Tag: "Rolling Stone"

How to Keep the Zimmerman Verdict and Rolling Stone Cover Stories Relevant for More than Two Weeks

| July 23, 2013

It comes down to understanding the difference between “feelers” and “thinkers”

By  Dr. John Tantillo
Branding and Marketing Group, Inc.
President

NEW YORK — Yes, you can use the “F” word and get away with it.

It’s the word that will keep your content fresh and relevant as well as extending the shelf life of any topic you choose.  And I bet you it will keep your phones ringing beyond what you could imagine.

That “F” word:  FEEL!

And the question to ask yourself:

Are you a feeler or thinker?

Read More

How to Be a Talk Show Host

| July 22, 2013

By Bob Lonsberry
WHAM, Rochester/WSYR Syracuse
Talk Show Host

lonsberrybobMOUNT MORRIS, NY — Let me tell you how to be a talk show host.

Step one: Ignore anybody who tries to tell you how to be a talk show host

This is fundamentally a solo business and the more you try to be like someone else, or the more closely you follow the consultants and the bosses, the less effective you will be.

Certainly, there are general rules of the business, ways to hold listeners and maximize ratings, to move through a clock and broadcast professionally. You must know and execute the formatics, but you must be their master, not their slave. They give you structure, but you give yourself voice.

Somewhere, down deep, you either have it or you don’t, and the key to your success will be being true to yourself. Likewise, the key to the continued success of the form will be the quality and variety of rising hosts.

Read More