Tag: "return on investment"

Tuesday, February 14, 2017

| February 14, 2017

Alpha Media to Buy WFTL and WMEN in Palm Beaches.  This deal brings two spoken-word formatted AMs into Alpha Media’s West Palm Beach station group, joining current holdings adult contemporary WEAT “Sunny 107.9” and hot AC WRMF.  News/talk WFTL, West Palm Beach and sports talk WMEN, Royal Palm Beach are being sold by Mark Jorgenson’s ACM JCE IV B, LLC to Alpha for $ 2 million.  Jorgenson’s firm acquired the stations from James Crystal in a 2015 bankruptcy auction.  Alpha begins operating the two stations under an LMA until closing.

Westwood One and Entercom Partner to Syndicate ‘Beyond Reality Radio.’  Last August, Entercom launched the “Beyond Reality Radio” program across a number of its news/talk stations.  Now, the company is partnering with Westwood One to put the program into national syndication.  “Beyond Reality Radio” airs weeknights live from 12:00 midnight to 2:00 am ET and is co-hosted by Jason Hawes, co-founder of The Atlantic Paranormal Society and the creator and star of Syfy’s hit “Ghost Hunters,” and JV Johnson, a long-time paranormal investigator and former publisher and editor of TAPS’ ParaMagazine.  Entercom stations airing the show include: KJCE, Austin; WRKO, Boston; WBEN, Buffalo; KEZW, Denver; WSKY, Gainesville; WYRD, Greenville; WBZU/WKZN/WILK, Wilkes-Barre; KMBZ, Kansas City; WWL, New Orleans; WBT, Charlotte; and KNSS, Wichita.  Westwood One will roll out syndication to stations nationwide and represent ad sales as it launches on March 6.

TALKERS News Notes. In the Triangle market, Capitol Broadcasting’s sports talk WCMC, Raleigh “99.9 The Fan” and its affiliate digital platform WRALsportsfan.com partners with contributor Lauren Brownlow to present a special, eight-episode podcast investigating the “supernatural history” of North Carolina State University and the legendary “curse” that haunts Wolfpack Nation.  Brownlow says, “Growing up in North Carolina and covering the area teams for over a decade, I’ve long been fascinated with the dedication of NC State fans in spite of a recent string of bad luck, which contrasts sharply with a rich and successful overall athletic history.  When I learned about the recently conceived concept of ‘NC State Stuff – What can go wrong for NC State will go wrong,’ and that it had a name, I knew I had to learn more about it. I’ve never believed in it, but I kept an open mind going into this podcast and wanted to figure out, once and for all, if there’s anything to it.”…..Entertainment consulting firm Paragon Media Strategies names Michelle Conrad as social+mobile+digital consultant.  Paragon CEO Mike Henry said, “It’s great to add a true Millennial to Paragon’s consulting ranks.  Michelle Conrad is a native digital user and lifelong social media explorer.  Michelle brings hands-on experience working with entertainment brands, including ABC, Nickelodeon and GoPro.  She is uniquely suited to ensure that the social, mobile and digital experience is completely in synch with the overall brand experience.”…..Westwood One reports the results of a Nielsen study it commissioned to examine the return on investment for advertisers using WW1’s coverage of NFL football and NCAA basketball play-by-play.  WW1 says some of the key findings of the study include that, 1) radio elevated key brand perceptions.  For example, those exposed to Westwood One’s NCAA basketball audio were 37% more likely to indicate the motorcycle manufacturer was the brand for people like them versus those who were not exposed to the campaign; 2) the radio campaign had significant advertiser recall among key demographics for the brand.  Among those who have ever owned a motorcycle, those exposed to Westwood One’s NCAA basketball audio were 72% more likely to recall the brand’s ads; and 3) radio had a stunning impact on every stage of the purchase funnel, including purchase intent: Compared to those who had not heard the campaign, those exposed to the radio campaign had a 63% increase in plans to purchase the brand.  See more of the results in WW1 chief insights officer Pierre Bouvard’s blog post here…..The Radio Advertising Bureau names 17-year RAB staffer Tiffiney Wyatt to the newly created position, business development & insights associate.  At the same time, joining the membership team at the RAB is Rita Landells.

Trump’s Travel Ban Battle, North Korea Missile Incident/Trump Security Questions, Michael Flynn Under Fire-Resignation, California Dam Concerns, ‘SNL’ Trump Sketches, Tumultuous GOP Town Halls, and Sunday’s Grammy Awards Among Top News/Talk Stories Yesterday (2/13).  The court battles over his original travel ban and potential new executive travel orders from President Donald Trump and related protests over his perceived anti-immigration stance; North Korea’s weekend test of an ICBM and related questions about presidential and national security after Trump and Japanese Prime Minister Shinzo Abe learned of and discussed the matter in the Mar-A-Lago dining room; National Security Advisor Michael T. Flynn resigns after ongoing questions about his improper communications with Russian diplomats; the status of a Northern California dam spillway as it threatens the residences of some 200,000 evacuees; the flap over the series of Trump Administration spoofs aired on “Saturday Night Live”; the raucous town hall receptions some GOP lawmakers are receiving in their districts; and Sunday night’s Grammy Awards were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.

 

 

Music Radio News and Career Moves.  Music radio pro Zakk Babb stays in the Entercom family in his new position as afternoon drive personality and imaging director for CHR WZPL, Indianapolis.  Babb has been hosting evenings at Entercom’s hot AC WSTR, Atlanta “Star 94.1” – a position he’ll continue to hold as he’ll voice track the show from Indy…..Due to his ongoing cancer treatment, John Thomas is stepping away from his SVP of programming role at iHeartMedia’s Springfield, Massachusetts cluster in which he oversees programming at news/talk WHYN-AM, hot AC WHYN-FM, and country WRNX.  In a Facebook post, Thomas writes, “After a lot of prayer, weighing the pros & cons and deep soul-searching – I’ve decided to resign from my position @ iHeart in order to FOCUS 100% on my HEALTH! Over the course of the next several weeks – I’ll be transitioning in order to put myself in the BEST possible position to benefit from the clinical trial that I started a few weeks back.”…..Cumulus Media announces that the nationally syndicated Kidd Kraddick show – starring Kellie Rasberry, Big Al Mack, J-Si Chavez and Jenna Owens – is the new morning program on its CHR KBIU, Lake Charles “HOT 103.3.”…..In the Lafayette, Louisiana market, programming pro Tyrone Davis exits Delta Media’s urban contemporary KFXZ “Z105.9” where he’d been serving as program director and music director.  His duties will be assumed by operations manager Erik Tobias.

Tuesday, May 21, 2013

| May 21, 2013

oktornadoRadio Goes into Emergency Mode in Oklahoma City.  The EF5 tornado that moved through the Oklahoma City area on Monday reportedly has taken at least 24 lives, including 9 children trapped in an elementary school in the suburb of Moore.  But officials are saying the death toll could have been worse had it not been for the local radio stations that went into action warning residents about the storm almost 30 minutes before the tornado touched down.  As the twister approached and cell service began to overload, local radio outlets remained on air.  Reports to TALKERS indicate most stations went into wall-to-wall storm mode using either audio from a news/talk outlet or by using audio from a local TV station.  Radio’s role has just begun as many of those who are seeking information about emergency services will rely on radio.  Numerous broadcasting companies are already organizing relief efforts for those affected by the tornado.  As storms moved across the Plains states on Sunday, Pottawatomie County Sheriff Mike Booth was cited in an Associated Press story crediting local TV and radio stations’ wall-to-wall broadcasts covering the storms for keeping the death toll low.

malonesamTVKNTH, Houston’s Sam Malone Goes Multi-Platform.  Morning drive host Sam Malone, heard daily on Salem Communication’s news/talk KNTH, Houston “AM 1070 The Answer,” is now broadcasting his program in multi-media fashion, making it available to fans in a video format.  Malone partnered with Houston-based tech company Phonoscope to develop the web-based video component.  As you can see in the photo here, Malone’s set is able to deliver some of the aspects of a television broadcast that news/talk audiences can use: a news crawl, the ability to identify guests/callers via chyron, a backdrop for photos/video, and other promotional messages.  For example, today (5/21) he’s able to constantly provide the toll-free number to donate to victims of the Oklahoma tornado.  From a sales perspective, the format obviously allows for still photos and video in commercial spots.

MLB LogoPlay Ball: Fun with Flagships.  Baseball season is well underway and the recent April 2013 PPM data from Arbitron gives TALKERS managing editor and West Coast bureau chief Mike Kinosian the opportunity to delve into the numbers and get a glimpse of where the flagship stations for most of the Major League Baseball teams stand at this point.  As Kinosian notes, baseball is a very important programming element for many stations, “Sandwich a typical three-hour game between pre-game and post-game programming and a station can devote approximately 20% of its 24-hour broadcast day to being a MLB flagship.”  Baseball has a reputation of being a cume-builder and baseball fans certainly know where their team can be heard on the radio.  Check out Mike Kinosian’s analysis of the nation’s baseball radio broadcast flagship stations here.

sabowalterFive Secrets to Hiring Excellent Digital Sellers.  “Made you look!” teases Sabo Media chairman and TALKERS magazine columnist Walter Sabo.  The truth is that finding effective digital media sellers is exceedingly difficult and anyone who’s tried to hire digital sales pros knows this.  Walter Sabo writes that the reason is digital buyers don’t know how to buy digital advertising.  Who’s fault is that?  According to Sabo, the rules for return on investment for a digital ad do not exist – or at least there’s no industry-wide agreement on how to measure ROI.  Read more about this vexing problem that is hampering the sale of digital ads here.

NAB Announces Ginny Morris to Receive National Radio Award.  The National Association of Broadcasters announces that Ginny Hubbard Morris, chair of Hubbard Radio LLC, will receive the National Radio Award during the Radio Show morrisginnyLuncheon on Friday, September 20 at 2013 Radio Show in Orlando.  NAB EVP of radio John David states, “Ginny Morris is highly regarded for her leadership and success.  It is a tremendous honor to recognize Ginny for her continuous dedication to radio and for her many accomplishments and contributions to the business.”  The NAB notes that Morris has more than 30 years of broadcast industry, business and general management experience.  As chair of Hubbard Radio LLC, Morris is responsible for managing the strategic direction for Hubbard’s 21 radio stations throughout Chicago, Washington D.C., Minneapolis/St. Paul, St. Louis and Cincinnati.  As part of the company’s growth strategy, in 2011, Morris led Hubbard’s acquisition of 17 radio stations from Bonneville International Corporation, strengthening Hubbard’s national reach and significantly expanding its industry footprint.  Morris originally joined her family’s broadcasting business in 1982 and worked her way to management positions before becoming president and general manager of KSTP-FM and KSTP-AM in 1995.

sportsusaOdds & Sods.  Cumulus Media sports talk WNKT, Columbia, South Carolina “107.5 The Game” re-ups with IMG College on a new four-year deal to serve as the flagship for University of South Carolina Gamecocks play-by-play.  The package includes football, men’s and women’s basketball and baseball…..Sports USA announces the first five games of its 2013 NFL broadcast schedule.  The season will kick off with the Cincinnati Bengals at the Chicago Bears on September 8.  Sports USA president Bob Moore says, “We are thrilled with the first part of our schedule.  These matchups are second to none.  Additionally, Sports USA will be the only Sunday afternoon NFL broadcasts to feature a sideline reporter at every game in order to offer insights and quicker access to injury reports.”…..Cumulus Media’s WPRO and 99.7 FM in Providence announce a series of summer radio shows hosted by New England area tradesmen Dean Marsico and Derek Stearns – both nationally known for their TV shows “Rock Solid” and “Indoors Out” on the DIY Network and their appearances on the PBS Series “Victory Garden.”  The duo will host a monthly program, the first episode airing on Sunday, May 26.

Oklahoma Tornado, IRS Targets Conservatives, Benghazi Investigation, and DOJ Investigates Fox News Channel Journalists Among Top News/Talk Stories Yesterday (5/20). The devastation from the EF4 tornado that ripped through the Oklahoma City area yesterday; the allegations of the targeting of conservative groups by the IRS; the ongoing investigation into how the deadly attack on the U.S. consulate in Benghazi was handled; and the Department of Justice’s investigation of Fox News Channel journalists were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS.

wachssingsRhythm & Shmooze.  Las Vegas based-nationally syndicated medical talker Dr. Daliah Wachs of KDWN, SiriusXM Satellite Radio and GCN is known to occasionally get up on the stage during musical performances, grab the mic, and belt out a tune.  True to form, she is pictured here doing exactly that at her son Stone‘s recent Bar Mitzvah.  Wachs (l) is singing Def Leppard‘s “Pour Some Sugar on Me” with the band Vegas Underground.  Wonder if they do the Electric Slide.