Tag: "ROI"

Friday, April 25, 2014

| April 25, 2014

nielsen logoNielsen to Present Radio ROI Study to Group Heads.  Using phrases such as “they’ve finally cracked the code” and “radio’s ability to deliver sales lift of more than $6, for every dollar spent,” Clear Channel president and CFO Rich Bressler spoke during yesterday’s investor conference call glowingly about the recent Catalina Solutions group study that shows excellent return on investment for consumer packaged goods (CPG) advertisers using radio.  He announced that on Monday (4/28), radio group heads will gather for a conference at CC’s New York offices to see a presentation bybresslerrichard Nielsen’s Catalina Solutions group that Bressler also called “the first-ever, single source ROI study in the radio sector…Finally, we have the definitive proof of radio’s value.”  If you remember, the study in which Nielsen worked with Clear Channel measured the sales impact for the specific media buys of 10 brands, each of which had different combinations of radio networks.  Nielsen says that this group of 10 brands, which included eight CPG and two retailer brands, provided the foundation for the first normative database for radio effectiveness.  Another key finding was that radio delivers a strong consumer sales response close to the time of purchase.  The closer the exposure is to purchase, the higher the response.  On another note, Bressler did not respond directly to the recent cuts in the sales departments at Clear Channel but made reference to them in describing the state of the company’s executive structure.  “From an organizational standpoint, we create a new major market structure under which four of our senior operating executives are reporting directly to Bob Pittman and myself.  This major markets operating group will collaborate directly with our local market management to oversee our operations in our largest and highest revenue generating markets from our core broadcast radio stations to our digital mobile and events business as well as a more expanded coordination with Clear Channel Outdoor.”

siriusxmSiriusXM Q1 Revenue Up 11%.  It was another good quarterly report for satcaster SiriusXM as CEO Jim Meyer reported that his company’s subscription total is up to 25.8 million – an increase during the quarter of 267,000.  The all-important free cash flow figure was up 56% on $223 million.  Meyer toldmeyerjim analysts on Thursday, “Our solid subscriber growth, even faster revenue growth and high contribution margins have produced dramatic growth in adjusted EBTIDA and free cash flow — exactly what you would expect from SiriusXM’s highly scalable business model.  We are the world leader in monetizing audio entertainment, and the way this monetization translates in cash flow is also unmatched.  Our radios today are only in about 20% to 26% of the cars on the road today.  So we believe the opportunity for long term growth remains significant.”

smerconishmichaelPost Piece Highlights Smerconish’s Drive to Capture Center.  In a feature piece by Manuel Roig-Franzia in the Washington Post, media personality Michael Smerconish is profiled and his quest to find a political center that is hot to talk about the issues of the day is front-and-center.  The story details Smerconish’s entrance into the media world, his syndicated radio career, his cable TV gigs and his decision to leave AM/FM radio for SiriusXM last year.  In discussing this move and critics’ assertions that there is no centrist audience to be found in talk radio, he tells the Post, “I’m the referendum, aren’t I?…I’ve put my livelihood on the line to prove that you can.”

RamseyIndyIndianapolis Welcomes Dave Ramsey.  Talk radio superstar and best-selling author Dave Ramsey visited Indianapolis yesterday (4/24) as he presented his Legacy Journey LIVE! event at Traders Point Christian Church to a packed house.  The event was promoted by Ramsey’s Indy affiliate WFDM “Freedom 95 Radio.”  Pilgrim Communications VP and general manager Randy Tipmore says, “As usual when Dave Ramsey comes to Indianapolis, excitement and enthusiasm go up in the entire area as do station sales.  Every time Dave comes to town we sell out in record time for record amounts.  The Dave Ramsey show is the number-one selling tool we have at ‘Freedom 95.’  Dave Ramsey is pictured here (second from right) with members of the “Freedom 95 Radio” team.

sturgismark‘ESPN Upstate’ Adds Local Evening Show.  Sports media personality Mark Sturgis is tapped to host a live and local evening program on the Entercom-owned multi-cast serving northern South Carolina (the signals include WORD-AM, Spartanburg; WYRD-AM, Greenville; W246BU, Spartanburg on 97.1 FM and WFNC-HD3, Fayetteville, North Carolina).  Sturgis moves from his two-hour show on Byrne Acquisition Group-owned sports talk WCCP-FM, Clemson to a 7:00 pm to 10:00 pm nightly show on “ESPN Upstate.”  He follows the new “In The Huddle” show with Greg McKinney that airs in afternoon drive.  Entercom VP and market manager Steve Sinicropi states, “Our sports coverage in terms of talent, teams and signal coverage continues to get stronger and stronger.  ‘ESPN Upstate’ has become the most dominant sports network in the market.  Mark has a great live and local show right now, he has a network of sports contacts and he brings a passion for sports, strong knowledge and tremendous energy to the fast-growing ‘EPSN Upstate’ audience.  When you have a powerful brand like ESPN and the largest portfolio of radio stations in the Upstate to cross promote, it’s no wonder listeners and talent are coming to ‘ESPN Upstate.’”

sexy liberal logoStephanie Miller’s ‘Sexy Liberal Comedy Tour’ Hits Chicago Tomorrow; Albuquerque and Minneapolis Next.  Talk show host and comic Stephanie Miller’s comedy roadshow – the Sexy Liberal Comedy Tour lands in Chicago tomorrow and there are still a limited number of VIP tickets available for the event.  The show – featuring Miller, John Fugelsang, Carlos Alazraqui, and Stephanie Miller show family members Chris Lavoie and voice deity Jim Ward – is also traveling to Albuquerque on May 10 and rolls into Minneapolis on June 7.

talbottjuliePremiere Networks President Julie Talbott Named Woman of the Year.  The editorial board of TALKERS has named Premiere Networks president Julie Talbott as the 2014 recipient of the Judy Jarvis Memorial Award for Outstanding Contributions to the Talk Radio Industry by a Woman.  The honor, also known as “Woman of the Year,” will be presented to Talbott by last year’s recipient, Heather Cohen, EVP of The Weiss Agency, at the forthcoming Talkers New York 2014 conference on Friday, June 20 as one of the highlights of an awards ceremony at which presentations will also be made for “Lifetime Achievement,” Humanitarian of the Year,” and Freedom of Speech (the recipients of which have yet to be announced).  In addition to Cohen, past recipients of this prestigious award include Robin Bertolucci, Stephanie Miller, Laurie Cantillo, Grace Blazer, Kim Komando, Laura Ingraham, Randi Rhodes, Lynn Distler, Adriane Gaines, Ellen2014 NYC logo 150 Ratner, Gloria Allred, Lisa Evers and its namesake Judy Jarvis, the late independent talk radio syndication pioneer for whom it was first presented posthumously.   Upon announcing the board’s choice of Julie Talbott, TALKERS VP/executive editor Kevin Casey states, “We all look forward to the day that a special award to a female member of the talk radio community is no longer relevant or necessary – but if you look at the breakdown of the numbers of men versus women in the business, it is clear that we have not yet reached that day.”  TALKERS publisher Michael Harrison adds, “We couldn’t be more delighted having the opportunity to honor Ms. Talbott for her achievements and contributions to not just talk but the entire spectrum of popular radio over the years. She is a bright, creative, dignified and extremely inspirational role model for young women looking to build a career in the radio broadcasting industry.”  Julie Talbott started her career in advertising at BBDO, where she spent five years as supervisor of media planning and buying.  Her love of radio took her to MJI Broadcasting, where she spent 19 years.  As COO of MJI Broadcasting, Talbott was instrumental in growing the company from five people to more than 150.  In 1999, Premiere Networks acquired MJI Broadcasting.  At that time, Talbott joined Premiere as senior vice president of integrated marketing solutions, focusing on advertising sponsorships.  In 2003, she was promoted to executive vice president, affiliate relations.  In that role, she oversaw a staff that increased affiliations for programs hosted by Jim Rome, Glenn Beck, George Noory, Bob and Tom, Steve Harvey, Keith Sweat, Elvis Duran, Fox Sports Radio and others.  In 2009, Talbott was named VP, content and affiliate relations for Premiere Networks and then promoted in September 2012 to extend that title to Clear Channel Media and Entertainment’s National Media Groups.  In January of this year, she was promoted to president of Premiere Networks.  In her current role, Talbott continues to oversee the operation of Premiere Networks radio programs and services and manages business partnerships with talent, while leading and maintaining key affiliate relationships to sell and service Premiere Networks, Total Traffic & Weather Network and iHeartRadio.  A native of Kentucky, Talbott received her B.A. from the University of Kentucky and attended the Business Strategy Program at the Columbia University Graduate School of Business in 1996.  Talbott lives with her husband and three children in New York.  For information about registering for Talkers New York 2014 please call 413-565-5413.

greshamtomTALKERS Weekly Affiliate Roundup.  “Tom Gresham’s Gun Talk” is added to the program lineup at the following stations: KAOK, Lake Charles, Louisiana; KFIV, Modesto, California; KWSX, Stockton, California; WCHS, Charleston, West Virginia; and WBBA, Pittsfield, Illinois…..“Free Talk Live” with Ian Freeman and Mark Edge is picked up by new affiliates KQAM, Wichita; WBKV, West Bend, Wisconsin; WHIR, Danville, Kentucky; and WRMN, Elgin, Illinois…..“Into Tomorrow” with Dave Graveline’s weekly program is picked up by KNOX-AM/FM, Fargo.

ABCCainDean Cain Visits ABC News Radio.  Actor Dean Cain goofs with ABC News Radio entertainment correspondent Joi Marie McKenzie during a visit to ABC News Radio studios to promote the new season of his VH1 series “Hit the Floor” that returns on May 26 at 9:00 pm ET.

Russian Aggression in Ukraine/U.S. Troops in Poland Top News/Talk Stories During Week of April 21-25.  The turbulent political state in Ukraine, Russia’s aggression in the region and the arrival of U.S. troops in Poland were the most-talked-about stories on news/talk radio during the week, landing atop the Talkers TenTM.  At #2 was the scrutiny of the rollout and effects of the Affordable Care Act.  Following at #3 was the 2016 presidential race tied with Chelsea Clinton’s pregnancy and at #4 was the deadly attack on Americans at an Afghanistan hospital tied with drone strikes on suspected al Qaeda in Yemen.  The Talkers TenTM is a weekly chart of the top stories and people discussed on news/talk radio during the week and is the result of ongoing research from TALKERS.  It is published every Friday at Talkers.com.  View this week’s entire chart here.

Tuesday, May 21, 2013

| May 21, 2013

oktornadoRadio Goes into Emergency Mode in Oklahoma City.  The EF5 tornado that moved through the Oklahoma City area on Monday reportedly has taken at least 24 lives, including 9 children trapped in an elementary school in the suburb of Moore.  But officials are saying the death toll could have been worse had it not been for the local radio stations that went into action warning residents about the storm almost 30 minutes before the tornado touched down.  As the twister approached and cell service began to overload, local radio outlets remained on air.  Reports to TALKERS indicate most stations went into wall-to-wall storm mode using either audio from a news/talk outlet or by using audio from a local TV station.  Radio’s role has just begun as many of those who are seeking information about emergency services will rely on radio.  Numerous broadcasting companies are already organizing relief efforts for those affected by the tornado.  As storms moved across the Plains states on Sunday, Pottawatomie County Sheriff Mike Booth was cited in an Associated Press story crediting local TV and radio stations’ wall-to-wall broadcasts covering the storms for keeping the death toll low.

malonesamTVKNTH, Houston’s Sam Malone Goes Multi-Platform.  Morning drive host Sam Malone, heard daily on Salem Communication’s news/talk KNTH, Houston “AM 1070 The Answer,” is now broadcasting his program in multi-media fashion, making it available to fans in a video format.  Malone partnered with Houston-based tech company Phonoscope to develop the web-based video component.  As you can see in the photo here, Malone’s set is able to deliver some of the aspects of a television broadcast that news/talk audiences can use: a news crawl, the ability to identify guests/callers via chyron, a backdrop for photos/video, and other promotional messages.  For example, today (5/21) he’s able to constantly provide the toll-free number to donate to victims of the Oklahoma tornado.  From a sales perspective, the format obviously allows for still photos and video in commercial spots.

MLB LogoPlay Ball: Fun with Flagships.  Baseball season is well underway and the recent April 2013 PPM data from Arbitron gives TALKERS managing editor and West Coast bureau chief Mike Kinosian the opportunity to delve into the numbers and get a glimpse of where the flagship stations for most of the Major League Baseball teams stand at this point.  As Kinosian notes, baseball is a very important programming element for many stations, “Sandwich a typical three-hour game between pre-game and post-game programming and a station can devote approximately 20% of its 24-hour broadcast day to being a MLB flagship.”  Baseball has a reputation of being a cume-builder and baseball fans certainly know where their team can be heard on the radio.  Check out Mike Kinosian’s analysis of the nation’s baseball radio broadcast flagship stations here.

sabowalterFive Secrets to Hiring Excellent Digital Sellers.  “Made you look!” teases Sabo Media chairman and TALKERS magazine columnist Walter Sabo.  The truth is that finding effective digital media sellers is exceedingly difficult and anyone who’s tried to hire digital sales pros knows this.  Walter Sabo writes that the reason is digital buyers don’t know how to buy digital advertising.  Who’s fault is that?  According to Sabo, the rules for return on investment for a digital ad do not exist – or at least there’s no industry-wide agreement on how to measure ROI.  Read more about this vexing problem that is hampering the sale of digital ads here.

NAB Announces Ginny Morris to Receive National Radio Award.  The National Association of Broadcasters announces that Ginny Hubbard Morris, chair of Hubbard Radio LLC, will receive the National Radio Award during the Radio Show morrisginnyLuncheon on Friday, September 20 at 2013 Radio Show in Orlando.  NAB EVP of radio John David states, “Ginny Morris is highly regarded for her leadership and success.  It is a tremendous honor to recognize Ginny for her continuous dedication to radio and for her many accomplishments and contributions to the business.”  The NAB notes that Morris has more than 30 years of broadcast industry, business and general management experience.  As chair of Hubbard Radio LLC, Morris is responsible for managing the strategic direction for Hubbard’s 21 radio stations throughout Chicago, Washington D.C., Minneapolis/St. Paul, St. Louis and Cincinnati.  As part of the company’s growth strategy, in 2011, Morris led Hubbard’s acquisition of 17 radio stations from Bonneville International Corporation, strengthening Hubbard’s national reach and significantly expanding its industry footprint.  Morris originally joined her family’s broadcasting business in 1982 and worked her way to management positions before becoming president and general manager of KSTP-FM and KSTP-AM in 1995.

sportsusaOdds & Sods.  Cumulus Media sports talk WNKT, Columbia, South Carolina “107.5 The Game” re-ups with IMG College on a new four-year deal to serve as the flagship for University of South Carolina Gamecocks play-by-play.  The package includes football, men’s and women’s basketball and baseball…..Sports USA announces the first five games of its 2013 NFL broadcast schedule.  The season will kick off with the Cincinnati Bengals at the Chicago Bears on September 8.  Sports USA president Bob Moore says, “We are thrilled with the first part of our schedule.  These matchups are second to none.  Additionally, Sports USA will be the only Sunday afternoon NFL broadcasts to feature a sideline reporter at every game in order to offer insights and quicker access to injury reports.”…..Cumulus Media’s WPRO and 99.7 FM in Providence announce a series of summer radio shows hosted by New England area tradesmen Dean Marsico and Derek Stearns – both nationally known for their TV shows “Rock Solid” and “Indoors Out” on the DIY Network and their appearances on the PBS Series “Victory Garden.”  The duo will host a monthly program, the first episode airing on Sunday, May 26.

Oklahoma Tornado, IRS Targets Conservatives, Benghazi Investigation, and DOJ Investigates Fox News Channel Journalists Among Top News/Talk Stories Yesterday (5/20). The devastation from the EF4 tornado that ripped through the Oklahoma City area yesterday; the allegations of the targeting of conservative groups by the IRS; the ongoing investigation into how the deadly attack on the U.S. consulate in Benghazi was handled; and the Department of Justice’s investigation of Fox News Channel journalists were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS.

wachssingsRhythm & Shmooze.  Las Vegas based-nationally syndicated medical talker Dr. Daliah Wachs of KDWN, SiriusXM Satellite Radio and GCN is known to occasionally get up on the stage during musical performances, grab the mic, and belt out a tune.  True to form, she is pictured here doing exactly that at her son Stone‘s recent Bar Mitzvah.  Wachs (l) is singing Def Leppard‘s “Pour Some Sugar on Me” with the band Vegas Underground.  Wonder if they do the Electric Slide.