Lineup. “Freedom Feens” co-host Michael W. Dean is hosting his own nightly show distributed by Genesis Communications Network beginning Monday, March 10. In addition to the weekly “Freedom Feens” program he hosts with Neema Vedadi, “Michael Dean After Dark” will air from 10:00 pm to 12:00 midnight PT. Dean says the program will feature him and a rotating cast of co-hosts for the two-hour show.
Weighing in on Net Neutrality. Nationally syndicated talk show host, columnist and digital expert Kim Komando (right) is seen here in this screen shot during an appearance on the Fox Business Network’s “The Willis Report” hosted by Gerri Willis (left). During the segment, Komando discussed the net neutrality issue and a potential deal between Netflix and AT&T for faster download speeds.
Arizona Religious Rights Bill, ObamaCare Criticism, Hagel Army Reduction Plan, Defense of Marriage Laws Controversy, Bitcoin Exchange Troubles, and Ukraine Turmoil-Russian Influence Among Top News/Talk Stories Yesterday (2/25). The controversy over the Arizona bill that would allow business owners to discriminate against customers based on their own religious beliefs; the plan of Defense Secretary Chuck Hagel to downsize the Army to its lowest level since after WWII; the edict from Attorney General Eric Holder that state attorneys general do not have to enforce “defense of marriage” laws; the question of the solvency of bitcoin exchange Mt.Gox; and the political turmoil in the Ukraine and Russia’s influence in the region were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS.
By Walter Sabo
1. HD radio is going to explode. The management of iBiquity has achieved remarkable acceptance for HD by the auto industry with over 16 million installs. HD is radio’s best real estate grab for the connected dash. The key, as always, is the show. (Sorry, the word “content” remains disgusting. It’s a show.) HD is not about fidelity or graphics – it’s a new stage for new, audience captivating shows.
By Walter Sabo
NEW YORK — Smart operators have said that radio should tap more TV money, they are correct. The challenge is that radio offers less and less of what buyers seek from TV.
Today, radio turns down $1.4 billion in revenue that goes to TV because it has no place to go on radio. The 1.4 billion is specific dollars that are invested in daytime television aimed at women. Talk shows for women on TV.
The TV shows winning these dollars are Judge Judy, Kelly and Michael, Ellen, The View, The Chat, The Chew, Extra, TMZ Live, The Talk, Maury Povitch, Jerry Springer and a few game shows and day time dramas like The Price is Right and General Hospital.
“No sir, you are not a good husband or roommate and you owe her the money,” Judy bellows from the bench to the delight of all.
‘Quinn & Rose’ Honor Commitments, Forge Ahead in Post-WPGB Career. Pittsburgh-based talk radio morning show “Quinn & Rose” – Jim Quinn and Rose Tennent – are not looking back after their 10-year relationship with Clear Channel’s news/talk WPGB, Pittsburgh ended last month. As TALKERS managing editor and West Coast bureau chief Mike Kinosian notes in his story about the duo published today (12/12), not only are Quinn and Tennent continuing to operate their web base warroom.com, they are honoring commitments to listeners, charities and businesses made before their exit from the radio station. They have also been keeping in touch via social media with many of their P1s who’ve rallied around the duo. Tennent says, “I thought that I knew our audience was loyal – but I never knew just how loyal and passionate they were about the show. They really seem to care about what is happening to us personally. I am very moved by the response.” Read more about Jim Quinn and Rose Tennent here.
Life After Arbitron: Day One. Media consultant and TALKERS magazine contributor Holland Cooke reports in from the first day of the Nielsen Audio Client Conference & Jacobs Media Summit in Baltimore. Presentations focused on operating radio stations in a multi-platform universe; the importance of solving the problem of competing for ad dollars against media that can provide specific data; and the use of social media. Check out Holland Cooke’s report here.
Year-End Special Available from Premiere and TheBlaze. Premiere Networks announces the availability of an exclusive, three-hour radio special, “TheBlaze: The Year in Your Ear,” – a comprehensive review of 2013 featuring different perspectives from the hosts and writers of TheBlaze, Glenn Beck’s news, information and entertainment network. The company states, “From the government shutdown and North Korea missile threats, to the Boston Marathon bombings and the George Zimmerman trial, listeners will be treated to a recap of the biggest national events, news headlines and stories that shaped America in 2013.” Premiere reports the show is already cleared on KOA, Denver; WOAI, San Antonio; WPGB, Pittsburgh; KPRC, Houston; and KNRS, Salt Lake City, to name a few. It’s available for air between 12/25 and 1/5/14.
The $1.4 Billion Mystery: What Do Women Want? According to Sabo Media chairman Walter Sabo, the talk radio industry continues its modern era tradition of turning down a significant piece of the $1.4 billion advertising budget spent annually by the advertising community on female-targeted talk television. In a newly-posted article, Sabo writes these TV programs discuss:
- Celebrity gossip
- Diet & exercise
- Personal finance
- Balancing home and work
To read Walter Sabo’s entire piece, please click here.
Fred Dryer to Appear in TV Series. CRN Digital Talk Radio personality Fred Dryer (also a former pro football star and a seasoned actor) will appear in a recurring role in the NBC series “Crisis.” Dryer hosts a weekly talk show for CRN called “The PM Show with Fred Dryer” that airs Wednesdays at 7:00 pm ET. CRN CEO Mike Horn says, “Fred is such a talented, multi-faceted actor. He’s also a great guy – so as fans of his work and him as a person, we’re very excited.” Dryer plays Thomas Jefferson Smith, a powerful, confident and wise CIA agent who, despite being in his 60s, can still kick butt. The Rand Ravich thriller centers on Washington’s most powerful players pulled into an international conspiracy. To bring the most powerful people in the world to their knees, the conspirator must threaten what everyone holds most dear. The “Crisis” cast includes other stars such as Dermot Mulroney, Gillian Anderson, Rachael Taylor and James Lafferty.
Salem Communications Spotlighted by Bloomberg Businessweek. The business-focused publication shines a spot on Salem Communications after its recently announced purchase of Twitchy.com from conservative media figure Michelle Malkin. The piece notes that the company is using profits from its radio assets to fund acquisition of digital properties and that fits with its conservative political philosophy. Felix Gillette writes, “The move may signal that the same forces currently driving consolidation in the digital news industry at large are starting to gain momentum among the ranks of conservative news publishers online. Since the advent of the internet, a diverse constellation of conservative news outlets has sprung up across the country, creating a rich buffet for GOP-loving readers – and a major logistical challenge for the advertisers hoping to reach them. In theory, bringing more of the sites under a smaller number of roofs will appeal to the ad buyers who oversee rising digital marketing budgets while simultaneously providing cost savings for the publishers. Thus, the increasing pressure to consolidate.” The piece reports that in fiscal 2012 Salem “generated $108 million of gross profit on $229 million of revenue. Of the company’s operating income, significantly more came from its radio group ($47 million) than from its websites ($3.7 million).” It also points to Politico which says it hears Salem is in talks to buy Eagle Publishing – owner imprints Regnery Publishing, Regnery History, Eagle Financial Publications as well as digital destinations RedState.com and MarkSkousen.com.
ObamaCare Criticism, Budget Deal/GOP Stalls on Nominees, Mandela Tribute Sign Interpreter Controversy, and Obama Selfie-Flirting Flap Among Top News/Talk Stories Yesterday (12/11). Scrutiny of the rollout of the Affordable Care Act and criticism of HHS Secretary Kathleen Sebelius; the budget deal and the Republicans’ stall tactics on President Obama’s judicial nominees; the controversy over the sign-language interpreter at the Nelson Mandela tribute; and criticism over President Obama’s taking a selfie and “flirting” with Danish Prime Minister Helle Thorning-Schmidt were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS.
By Walter Sabo
NEW YORK — Television stations have program directors. What do most of them program? Nothing. A network affiliate airs network shows, syndication packages and movie packages—usually bought by corporate. There may be a local morning show but it is probably under the auspices of the news department. When you receive a TV station program director’s business card it reveals the future of the radio programmers job: “Program and Research Director.”
There will be variations:
Program and Promotion Director
Program and Marketing Director
Program and Public Relations Director
Rush Limbaugh Celebrates 25 Years in Syndication Today. It was 25 years ago today that Rush Limbaugh began his national syndication based at WABC, New York. When Ed McLaughlin’s EFM Media Management began producing and distributing the Rush Limbaugh program in August of 1988 on 56 affiliate stations, many in the industry thought the idea of a midday national talk radio program was absurd and would fail. But Limbaugh’s EIB Network flourished and the rest is history. Of course, Premiere Networks now syndicates the show that’s heard on close to 600 radio stations. In a statement, Limbaugh says, “The relationship we’ve established here – between the audience and myself – is everything. It’s meant more to me than I’ll ever be able to fully describe. It’s the best three hours of the day! We’re going to do this for a long time to come.” Premiere Networks notes, “Mr. Limbaugh also pioneered an entirely new model for talk radio. Defying industry convention, he does not book guests on his program. Centered on the news of the day, he describes his unique approach as ‘a serious discussion of issues, combined with irreverent humor.’ He has enjoyed uninterrupted status since the early 1990s as the leading talk radio host in the U.S., and the program continues to expand its reach. In the past year alone, ‘The Rush Limbaugh Show’ has experienced an 11% audience increase (Source: Arbitron, Nationwide).
Media Biz Buzzing About Newspaper-Online Radio Ventures. Pictured here is Sabo Media (r) CEO Walter Sabo appearing on Fox Business with “Markets Now” host Dennis Kneale (l) discussing the Boston Herald’s online talk radio station project, “Boston Herald Radio.” Kneale quizzed longtime radio executive and consultant Sabo about what the two media bring to the table in joint ventures such as these. Sabo stated that the talk radio programs can help deliver a younger and more engaged audience to the newspaper world (which has suffered circulation and revenue declines) and the radio shows benefit from working with an experienced news gathering organization. “It allows them to bring those stories to life instantly, which has always been their (the newspaper’s) biggest challenge.” Watch Sabo’s appearance on Fox Business here.
CBS Reports Q2 Revenue for Radio ‘Even.’ CBS quarterly investors’ conference calls have always been pretty much about television and yesterday’s 2013 Q2 call was no different. It’s not that CBS doesn’t care about radio. President and CEO Les Moonves has stated in previous calls that they like radio. He doesn’t gush about it like he does about TV but CBS has no debt on the radio side and therefore it’s a cash business for the company. During yesterday’s call CBS COO Joseph Ianiello termed radio “even” during the second quarter compared to the same period a year ago and told investors the division is pacing flat for Q3. For CBS, total revenue was up 11% year-to-year due mostly to fees paid by television operators to carry CBS TV stations as well as international syndication deals and digital streaming revenue.
Journal Broadcast Group’s Radio Division Up 2.3% in Q2. Journal Communications announced 2013 second quarter financials yesterday and the Journal Broadcast Group breaks out the radio division from the television segment. It reports that, compared to the same quarter a year ago, revenue from radio stations increased 2.3% to $19.9 million, or 4.7% excluding political revenue. Radio political advertising revenue was $0.1 million, compared to $0.5 million. Local advertising revenue — excluding political — increased 5%, primarily due to an increase in retail advertising. National advertising revenue — excluding political — decreased 4.9% to $1.8 million, primarily due to a decrease in media advertising. Operating earnings from radio stations were $3.8 million compared to $4.4 million, a decrease of 13.8% or a decrease of 19.0% excluding acquisition costs in both years. Radio operating expenses increased 7.1%, or 9.3% excluding acquisition costs in both years, primarily due to employee-related expense increases and the impact of credits received from an industry-wide music licensing fee settlement in 2012.
TALKERS Magazine’s Frontier Fifty 2013 Will Be Posted on Wednesday, August 7. The new installment of one of the most popular and certainly important TALKERS magazine annual features — “The Frontier Fifty” — is set to be unveiled this coming Wednesday, August 7. The Frontier Fifty is officially described as a Selection of Outstanding Talk Media Webcasters. This year’s format will depart somewhat from the features’ early approaches by including executives who have built valuable platforms for internet talk broadcasting as well as talent who do talk shows and/or podcasts on the web. In addition it will be a numbered list in which designees are ranked according to importance as determined by the TALKERS editorial board. As followers of this feature know, TALKERS did not publish a 2012 installment of the feature because as the publication’s VP/executive editor Kevin Casey puts it, “This arena has evolved and grown at such a dizzying speed, we wanted to be sure that we presented this important snapshot of the state of the internet talk radio’s movers and shakers as accurately and relevantly as possible. We took an extra year off to study the scene and get it as close to being right as possible…no easy task.” This year’s Frontier Fifty is being sponsored by Broadcasters General Store.
Red Zebra Shucks Two Signals in Norfolk-Virginia Beach for $1.2 Million. Dan Snyder-owned Red Zebra sells sports radio combo WXTG-AM/FM “The Game” to local operator Local Voice Media which will flip the duo to a triple A format soon. The price of the stations and seven acres of property in Hampton is $1.2 million and according to the Daily Press, the stations will continue to air Washington Nationals baseball through the rest of the season and will be Washington Redskins affiliates during the 2013 season. Additionally, the paper reports that two staffers – AE and air talent Greg Bicouvaris and production director Brock Briggs will remain employed with the new owners. Local Voice Media also operates triple A WTYD, Williamsburg, Virginia “92.3 The Tide.” The Daily Press notes Richmond, Virginia investment firm Blue Heron Capital recently completed a $3 million investment in Local Voice Media, formerly known as Davis Media. The firm began investing in the company two years ago and has helped it expand into Columbia, South Carolina and Wilmington, North Carolina.
Quick-and-Dirty Three-Minute Sound Conditioning. Large corporations and government bureaucrats will often spend hundreds of thousands of dollars on soundproofing and sound conditioning for an audio studio. They’ll even spend tens of thousands of dollars simply on the consultants to tell them how to soundproof and sound condition a studio. That may make sense to you if you’ve got venture capital money to burn and don’t mind being out of business in a few years. It may also make sense if you’re working for the government because the money is someone else’s and you think you’ll never go out of business. But according to syndicated talk show host Michael W. Dean, co-host of GCN‘s “The Freedom Feens,” “The rest of us have to make do with what we have.” In a new column posted today (8/1), Dean writes, ”The advent of ip hardware codecs has allowed talk radio hosts to produce nationally syndicated shows from our homes. And people working for corporate radio are often called to do remotes in a variety of environments. You can buy portable devices that acoustically isolate a microphone, but using one is basically like sticking your head in a small box. That is not conducive to doing a good show, especially if you’re doing on-the-spot interviews with a variety of guests. Today I’ll show you how to temporarily sound condition a room in three minutes at no cost. This will vastly improve the audio reaching your microphone, and thus, your audience. First, you have to understand the difference between soundproofing and sound conditioning. Many people use these two terms interchangeably. However, they are not the same thing. Soundproofing keeps outside sounds out and inside sounds in. Sound conditioning dampens native reverberation in a room. Effective soundproofing is a lot more expensive and complicated than sound conditioning.” To read Michael W. Dean’s entire column, please click here.
PodcastOne Adds Sports USA Programs to Offerings. Yesterday, TALKERS reported that NFL Hall-of-Famer Joe Namath would begin producing podcasts for Sports USA throughout the 2013 football season. Now, Norm Pattiz-founded PodcastOne and Sports USA announce the Namath podcast as well as “Conversations with Joe Morgan,” “The Ross Tucker Football Show” and “Against the Grain with Dave Miller” will be available via PodcastOne. Pattiz states, “Joe Namath invented the sports media icon as we know it. He knows what it means to break new ground and likes to do things his way. We’re a guaranteed perfect fit. I am looking forward to working with Bob Moore and the talented team at Sports USA as we create great experiences for listeners and opportunities for advertisers.”
MLB Great Ivan “Pudge” Rodriguez to Contribute to ‘ESPN Dallas 103.3.’ “Pudge” Rodriguez played for the hometown Texas Rangers twice during his MLB career (he won a World Series ring with the Florida Marlins in 2003) and he and his family are putting down roots in the Dallas-Fort Worth Metroplex. ESPN O&O KESN and sister Spanish sports talk “ESPN Deportes Dallas” (KZMP-AM) have brought Rodriguez aboard to serve as a baseball contributor through the rest of the 2013 season. ESPN says Rodriguez will serve in several capacities for both stations including a bi-weekly call-in segment, the voice of featured “Pudge’s Eye” vignettes, as well as personal appearances. ESPN Dallas VP/GM Pete Dits states, “We are extremely excited and proud to have one of the greatest catchers in MLB history as a part of our team. As the radio flagship of the Texas Rangers in English and Spanish, this only solidifies our commitment to bringing the best Rangers and baseball coverage to the sports fans in DFW.”
Journal’s Sports Talk KXSP, Omaha Adds New PM Drive Show. Joe Quinn and Nick Handley are the new afternoon drive sports talk team at Journal Broadcast Group’s Omaha sports talker “590 ESPN Radio” (KXSP). Quinn was producer and co-host for the past three years on Des Moines’ KXNO. Handley, a 14-year sports veteran who most recently co-hosted the “Hail Varsity Radio Show” airing in Lincoln and Columbus, Nebraska was the sports director for the Three Eagles cluster of stations in Columbus. KXSP program director Kurt Owens says, “The new show will be called ‘The Drive’ and will bring a fresh new approach to afternoon sports talk in Omaha. Joe and Nick’s combined experience of covering sports in Nebraska and Iowa mirrors our huge AM 590 signal. AM 590 listeners will really enjoy these two young-yet-experienced broadcasters bringing their perspective to sports each afternoon.”
NBC Sports Radio Network Passes 300-Affililate Mark. The nationally syndicated sports talk radio programming initiative NBC Sports Radio Network – a cooperative effort of Dial Global and NBC Sports – announces it has passed the 300-affiliate mark. Dial Global Sports EVP and general manager Chris Corcoran says, “Signing more than 300 affiliates so quickly is a true testament to the mass appeal of our talent and programming, creativity of our producers, and hard work of our exceptional sales and affiliate teams. We are especially honored to partner with such great radio stations across the country as we work together to connect avid sports fans, consumers, and advertisers. We continue to be motivated to reach more audiences by the amazing feedback we regularly receive from our local station owners, program directors and listeners.”
WEEI-FM, Boston Staffers Take Part in Pan-Mass Challenge. “93.7 FM WEEI” morning drive co-host Gerry Callahan (r) and Entercom Boston vice president and market manager Jeff Brown (l) will take part in the Pan-Mass Challenge – a two-day bike ride across Massachusetts that can be as long as 190 miles – to benefit the Dana Farber Cancer Institute. WEEI will help recognize and celebrate this year’s event with a live broadcast of the Salk & Holley show on Friday, August 2 from 2:00 – 6:00 p.m. from the PMC’s opening ceremonies in Sturbridge, Massachusetts. Billy Starr, founder and executive director of the Pan-Mass Challenge says, “Entercom and WEEI have both been fabulous friends and partners. They have ensured that the PMC message is heard – and understood – far, wide and often.” Jeff Brown comments, “I am proud to continue Entercom’s support of the Pan-Mass Challenge and we are also proud to be raising additional money through our dedicated team of riders and virtual riders. Our own Gerry Callahan will be taking part in his sixth ride and it is such an honor, both for WEEI and for all of us at Entercom Boston, to be a part of this dynamic cause and help the dedicated Dana-Farber doctors and researchers discover cures for cancer.”
ObamaCare Implementation Battle, Anthony Weiner Scandal, NSA Surveillance Program, Chris Christie-Rand Paul Feud, and Looming MLB Suspensions Among Top News/Talk Stories Yesterday (7/31). The fight in Washington over the implementation and funding for the Affordable Care Act; the political fallout from the Anthony Weiner scandal; reports of the vast nature of the NSA surveillance program, Republican in-fighting over policy and the Chris Christie-Rand Paul feud; and the expected suspensions of numerous MLB players were some of the most-talked-about stories on news/talk radio, according to ongoing research from TALKERS.
By Walter Sabo
(Editor’s Note: In addition to radio stations and groups, Sabo Media has worked for decades with print media to produce successful, profitable radio in many forms. Clients have included Parade magazine, The Wall Street Journal, National Geographic, Cosmopolitan, Martha Stewart Living, and the Asbury Park Press.)
NEW YORK — A dynamic, future-oriented new stage has launched: RADIO STATIONS ON NEWSPAPER WEBSITES. The Boston Herald, as first reported here, will launch a radio station from their website on Monday August 5th. Boston Herald Radio will bring new, younger audience to the newspaper and hyper-local, live advertising capabilities unimaginable for newspapers until this moment.
Having participated in the success of many print-to-audio businesses, a list of essential ingredients have emerged that are required for longevity. Here are three:
Clear Channel Moves Full-Steam Ahead into Digital Talk with iHeartRadio Talk. Clear Channel Media and Entertainment announces its newest digital platform – actually a custom feature of the existing iHeartRadio – dubbed iHeartRadio Talk. The company calls it “the first mass-market audio platform with the ability to offer on-demand, listener-created talk content alongside popular news, celebrity and entertainment ‘audiosodes.’” The company also says iHeartRadio Talk will feature “Daily Pulse,” a customizable talk channel featuring the most up-to-date news and culture highlights, which allows users to add content that is most important to them. Clear Channel president of digital Brian Lakamp states, “Talk radio listeners are some of the most dedicated and engaged listeners in the world, and now with iHeartRadio Talk, we are giving those listeners access to their favorite talk content anywhere they are. Plus, for the first time ever, listeners who have been accepted into the iHeartRadio Talk library will be able to record and instantly share their perspective on any topic they choose – it’s basically like offering ‘audio Twitter.’ We are giving a voice to the everyman, and at the same time are enabling iHeartRadio users to discover and enjoy thousands of ‘audiosodes’ from the best talent around the country – something only Clear Channel is able to offer.” As part of the initiative, Clear Channel has struck a deal with ABC TV to have the new feature include audio from “Good Morning America,” “Jimmy Kimmel Live” and “The View.”
Courtside Entertainment Brings Greg Batusic Aboard as COO. Norm Pattiz’s Courtside Entertainment Group announces former Westwood One executive Greg Batusic joins the company in the newly created position of chief operating officer. Batusic will be based in Los Angeles and report to Pattiz where he’ll be in charge of day-to-day operations of both Courtside Entertainment Group and Launchpad Digital Media/Podcast One. Norm Pattiz comments, “In the early years of Westwood One, Greg helped lead the way to the multi-billion dollar network radio business. Now, while we do the same thing to on-demand audio, Greg’s expertise and leadership will be invaluable. He knows what it takes to build a company and an industry from the ground up and I’m happy to be working together again.” Batusic spent 15-plus years with Westwood One. During his career he has also served as executive vice president of global sales for Gibson Guitar. Prior to Gibson, he co-founded The Promotional, L.L.C. and served as the managing partner of the promotion company. He oversaw all operational business, marketing development and revenue generation through high profile promotional programs. Batusic says, “It’s my great pleasure to be working with Norm again. The vibe at Courtside is very much the same as it was at Westwood One – a lot of life, contagious energy and innovative ideas. I’m excited to be a part of it.”
CASE STUDY: How to Launch an Independently Syndicated Talk Show. In a highly informative column posted today (7/24) noted radio engineering consultant and TALKERS technical editor Tom Ray outlines a step-by-step guide to launching an independently syndicated talk show using “Ron Ananian: The Car Doctor” as a case study. In it, Tom discusses every detail: from building a studio to purchasing satellite time; covering details such as getting the audio from the studio to the satellite, acquiring a toll-free, call-in line; launching an affiliate relations campaign, handling sales and audio production; as well as offering podcasts and building an accompanying website. Ray says, “Going into independent syndication, while not simple to do, will give you a great sense of satisfaction.” Actually, if you have a good show, launching an independently syndicated program is quite do-able. To read Tom Ray’s entire column, which is sure to help you get started, please click here.
Five Tips to Instant Cume Growth. Since the advent of PPM, many programmers have ceased worrying about certain elements that were deemed vital to the diary method but are now considered unimportant in the age of PPM. They are especially ignoring past-proven, cume-builders based on the premise that once people are listening — you already got ‘em. This is a huge mistake. Unless you have a major billboard, TV and newspaper advertising campaign in place you cannot afford to waste the power of your own air in generating cume. In a new column posted today, noted radio consultant and TALKERS columnist Walter Sabo addresses the AM radio problem of cume shrinkage and offers five tips to turn this negative trend around. To read the column, please click here.
Entercom CEO David Field Addresses Employees in ‘Midyear Update.’ In a companywide memo, Entercom CEO David Field delivers what’s termed a “midyear update” that serves as both a pep talk for the immediate future and a slap on the back for what the company has achieved thus far. Field states that coming out of the company’s management meetings in Minneapolis last week where they heard presentations on the state of the business and what the company can do to grow he believes, “We have terrific content, large audiences, outstanding personalities, great ratings, and powerful listener engagement. I found the meetings extremely motivating and informative and really enjoyed the time with our team of top-notch programming leaders.” Field then goes on to address numerous items under the subheadings Investing in Our People, Investing in Our Future, Making Entercom a Better Place to Work, and Why We Matter. Finally, he waxes positive about the radio business, “And radio is thriving. More people listen to AM/FM radio than ever before in history. And AM/FM radio has more than 9x the combined listening of all satellite and internet radio combined. The addition of our digital platforms has enabled us to engage our audiences and serve our advertisers in unprecedented ways. We have generated hundreds and hundreds of case studies demonstrating our effectiveness in delivering results for our customers.” To read David Field’s entire memo, click here.
KKOB, Albuquerque Records 52nd Straight #1 Book. Cumulus Media’s news/talk KKOB, Albuquerque notches its 52nd straight Arbitron ratings book at the top of the heap for Persons 12+ in the Spring ’13 ratings period. AM operations manager Pat Frisch tells TALKERS magazine the station is #5 in the market with Men 25-54 (Mon-Sun 6A-Mid) and notes “TSL is driving KKOB up to nine hours, two hours more than the Winter ’13 book.” Frisch also states, “The station is being driven by the king of mornings, Bob Clark (6:00 am to 10:00 am), and midday giant Rush Limbaugh (10:00 am to 1:00 pm). Both had over a nine-share in their time slots in the Spring book. I am finishing up my 14th year here at KKOB and 13 of those years have been at #1 and all of this is accomplished because of a great staff that gets it.”
Entercom to Flip WDMT, Scranton/Wilkes-Barre to Sports Talk. Speaking to the local Times-Leader, Entercom general manager Ryan Flynn says that although the adult alternative format heard on WDMT “The Mountain” had done “OK from a ratings standpoint” over the past 10 years, the company has not been able to monetize the format. With that, the station will become “The Sports Hub 102.3” on August 5. It’ll use NBC Sports Radio Network programming but will air a local, three-hour sports talk show in afternoon drive. The host(s) for that program have not been named. It’s interesting to note that the “Sports Hub” moniker is also used by CBS Radio in Boston on WBZ-FM which is in vicious competition with Entercom’s WEEI.
Sara McClure Named VP of Sales at CC Sacramento. Sara McClure is a veteran of Northern California radio sales, most recently serving with Entercom in numerous sales capacities. Now she joins Clear Channel Media and Entertainment as vice president of sales for its six-station Sacramento cluster that includes: news/talk KFBK-AM/FM, talk KSTE classic hits KHLX “Classic 93.1,” adult hits KQJK “93.7 Jack FM,” and rhythmic oldies KHYL “V101,” . McClure worked with a Bay Area ad agency beginning in 1995 and has also served with CBS Radio. She says, “With my background in multimedia integrated selling, I know the timing is right to make my move to Clear Channel. I am looking forward to teaming up with [market president] Dave Milner to lead the Sacramento cluster and leverage the company’s industry-leading capabilities.”
Thom Abraham to Host AM Drive on Fort Myers Sports Duo. As TALKERS reported on July 23, Sun Broadcasting is splitting the two AM signals off its news/talk trimulcast WFSX-AM/FM and WNOG-AM “92.5 Fox News.” The sports duo “The Fan” will feature Nashville-based Thom Abraham in the 6:00 am to 9:00 am slot. Abraham – whose show is heard in Nashville on WNSR as well as on WNTC, Drakesboro, Kentucky and WZZN, Huntsville, Alabama – was heard in the Fort Myers market on former sports talk WJBX from 2001 to 2004.
Celebrity Promotion for ObamaCare, Zimmerman Verdict Aftermath, IRS Scandal, MLB Suspends Ryan Braun, Detroit Bankruptcy Fallout, and Anthony Weiner Internet Sex Issues Among Top News/Talk Stories Yesterday (7/23). The implementation of the Affordable Care Act and the Obama Administration’s use of celebrities to promote the controversial law; issues of crime and race relations in the wake of the George Zimmerman verdict; the IRS policy targeting conservative groups and individuals; MLB suspends Ryan Braun for PEDs – A-Rod believed to be next; the fallout from Detroit’s bankruptcy filing; and the new allegations of sexual dalliances by New York mayoral candidate Anthony Weiner were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS.
By Walter Sabo
NEW YORK — Please take a moment to click through to this website:
You see TV Nielsen ratings. Nielsen as you know is the TV and radio (in Australia) ratings company that is merging with Arbitron and has cool offices in lower Manhattan. TV BY THE NUMBERS breaks out the TV ratings any way you could imagine: By demo, show, cable, syndication, network. If you want a number you don’t see, simply email the site’s founders and they’ll get it for you.
What is the source of their information? “Various data sources” it says in their ABOUT section.
By Walter Sabo
NEW YORK — Bob McAllan is the CEO of Press Broadcasting. He put on the two most successful FM Talk stations in the world: New Jersey 101.5 — going into its 22 year — and WTKS-FM Real Radio 104.1 Orlando, launched 1994. Bob and GM John Dziuba made a strategic decision that enabled the station’s hosts to present the most controversial, often outrageous opinions with minimal fallout.
Their single decision gave management the freedom to sell advertising on the stations, defend the hosts and manage the talent in an environment void of fear. Bob and John decided that their STATIONS must never present an opinion or point of view. Simultaneously they realized that to have winning stations, the hosts must have well prepared, very strong points of view on every single topic.
After consulting and operating the largest talk stations in the world, I believe the paragraph you just read sums up the programming infrastructure for success.
By Walter Sabo
NEW YORK — Since 2007 a company our team founded, HITVIEWS, has pioneered the monetization of online video. While giants such as Budweiser wasted $28M on little watched BudTV, we discovered an extremely efficient way to reach audiences with online video. The internet has inspired a new breed of stars: Online Video “webstars” and HITVIEWS was the first to identify them and link them with advertisers.
Very smart brands know they need to be in the online video space but ALL of their initiatives failed to garner a significant viewership. But “webstars” like Jenna Marbles, TheHIll88, Nalts, Whatthebuck, Sxephil, Tobuscus, Community Channel and a select group of other elite online performers are able to pull MILLIONS of viewers to each of their videos.
By Walter Sabo
NEW YORK: Let’s review a show that promotes:
• Co-habitation without the benefit of marriage; Sexual stereotypes — girls throw themselves at football players just for a kiss.
• Racial stereotypes. For example, it promotes the need for more black friends in order to be appealing.
• The discussion of condoms.
• Living together and sex with strangers.
Then, it promotes even more living together and sex with strangers and the humor of meeting a possible mass murderer.
That show commands the highest spot rates of any comedy show this year. It is on Fox.
By Walter Sabo
NEW YORK – The challenge of working at most radio stations or broadcast companies is the staff is pre-occupied with job security. As a result, trends that should be noted and discussed are dismissed in order to prepare the weekend schedule and worry about corporate. As the CEO of an executive-on-demand company, Sabo Media, we are presented daily with new products, talent and ideas. Here are five that are interesting and may be helpful in growing your business:
Howard Stern Returns for Another Season on “America’s Got Talent.” The rest of the judges panel is not set but SiriusXM superstar talk host Howard Stern announced to his listeners on Monday that he’s back for another season of “America’s Got Talent.” Access Hollywood reports Stern said, “I really feel my work is unfinished there. I really do think I can find a superstar act. I really just feel like I can do something great.” Stern says he’ll miss Sharon Osbourne, who has elected not to return to the program this season. But in true Howard Stern fashion, he mentioned he’s concerned about who the other judges will be, saying if they’re not good, it makes the job a drag. “That’s gonna make the job tedious, and boring and aggravating.”
KIRO-FM, Seattle Promotes Andrew Walsh to Evening Host. Producer and radio personality Andrew Walsh is named the host of the evening program on Bonneville’s news/talk KIRO-FM, Seattle, filling the slot left open when John Curley was promoted to anchor of the station’s morning drive show. Walsh has been a fill-in host at the station in addition to his work as producer of the “Ross and Burbank Show” and co-host of the “Too Beautiful to Live” podcast with Luke Burbank. Program director Larry Gifford states, “Andrew continues to impress me with his news sense, story-telling ability, self-effacing humor and unique point of view. Andrew will be a terrific addition to our daily KIRO Radio programming lineup.” Walsh started his radio career in New Hampshire where he served as a public radio producer for eight years. He spent one year at KUOW Public Radio in Seattle as producer. About his new position, Walsh says, “I’m going to use this show to try to pull listeners a little closer to their radios, and sometimes pull them right into the radio with us. I see this as a chance to develop a new type of relationship with the KIRO audience — and not the unhealthy kind that my therapist keeps warning me about.”
Sabo Media Launches Internet Radio Initiatives; Enters into Relationship with Party 934. Media consultant Walter Sabo announces his company, Sabo Media, through its Internet Radio Initiatives, is identifying “several online entertainment companies that are at the cutting edge of presenting fresh, new shows.” One of the products of that is his new relationship with The Freeform Radio Initiative’s PARTY 934. Sabo states, “PARTY 934 curates its programs in a stunning, easy-to-use manner. The shows are passionate, fun and involve the community. It is in the best spirit of progressive rock, free-form radio and compelling talk radio. In working with PARTY 934 we will help the organization achieve its goals in content creation while preserving the spirit of citizen broadcasters…For a decade we have advised media clients to deliver on the promise of the first name of the internet: World Wide. PARTY 934 brings that promise to life, giving listeners a fresh, global radio experience.” Party 934 is an official project of The Freeform Radio Initiative, a 501(c)(3) nonprofit organization. It is the mission of The Freeform Radio Initiative and Party 934 to provide diverse and innovative online broadcasting that reflects the interests and concerns of the community, thus, creating broad cultural and educational experiences for communities impacted negatively by the lack of digital and technological advancement in innovative new media. Freeform Radio Initiative founder Scott McWilliams says, “Walter is helping to make our on-air personalities more professional. As a station that encourages ‘regular people’ to do radio shows, people like Walter mentor and guide our personalities to be the best they can be. Walter is a great addition to our team because of his extensive background and attention to detail. We are glad to have him on board.”
Dave Ramsey to Be Inducted into NAB Hall of Fame. Nationally syndicated talk show host Dave Ramsey will be inducted into the National Association of Broadcasters’ Broadcasting Hall of Fame at the NAB Show in April. The NAB’s executive vice president of radio John David says in announcing the honor, “Dave Ramsey has influenced countless Americans through his sound financial advice and inspirational messages. We are pleased to induct him into NAB’s Broadcasting Hall of Fame.” The induction will take place during the NAB Show Radio Luncheon, on Tuesday, April 9 in Las Vegas and sponsored by ASCAP. Ramsey will join such radio greats as Bob Uecker, Gerry House, Ron Chapman, Vin Scully, Jack Buck, Harry Carey, Larry Lujack, Rick Dees, Dick Purtan and Dick Orkin in the Broadcasting Hall of Fame.
KIDO, Boise and Host Kevin Miller Help Score Cash for Local Animal Shelter. Peak Broadcasting’s KIDO, Boise and morning drive talk host Kevin Miller (pictured here as you-know-who at a recent fundraiser) worked to help the local Canyon County Animal Shelter take second place in the national ASPCA/Rachael Ray $100,000 Adoption Challenge. The Canyon County Animal Shelter, with the help of Peak Broadcasting donating PSA time to the cause and Kevin Miller’s PR stunt of living in a cage for a week, won the second-place prize of $50,000. The shelter was able to get 2,082 animals adopted coming in second only to San Antonio, which won the first-place prize.
Talk Pro Jeff Katz Heard in Miami This Week. Talk radio personality Jeff Katz, most recently working for Clear Channel at its former news/talk outlet WXKS-AM, Boston, is heard this week in Miami as he fills in on Clear Channel’s news/talk WIOD in the afternoon drive slot today, Thursday and Friday.
‘Fiscal Cliff’ Status, Syria Chemical Weapons Charge, Jovan Belcher Case, and UN Internet Regulation Plans Among Top News/Talk Stories Yesterday (12/3). The ongoing posturing in Washington over the coming “fiscal cliff”; intelligence claims that Syria is preparing chemical weapons to use on rebel fighters; the murder-suicide of NFL player Jovan Belcher and Bob Costas’ anti-gun comment; and the UN-proposed internet regulations were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS.
By Walter Sabo
NEW YORK — Each talk host has a unique set of life experiences, opinions and feelings. When a host is encouraged and allowed to express their unique world view, the result is compelling radio and the cume grows. Tragically, and it is tragic, at some point most hosts are told to “sound more like…” or “did you hear so and so today?”
The reason Howard Stern, Rush Limbaugh, Dr. Laura have been so successful is that they copy no one. You may be surprised to learn that Howard Stern has never listened to most of the other hosts he’s bashed.
When working with talent it is never wise to encourage them to listen to other hosts because it destroys their internal navigation system. Each host has stories they want to tell, ideas they want to present and blessed opinions that must be heard. When they are forced to monitor other hosts, their own instincts soften and ultimately crumble.
By Walter Sabo
NEW YORK — Radio’s original programming slate was completely random. As a new, experimental medium, all radio stations aired a vast array of programming from operas to farm news to live music. Until 1940 there was an actual legal debate about whether or not recorded music could be aired on the radio. See it here.
Every Station is a Talk Station. Now What?
Imagine if every radio station, except one, in every city was programmed fulltime as a talk station. How would those talk stations differentiate themselves to the listener? They couldn’t all take the same approach. They would have to appeal to different demos and psychographics. There would be talk stations for teens, 18-24 men, 25-34 women and 35-54 year old professionals. You would hear talk stations just for parents, singles, sports fans, all news for people over 50 and for people under 25. In L.A., New York and San Francisco there are over 60 viable signals; the possible format iterations would match the scope of human interests.
New York Sports and Urban Worlds Reeling from Emmis-ESPN Deal. Yesterday’s announcement from ESPN that it has signed an LMA deal with Emmis Communications to air sports talk WEPN’s programming on 98.7 – the home of urban Kiss FM – sent shockwaves through the sports and urban radio communities. The drive to get sports talk on FM – by either CBS Radio or ESPN…or both – has been closely watched for the past several years. Many thought CBS Radio would make a move to put WFAN on FM before ESPN but that was not the case. On the urban side, the melding of Kiss FM and WBLS-FM as Emmis will sell the intellectual property of Kiss FM to YMF Media so it can create a Kiss FM at 107.5 has some in the urban music community crying foul. As for the financials, Radio-Info’s Tom Taylor reports that Emmis gets $8.4 million for the first year of a 12-year LMA with an increase of 3.5% annually. It expects to realize $10 million for the intellectual property of Kiss FM and, all told, the deal means $96 million for Emmis. Now, industry watchers will be intent on CBS Radio to see how fast the company moves to get an FM signal for the venerable sports giant WFAN.
Greater Media’s WPEN-AM/FM, Philadelphia Inks Deal with NBA’s 76ers. Philadelphia sports talk duo WPEN-AM/FM – 97.5 The Fanatic and 950 ESPN Radio – agree to a multi-year deal to air 76ers basketball on the stations beginning with the first round of this season’s playoffs. All of the games this year and through the course of the contract will air on 97.5 and many will be simulcast on 950 AM. 76ers broadcast voice Tom McGinnis will continue to serve as the play-by-play announcer for the games. Greater Media market manager John Fullam says, “We know the future of the Sixers is bright, and we look forward to being a central part of the fan experience on Sixers game nights. Adding NBA play-by-play to 97.5 The Fanatic and 950 ESPN Radio is yet another significant step forward in fulfilling our commitment to offer Philadelphians the finest in sports programming. We are especially gratified that we will not have to wait until next fall for Sixers games to start broadcasting on our air.” Prior to this deal, 76ers basketball had aired on CBS Radio’s crosstown sports talker WIP.
WJIM, Lansing and Michigan Talk Network Name Steve Gruber and Jo Ann Paul AM Drive Hosts. Former WILX-TV, Lansing news anchor Steve Gruber and WLNS-TV, Lansing personality Jo Ann Paul are the new co-hosts of the WJIM, Lansing-based morning drive show that’s also heard across Michigan on via the Michigan Talk Network. Gruber and Paul will work with current producer Amanda Wall and news anchor Gary Austin. They take over the role held previously by Michael Patrick Shiels who left the Cumulus Media operation in February. Cumulus tested a number of potential hosts before going with Gruber and Paul.
WLQR-AM/FM, Toledo Adds New PM Drive Show. Cumulus Media sports talk outlet WLQR-AM/FM, Toledo announces the debut of “Drive Time with Miller and Bellino” hosted by Mike Miller and Anthony Bellino. The duo’s program will air in the 5:00 pm to 7:00 pm slot beginning Monday, April 30. In order to make room for the new program, WLQR cuts an hour from Norm Wamer’s “The Front Row” program which will air from 3:00 pm to 5:00 pm. The show will emanate from local car dealership The Monroe Superstore. In a statement, Anthony Bellino says, “We want our listeners to be able to interact with us, and have the opportunity to interact with our guests.”
United Stations Radio Networks Renews with Bloomberg. New York-based United Stations Radio Networks announces a deal that will continue to have it sell, market and distribute various financial news and business programs created and produced by Bloomberg Radio. USRN’s Jim Higgins states, “Bloomberg is at the very top of the financial industry when it comes to the delivery of news, data and analysis, and in turn, they recognize that we’ve been solid partners for them. Our affiliates, advertisers and sponsors are all proud to be associated with the Bloomberg brand, and so are we.”
2012 Presidential Race Tops Talkers TenTM for Fourth Straight Week. The 2012 presidential race was the most-talked-about topic on news/talk radio for the fourth straight week, landing atop the Talkers TenTM chart for the week of April 23-27. Coming in at #2 was the Supreme Court hearing of the Arizona illegal immigration law case. Following at # 3 was the euro zone economic jitters tied with weak U.S. jobs growth and at #4 was the Environmental Protection Agency’s attack on the gas and oil industries. The Talkers TenTM is the result of ongoing research into the top stories and people discussed on news/talk radio in America and is published every Friday at Talkers.com. View the entire chart here.
TALKERS Weekly Affiliate Roundup. WYD Media’s Michael Smerconish is added to Fisher’s KVI, Seattle…..“The Handyman Show” with Glenn Haege picks up new affiliates WBCK-FM, Battle Creek, Michigan; WMMI, Mt. Pleasant, Michigan; WBCO, Bucyrus, Ohio; KATX-FM, Eastland, Texas; and WRHL, Rochelle, Illinois.
ESPN to Take Over Emmis’ Kiss FM in New York Beginning Sunday Afternoon. The rumors of an FM signal for ESPN’s New York sports talker WEPN were true as ESPN is announcing it will begin simulcasting WEPN, New York on Emmis-owned WRKS-FM (98.7) on Sunday afternoon (4/29). Rumored talent changes are also taking effect. Stephen A. Smith is being paired up with Ryan Ruocco for the 1:00 pm to 3:00 pm shift and Mike Lupica moves to a 12:00 noon start for his program. In making the announcement, WEPN VP/GM Dave Roberts states, “This move to the FM dial is in keeping with the trend of sports radio shifting and offers an even broader reach for our content.” The two stations will simulcast through the summer and in September WEPN 1050 AM will become a Spanish-language sports outlet airing ESPN Deportes content. A press conference is scheduled for 1:00 pm this afternoon where details will be fleshed out. As for the urban format of Kiss FM, Emmis is selling the intellectual property of the format to YMF Media and the station will move to WBLS-FM at 107.5.
Feature Series – Part 3: Walter Sabo on Targeted Topics Vital to FM Talk Success. In the third of a four-part series for TALKERS on building a successful FM talk station, Sabo Media president Walter Sabo discusses the importance of targeting topics to appeal to the desired demographic. Sabo says that, unlike AM news/talk, politics is too narrow a subject to bring in the audience necessary to build cume and be successful. “Common sense suggests that very few of the people you know spend much of their day talking about politics. That’s why cable channels focused on politics have astonishingly low ratings. Lower than any radio station in your city.” Sabo maintains that talk on FM will be successful (gaining younger-demo ratings and revenue beyond what AM news/talkers typically do) only when the topics are carefully chosen to reflect what large numbers of the target demo are talking about. “Your FM talk station is trying to reach an audience that is drawn to popular water cooler topics because that’s what they hear on all FM music personality shows. Political talk is what repulses most 18-49 year olds from the AM band. They are, instead, attracted to the topics heard on CHR, Hot AC and country personality morning shows. Hit shows. Those shows are your FM talk competition, not AM talk radio. Read Walter Sabo’s entire column here.
Cumulus All-News Rumors Heat Up. There have been rumblings about Cumulus Media preparing to flip underperforming music outlets to all-news in several markets. Some of this has been based on the registration of domain names with frequencies tied to the phrase “all news.” But the biggie is in Cumulus Media’s home base of Atlanta where there’s more fuel to add to the fire. Radio-Info’s Tom Taylor reports hearing a news staff is quietly (but apparently not too quietly) being assembled and some of them include former Atlanta-based CNN Radio staffers and some current and former WGST, Atlanta news people. Which station will it be? A leading candidate is classic hits WYAY-FM, Gainesville (at 106.7) according to some intense chatter in the market.
Keith Larson May Be Done at WBT-AM/FM, Charlotte. The late-morning host at Greater Media’s news/talk WBT-AM/FM, Charlotte told listeners to his program yesterday (4/25) that he expects to leave the station as he’s been notified his contract – set to expire May 24 – will not be renewed. The Charlotte Observer reports Keith Larson was told his deal would not be renewed but the station would like him to stay on as an at-will employee. It sounds as though Larson will likely not accept that offer. WBT general manager Rick Feinblatt tells the Observer he’s disappointed Larson took to the air with talk of the contract since nothing is set in stone yet but Larson told his audience he couldn’t go on the air and not talk about it. Last year, Larson started the independent advertising and marketing firm Larson Advertising and Media Associates. He tells the paper that may be where he concentrates his efforts for now.
Syndicated Talk Star Mike Gallagher Says Today’s Talent Must Understand Radio from Business Perspective. In addition to being one of talk radio’s most consistently successful air personalities, Salem Radio Network‘s Mike Gallagher tells TALKERS that it has never been more important for on-air talent to be fully connected to the business processes that make the industry tick. He says, “In today’s climate of technological change and financial challenge, you can’t just see yourself as a ‘talent’ who is somehow separate from all the other systems that make a radio station or syndication firm function. You must have a complete understanding of your company’s P&L as well as maintain relationships with advertisers. A talent needs to be in constant communication with the sales department and understand their problems.” Gallagher, who left day-to-day major market radio as a station employee at WABC, New York years ago to launch the groundbreaking syndication firm Dame-Gallagher (with former WGY, Albany owner John Dame) which was later acquired by Salem, will be a featured speaker at the forthcoming New Media Seminar on Thursday, June 7. The panel: Making Money in Talk Radio. Registration, nearing sellout, is open to working media only. For information call 413-565-5413.
Compass Media Networks to Offer 25 Anaheim Angels Games. Compass Media Networks makes Anaheim Angels play-by-play an MLB game of the week and will air 25 home and away contests beginning May 29 when the New York Yankees play at the Angels. As with its other sports programming, Compass will hire a broadcast crew and produce its own gamecasts that will be available nationwide. Dial Global will manage advertising sales for this multi-year contract. The company notes that with this deal, it will broadcast well over 160 major sporting events in 2012 including college basketball, college football and NFL football (which includes Dallas Cowboys, Oakland Raiders, and Sunday afternoon doubleheaders). Compass Media Networks CEO Peter Kosann says, “The Angels have a tremendous brand, fan base and momentum. We are honored and thankful for this opportunity.”
Odds ‘n’ Sods. The 2012 NFL Draft begins tonight from Radio City Music Hall in New York and the big event is being covered by the sports media including Fox Sports Radio Network. The network notes that for the 12th straight year it will cover the event with Fox NFL Insider Jay Glazer leading the coverage. He’ll be joined by Fox Sports Radio college football draft expert Chris Landry, former USC Trojan and Fox Sports Radio host Petros Papadakis, and former NFL great Lincoln Kennedy…..SiriusXM is also on hand for the NFL Draft. Chris Russo and Dino Costa of Mad Dog Radio and Gil Brandt, Tim Ryan, Pat Kirwan and Adam Schein of SiriusXM NFL Radio will all be broadcasting from Radio City for the first round on Thursday. Bill Polian, the former Colts Vice Chairman and personnel guru who joined SiriusXM NFL Radio in January, will also be contributing to the satcaster’s draft coverage…..Syndicated talk host and actress Janine Turner – whose two-hour program is heard on KLIF, Dallas Saturday evenings at 9:00 pm – joins the Roger L. Simon-founded PJ Media as a regular columnist…..Clear Channel Media and Entertainment names Jon Phillips the market manager for its Tulsa cluster that includes sports talk simulcast KTBZ/KAKC.
2012 Presidential Race, SCOTUS AZ Illegal Immigration Case, Euro Zone Economic Jitters, and New U.S. Spy Agency Among Top News/Talk Topics Yesterday (4/25). The 2012 presidential race; the Supreme Court’s hearing of arguments in the Arizona Illegal Immigration law; continued concerns over economic jitters in euro zone countries; and the announcement of the creation of a new U.S. spy agency were some of the most-talked-about stories on news/talk radio yesterday according to ongoing research from TALKERS.
Fox Sports Radio’s Loose Cannons Live from New Orleans. Fox Sports Radio Network’s “Loose Cannons” broadcast from New Orleans – the site of the Zurich Classic golf tournament – and hosted special guest Sean Payton. The suspended head coach of the NFL’s New Orleans Saints spoke about the recent story alleging Saints GM Mickey Loomis eavesdropped on opposing teams’ conversations from his luxury suite and called the allegations “garbage.” Pictured here are (from l-r): Vic “The Brick” Jacobs, Payton, Steve Hartman and Pat O’Brien.
By Walter Sabo
NEW YORK – Many FM talk stations starting this year are taking the tragic approach of moving AM talk shows to FM. Those shows are very good at appealing to an audience hard-wired to the AM band. The AM audience is attracted to shows featuring two topics: Democrat or Republican. Common sense suggests that very few of the people you know spend much of their day talking about politics. That’s why cable channels focused on politics have astonishingly low ratings. Lower than any radio station in your city.
What do you talk about with your friends? Your job, family, weekend plans, money, health. Fascinating fact: From the dawn of radio until about 1985, no successful talk shows talked politics, they talked about life. Their hosts were keenly aware of what two best friends would talk about on any given day and that’s what they’d talk about. That’s what Howard Stern talks about. To reach the crowd coveted by advertisers, working adults under 50, it is critical to mirror their interests.
All of our successful FM talk clients have been high cumers, drawing significant 18-49 shares, often #1 and they didn’t talk politics. They talked the food court, lunch room, social network topics. Not only has this proven to be a successful model for winning audience share, it earns significant advertising dollars. KLSX-FM as a talk station in L.A. was often the # 1 local biller. It won’t achieve that as a music station. Talk sells better than music because the retail response rate is higher and there are more elements to sell.
By Walter Sabo
NEW YORK — Overnights is the default win for talk radio. Every format has a default time period when its format is used for entertainment and functionality. For example, Lite ACs excel in middays because they provide ambient sound for businesses. Oldies are strong on weekends when people have parties and want to escape from weekday troubles.
The Media Audit reports that 8.2 million people regularly listen to the radio between the hours of 12:00 midnight and 5:00 am. Talk radio has the biggest overnight audience — reaching 2.7 million people — followed by news/talk with 1.7 million. CHR is the leading music format (and third overall) with 1.5 million overnight listeners, followed by sports (1.1 million).
Nearly one-third of 12:00 midnight to 5:00 am listeners (31.8%) are between the ages of 18 and 34 and nearly half are between the ages of 18 and 44. The survey of 104,127 respondents finds more than one-third of night owls are single, which gives them more free time for leisure activities and a higher disposable income.
These listeners are students, third-shift workers like doctors and nurses, and people walking babies. They are alone. It’s quiet and they seek the companionship of a voice on the radio.
A live, local talk show will always be the #1 show in the city — often having more actual listeners than the same station has in morning drive. 30- and 40-shares have not been unusual.
Talk Radio’s “Big Game”
Live, local talk radio is largely a victim of the illusion of economies and cost cutting. The statistics released this week by Media Audit are not new. An Arbitron Run at any point in history would show the enormous appeal of local, all-night shows. But the worthless, slimy idiots who are supposed to study numbers for companies and make objective recommendations imagine that since overnight brings in little revenue, all costs could be cut. They fail to factor in the cross-promotion value for audience building and the introductory pricing that is appealing to new advertising. Cutting local, all-night shows is cutting out the “Super Bowl” of talk radio — the audience and revenue feeder to the rest of the station.
Since all-night local, live talk has a default audience of people of all ages who need companionship, it brings in discreet cume to the stations. That cume can be drawn to other dayparts. All-night listeners represent an attentive, engaged cume that moves product off the shelf.
The keys to making money with all-night talk radio are a host who loves to read live copy and a sales person who believes in the daypart. All nights — 1/4 of the broadcast day — will deliver results for any retailer because 100% of the audience is listening without distraction. The voice and the listener, one-on-one; the most powerful communications dynamic in media. Radio under the pillow. Earplugs in the silent dormitory. Glowing dial in the dash as the neon goes by. The best medium.
Read responses to Walter’s piece from readers in our Letters section.
Walter Sabo can be reached at Walter@sabomedia.com or 646-456-1000.
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Walter Sabo Leaves COO Position at Merlin Media. Noted radio consultant Walter Sabo has parted ways with Randy Michaels’ Merlin Media, the heavily venture capital-backed firm that acquired a majority share of three radio stations this past summer from Jeff Smulyan’sEmmis Broadcasting including WEMP-FM, New York and WWWN-FM, Chicago and is in the process of picking up a fourth from Harold Camping’s Family Broadcasting – WKDN-FM, in the Philadelphia market. Merlin launched a relatively experimental all-news format at these stations targeted to what Sabo described as “working families” with an emphasis on the 25-54 female demographic. The stations (FM News 101.9 in New York and FM News 101.1 in Chicago) received a tremendous amount of attention (and intense scrutiny) in the media before, during and after their launch prompted by former Tribune Company CEO Michaels’ negatively colorful and controversial profile, in addition to the fact that they were taking a startlingly innovative and youthful approach to delivering the all-news format. Sabo was recruited to serve as architect of this approach due to his impeccable reputation as a longtime champion of the concept of targeting female listeners on FM and proven track record for success with spoken word on FM as a longtime consultant for WKXW-FM, Trenton (New Jersey 101.5). When a notable rise in ratings failed to materialize in immediately subsequent survey periods coupled with widespread criticism by radio industry observers of the stations’ formats and execution – further exacerbated by Michaels receiving negative publicity in the midst of all this for being arrested on DUI charges – the heat was on and Michaels began facing enormous internal and external pressure to modify the programming approach. He succumbed and the Merlin stations began moving in a more traditional all-news direction putting them in head-to-head competition with CBS’s long-established, traditional and wildly successful all-news outlets in New York and Chicago (WINS, WCBS and WBBM). With this repositioning, the challenge of competing against successful, established news outlets has not produced increased ratings and the Merlin all-news initiative has become prematurely tagged throughout the industry as a monumental failure. Sabo’s withdrawal from day-to-day operational and programming decisions, including his subsequent departure from Merlin, has been quietly happening below the radar for some time now. Up until this article’s publication (1/2), there has been no official press release, acknowledgement or statement from either Merlin or Sabo confirming or commenting on his exit. However,TALKERS sources inside Merlin and close to Sabo confirm that it is indeed true with Sabo telling TALKERS,“At this time my work with Merlin is complete. The primary job was to build the most competitive team on and off the air – Merlin has the best. Our initiatives gave investors the confidence to buy a station in a third market and grow the company. GTCR deserves enormous credit for investing in the radio medium. FM spoken-word is so hot that the demand for Sabo Media services has never been greater. Our clients find that our decades of experience in the FM talk format protects their investment and shortens the profit horizon. More importantly my beautiful wife Katie is seven months pregnant during the holidays. That’s the news.” Sabo will continue to serve as CEO of his consulting firm Sabo Media and internet branding and marketing company, HitViews.
Fox Sports Radio Network Debuts New Morning Program Featuring Andy Furman and Artrell Hawkins. Today is the debut of Fox Sports Radio Network’s new morning show – “Fox Sports Daybreak” – heard from 6:00 am to 9:00 am ET and featuring former Cincinnati sports talk host Andy Furman and retired NFL defensive back Artrell Hawkins. Furman’s resume includes an 18-year run hosting “Sports Talk” at WLW, Cincinnati and, recently, the PM drive show at WQRT, Cincinnati. Hawkins is a contributor to the Cincinnati Bengals Radio Network. Furman has been hosting a weekend show with former NFL star Lincoln Kennedy for more than a year and that Sunday evening program with Furman and Kennedy will continue. Fox Sports Radio VP/GM Don Martin states, “We couldn’t be happier to have Andy and Artrell hosting our new morning drive program. The combination of a sports talk pro like Andy and a former professional football player like Artrell will be a great addition to our weekday lineup.” Fox Sports Daybreak replaces the Zakk and Jack program on the FSRN schedule.
Cumulus Media Flips WMTI-FM, New Orleans from Oldies to Sports Talk. The Big Easy gets a new sports talk outlet as Cumulus Media drops the oldies on WMTI-FM and goes sports talk with programming from Fox Sports Radio Network, Premiere Networks’ Jim Rome and a PM drive show hosted by New Orleans Hornets broadcaster Gerry Vaillancourt.
New FM Talk Outlet for Little Rock. Crain Media Group drops the active rock on KKSP-FM, Bryant, Arkansas (located to the Northwest of Little Rock) and debuts a talk format it’s calling “Fresh Talk 93.3.” The lineup includes market news personality Neal Gladner in morning drive, Talk Radio Network’s Laura Ingraham, Dial Global’s Clark Howard, Premiere Networks’ “Coast to Coast AM” and more.
Progressive Talk Appears on WVKO, Columbus. The station at 1580 AM is owned by Bernard Ohio LLC and its website indicates it’s doing business as Clear Conscience Communications. The progressive talk lineup that debuted on January 2 includes Dial Global’s Stephanie Miller, Ed Schultz, Thom Hartmann and Bill Press plus Mike Malloy and Leslie Marshall.
Chris Schoenewald Exits Virginia-Based “Daily Constitutional” Program. The regionally syndicated “Daily Constitutional” – based out of WCHV-AM/FM, Charlottesville, Virginia and co-hosted by Joe Thomas and Chris Schoenewald – is undergoing changes as Schoenewald is leaving the program to run for office. He plans to announce which office he’ll seek soon. Thomas tells TALKERS the program will continue. “Adam Forster of Virginia Living Television and private investigator/TV anchor Nikki Lewis will be purchasing Schoenewald’s share and we’re hopeful to continue to grow and help stations in this area program locally oriented talk while freeing up their resources for news and marketing efforts.” The “Daily Constitutional” airs live from 3:00 pm to 6:00 pm ET. In addition, Thomas hosts the morning drive program on WCHV-AM/FM.
Sam Malone in Israel. KSEV, Houston morning host Sam Malone is pictured here inspecting the cockpit of an Israeli F-16 during a tour of the Hatzor Air Force Base while on a trip to Israel. Malone broadcast his program live back to his Houston audience (via the very capable technology of the Comrex ACCESS) during which he interviewed numerous Houstonians serving in the IDF, important Israeli media figures and Jerusalem Mayor Nir Barkat. Malone tells TALKERS magazine his audience loved the content and his marketing department was able to get the broadcast event sponsored.
Iowa Caucuses, Iran’s Nuclear Ambitions, Holiday Sports Action and New Year Retrospectives Among Top News/Talk Stories Yesterday (1/2). Today’s Iowa Caucuses for GOP candidates, the nuclear ambitions of the Iranian leadership, college and pro holiday sports action and 2011 retrospectives were some of the most-talked-about stories on news/talk radio yesterday according to ongoing research from TALKERS.