Tag: "Ryan Maguire"
Jacobs Media’s TechSurvey9: News/Talk Breakout. Consulting firm Jacobs Media held a webinar yesterday in which it broke out data relative to the news/talk format from its all-radio TechSurvey9. A key point for talk radio programmers comes from the answers to the question, “Why are you listening to less AM/FM radio than in the past?” The study indicates 49% said it was because they are not enjoying the programming. The next most common response was because of a lifestyle change. After that, the responses were: 17%, too many commercials; 10% listening to SiriusXM; and 9% listening to internet radio. Some of the key points from the study indicating unique attributes of regular users of news/talk radio:
- They are big users of email – especially for building a relationship with their favorite news/talk station. They are less likely to connect with the station via Facebook or Twitter.
- 74% report their primary reason for listening to AM/FM radio is for news, traffic and weather information and 42% cited the need to find out what’s going on locally – much higher than users of other radio formats.
- News/talk users are #2 in owning a car with a digital dashboard (compared to other format fans) with 13% reporting they own one.
- Social media use for news/talk fans indicates they are far more likely to be on LinkedIn – likely due to the “professional” status of many listeners. They are least likely of all format fans to “like” a Facebook page and are not especially frequent users of Twitter compared to other format P1s (although use of Twitter increased 17% over the 2012 survey).
- 65% of news/talk listeners downloaded digital radio apps and, compared to users of other radio formats, were more likely to download your station’s app and the TuneIn app.
- Compared to the same study period one year ago, news/talk fans’ use of internet radio rose 15%; saw a 36% increase in the use of tablet devices; and a 19% increase in the use of the digital dashboard.
Paul Finebaum to Join ESPN August 1. The formerly Birmingham, Alabama-based sports journalist and talk show host will change his home base to Charlotte for his new gig with ESPN. Paul Finebaum, who had a tumultuous last two years with Cumulus Media at WJOX in Birmingham, will not be moving to SummitMedia’s crosstown WZNN “97.3 The Zone” as many industry watchers had suspected. Instead, Finebaum will take his radio program to ESPN where it will air on ESPN Audio and the ESPN-owned SEC Network, destined to debut in August of 2014. According to a report in the Wall Street Journal, Finebaum will also make 100 appearances on ESPN’s cable TV channels. After entering into a couple of legal battles with former long-time employer Cumulus Media over the course of several years, Finebaum agreed to work out his contract and exit radio in order to sit out his non-compete and start fresh somewhere else. He left WJOX in January of this year.
Clear Channel Announces Bid to Push Back Debt with Bond Exchange. Clear Channel Communications announces it is seeking to push off some debt until 2021 via a $2.1 billion bond exchange. The company is offering to swap $796.3 million of 10.75% notes due in 2016 and $1.28 billion of 11% payment-in-kind notes due in 2016 for the new debt that would come up in 2021. The notes will pay 12% in cash and 2% through the issuance of payment-in-kind notes. Bloomberg’s Mary Childs reports, “Free cash flow at the San Antonio-based broadcaster hasn’t exceeded $340.9 million in any year since its 2008 buyout by Bain Capital Partners LLC and Thomas H. Lee Partners LP. Credit-default swaps tied to the bonds of the company, which owes about $20.8 billion total, are at about the lowest in two years, a sign investors are open to refinancing, Bloomberg data show.”
Cox Enterprises Announces $1 Million Donation to Oklahoma Tornado Relief. The parent company of Cox Media Group – Cox Enterprises – announces that in partnership with the James L. Cox Foundation it is donating $1 million in support of relief and recovery efforts. “Cox Enterprises is committed to supporting the victims of this terrible storm,” says Jim Kennedy, chairman of Cox Enterprises. “As a company that operates multiple businesses in Oklahoma, we are committed to helping our employees and the communities we serve recover from this disaster. In providing this assistance, we also encourage others to support the local relief and recovery efforts.” Cox Enterprises operates multiple companies in Oklahoma City and Tulsa, including: Cox Communications, Total Resource Auctions – Oklahoma City, Total Resource Auctions – Tulsa, news/talk KRMG, Fox23, My41, country KWEN, Tulsa “K95,” hot AC KRAV, Tulsa “Mix 96” and rock KJSR, Tulsa “Rock 103.” “In this difficult time of recovery and rebuilding, our hearts go out to the families affected by the tornadoes,” states Percy Kirk, senior vice president and general manager, Cox Communications Oklahoma. “This gift is a symbol of our commitment to our community and it is our hope that it will provide comfort and relief to many.” In addition to the cash donation and in-kind public service announcements, Cox’s local media properties in Tulsa are hosting a series of community fundraisers.
CBS Radio’s KDKA-FM, Pittsburgh Hosts Remote Auditions for Sports Talk Host. CBS Radio Pittsburgh sports talk outlet “Sports Radio 93.7 The Fan” is hosting open auditions for a weekend sports talk show on the station. The open auditions rounds begin this weekend and will take place at five different locations over the next four weeks. The company states, “Participants will be judged by station personnel on their ability to rant on a random sports topic. Ten entrants from the open auditions will be selected to move on to the semifinal round to be held at the Tilted Kilt in the North Shore on Monday, June 24. From there, the top four entrants will move on to the Finals at Sidelines Bar and Grill in Sewickley to be judged during a live broadcast with Andrew Fillipponi on KDKA-FM on Thursday, June 27 from 6:00 pm to 10:00 pm. Program director Ryan Maguire says, “We’re looking for the next great Pittsburgh sports talk show host – someone who can grow into a superstar. We’re eager to see which member of this passionate fan base can take advantage of this very rare opportunity.”
‘Frontlines of Freedom’ Returns to WOOD, Grand Rapids for Flagship Station. The Talk Media Network-syndicated program dedicated to all things military and hosted by retired U.S. Army Lt. Col. Denny Gillem returns to its original flagship station WOOD, Grand Rapids. Talk Media Network’s Josh Leng reports that the weekend “Frontlines of Freedom” program will air live from 6:00 pm to 8:00 pm on WOOD beginning June 1. Gillem says of the move, “Six years ago my co-founder and I created ‘Frontlines of Freedom’ on WOOD radio. June 1 is the show’s six-year anniversary. It’s a great honor to be returning to our roots at the finest station in West Michigan.” The program began in 2006 as a special Memorial Day show called, “A Colonel’s Salute to Veterans” that won a Michigan Broadcasters Association award. One year later the weekly program was founded at WOOD. Phil Tower, director of news & content programming at Clear Channel’s WOOD, states, “Few persons are held in such high regard as the men and women of our military, so it’s a natural fit to welcome ‘Frontlines of Freedom’ back to our WOOD radio lineup.”
Tony Stiles to Join The Next News Network. Talk radio personality Tony Stiles, host of his eponymous program heard Saturdays on NRG Media’s KOIL, Omaha “The Mighty 1290,” announces he’s accepted the news anchor position at Chicago-based internet news network The Next News Network. Stiles states, “I am honored that after only seven months on the air in Omaha, that my show, ideas and personality has resonated nationally through a loyal audience by word-of-mouth, radio and internet access. This coming Friday night I will continue my role of frequent anchor until I assume the daily desk in early summer.” The Next News Network founder Gary Franchi says, “As the founder of Next News Network, I became aware of Tony’s ability to attract an audience as I followed his rapid growth and heard his show. Tony is a perfect fit for our 24/7 internet newscast which, like Tony, is the first of its kind.”
CBS News Reporter Tells WPHT, Philadelphia’s Chris Stigall Her Work and Personal Computers Compromised. In a story that has since gone viral after being picked up by numerous consumer news outlets, with the allegations the DOJ has been investigating AP and Fox News reporters as the backdrop, CBS News investigative reporter Sharyl Attkisson told WPHT, Philadelphia AM drive host Chris Stigall her work and personal computers are being analyzed as part of an investigation. Attkisson said she could not point the finger at the DOJ but the speculation is that it’s a possibility. Attkisson has been reporting on the Benghazi attacks story.
Sports USA Announces College Football Schedule. Sports USA unveils its 2013 schedule of college football contests saying it “consists of 18 games featuring the best teams in college football. Defending national champion Alabama, unbeaten Ohio State, Texas A&M, (with Heisman Trophy winning QB Johnny Manziel) Michigan, Florida, and LSU will be among the teams featured this year.” Sports USA president Bob Moore says, “We are pleased to provide these incredible matchups to our nearly 400 affiliates nationwide. Additionally, we are providing a sideline reporter for each game.” The season kicks off with USC at Hawaii on August 29 and wraps up with the Independence Bowl on December 31. Other key match-ups include Florida at LSU on October 12, Michigan versus Michigan State on November 2 and Alabama at Auburn on November 30.
Odds & Sods. “America Tonight” nationally syndicated talk show host Kate Delaney is doing some fill-in work this weekend for NBC Sports Radio Network. Delaney, who earlier in her career worked at WFAN, New York, will sit in from 12:00 noon to 3:00 pm ET on May 26 and from 7:00 pm to 10:00 pm on May 27…..CBS Radio’s KNX, Los Angeles continues its “KNX on Your Corner” remote broadcast series on June 7 as it takes a comprehensive look at the Orange County city of Fullerton. During the live broadcast from 5:00 am to 7:00 pm, community leaders including Mayor Bruce Whitaker, council members, Chief of Police Dan Hughes and other special guests will be interviewed. Additionally, a special series by KNX investigative reporter Charles Feldman will look at the double-barreled impact on the city of the “Great Recession” and the high-profile fatal beating of a homeless man, Kelly Thomas, by members of the Fullerton Police Department nearly two years ago.
ESPN to Begin Mega-Layoffs. At this point the company’s only public statement has been, “We are implementing changes across the company to enhance our continued growth while smartly managing costs. While difficult, we are confident that it will make us more competitive, innovative and productive.” It’s unclear how many ESPN Audio staffers will be affected but the company, which employs about 4,000 in the United States and another 3,000 in other parts of the world, could be in the hundreds according to some reports. ESPN is a huge source of revenue for principle parent Disney (20% is owned by Hearst) but some industry watchers speculate that ESPN’s increasing costs in acquiring precious play-by-play contracts – especially considering new entrants into the field including CBS Sports Network and Fox Sports 1 – is forcing it to be more cost-conscious.
IRS Protest Led by WIND, Chicago’s Joe Walsh. Former Illinois Congressman Joe Walsh is pictured here (with megaphone) on the street outside the Dearborn Street offices of the Internal Revenue Service in Chicago protesting the agency’s targeting of conservative and religious groups. The rally was organized and led by Walsh, who hosts his own evening talk show on Salem Communications’ WIND, Chicago, “AM 560 The Answer.” Walsh states, “It’s time to send a message that our First Amendment rights will not be denied by an out-of-control administration.” Dozens of protesters joined Walsh during the lunchtime gathering.
IRS Targets Conservatives, DOJ Fox News Investigation, Oklahoma Tornado Aftermath, Benghazi Attacks Case, and Anthony Weiner to Run for NYC Mayor Among Top News/Talk Stories Yesterday (5/21). The IRS’ targeting of conservative groups; the investigation by the Department of Justice into Fox News Channel reporters; the aftermath of the deadly Oklahoma tornado; the ongoing scrutiny of the Benghazi attack and disgraced former NY Congressman Anthony Weiner’s bid for mayor of New York were some of the most-talked-about stories on news/talk radio, according to ongoing research from TALKERS.
Greater Media’s Sports Talk WPEN-FM, Philadelphia Tweaks Daily Lineup. The Philadelphia sports talker promotes two from their Saturday program to a daily midday show. Jon Marks and Sean Brace began holding down the 12:00 noon to 2:00 pm slot on Monday. Marks most recently co-hosted with Tony Bruno and Brian Baldinger, weekdays 10:00 am to 12:00 noon and 12:00 noon to 2:00 pm respectively. Sean Brace (as Jon did before him) also produced the Mike Missanelli show for the past year. As a result of the move, Brian Baldinger moves to the evening show where he co-hosts with Joe DeCamera for the 6:00 pm to 7:00 pm program. Program director Matt Nahigian says, “Jon Marks’ and Sean Brace’s on-air chemistry has been on display every Saturday morning for the past two years. The two young and up-and-coming sports talk hosts have created a fun and irreverent show that the Fanatic Philadelphia fans enjoy.”
More Legal Tussles Between Cumulus and Cox Media in Birmingham. Sports talk outlets WJOX and WZNN in Birmingham are at it again it court, this time over programmer Ryan Haney’s move from WJOX to WZNN. At issue is the non-compete clause in Haney’s contract. The Birmingham News reports that Citadel (Cumulus) is arguing Haney is in breach of his contract with the company by leaving to work for direct competitor WZNN “ESPN 97.3 The Zone.” Further, Citadel wants a temporary restraining order against Haney to prevent him from working while the case works its way through the system. Citadel also wants the court proceedings blacked out to the media because in arguing its case it will have to disclose confidential and proprietary business information. A judge is set to hear arguments this morning (2/5). Haney’s non-compete was for the period of one year after exiting WJOX which he did in early January. Haney had been with WJOX since 2004.
Your Radio Station is Vulnerable to Identity Theft. We all are aware of the dangers of identity theft and many of us do our best to protect ourselves individually from the dire consequences of having our identities stolen. But what about your radio station? Does it even know that there is a problem? Recently we have learned that both The New York Times and the Washington Post had their computers breached by Chinese hackers and this was not the first time. The hacking into The New York Times and the Washington Post do not appear to be financially motivated, but that is of little solace. Why would an identity thief hack into the computers of your radio station rather than attack the computers of big corporations such as Bank of America? Well, the answer is that they are attacking the computers of the big corporations, but they also are looking toward the computers of small corporations as the low hanging fruit of computer hacking. Radio stations make enticing targets. Hacking into the computers of radio stations and other small corporations that may not be in the Fortune 500 not only can provide information that can be stolen to access your radio station’s bank accounts, but it can also provide personal information about employees (some of whom are famous and even controversial), such as Social Security numbers as well as billing and payment information about your advertisers and other companies with which you do business that can be used to make all of these people and entities victims of identity theft. This is happening to small businesses every day. One of the reasons that it is happening is that not enough businesses, small and large, but particularly small, are doing enough to safeguard the security of the data in their computers. According to TALKERS legal editor Steve Weisman the problem is not as bad as you think. It is far worse. Read his important article addressing the problem and offering solutions here.
Programming Pro Alan Eisenson Joins Media Management Group as EVP of Business Development. Talk radio programmer Alan Eisenson most recently was in charge of programming Clear Channel’s Northern California news/talk stations: heritage KFBK-AM/FM and KSTE, Sacramento as well as KKSF and KNEW, San Francisco. Now he joins New York-based Media Management Group as executive vice president of business development. The firm states, “In his new capacity Eisenson will enable MMG to expand its range of services, including performance and tactical support, and maximizing client audience growth across all media and technology platforms.” MMG president and CEO Jeff Schwartz states, “I have known Alan for over 12 years, since he was program director at WEVD here in NYC. He is one of the most talented programmers and talent managers in the business and will enable us to offer additional value to our current and prospective clients.”
CBS Radio’s KDKA-FM, Pittsburgh “Sportsradio 93.7 The Fan” Promotes Two. Late night sports talk host Chris Mueller is upped to the afternoon drive slot as part of the program hosted by Joe Starkey and Josh Miller weekdays from 2:00 pm to 6:00 pm. Mueller is a Pittsburgh native and a Penn State grad. He has been with “The Fan” since its February 2010 debut. About Chris Mueller, program director Ryan Maguire says, “In Chris, we feel we have a dynamic personality who really had great chemistry with Joe Starkey and Josh Miller. That speaks volumes because we had some very talented candidates that we were looking at for this position. He earned this, and we’re excited at what lies ahead.” Moving into the late night slot is weekender Colin Dunlap, who was most recently hosting the 8:00 am to 11:00 am weekend program. Dunlap is a former Pittsburgh Post-Gazette sports writer. In addition to his on-air duties at “Sportsradio 93.7 The Fan,” Dunlap will also serve as the featured sports columnist for 937thefan.com.
How to Pump Up Your Weekend “How-To” Show – Part 2. Talk radio consultant Holland Cooke says, “Few marketing opportunities can generate more new business than local ‘how-to’ weekend talk radio…if you use it properly.” In this follow-up to yesterday’s piece, Cooke offers four basic tips to maximizing the productivity and quality of these shows: 1) Stay relentlessly on topic; 2) Keep your information in layman’s language; 3) Don’t say “goodbye” at the end of the show; 4) Listen to the show yourself, after some time has gone by so you hear it more objectively. Read Holland Cooke’s suggestions for producing quality weekend “how-to” programs here.
Austin Hill and Brian Wiley Join KINF-AM/FM, Boise. Impact Radio Group news/talk KINF-AM/FM, Boise brings talk pro Austin Hill aboard for the morning drive program beginning Monday, February 11. Also being added to the program schedule is Brian Wiley who will bring his “Money Show with Brian Wiley” to the station for the 12:00 noon to 2:00 pm slot. Both Hill and Wiley previously worked at Peak Broadcasting’s crosstown KIDO. Austin Hill’s weekend syndicated show “Austin Hill’s Big World of Small Business” airs on Saturdays on KINF.
Obama Gun Legislation Tour, Obama Cabinet Nominees, Super Bowl XLVII, Immigration Reform, and Death of Ed Koch Among Top News/Talk Stories Yesterday (2/4). President Obama’s tour of the country to promote his gun legislation; cabinet nominations for President Obama’s second term; the aftermath of Super Bowl XLVII; the debate over immigration reform legislation; and the death of former NYC Mayor Ed Koch were among the top news/talk stories discussed on news/talk radio yesterday, according to ongoing research from TALKERS.
The Week of Sandy for Broadcasters in the Northeast; Broadcasters Associations Tout Virtues of Local Radio and TV. Natural disasters bring the importance of radio to the fore and Hurricane Sandy was no different. Even as we write this, broadcasters in New Jersey, New York and Connecticut are – days after the storm – struggling with ongoing issues of lack of electricity, fuel shortages, staff with homes damages and destroyed, and more. In fact, contacting broadcasters in the affected areas to report how they are getting by is a challenge since all of their resources – such as they are – are being used to perform the function of emergency broadcasting. However the degree to which the storm affected the hub of media in this country – New York City — threw another wrench into the works. Even though radio stations were able to get information out one way or another – for example, all-news WINS using sister station WXRK’s signal when its transmitter went down – broadcasting companies were hampered by the lack of electricity and the business end of operating a station or network remained, and in some cases remains, challenging. New Jersey Association of Broadcasters president and CEO Paul Rotella is using the disaster to raise the FM chips in cell phones issue. “This deadly disaster points out the absolute necessity of having FM chips in cell phones activated, which would turn every cell phone into an emergency ‘transistor’ radio. (Many cell phones already have FM chips either installed or easily implanted and activated.) I understand that cell phone carriers want to make money off of consumers with streaming rate plans, etc., but maybe they could light the FM chip up in times of emergency so that more people can receive emergency information that only our local broadcasters are capable of transmitting to everyone. It’s worth exploring.” New York State Broadcasters Association president David L. Donovan notes in a press release touting the value of over-the-air broadcasting that 25% of cell towers in 10 states were affected by the storm, relegating the public to using battery-powered radios and TVs to get news and information. (The flood image is courtesy of Cox Media Group Connecticut from a video of the group’s coverage of the storm and its aftermath. See the entire video here http://www.youtube.com/watch?v=Ix9PvdYKvkc)
CBS Radio Names Ryan Maguire KDKA-FM, Pittsburgh PD. Rising sports programming star Ryan Maguire has been tabbed by CBS Radio to handle the PD position at Pittsburgh sports talk outlet KDKA-FM “SportsRadio 93.7 The Fan.” Maguire fills the shoes left by Terry Foxx who moved to Atlanta to program CBS Radio’s new FM sports talk outlet WZGC “92.9 The Game.” Maguire currently serves as PD for Entercom’s KCSP, Kansas City “610 Sports Radio.” Prior to that he programmed Entercom’s WSSP, Milwaukee “Sports Radio 1250” and Cumulus Media’s WTKA, Ann Arbor “The Ticket 1050.” CBS Radio SVP and market manager Michael Young states, “Ryan has a very impressive track record in programming sports radio stations. He has produced strong ratings and successfully developed a number of dynamic on-air sports personalities. Furthermore, Ryan has an uncompromising passion for sports and his leadership will well serve Pittsburgh sports fans.” On his new gig, Maguire says, “I’m thrilled to have the opportunity and privilege to be a part of ‘Sportsradio 93.7 The Fan’ in Pittsburgh. Western Pennsylvania is home to some of the most loyal and passionate fans in the country and I’m looking forward to seeing KDKA-FM continue to be a big part of their sports experience.”
Media Broker Says Opportunity is Knocking Right Now for First-Time Station Buyers. Sandi Bergman, whom TALKERS publisher Michael Harrison describes as “a dynamic rising star among today’s crop of media brokers,” has positive news for the many recently laid-off radio management figures looking to apply their seasoned skills in a new and productive direction in the industry. They should consider radio station ownership! Although it is a tough sales-driven business and there are daunting obstacles to obtaining financing, ownership is not just for the mega-corporations who are burdened with seemingly insurmountable debt. It is indeed possible that many of them will be spinning off unwieldy properties in the months and years ahead creating new opportunities for fresh blood in the business. According to Bergman, who owns the innovative website www.RadioTVDeals.com and a New Mexico-based brokerage firm (MyMediaBroker.com) and is one of the relatively few major female brokers in the game, there are many incredible opportunities for first-time buyers. Read the entire TALKERS interview with Sandi Bergman here.
It’s Official: WFAN, New York Broadcasts on 101.9 FM. CBS Radio took over WRXP 101.9 FM under an LMA at midnight last night and the nation’s first full-time sports talk station WFAN, New York is now heard in the region on FM. CBS Radio is buying the class B FM signal from Merlin Media for $75 million.
Keven Cohen Out at WVOC, Columbia, South Carolina. Clear Channel Media and Entertainment ousts PM drive host Keven Cohen from news/talk WVOC, Columbia, South Carolina. Cohen announced his departure from the station via his Facebook page stating, “An hour ago, Clear Channel relieved me of my duties and fired me. Obviously, I am devastated. I am not getting the chance to do so on the radio, so I want to thank all of you for the love and support you have offered my way over almost 19 years at WVOC. Please keep the Cohen family in your prayers. This will be a significant challenge.” WVOC has not announced its plans for PM drive at the station.
Now That You’re in Sales… Because all radio staffers are in sales now – or should be, according to radio consultant Holland Cooke – if they want to keep their jobs. But as Cooke writes, just because you’re a talent doing personalized spots doesn’t mean you have job security these days. So, what’s a talent to do? Still more, says Cooke. “Offer to write copy. You got your on-air job because you’re good with words, right? That could make you handy to have around if yours is one of many stations where the creative department fell victim to a recent bloodbath. Too often, account reps are writing spot copy, and too much of it sounds like…well, spot copy.” Also, have you accompanied a sales rep on a call? No? Uh-oh…better read more of Holland Cooke’s wise advise for air talent here.
Steve Kelley to Prove Colorado is a Swing State. Steve Kelley, along with Bill Rogan and Murphy Wells, hosts the morning drive show on Salem Communications’ KNUS, Denver. Kelley is a well-known Denver radio personality who has performed various stunts for charity in the past. Now, Kelly has begun an effort to break the world record for time spent swinging – a tongue-in-cheek nod to Colorado’s political status as a “swing state” and with the desire to highlight the need for all registered voters to cast their ballots. Kelley will report on his progress live on the air and plans to finish his attempt sometime Saturday evening. In past stunts, Kelley has rode a pogo stick from Boulder to Denver and sat in every seat in both the old and new Mile High Stadiums.
Welcoming Herman to Tulsa. Cox Media Group’s news/talk KRMG-AM/FM, Tulsa held a live local event with some of its showcase talent to welcome talk show host and former presidential candidate Herman Cain to the market where he’ll take over as host of the Cox-syndicated Neal Boortz show in January. Pictured here are (from l-r): Cox Media star Clark Howard, Boortz, Cain, and Cox Media radio news director of the Washington Bureau Jamie Dupree.
Hurricane Sandy Destruction Tops Talkers TenTM for Week of October 29-November 2. The destruction caused by Hurricane Sandy was the most-talked-about story on news/talk radio this week landing at #1 on the Talkers TenTM. Following at #2 was the NY/NJ/CT Gas Shortages. At #3 was climate change controversy followed by the presidential race polls and predictions at #4. The Talkers TenTM is a weekly chart of the top stories and people discussed on news/talk radio across the country and is the result of ongoing research from TALKERS. View this week’s entire chart here.
TALKERS Weekly Affiliate Roundup. WYD Media-produced and Dial Global-distributed Michael Smerconish is added to the program schedule at WCMY, Ottawa, Illinois and WEZS, Laconia, New Hampshire…..Independently syndicated “Free Talk Live” with Ian Freeman and Mark Edge is added to the lineup at KBZZ-AM/FM, Reno.