By Kevin Casey
CLEVELAND — There’s still not a lot of talk on FM radio. Yes, there is a lot of sports talk and more and more news/talk finding a home on the FM band lately, but talk – or as consultant Walter Sabo calls it – targeted talk is not prevalent on radio in America. Certainly there is WTKS-FM, Orlando; New Jersey 101.5; and Cox has just stripped the music away from WHTP-FM, Tampa with Bubba the Love Sponge in AM drive and Cowhead in PM drive and newly developed shows in the other dayparts. But apart from those examples and many morning drive shows on music stations (more on that later), few operators have been inclined to develop talk targeted to young people – often called “hot talk.” Except at Cleveland’s legendary rock station – WMMS-FM – where the Alan Cox show gets big numbers in afternoon drive.
A quick glance at Cox’s resume: He began his performance career doing stand-up comedy in college; produced Jonathon Brandmeier at WLUP-FM, Chicago in the early 1990s; hosted mornings at a classic rock station in Kalamazoo; hosted PM drive at WXDX-FM, Pittsburgh where he replaced Howard Stern in AM drive when CC dropped Stern (Cox proudly states it was “one of the only Stern stations that didn’t completely tank” after that); was part of the ensemble cast that replaced Mancow on Q101 in Chicago; and he’s been at WMMS-FM, Cleveland for the past two-and-a-half years. Read More