Tag: "Red Sox"
Digital Creates a New Ballgame For Boston’s WEEI
By Jeff McKay
TALKERS
Special Features Correspondent
BOSTON – While some radio stations and companies are working harder and in some cases struggling to make digital dollars and digital traffic work for them, Boston’s WEEI (850AM/93.7FM) has proven digital can work extremely well for them. The Boston and New England region Entercom sports/talk powerhouse weaves its podcasts, along with an unusually strong presence on social media into a mechanism that drives listeners to and from the radio and social media, and advertisers to multiple platforms.
Success for WEEI’s digital arm didn’t happen overnight. The digital and social media launch came nine years ago as the stock market was tanking and businesses crumbling during the “great recession,” and now employs eight full and part-time staffers who also bring strong content to the radio while on-air sports radio hosts enhance their digital domain.
A Team Effort Built From Within
“We’ve always had an understanding that our site can be a lot of things to a lot of people. It’s obviously a reflection of the on-air product, but we have also shown the ability to drive the on-air content perhaps more than most sports stations digital platforms,” says Rob Bradford, site editor and Red Sox beat writer for WEEI.com.
Bradford, who also hosts his own podcast for WEEI titled “The Bradfo Sho,” says it’s not just about the content, as their success really comes from the people behind the content, and as you can tell from Bradford, his staffers clearly each wear more than one hat.
“Perhaps the most important aspect of our growth has been to employ smart, talented people who will do anything at any time. This has been a seven-day-a-week, non-stop venture, and everyone on our staff being at the ready to populate the site, or contribute to the on-air product, has always been part of the deal.”
A great example is Kirk Minihane, who started at WEEI.com as a part-time fantasy sports writer and fill-in copy editor. He soon amassed a following online, becoming an on-air presence and, given the chance, rose through the ranks to now become the popular and brash WEEI radio morning show host.
On the digital side, Alex Reimer writes columns and blogs as well as hosting a podcast. Ryan Hannable interned at WEEI.com in 2012 and now covers the Red Sox and Patriots as well as writing sports news, and they’re just two parts of the digital team.
Social Media Becomes a Listener Hub
“All of our social media platforms have played a role but I’d say Facebook has been the most important,” says the 30-year old WEEI PD Joe Zarbano, and with good reason.
With over 225,000 followers, WEEI has over four times the Facebook followers of New York City’s legendary sports/talk WFAN. Zarbano says the key to their Facebook success is using social media as a way to both promote their on-air effort and tie in their digital products.
“We consistently and strategically post throughout the day. Facebook is another platform that allows us to reach a large audience to help promote what is happening on air and online.”
However, it’s not just Facebook.
WEEI’s Twitter followers rival that of WFAN and Los Angeles’ “ESPN LA” combined, and when it comes to Instagram, more than 16,800 followers can see pics and behind-the-scenes action, some they can’t find anywhere else.
It’s also about using the content to be advantageous both on-air and on-site.
“The unique thing that we’ve been able to do is to have more options, unique material and interviews. We can leverage that one interview and break it down to on-air, blogs, podcasts and site news to drive the conversation,” says Bradford, who added it keeps the listener and reader engaged on multiple levels.
“Deflate-Gate” Culminates a Digital Drive
A story like the one in which the Patriots were accused of deflating footballs might have been a problem for the football team, but it pushed page views on WEEI into the stratosphere, with over 12.4 million page views in January, 2015. However, it was not that one story that has defined their digital domain.
Bradford tells TALKERS, “Storylines are always going to put page views over the top, with our on-air product doing a better job than anybody at capitalizing on anything that might be a talker. What we do a really good job of – not only online, but also on the air – is realizing what are the best stories, and then presenting them in the right way. We have learned a lot when it comes to understanding how to maneuver around a news cycle in terms of timing, tone and where the energy should be devoted to.”
Fast-forward two years, and In March, WEEI.com had 10.3 million page views, and averages 10 million pages views each month. WEEI.com also averages 1.6 million unique page views each month, and spiked just over 2.6 million unique views in April.
“We cover the teams more relentlessly than other sites – breaking as many stories as any media outlet while also traveling to a good chunk of events – but then have the luxury of being able to surface the most powerful voices (on the air and online) when notable moments arise. I guess it once again comes back to the ability to offer more of everything — columns, show audio, news of the day, podcasts, video to our listeners and users,” says Zarbano.
Podcasting Brings In New Listeners
To say WEEI has made an investment in podcasting may be an understatement. From “Enough About Me,” hosted by WEEI morning show host Kirk Minihane, to “Two Outs,” a podcast featuring two openly gay sports enthusiasts in Boston Herald columnist Steve Buckley and Reimer, this gives the station added programming and targets listeners in almost every possible demographic, especially younger demos.
According to Zarbano, despite having a strong number of podcasts, there’s still more work to be done.
“We have two different types of podcasts, podcasting that is not on the radio and podcasting that are the segments on the radio that we upload to the website. As an example, our exclusive Tom Brady podcasts are uploaded to the website and get thousands of clicks and listens,” says Zarbano, who oversees podcasts including fantasy football and movies along with national and local sports.
Now that Entercom has bought a stake in DGital Media, this will allow Entercom to become one of the largest providers of original sports audio content in the country, enhancing an already strong digital and podcasting presence for WEEI.
“Entercom will be the clear leader in creating original audio content and we are committed to reaching our listeners in any way they wish to engage with us,” says Entercom president & CEO David Field, adding they will rely heavily on Entercom’s “deep roster of local talent and relationships in the world of sports, news, politics, music, comedy, and technology.”
Branding Leads To Sales
One thing Entercom has done in Boston is intertwine WEEI’s on-air product with WEEI.com in a way that both sales and station content complement one another.
“Many of our sales packages include digital. It’s a great advantage to have when enticing a prospective client. We can offer more than just our on air product when closing a deal,” says Zarbano. “Our dot.com staff are ‘brand personalities.’ Bradford, John Tomase, and Reimer and others all contribute original content to our site on a daily basis and also have a regular presence on the air as well.”
WEEI’s exclusive content gives advertisers unique access to Boston’s celebrity athletes and teams on multiple levels that can improve their own digital presence.
“It allows us to put together packages and tell clients you can sponsor Tom Brady’s interviews on WEEI, but also have a presence on the website, and that’s a great incentive for advertisers who don’t have the digital access and number of page views we have. It gives our clients an opportunities they can’t get anywhere else that can compliment and improve their own digital presence,” says Zarbano.
After Nine Years of Digital – What’s Next?
“Our audience just wants more WEEI – they want to consume more content,” says Zarbano, but Bradford makes clear, “There’s not a template on how to do this.”
For WEEI, their drive into digital began in 2008, just as the recession was crashing all around them. Despite an extremely uncertain economy, Entercom gave the go-ahead and since then, it has only grown.
Credit for WEEI’s success, according to Zarbano, starts at the top and cites the company’s faith in the product and digital vision.
“David Field and Entercom management believe in WEEI and had a vision before most that a website generating an enormous amount of new content on a daily basis could be extremely beneficial to the WEEI brand. We’ve been able to grow because of the unwavering faith the company has in us,” says Zarbano. “When we started it was the worst possible time to start anything, the economy tanked right away. Entercom stood by us and despite losing a lot of great people we’ve gained a lot of great people and thanks to our reputation, and a powerhouse radio station, we’ve been able to stay ahead of the curve.”
When it comes to what is ahead, the goal for WEEI is to continue to build the brand.
“You want to keep building your numbers. We can put up an audio file and now that we have so much traffic it helps the on-air product, or they’ll listen live to an interview and then go to the site for more of the story. It’s not just a radio station or website – it’s the entire brand,” says Bradford.
“Finding young talent that can be opinionated, entertaining and informed both on-air and on-line will be key for us as well,” says Zarbano, who adds, “One day hopefully we’ll have an even larger staff on WEEI.com, more assets, more podcasts, I think that’s part of the future. We need to create more content that’s not just traditional radio content, especially as cars become more connected.”
Jeff McKay, a veteran New York-based operations manager, newsman and traffic reporter, is a special features correspondent for TALKERS. He can be emailed at McKayway@aol.com.
Thursday, July 27, 2017
Vince Coglianese Joins Mary Walter for WMAL’s ‘Mornings on the Mall.’ The Daily Caller editorial director Vince Coglianese is named the new morning drive co-host at Cumulus Media’s Washington, DC news/talk outlet WMAL-AM/FM. The station says Coglianese will join current
morning personality Mary Walter on the “Mornings On The Mall” program from 5:00 am to 9:00 am. He’s the former editor-in-chief of The Daily Caller and regularly appears on the FOX News Channel, CNN, MSNBC, the FOX Business Network, and CNBC. Prior to 
joining The Daily Caller, Coglianese served as web editor for Carolina Coast OnLine, and hosted a talk show on WTKF/WJNC, Morehead City, North Carolina. WMAL program director and Cumulus Media VP of News/Talk Bill Hess states, “Vince is the perfect WMAL personality – knowledgeable, plugged-in, entertaining, and a strong storyteller. He and Mary had immediate chemistry and we’re excited to bring this fresh new sound to mornings on 105.9 FM and AM630 WMAL.” Coglianese fills the slot left vacant when Brian Wilson departed the station.
iHeartMedia Launches Denver Broncos Station ‘Orange and Blue Radio.’ Sports talker KDSP, Denver is tweaked by owner iHeartMedia and will now be a station dedicated to all things Denver Broncos. KDSP takes on the brand “Orange & Blue 760.” iHeartMedia says the station “will broadcast Broncos sports talk with Tyler Polumbus, Steve Atwater, Dave Logan, Andrew
Mason and more throughout the day. Listeners can tune in 24/7 to hear breaking team news reports, live coverage of all Broncos’ news conferences as well as exclusive Broncos content just for ‘Orange & Blue’ radio listeners.” This is being reported by numerous Denver news outlets as a “50/50 relationship” between the NFL club and the station, although whether that refers literally to sharing revenue or, less literally, about working together to create content – or some mix thereof – is not clear. Denver Broncos chief commercial operator Mac Freeman adds, “Our longstanding partnership with iHeartMedia Denver continues to evolve and we are committed to finding new ways to engage Broncos fans across the fast-changing media landscape. ‘Orange and Blue Radio’ will allow us to bring Broncos fans more content, more often, in more places.”
Nielsen’s Q2 Net Revenue Up 3%. Ratings and research giant – and parent of radio ratings subsidiary Nielsen Audio – Nielsen Holdings plc announces financial figures for the second quarter of 2017. Revenue was $1,644 million in Q2, up 3.0% (or 4.1% on a constant currency basis) compared to the 
second quarter of 2016. Nielsen CEO Mitch Barns comments, “Our revenue in the quarter reflects solid growth in Watch, robust growth in Buy emerging markets and the contribution from our recent acquisition of Gracenote. This was partially offset by continued softness in our U.S. Buy business which reflects the challenging operating environment for our large, fast moving consumer goods clients. Our rigorous cost and commercial discipline in the quarter enabled us to deliver margin expansion, while also investing in our key growth initiatives.”
WEEI’s Minihane Takes ‘Personal Time’ After Criticizing Red Sox Ownership. Coincidence or not? That’s the question the Boston Herald’s Jessica Heslam is asking after WEEI, Boston morning personality Kirk
Minihane disappeared from the morning show the day after lashing out at Boston Red Sox ownership. What set Minihane off was a statement the organization made in response to a piece by Britni De La Cretaz published at DigBoston.com that examines the history of the MLB club’s racist past and suggests that racism is still alive and well in “Red Sox Nation,” including at the team’s longtime radio partner, WEEI. Part of the Red Sox’s statement included the following: “None 
of the opinions or sentiments expressed on WEEI or any of the 57 radio affiliates throughout New England are those of the Boston Red Sox. We understand the frustration of those who feel the opinions expressed are offensive and out of line. At times, we feel the same way.” Minihane responded saying, in part, “There is an institutional arrogance from the Red Sox. It starts at the top and it bleeds all the way down to the bottom. All we did was say we don’t believe that Red Sox fans are inherently racist. The Red Sox disagree. Red Sox fans, your organization thinks you’re racist or, by and large, think many of you are racist. The Red Sox are pandering and it starts with John Henry, with Linda Pizzuti, who’s another panderer, goes to Tom Werner and goes all the way down, slides all the way down, takes a stop at John Farrell.” The station told Heslam that Minihane is not suspended, just “taking personal time this week.” Read Heslam’s story here.
Charlie Pallilo Returns to Houston Airwaves. The Houston Chronicle reports that Houston sports talk radio personality Charlie Pallilo will be back on the radio on August 21 on Gow Media’s KGOW, hosting the 11:00 am to 1:00 pm show. Pallilo was most recently with iHeartMedia on KBME “Sports Talk 790” but was let go last October to make room in afternoons for Josh
Innes (currently hosting the morning drive show on KBME). The Chronicle reports that Pallilo will also make appearances on Gow’s sister station KFNC-FM and contribute to Gow Media’s CultureMap and SportsMap websites. Gow Media’s David Gow is quoted saying, “I’ve been trying to hire Charlie for years, but he wasn’t available until his departure from 790. We’ve been looking for the right fit and spot in our lineup for him. We think he is one of the top sports talk hosts in the city. He is really thoughtful and insightful and has a great rapport with his listeners. His analysis and his ability to talk about the details of sports and why things are taking place is unparalleled, and I know people will enjoy listening to him on our airwaves.”
TALKERS News Notes. The start date for Nashville sports talk host George Plaster’s return to the market’s airwaves is this Sunday (7/30) on Grand Ole Opry-owned country WSM-AM. The 5:00 pm
to 8:00 pm “Sports Night” program will be Plaster’s return to the radio after exiting crosstown WPNT “102.5 The Game” to become the athletic director at Belmont University, a position he continues to hold. WSM-AM program director Jonathan Shaffer will serve as co-host for the 
show…..CBS RADIO announces that Chris Wittyngham is the new co-host for the Miami Dolphins pre-game show on WQAM “Sportsradio 560” alongside former Dolphins linebacker Channing Crowder. Wittyngham currently works for CBSSports.com as a digital channels host. He also works for BeIN Sports Television Network as a soccer play-by-play announcer. WQAM program director Ryan Maguire comments, “Chris has already established himself locally as a talented, versatile sports media professional. We’re thrilled that he’s agreed to work with us more extensively during the football season.”
GOP Health Care Strategy, U.S. Military Transgender Ban, Foxconn Announces U.S. Plant, Scaramucci Threatens Leakers, Trump-Russia Investigation, North Korea Nukes Program, Sessions Status, Western Male Sperm Counts Down, Ohio Fair Ride Fatality, and MLB Action Among Top News/Talk Stories Yesterday (7/26). The Republicans’ attempts to repeal the Affordable Care Act and replace it with a GOP-crafted plan; President Trump issues ban on transgender soldiers in the U.S. military; Taiwan-based Foxconn announces plans for Wisconsin factory and 3,000 initial jobs; new White House communications director Anthony Scaramucci’s threat to punish White House leakers; the investigation into connections between Trump campaign operatives and Russian agents; North Korea’s ICBM program and its threats against the U.S.; President Trump’s criticism of Attorney General Jeff Sessions; a new report indicating sperm counts are down among Western males; a fatality and severe injuries from an amusement park ride at the Ohio State Fair; and Major League Baseball action were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.
TALKERS 2017 Convention Videos Continue Posting Today (7/27) with Memorial Tribute To Tom Marr by Jim Bohannon. The entire agenda of the recent Talkers 2017: A New Era national talk media convention has been video recorded and its sessions are being posted to Talkers.com – one event per day. Already posted are:
– The “Welcoming Remarks” by WMAL, Washington, DC afternoon drive host Larry O’ Connor (including an introduction by TalkersRadio GM David Bernstein).
– The special presentation “You HAVE Options” by consultant Holland Cooke (including an introduction by Yappy Days author Bernadette Duncan).
– The “Fireside Chat” between TALKERS publisher Michael Harrison and Premiere Networks/Fox News Channel host Sean Hannity (with introduction by Westwood One host Jim Bohannon).
– The “Fireside Chat” between TALKERS managing editor Mike Kinosian and WFAN, New York sports talk show host Mike Francesa (with introduction by Sabo Media CEO Walter Sabo).
– The special presentation “The Trump Effect: Latest Research of Interest to News/Talk Radio” by Salem Radio Network SVP Phil Boyce (with introduction by Pioneer Valley Radio GM/host Brad Shepard).
– The special presentation “Podcasting and Local Radio” by PodcastOne excutive chairman Norm Pattiz (with introduction by Hubbard Radio SVP/programming Greg Strassell).
– The first, second and third in a series of three consecutive “one-on-one” sessions discussing the topic “Maximizing Talk Radio’s Multi-Platform Potential for Reach and Revenue” featuring conversations between WABC, New York, PD Craig Schwalb and KGO, San Francisco host Ethan Bearman, Bold Gold Media Group president/CEO Vince Benedetto and DGital Media managing partner Ron Hartenbaum, and nationally syndicated host Dr. Asa Andrew and TalkersRadio GM David Bernstein. All three sessions are facilitated by Sirius/XM Satellite Radio host Karen Hunter.
– A “one-on-one” dialogue titled “Radio That Makes a Difference” featuring the SiriusXM Satellite Radio husband/wife team of host Joe Madison and executive producer Sharon Madison (introduced by Sirius/XM Satellite Radio VP/GM talk programming Dave Gorab).
– A “Fireside Chat” featuring former CBS Radio president/CEO and Broadcasters Foundation of America chairman Dan Mason being interviewed by WPGG, Atlantic City morning host Harry Hurley (with introduction by BOB-FM, London morning host Graham Mack).
– A “Fireside Chat” featuring Emmis Communications CEO/chairman Jeff Smulyan being interviewed by TALKERS VP/executive editor Kevin Casey (with an introduction by Bentley University professor/TALKERS legal editor Steve Weisman).
– The series of four “one-on-one” dialogues titled “The Challenges of Doing Talk Radio in 2017.” They feature a conversation between WYD Media syndicated host Thom Hartmann and Cumulus Media corporate PD/WMAL, Washington PD Bill Hess(introduced by Moceri Media president Greg Moceri), a conversation between morning co-host of WAQY-FM (Rock102), Springfield, MA Mike “Bax” Baxendale and morning host of WOLB, Baltimore Larry Young, and a conversation between Cumulus Media EVP programming and content Mike McVay and Premiere Networks president Julie Talbott (facilitated by ABC News Radio VP/GM Steve Jones).
– The series of four “one-on-one” dialogues collectively titled, “Where Does Talk Media Go From Here?” featuring a conversation between WRHU, Hofstra University OM John T. Mullen and WRFH, Hillsdale College GM Scot Bertram; a conversation between The New Normal CEO/founder/host Tom Leykis and syndicated host Michael Berry; a conversation between The Weiss AgencyEVP Heather Cohen and Fox News Radio/Fox News Channel host Brian Kilmeade; and a conversation between WPHT, Philadelphia host Dom Giordano and GCN syndicated host Dr. Daliah Wachs (facilitated by WOR, New York APD Scott Lakefield). At the conclusion, Dr. Wachs is presented the TALKERS “Humanitarian of the Year” award by Michael Harrison.
– TODAY (7/27) we posted the first of a series of three memorial tributes by Westwood One host Jim Bohannon dedicated to major talk show personalities and longtime TALKERS Convention participants who passed away this past year: Tom Marr, Dr. Joy Browne and Alan Colmes. Today’s posted tribute is for Tom Marr. (Introduction by Stephan Multimedia CEO/host, Doug Stephan.)
Within the following days and weeks, every session will be posted and will remain on Talkers.com for the rest of the year. The Talkers 2017: A New Era video page is sponsored by Backbone Networks, Broadcasters General Store and Comrex Corp. To view the video page of Talkers 2017: A New Era, please click here.
Music Radio News and Career Moves. In Los Angeles, CBS RADIO makes Chris Ebbott program director of CHR KAMP “97.1 AMP” in addition to his current PD role at classic hits KRTH “K-EARTH 101.1.” CBS says this move allows cluster SVP of programming Kevin Weatherly to hand off the KAMP programming duties to Ebbott and “focus more broadly on the strategic direction and approach of the market’s five music formats. CBS also operates KTWV “94.7 The Wave,” KROQ, and KCBS-FM “93.1 JACK FM.” Weatherly will continue to serve as program
director of KROQ and KCBS-FM…..A piece published in the Providence Journal gives a status report on the sale of alternative WBRU, Providence. The station is a commercial alt rocker owned by the non-profit Brown Broadcasting Services – linked to Brown University. The student-staffed station was put up for sale by the board of directors who cited the challenges of operating a radio station in the current media climate as the impetus to sell. The ProJo piece quotes a board spokesman saying the broker handling the sale is in active negotiations with a potential buyer but that no names are being released at this point…..Jacobs Media brings Chris Firmage aboard as an associate consultant. Jacobs says Firmage joins the company after “a long and successful run at KFMA in Tucson.” Jacobs Media president Fred Jacobs comments, “We continue to invest in new ideas and approaches for our clients. Chris brings us a solid history of success. He’s knowledgeable in many areas and I expect that he will have a positive impact for all our clients.”
October 2016 PPM Analysis: MLB Flagships
By Mike Kinosian
Managing Editor
TALKERS
LOS ANGELES — Now that the Chicago Cubs have ended their 108-year-old drought by beating the Cleveland Indians to win the 2016 World Series, we can circle the bases and head for home with the final 2016 ratings roundup for 29 of the 30 Major League Baseball teams’ primary, 162-game English-language (Nielsen Audio subscriber) flagships. No ratings data is shown for CJCL, the key station of the Toronto Blue Jays.
Unless otherwise noted, all stats cited in these scoreboards are for the total week (Monday-Sunday, 6:00 am – 12:00 midnight, 6+, October 2016).
Ratings information for the flagships of the Mets (WOR) and Yankees (WFAN) is limited to New York City.
Only Los Angeles ratings stats are used for the key stations of the Dodgers (KLAC) and Angels (KLAA).
Flagships for the two Bay Area teams – Giants (KNBR) and A’s (KGMZ) – have San Francisco ratings info only.
With those fine-print parameters out of the way, let us see how the flagships performed.
September 2016 PPM Analysis: MLB Flagships
By Mike Kinosian
Managing Editor
TALKERS
LOS ANGELES — September 2016 information shown here is for 29 of the 30 Major League Baseball teams primary, 162-game English-language (Nielsen Audio subscriber) flagships.
No ratings data is shown for CJCL, the key station of the Toronto Blue Jays, which last night defeated the Texas Rangers to proceed to the American League Championship Series.
The other six teams remaining in the playoffs are the Boston Red Sox; Cleveland Indians; Washington Nationals; Chicago Cubs; Los Angeles Dodgers; and San Francisco Giants.
All stats cited in these scoreboards are for the total week (Monday-Sunday, 6:00 am – 12:00 midnight, 6+, September 2016).
Ratings information for the flagships of the Mets (WOR) and Yankees (WFAN) is limited to New York City; only Los Angeles ratings stats are used for the Angels’ key station (KLAA); and flagships for the two Bay Area teams – Giants (KNBR) and A’s (KGMZ) – have San Francisco ratings info only.
August 2016 PPM Analysis: MLB Flagships
By Mike Kinosian
Managing Editor
TALKERS
LOS ANGELES — August 2016 information shown here is for 29 of the 30 Major League Baseball teams primary, 162-game English-language (Nielsen Audio subscriber) flagships; no ratings data is shown for CJCL, the key station of the American League East’s Toronto Blue Jays.
All stats cited in these scoreboards are for the total week (Monday-Sunday, 6:00 am – 12:00 midnight, 6+, August 2016).
Ratings information for the flagships of the Mets (WOR) and Yankees (WFAN) is limited to New York City; only Los Angeles ratings stats are used for the Angels’ key station (KLAA); and flagships for the two Bay Area teams – Giants (KNBR) and A’s (KGMZ) – have San Francisco ratings info only.
July 2016 PPM Analysis: MLB Flagships
By Mike Kinosian
Managing Editor
Talkers
LOS ANGELES — With the non-waiver trade deadline having passed the first of this month, we turn attention to July 2016 ratings data.
Information shown here is for 29 of the 30 Major League Baseball teams primary, 162-game English-language (C subscriber) flagships; no ratings information is shown for CJCL, the key station of the American League East’s Toronto Blue Jays.
All stats cited in these scoreboards are for the total week (Monday-Sunday, 6:00 am – 12:00 midnight, 6+, July 2016).
Ratings information is limited to New York City for the flagships of the Mets (WOR) and Yankees (WFAN).
Only Los Angeles ratings stats are used for the Angels’ key station (KLAA).
Flagships for the two Bay Area teams – Giants (KNBR) and A’s (KGMZ) – have San Francisco ratings info only.
May 2016 PPM Analysis: MLB Flagships
By Mike Kinosian
Managing Editor
TALKERS
LOS ANGELES — The following May 2016 ratings scoreboards are for 29 of the 30 Major League Baseball teams primary, 162-game English-language (Nielsen Audio subscriber) flagships; no ratings information is shown for the key station of the American League East’s Toronto Blue Jays (CJCL).
Not limited to specific day-parts, all stats cited here are Monday-Sunday, 6:00 am – 12:00 midnight (6+).
Key outlets of the Mets and Yankees appear in three PPM-rated markets (New York, Long Island, and Middlesex).
The flagship of the Los Angeles Angels (officially the Los Angeles Angels of Anaheim) is listed in Los Angeles and Riverside.
Meanwhile, the lead stations of both the San Francisco Giants and Oakland A’s appear in San Francisco and San Jose ratings reports.
In these instances, ratings information is limited to New York City for the flagships of the Mets (WOR) and Yankees (WFAN). Only Los Angeles ratings stats are used for the Angels’ key station (KLAA), while flagships for the two Bay Area teams – Giants (KNBR) and A’s (KGMZ) – have San Francisco ratings info only.
April 2016 PPM Analysis: MLB Flagships
By Mike Kinosian
Managing Editor
TALKERS
LOS ANGELES — Listed below are April 2016 6+-ratings results for Major League Baseball flagship stations.
The following MLB scoreboards are for English-language flagships that are Nielsen Audio subscribers appearing in print.
In addition to their main flagship, some MLB teams have a secondary outlet and/or an emergency alternative. Rather than showing multiple stations, however, we have chosen each team’s primary, 162-game flagship.
Key outlets of the two New York franchises (Mets and Yankees) appear in three PPM-rated markets (New York, Long Island, and Middlesex); the Angels’ flagship is listed in Los Angeles and Riverside; and key stations of the San Francisco and Oakland franchises (Giants and A’s) appear in San Francisco and San Jose.
In these instances, ratings information is limited to New York City for the Mets (WOR) and Yankees (WFAN) flagships; only Los Angeles ratings stats are used for the Angels’ key station (KLAA) ; and flagships for the two Bay Area teams – Giants (KNBR) and A’s (KGMZ) – have San Francisco ratings info only.
No ratings information is shown for the flagship for the American League East’s Toronto Blue Jays (CJCL).
Ratings data cited here is Monday-Sunday, 6:00 am – 12:00 midnight (6+, April 2016) and is not limited to a specific day-part.
March 2016 PPM Analysis:
MLB Flagships
By Mike Kinosian
Managing Editor
TALKERS
LOS ANGELES — With April drawing to a close, it is time for us to again list the performance of MLB’s radio flagships.
Factor in pre-game and post-game shows, as well as a variety of sales-driven programming features, and it becomes crystal-clear how a MLB flagship can wind up devoting a sizeable chunk of its programming day and year to its hometown franchise.
The following scoreboards are for English-language flagships that are Nielsen Audio subscribers appearing in print.
In addition to their main flagship, some MLB teams have a secondary outlet and/or an emergency alternative. Rather than showing multiple stations, however, we have chosen each team’s primary, 162-game flagship.
Key outlets of the two New York franchises (Mets and Yankees) appear in three PPM-rated markets (New York, Long Island, and Middlesex); the Angels’ flagship is listed in Los Angeles and Riverside; and key stations of the San Francisco and Oakland franchises (Giants and A’s) appear in San Francisco and San Jose.
In these instances, ratings information is limited to New York City for the Mets (WOR) and Yankees (WFAN) flagships; only Los Angeles ratings stats are used for the Angels’ key station (KLAA) ; and flagships for the two Bay Area teams – Giants (KNBR) and A’s (KGMZ) – have San Francisco ratings info only.
No ratings information is shown for the flagship for the American League East’s Toronto Blue Jays (CJCL).
Ratings data cited here is Monday-Sunday, 6:00 am – 12:00 midnight and is not limited to a specific day-part.
With the fine print concluded, it is time to throw out the first pitch and play ball for this exclusive TALKERS overview of MLB flagships encompassing the March 2016 ratings period, which covered February 25 – March 23, when teams were in spring training mode. The 2016 MLB season began on (Sunday) April 3.
Tuesday, November 24, 2015
WEEI, Boston Hopes to Re-Do Expensive Red Sox Deal. From a story in the Boston Herald by Gayle Fee comes news that Entercom Boston market manager Phil Zachary is hopeful sports talker WEEI-FM and the MLB’s Boston Red Sox can begin operating with a re-negotiated deal that takes some of the financial burden off the station. Fee reports that the station pays the Red Sox approximately $17 million per season and that steep figure has been tough on the station’s bottom line. The deal is almost 10 years old, having been inked in 2006 before the Great Recession began, before the Red Sox’ play on the field took a nosedive, and prior to WBZ-FM’s arrival on the scene as a sports talk competitor. The speculation is the station notified the team it would not pick up its option for the 2017 and 2018 seasons because of the cost and re-negotiations began. Zachary tells the paper they hope to have a new deal before Christmas. Read the whole piece here.
Round One of November PPM Data Released. The first of four rounds of November 2015 PPM data from Nielsen Audio has been released for 12 markets including: New York, Los Angeles, Chicago, San Francisco, Dallas, Houston, Philadelphia, Atlanta, Nassau-Suffolk (Long Island), Riverside, San Jose, and Middlesex-Somerset-Union (New Jersey). The survey period was October 8 – November 4. TALKERS magazine’s sister publication RadioInfo has all of the numbers from subscribing stations here. In addition, managing editor Mike Kinosian presents his “Twelve Takeaways” from this batch of ratings on the main page at RadioInfo.com here.
Odds & Sods. Radio legend Howard Stern tells the New York Daily News he hopes to remain on the radio but
that’s about all he’s saying as the end of his second contract with SiriusXM comes to an end after December. Stern was quizzed on the status of his contract negotiations with SiriusXM by the Daily News at the 2015 Get Your Escape On event in NYC and said nothing can be known until the contract is signed. “I can just say I’m interested in continuing on the radio. Where I end up, I don’t know yet.” The 61-year-old broadcaster reportedly makes about $80 million a year from his satellite radio gig…..Matthew Sambolin is back in the fold at Salem Media Group’s New York duo to serve as operations manager, promotions director and social media manager for news/talk WNYM “AM 970 The Answer” and Christian talk 
WMCA “AM 570 The Mission.” Sambolin takes over for Mark DeBoer who stays with the stations as traffic manager…..Westwood One-syndicated talk host Michael Savage, reacting to an RT story in which Gambino crime family figure Giovanni Gambino, Jr. said the mafia would do its part to protect New Yorkers from IS terror attacks, hosted Gambino on his program on Monday (11/23). The pair also
discussed Gambino’s work trying to get a screenplay he’s written turned into a movie in Hollywood…..“Free Talk Live,” featuring Ian Freeman and Mark Edge, is airing live this Thanksgiving. Freeman says they continue their tradition of live content. “Your listeners 
deserve live content no matter what day it is.”…..George Noory, host of Premiere Networks’ “Coast to Coast AM” says he’ll also be hosting live shows on the holidays this year. “Many people don’t have friends and family to spend the holidays with, so radio is a very special connection for them. Years ago, I made the decision to host live programming during this time of year, and I’ve keep that promise all my career so no one has to be alone.”
Paris Aftermath/ISIS Terror Campaign, Syrian Refugees/U.S. Immigration Policy, 2016 Presidential Race, Thanksgiving Holiday/Black Friday, and NFL Action Among Top News/Talk Stories Yesterday (11/23). The aftermath of the Paris terror attacks and efforts to head off further attacks from ISIS; the policies surrounding relocation of Syrian refugees and the larger question of changes in U.S. immigration policy; the activities of the candidates for president in 2016; the coming Thanksgiving holiday, Black Friday and the beginning of the holiday shopping season; and the weekend’s NFL action were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS.
October 2015 PPM Analysis:
MLB Flagships
By Mike Kinosian
Managing Editor
TALKERS
LOS ANGELES — In case you missed it from Sunday night (spoiler alert!): The Kansas City Royals bested the New York Mets in five games to capture the 2015 World Series.
You deserve a raucous home plate reception worthy of a series-ending walk-off homer if – in April – you correctly predicted that the “Elite Eight” competing for this year’s Fall Classic would be the Astros, Blue Jays, Rangers, Cardinals, Cubs, Dodgers, and the aforementioned Mets and Royals.
That walk-off HR is a grand slam, by the way, if you also prognosticated bonus information of the Yankees and Pirates making it to post-season as wildcard entries, only to be eliminated in “play-in” games (by the Astros and Cubs, respectively).
So, notwithstanding we know who won it all, the scenario is set for this exclusive TALKERS October overview of MLB flagships.
The October 2015 rating period covered September 13 – October 7.
Ratings data cited here is Monday-Sunday, 6:00 am – 12:00 midnight and is not limited to a specific day-part.
Listed is each team’s primary, 162-game English-language flagship; however, that station must be a Nielsen Audio subscriber.
Key outlets of the two New York City franchises (Mets and Yankees) are found in three PPM-rated markets (New York, Long Island, and Middlesex).
Los Angeles Angels’ flagship KLAA is listed in Los Angeles and Riverside.
Key stations of the San Francisco Giants (KNBR) and Oakland A’s (KGMZ) appear in the San Francisco and San Jose reports.
In these instances, radio homes for the Mets (WOR) and Yankees (WFAN) have New York City ratings info only; Los Angeles ratings stats are used for the Angels’ key station (KLAA); and data for flagships of the two Bay Area teams comes strictly from the San Francisco report.
Thus, in all cases (not just the ones noted above), each team is shown with one flagship in just one PPM-market.
PPM information for the flagship of the Toronto Blue Jays (sports CJCL) was unavailable for this overview.
September 2015 PPM Analysis:
MLB Flagships
By Mike Kinosian,
Managing Editor
TALKERS
LOS ANGELES — You deserve a raucous home plate reception worthy of a series-ending walk-off homer if – in April – you correctly predicted that the elite eight competing for this year’s Fall Classic would be the Astros, Blue Jays, Rangers, Royals, Cardinals, Cubs, Dodgers, and Mets.
That walk-off HR is a grand slam, by the way, if you also prognosticated bonus information of the Yankees and Pirates making it to post-season as wildcard entries, only to be eliminated in “play-in” games (by the Astros and Cubs, respectively).
The scenario is set and this exclusive TALKERS overview of MLB flagships encompasses the September 2015 ratings period, which covered August 13 – September 9.
Ratings data cited here is Monday-Sunday, 6:00 am – 12:00 midnight and is not limited to a specific day-part.
Listed is each team’s primary, 162-game English-language flagship; however, that station must be a Nielsen Audio subscriber that appears in print.
Key outlets of the two New York City franchises (Mets and Yankees) are found in three PPM-rated markets (New York, Long Island, and Middlesex).
Los Angeles Angels’ flagship KLAA is listed in Los Angeles and Riverside.
Key stations of the San Francisco Giants (KNBR) and Oakland A’s (KGMZ) appear in the San Francisco and San Jose ratings reports.
In these instances, flagships for the Mets (WOR) and Yankees (WFAN) have New York City ratings info only; Los Angeles ratings stats are used for the Angels’ key station (KLAA); and data for flagships of the two Bay Area teams comes strictly from the San Francisco report.
Thus, in all cases (not just the ones noted above), each team is shown with one flagship in just one PPM-market.
PPM information for Toronto Blue Jays flagship (sports) CJCL was unavailable for this overview.
July 2015 PPM Analysis: MLB Flagships
By Mike Kinosian
Managing Editor
TALKERS
LOS ANGELES — The second installment of our overview of MLB flagships encompasses the July 2015 sweep. It is important to note that the survey dates for that ratings period were June 18 – July 15.
Rather than showing multiple stations, we are listing each team’s primary, 162-game English-language flagship; that station, though, must be a Nielsen Audio subscriber that appears in print.
Key outlets of the two New York City franchises (Mets and Yankees) are found in three PPM-rated markets (New York, Long Island, and Middlesex); Angels’ flagship KLAA is listed in Los Angeles and Riverside; and key stations of the San Francisco and Oakland franchises (Giants and A’s) appear in the San Francisco and San Jose ratings reports.
In these instances, flagships for the Mets and Yankees have New York City ratings info only; only Los Angeles ratings stats are used for the Angels’ key station; and flagships for the two Bay Area teams have San Francisco ratings info only.
Thus, each team is shown with one flagship in just one PPM-market.
There always seems to be one exception to the fine print. In this case, it applies to CJCL – the key station for the American League East’s Toronto Blue Jays. Toronto is MLB’s only non-PPM market; consequently, no CJCL ratings information of any type is shown anywhere in this analysis.
The final day of the July ratings sweep was July 15: Let’s see how the flagships performed roughly two weeks before MLB’s July 31 trading deadline.
June 2015 PPM Analysis: MLB Flagships
By Mike Kinosian
Managing Editor
TALKERS
LOS ANGELES — Now that the 2015 All Star Game is in the books, the “unofficial” start of the second-half of the baseball season is underway and we interpret that as our subtle cue to begin listing the performance of MLB’s radio flagships.
Among changes instituted in the 2015 baseball season are ways to speed up games, which typically take three hours during a season that extends from April through September.
Factor in pre-game and post-game shows, as well as a variety of sales-driven programming features, and it becomes crystal-clear how a MLB flagship can wind up devoting a sizeable chunk of its programming day and year to its hometown franchise.
Just as MLB implemented tweaks, several modifications are in effect since our previous series of baseball flagship scoreboards.
Here then are the disclaimers to the unique set of challenges of doing a MLB flagship overview.
For openers, the following scoreboards are for English-language flagships only.
In addition to their main flagship, some MLB teams have a secondary outlet and/or an emergency alternative. Rather than showing multiple stations, we are going with each team’s primary, 162-game flagship.
Key outlets of the two New York franchises (Mets and Yankees) appear in three PPM-rated markets (New York, Long Island, and Middlesex); the Angels’ flagship is listed in Los Angeles and Riverside; and key stations of the San Francisco and Oakland franchises (Giants and A’s) appear in San Francisco and San Jose.
In these instances, flagships for the Mets and Yankees have New York City ratings info only; Riverside ratings stats (only) are used for the Angels’ key station; and flagships for the two Bay Area teams have San Francisco ratings info only.
Thus, each team is shown with one flagship in one (only) PPM market.
The flagship for the American League East’s Blue Jays (CJCL) is, of course, located in Toronto, the only non-PPM market; no ratings information is shown here for CJCL.
With the fine print concluded, it is time to throw out the first pitch and play ball.
V-A-C-A-T-I-O-N (or is it?)
Thoughts and observations about some of the best in the West: Ron Owens, K-EARTH 101, and listening to a transmitted signal on hallowed ground
By Holland Cooke
Radio Consultant
BLOCK ISLAND, RI — Vacation and I tend to elude each other. Although I live in a summertime destination, I bug-out JUST as seasonal funsters invade. The natural travel cycle for radio consultants is after-the-Spring-book and as-we’re-planning-for the Fall survey and budget-planning for the new year. OK, OK, it’s also convenient that my perennial seven week non-stop station visit trek occurs during baseball season. I see the Red Sox everywhere BUT Fenway Park.
And like anyone self-employed, in any industry, I feel like I never stop working! But I did last week…or at least I intended to. As I’m sure you do when you hear radio elsewhere-in-your-travels, I couldn’t help listening critically…yet I still experienced radio more like a consumer than a vendor to my client stations.
Three radio notes from my trip, and not just so I can write-it-off, honest…
Radio’s Biggest Star: Baseball
By Holland Cooke
News/Talk/Sports Radio Consultant
St. LOUIS — Do the math. For six months when habitual listening dips as listeners vacation and otherwise alter their lives, baseball brings:
• Long-TSL tune-in (“vertical maintenance” in Arbitron-speak), to…
• 162 three+ hour shows (“horizontal maintenance”), by…
Thursday, May 10, 2012
FM Talk Winning in PM Drive with Alan Cox Show on Cleveland’s Legendary Rocker WMMS-FM. The Alan Cox show is quietly defying the conventional wisdom about what talk targeting younger demos on FM is all about. Ensconced in afternoon drive on Clear Channel’s legendary rock outlet WMMS-FM, Cleveland, Cox’s success is not a widely told tale in the radio industry, in part because it doesn’t appear to be a piece of a corporately directed programming puzzle with companywide ambitions. Cox credits local management for daring to be innovative with spoken-word programming outside the realms of news/talk and sports talk. “’MMS, everybody knows, is a legendary station and management had the foresight to realize music on FM is kind of going away and to see if it can work with two talk products and it has worked amazingly well. The foresight that brought them to try this hybrid station also makes them realize that you have to honor the heritage the station has but everything has to move forward.” Read this entire story here.
Gil Gross Replaces Gene Burns in PM Drive at KKSF, San Francisco. Talk radio legend Gene Burns is not going away from Clear Channel Media and Entertainment San Francisco as he continues to rehab from a stroke he suffered last December but cluster director of operations Don Parker gives the PM drive slot to Gil Gross, who’s been one of those filling in for Burns since January. Parker states, “I’m thrilled to have Gil Gross aboard full time for the Bay Area’s only live and local afternoon drive talk show. With his extensive background in network news, everyone in news/talk radio knows the name Gil Gross. I couldn’t be happier to have KKSF be his new home. NewsTalk 910 has been very fortunate to have the highest caliber of talent filling in for Gene Burns since January. I’d like to thank John Rothman, Ed Baxter and Rosie Allen for their contributions and for continuing to play a role on NewsTalk 910 moving forward.” Burns will continue to blog at newstalk910.com and his Saturday “Dining Around” program will remain on the program schedule with Joel Riddell hosting . Additionally, John Rothman is named the station’s political analyst. He’ll contribute to the station’s talk shows and newscasts as well as serve as host for KKSF’s 2012 election coverage. Baxter and Allen will remain with the station for fill-in and blogging duties. On his new position, Gross states, “I am thrilled to keep the live, local talk flame alive in the Bay area. From the Occupy movement to Oscar Grant or the struggles of our economy, it’s important for the Bay area to have a platform to discuss today’s most pressing topics. I look forward to having my friend and colleague, Gene Burns, back in the line-up. I also look forward to building the future at NewsTalk 910, a unique station that will not be one point of view all day long.”
Tony Kornheiser Negotiating for Long-Term Deal to Remain on WTEM, Washington. Washington, DC-based sports media personality Tony Kornheiser tells his audience he hopes to be assured his radio talk show will be heard on Red Zebra’s WTEM – ESPN 980 for “another two years, at least.” The Washington Post reports director of programming Chuck Sapienza hinted the two sides are negotiating, quoting him saying, “Our goal has always been to have Tony with ESPN 980 long term, and we hope to have an official announcement soon.” Kornheiser will take much of the summer off from his radio show telling his audience he will do a few weeks of ESPN’s “Pardon the Interruption” but will not do radio in July or August.
Terry Gross Celebrates 25 Years of National Syndication for “Fresh Air.” Tomorrow “Fresh Air” host Terry Gross will celebrate her 25th anniversary in national syndication via NPR. Gross began the program on WHYY-FM, Philadelphia – where the show is still based – in 1975. Gross tells the Philadelphia Daily News’ Dan Gross (no relation), “I fell in love with radio the moment I started doing it. I still find it a privilege to be able to talk to and engage in a pretty personal level with people whose work I respect.” Surprisingly for some, Gross tells the paper she counts Howard Stern among those whom she’d like to interview but has not. She says she’s a fan of his radio show.
Carmichael Dave Out at KHTK, Sacramento. The producer and sidekick to morning host and PD Don Geronimo and host of his own midday show exits the CBS Radio sports outlet. His tweets about his exit are vague but it appears Carmichael Dave is the victim of a budget-related maneuver. He tweets, “As of today I am no longer a part of CBS Radio…I’m getting a lot of response that this was contract related. I asked for nothing. I can’t go into details. Just know that I love the station and the people.” The station is airing DirecTV/Premiere’s Dan Patrick show in middays.
Analysis: The Legal Basis for the Bob Lonsberry Decision. TALKERS legal editor Steven J.J. Weisman reviews the recent ruling by the Appellate Division, Fourth Department of New York in the defamation case filed against WHAM, Rochester talk show host Bob Lonsberry. Weisman writes that for talk hosts who make a living expressing their opinions, it’s important to note that “not all opinion is protected, but when it is made about a matter of public concern, the speaker is protected by the First Amendment.” Read Steven J.J. Weisman’s piece here.
Odds ‘n’ Sods. CBS Radio names Brian Thomas vice president of programming for its Tampa cluster that includes sports talk WQYK – 1010AM Sports…..Syndicated Solutions, Inc. begins distribution of Chuck Woolery’s “Save Us Chuck” political commentary feature on June 4. The game show legend states, “I started in radio and just love it! During all my years on television, I’ve come to realize that radio is truly the only medium where I can connect one-on-one with the audience and help to create real change.”…..CBS Radio’s KNX, Los Angeles visits the foothill cities of the San Gabriel Valley as part of its “KNX on Your Corner” remote broadcast series. The broadcast will emanate from the Monrovia Coffee Company in the heart of Old Town Monrovia on June 1…..WTKK-FM, Boston midday talk host Doug Meehan’s listeners are launching a campaign to get the host an on-air audition with Kelly Ripa on ABC TV’s “Live! With Kelly.” Meehan has recorded his pitch to be on the show and posted it on WTKK’s website. He’s encouraging listeners to visit the “Live! With Kelly” website touting Meehan for a shot at a guest host appearance…..Former WBT-AM/FM, Charlotte regular fill-in host Wayne Powers wins his primary contest for a seat on the Mecklenburg Board of County Commissioners.
First Caller Puts Curse on New Talk Show Host. What a way to start a new gig! Gregg Henson, the station’s program director who replaced afternoon drive host Pat Miller on WOWO, Fort Wayne, was greeted with a first call that sounded like something out of a Steven King novel. Not only did the listener with a heavy accent voice his disapproval of Henson and insult him by saying he is “a snake” who “doesn’t bring anything to the table” — he went on to actually put a curse on him! Check THIS out. Listen to the audio here.
2012 Presidential Race, Obama Gay Marriage Issue, Feds to Sue Arizona Sheriff Arpaio, and Putin Snubs Obama Among Top News/Talk Stories Yesterday (5/9). The 2012 presidential campaign, President Obama’s change of heart on the gay marriage issue, the federal lawsuit being filed against Arizona Sheriff Joe Arpaio and Russian President Vladimir Putin’s backing out of meeting with President Obama and the G-8 were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS.
Media Veteran and Fenway Park Announcer Carl Beane Dies in Auto Crash. Fenway Park’s voice of the Boston Red Sox, Carl Beane, died Wednesday at age 59 after suffering a heart attack and crashing his car while driving. Beane won the Fenway Park gig after the 2002 season. He was a radio sports announcer, talk host, news reporter and more during his long career. In addition to stringing for AP, ESPN and SiriusXM, Beane had worked at WBZ, Boston and spent many years in the 1990s working at then talk/music hybrid WESO, Southbridge.
