Tag: "return on investment"
Alpha Media to Buy WFTL and WMEN in Palm Beaches. This deal brings two spoken-word formatted AMs into Alpha Media’s West Palm Beach station group, joining current holdings adult contemporary WEAT “Sunny 107.9” and hot AC WRMF. News/talk WFTL, West Palm Beach and sports talk WMEN, Royal Palm Beach are being sold by Mark Jorgenson’s ACM JCE IV B, LLC to Alpha for $ 2 million. Jorgenson’s firm acquired the stations from James Crystal in a 2015 bankruptcy auction. Alpha begins operating the two stations under an LMA until closing.
Westwood One and Entercom Partner to Syndicate ‘Beyond Reality Radio.’ Last August, Entercom launched the “Beyond Reality Radio” program across a number of its news/talk stations. Now, the company is partnering with Westwood One to put the program into national syndication. “Beyond Reality Radio” airs weeknights live from 12:00 midnight to 2:00 am ET and is co-hosted by Jason Hawes, co-founder of The Atlantic Paranormal Society and the creator and star of Syfy’s hit “Ghost Hunters,” and JV Johnson, a long-time paranormal investigator and former publisher and editor of TAPS’ ParaMagazine. Entercom stations airing the show include: KJCE, Austin; WRKO, Boston; WBEN, Buffalo; KEZW, Denver; WSKY, Gainesville; WYRD, Greenville; WBZU/WKZN/WILK, Wilkes-Barre; KMBZ, Kansas City; WWL, New Orleans; WBT, Charlotte; and KNSS, Wichita. Westwood One will roll out syndication to stations nationwide and represent ad sales as it launches on March 6.
TALKERS News Notes. In the Triangle market, Capitol Broadcasting’s sports talk WCMC, Raleigh “99.9 The Fan” and its affiliate digital platform WRALsportsfan.com partners with contributor Lauren Brownlow to present a special, eight-episode podcast investigating the “supernatural history” of North Carolina State University and the legendary “curse” that haunts Wolfpack Nation. Brownlow says, “Growing up in North Carolina and covering the area teams for over a decade, I’ve long been fascinated with the dedication of NC State fans in spite of a recent string of bad luck, which contrasts sharply with a rich and successful overall athletic history. When I learned about the recently conceived concept of ‘NC State Stuff – What can go wrong for NC State will go wrong,’ and that it had a name, I knew I had to learn more about it. I’ve never believed in it, but I kept an open mind going into this podcast and wanted to figure out, once and for all, if there’s anything to it.”…..Entertainment consulting firm Paragon Media Strategies names Michelle Conrad as social+mobile+digital consultant. Paragon CEO Mike Henry said, “It’s great to add a true Millennial to Paragon’s consulting ranks. Michelle Conrad is a native digital user and lifelong social media explorer. Michelle brings hands-on experience working with entertainment brands, including ABC, Nickelodeon and GoPro. She is uniquely suited to ensure that the social, mobile and digital experience is completely in synch with the overall brand experience.”…..Westwood One reports the results of a Nielsen study it commissioned to examine the return on investment for advertisers using WW1’s coverage of NFL football and NCAA basketball play-by-play. WW1 says some of the key findings of the study include that, 1) radio elevated key brand perceptions. For example, those exposed to Westwood One’s NCAA basketball audio were 37% more likely to indicate the motorcycle manufacturer was the brand for people like them versus those who were not exposed to the campaign; 2) the radio campaign had significant advertiser recall among key demographics for the brand. Among those who have ever owned a motorcycle, those exposed to Westwood One’s NCAA basketball audio were 72% more likely to recall the brand’s ads; and 3) radio had a stunning impact on every stage of the purchase funnel, including purchase intent: Compared to those who had not heard the campaign, those exposed to the radio campaign had a 63% increase in plans to purchase the brand. See more of the results in WW1 chief insights officer Pierre Bouvard’s blog post here…..The Radio Advertising Bureau names 17-year RAB staffer Tiffiney Wyatt to the newly created position, business development & insights associate. At the same time, joining the membership team at the RAB is Rita Landells.
Trump’s Travel Ban Battle, North Korea Missile Incident/Trump Security Questions, Michael Flynn Under Fire-Resignation, California Dam Concerns, ‘SNL’ Trump Sketches, Tumultuous GOP Town Halls, and Sunday’s Grammy Awards Among Top News/Talk Stories Yesterday (2/13). The court battles over his original travel ban and potential new executive travel orders from President Donald Trump and related protests over his perceived anti-immigration stance; North Korea’s weekend test of an ICBM and related questions about presidential and national security after Trump and Japanese Prime Minister Shinzo Abe learned of and discussed the matter in the Mar-A-Lago dining room; National Security Advisor Michael T. Flynn resigns after ongoing questions about his improper communications with Russian diplomats; the status of a Northern California dam spillway as it threatens the residences of some 200,000 evacuees; the flap over the series of Trump Administration spoofs aired on “Saturday Night Live”; the raucous town hall receptions some GOP lawmakers are receiving in their districts; and Sunday night’s Grammy Awards were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.
Music Radio News and Career Moves. Music radio pro Zakk Babb stays in the Entercom family in his new position as afternoon drive personality and imaging director for CHR WZPL, Indianapolis. Babb has been hosting evenings at Entercom’s hot AC WSTR, Atlanta “Star 94.1” – a position he’ll continue to hold as he’ll voice track the show from Indy…..Due to his ongoing cancer treatment, John Thomas is stepping away from his SVP of programming role at iHeartMedia’s Springfield, Massachusetts cluster in which he oversees programming at news/talk WHYN-AM, hot AC WHYN-FM, and country WRNX. In a Facebook post, Thomas writes, “After a lot of prayer, weighing the pros & cons and deep soul-searching – I’ve decided to resign from my position @ iHeart in order to FOCUS 100% on my HEALTH! Over the course of the next several weeks – I’ll be transitioning in order to put myself in the BEST possible position to benefit from the clinical trial that I started a few weeks back.”…..Cumulus Media announces that the nationally syndicated Kidd Kraddick show – starring Kellie Rasberry, Big Al Mack, J-Si Chavez and Jenna Owens – is the new morning program on its CHR KBIU, Lake Charles “HOT 103.3.”…..In the Lafayette, Louisiana market, programming pro Tyrone Davis exits Delta Media’s urban contemporary KFXZ “Z105.9” where he’d been serving as program director and music director. His duties will be assumed by operations manager Erik Tobias.