Tag: "Randall Bloomquist"
Randall Bloomquist Exits Cumulus Corporate PD Post. News/talk pro Randall Bloomquist exits his corporate programming position with Cumulus Media due to “personal family reasons.” Bloomquist – who has programmed such news/talk stations as WMAL, Washington; WGST, Atlanta; WBT-AM/FM, Charlotte; and WRVA, Richmond during his career – joined Cumulus in the fall of 2013 to oversee the company’s news/talk programming. Bloomquist also served time as news/talk editor at the now-defunct Radio & Records trade magazine.
KABC, Los Angeles Launches Judge Cristina, Dr. Drew Midday with New Schedule. The addition of “Dr. Drew Midday with Mike Catherwood” to the daily program schedule on KABC, Los Angeles was announced late last year. What wasn’t known was the addition of Judge Cristina Perez to the daily schedule for the “Live @ Nine” program. Also, with the departure of Larry Elder from the station, Cumulus Media moves Jillian Barberie and John Phillips from middays to the afternoon drive slot. The company says, “‘Judge Cristina Live @ 9’ will focus on topical news throughout the region. Judge Cristina has become a household name as one of the most influential syndicated television hosts from her work hosting court shows on network television, including ‘Justice for All with Judge Cristina Perez,’ (airing mornings on KCAL-TV in Los Angeles), ‘Cristina’s Court’ (FOX) and ‘La Corte de Familia’ (Telemundo). She is the first Hispanic television judge to cross over from Spanish-language television to English-language television. ‘Cristina’s Court’ won three consecutive Emmy Awards. Cumulus EVP of content and programming John Dickey says, “Our live, local and topical programming has been incredibly well received by Los Angeles listeners. We have attracted some of the top talent in the country and continue to bolster the station’s lineup in order to meet the interests of our widening audience.” KABC operations director Drew Hayes adds, “KABC’S goal is to build a radio station that reflects the climate and attitude here. KABC is a sunny and up-tempo station discussing the news of the day, populated with the nation’s leading personalities. With these additions, we have successfully evolved the station to a compelling, entertaining, true Southern California station.”
Jeff Tyler Assumes iHeartMedia Minneapolis Market President Post. Longtime iHeartMedia executive Jeff Tyler is named the market president for the company’s Minneapolis cluster. Tyler has been serving as regional market manager for the company overseeing the Madison and Milwaukee markets as well as operations in Grand Rapids/Muskegon, Michigan; Eau Claire, Wisconsin; and Rochester, Minnesota. He comments, “I am excited to join a tremendous Minneapolis team in one of the best markets in the country. It will be an honor to represent the historic call letters and franchises of the Twin Cities. At the same time, it’s also bittersweet to leave teams in Madison and Milwaukee which have been a big part of my career and life.”
Schnacke Joins iHeartMedia Chicago as VP/Sales. After 17 years with the Chicago cluster now owned by Hubbard (previously by Bonneville), Jerry Schnacke joins crosstown iHeartMedia as vice president of sales. iHeartMedia Chicago market president Matt Scarano comments, “I am thrilled to have Jerry as part of our team. Jerry brings a wealth of expertise, high-level management experience, and a tremendous track record of success to our cluster. I am looking forward to working closely with Jerry in his new role.” Schnacke – who was vice president and market manager of the Hubbard Chicago facilities – remarks, “I am excited to be joining these iconic brands and honored to be on the iHeartMedia Chicago team with Matt Scarano. I am looking forward to working closely with the staff and our clients.” Prior to his Hubbard-Bonneville Chicago tenure, Schnacke was vice president and general manger of the stations Lakeshore Communications owns in Springfield, Illinois. The “Windy City” iHM cluster is comprised of urban contemporary WGCI-FM, gospel WGRB “Inspiration 1390,” CHR WKSC “Kiss-FM,” hot AC WLIT “My-FM,” WNUA “Chicago’s Hit Country,” urban AC WVAZ “V-103,” and the company operates urban talk outlet WVON “The Talk of Chicago” under an LMA. Hubbard Chicago consists of classic rock WDRV “The Drive,” adult contemporary WILV “Chicago’s 100.3,” and hot AC WTMX “The Mix.”
PodcastOne Names Kris Smith Chief Technical Officer. Credited with starting one of the first podcast production companies in 2005, Kris Smith joins Norm Pattiz-founded PodcastOne to serve as chief technical officer. The company says, “Smith has over a decade of experience in the medium, and has spent his career designing and developing digital products.” Pattiz says, “Kris is a pioneer podcaster and innovator. He has been creating podcasts and associated technology well before the medium ever went mainstream. Having him join our team and lead the technological growth of our company is of the utmost importance as we continue to play a larger part in the growth of the industry.” Smith replaces Rob Greenlee who will be starting his own consulting firm, with PodcastOne as its first client.
Israel-Based Talk Host Aaron Klein Joins ConnectPal for Digital Platform. Currently heard in New York City on Salem-owned WNYM “AM 970 The Answer,” New York Times best-selling author Aaron Klein joins ConnectPal.com with daily audio updates. ConnectPal states that “in addition to moving his podcasts exclusively to ConnectPal.com, Klein will distribute a new investigative audio feature throughout the week focused on the hottest breaking news stories. Plus, Klein will launch a ‘Reporter’s Notebook’ for his subscribers on ConnectPal, bringing listeners inside his daily investigative reporting, including his unique style of Middle East reportage.” Klein comments, “I have been searching for the best platform to launch regular audio and insider content throughout the week and have finally found an exciting, highly user-friendly marketplace in ConnectPal.com. I’m thrilled to be joining the portal and look forward to providing invigorating, newsy, exclusive additional content to my growing audience.”
CES 2015: The Connected Car Accelerates. Radio consultant Holland Cooke is reporting from the enormous International Consumer Electronics Show in Las Vegas all this week and today’s report focuses on the connected car. Cooke writes, “The last several years’ conversation about radio’s position in the new-tech dashboard remains largely academic. As new non-AM/FM audio competitors appear there – and drivers’ attention is shared with so many non-audio apps now factory-installed – draconian radio cutbacks continue to dilute the localism that would continue to make stations unique among competitors.” Read more from Sin City here.
CBS Launches ‘Play It’ Podcast Platform. Providing a podcast platform for the company’s talent, CBS RADIO and CBS Local Digital Media announced the debut of Play.it. The company says the “new podcast network brings together digital-exclusive programming from major brands and publishers as well as content from CBS RADIO shows on demand.” The service “offers more than 300 premium content podcasts at launch, including podcasts from well-known CBS RADIO personalities like Boomer Esiason & Craig Carton, Carson Daly, and Kevin & Bean, as well as content from leading news, lifestyle, sports and media brands including 48 HOURS, 60 MINUTES, CBS Sports Radio, Vox, Deadspin, Simon & Schuster and Foursquare, among others.”
CBS Radio, Bloomberg Join Forces. The arrangement calls for Bloomberg Radio to be the primary supplier of business reports for CBS Radio’s owned-and-operated radio stations in New York, Los Angeles, Chicago, San Francisco, Dallas, Houston, Philadelphia, Boston, Detroit, and three other markets. CBS Radio executive vice president of operations/CBS Radio New York market manager Scott Herman comments, “This partnership will greatly raise the level of our business coverage, enhancing our product in cities from coast to coast. Bloomberg reporters will offer expertise and depth to local business stories of interest, reaching audiences of our individual radio stations.” Bloomberg Radio station manager Al Mayers states, “Partnering with CBS Radio was a natural fit that brings together the leader in news radio with the global leader in business news. It’s an important milestone for Bloomberg as we expand our audience of business decision makers.” United Stations Radio Networks is Bloomberg’s marketing partner, and it will handle advertising sales and sponsorships, as well as distribution. USRN president and chief operating officer Jim Higgins remarks, “With the addition of these great CBS Radio stations to our existing Bloomberg lineup, it clearly makes Bloomberg the preeminent business radio network for advertisers seeking an association with this extremely attractive and desirable audience. We are thrilled to be working with two of the most respected names in journalism.” Bloomberg Radio reporters are providing business news updates twice an hour on CBS Radio all-news stations, and at designated times on other CBS Radio properties.
Buckley Shuts Down Sports Talk KIDD, Monterey. According to a story in the Monterey Herald, Buckley Broadcasting took sports talker KIDD, Monterey “ESPN Central Coast” dark on New Year’s Eve and will try to sell the frequency. Station EVP Kathy Baker confirmed the move and the paper reports that cost was the factor in the decision to shut down the station. Issues related to tower maintenance of the almost 60-year old station appear to have been paramount. The towers reside in a coastal wetland and the company says it will take down the towers.
Odds & Sods. Named to the permanent afternoon drive daypart at iHeartMedia’s Fresno news/talk simulcast of KALZ-FM and KRZR “PowerTalk 96.7 and AM 1400” is Christopher Gabriel. He comes to the market from his most recent gig as morning personality at WDAY, Fargo and begins his new post on January 19…..CBS RADIO all-news KNX, Los Angeles takes a special look at the hacking of the entertainment industry with the program “Lights, Camera, Terror: Hacking Hollywood,” to air on January 13 at 10:00 am PT. Hosted by KNX anchor Tom Haule and chief investigative reporter Charles Feldman, the show will feature guests including: Sharon Waxman, editor-in-chief & CEO, The Wrap entertainment website; Matthew Belloni, executive editor, The Hollywood Reporter; Jonathan Handel, entertainment/technology attorney, Troy Gould; and Ross Crystal, KNX entertainment correspondent.
CNBC To Cease Nielsen Ratings Relationship. In a television development that might be of some interest to radio operators, CNBC becomes the first-ever cable outlet to end its ratings relationship with Nielsen. As of the fourth quarter of this year, Cogent Reports will measure CNBC’s business day. CNBC president Mark Hoffman states that throughout the network’s 25-year history, “Traditional measurement companies have struggled to capture CNBC’s audience of business executives, decision makers, and affluent investors who watch our network from their corner offices, trading floors, five-star hotel rooms, country clubs, restaurants and health clubs. We are excited to begin to provide our marketing partners with a more complete understanding of the power and quality of our prestigious audience.” Downplaying the decision of its rival, Fox Business Channel executive vice president of advertising Paul Rittenberg tells The Wall Street Journal, “Only using the numbers you like is a little tough to sell.” Another business player – Bloomberg Television – has never been measured by Nielsen. According to a Nielsen spokesperson quoted in The Wall Street Journal, “For networks with niche audiences like CNBC, pure age and gender-based ratings are not always the best means against which to sell.” The spokesperson notes that Nielsen will continue to measure CNBC’s evening programs. Market Strategies International‘s Cogent Reports will be measuring a television network’s audience for the first time. It will survey over 1,000 investors and financial advisers on their daily media habits; that data will provide CNBC’s ratings. Nielsen figures indicate CNBC’s average 9:30 am – 5:00 pm audience in 2014 was 177,000, which is down 13% from 2013 and off 17% from 2004.
GOP Takes Over Congress/Boehner Vote, Keystone Pipeline Legislation, Sinking Oil Prices/Financial Markets Activity, 2016 Presidential Prospects, Cold Snap, and NFL Playoffs Among Top News/Talk Stories Yesterday (1/6). The official swearing in of the new Congress and the political storm over a contentious vote to return John Boehner to Speaker of the House; the potential fate of the Keystone Pipeline legislation the GOP Congress is promising to revive; sinking oil prices, the state of the euro and the effects on the world financial markets; the potential candidates for president including speculation about Rick Santorum’s possible run; the bitter cold affecting much of the nation; and the NFL playoffs were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS.
Randall Bloomquist Returns to Programming as Corporate News/Talk PD for Cumulus. Cumulus Media announces the appointment of four executives to corporate programming posts and Randall Bloomquist – out of the radio station programming business since exiting WGST, Atlanta in January of 2009 – is named corporate PD for news/talk. Current corporate programmer Jim Mahanay is named corporate PD for sports, allowing him to focus fully on this growing aspect of Cumulus’ business. In other appointments, Derek Madden of KLOS, Los Angeles and Scott Jameson (OM/PD at the Minneapolis cluster) continue their local station responsibilities but also add corporate rock programming duties. In a statement, Cumulus COO John Dickey says, “Our success depends on executing effectively across programming at the local and national levels, which is why I’m very pleased about these new appointments that will help Cumulus continue building on our commitment to the very best content.” Randall Bloomquist, who most recently operated Bloomquist Media executing content and promotional work for clients including Fisher House Foundation, says of returning to radio programming, “I’m thrilled to join Cumulus at this exciting time in the history of radio and audio content. Cumulus is a true audio platform company well positioned to help shape the future of our industry. I look forward to working with John Dickey, Mike McVay and the rest of the Cumulus news/talk team to create great radio that resonates with listeners and delivers for clients.” In his career, Bloomquist has also programmed WMAL, Washington; WBT, Charlotte; and WRVA, Richmond. He previously was the Washington, DC bureau chief for Radio & Records.
’98.5 The Sports Hub’ Renews ‘Toucher & Rich’ Morning Show. Reporting that the morning team of Fred Toucher (left) and Rich Shertenlieb (right) has placed number one in the Men 25-54 demo for the past 14 Nielsen PPM rating periods, CBS Radio’s WBZ-FM, Boston “98.5 The Sports Hub” inks the duo to a new, multi-year contract. CBS Radio Boston SVP and market manager Mark Hannon says, “’Toucher & Rich’ have connected with Boston sports radio listeners over the last four-plus years with their innovative, clever and funny content. They are two great guys who have done an amazing job of anchoring ‘98.5 The Sports Hub,’ and we are thrilled that they will continue to wake up Boston for years to come.”
KNBR, San Francisco Host Damon Bruce Status Unknown. Sports talk host Damon Bruce has been under fire from many quarters after a rant related to the Richie Incognito–Jonathan Martin case in which he stated the influence of women is causing sports to “lose its way.” He said, in part, “There are very few – a small handful – of women who are any good at this at all. That’s the truth. This is guy’s stuff. This is men’s stuff. And I don’t expect women to understand men’s stuff anymore than they should expect me to be able to relate to labor pains.” It’s being reported that Bruce has been suspended for two days but that his job is also still in jeopardy. If the suspension report is accurate, he should be back on his 12:00 noon to 3:00 pm show on Wednesday (11/13). For his part, Bruce is not apologizing and has indicated in recent Tweets that he’s not surprised by the “piling on” that’s taking place in the media over his comments. Part of a recent Tweet states, “If me pointing out men set policy/tone/rules/ in sports makes me a sexist, bad guy, than ‘say goodnight to the bad guy!”
Joel Hollander Joins Entercom’s Board of Directors. Former CBS Radio president and Westwood One chairman and CEO Joel Hollander is named to the board of directors for Entercom Communications Corp. Currently, Hollander is president and CEO of 264 Echo Place Partners, his own media consulting firm. Entercom president and CEO David Field comments, “We are delighted to have Joel Hollander join Entercom’s board of directors. Joel’s unique background, intellect and expertise make him an ideal addition to our board.” Hollander adds, “I look forward to serving Entercom’s shareholders and helping grow their unique and powerful set of assets. This is an exciting time for radio, and Entercom is strongly positioned to succeed going forward.”
WEGO, Winston-Salem Talk Host Bill Flynn to Run for U.S. Senate. Over the weekend, WEGO, Winston-Salem morning drive host Bill Flynn announced his candidacy for the U.S. Senate as a Republican. Flynn hopes to win the Republican primary and challenge Democrat Kay Hagan who defeated Elizabeth Dole in 2008. The Winston-Salem Journal reports that Flynn spoke to about 50 people at a “Sunday Funday” event in Kennersville, North Carolina. Truth Broadcasting Company, owner of WEGO “AM 980 The Eagle,” has not announced the point at which Flynn will give up his daily radio program.
WGN, Chicago Adds Blackhawks Programming to David Kaplan Show. Former Blackhawks player Eddie Olczyk is already a regular guest on David Kaplan’s evening sports talk show on Tribune’s WGN, Chicago. Now, the station is adding more of Olczyk and making a live event out of the show. The broadcast series dubbed “The Eddie O Show” — a series of six one-hour radio broadcasts hosted throughout the 2013-2014 season – will feature Olczyk during Kaplan’s show. Each broadcast will feature in-depth hockey talk and listeners will have an opportunity to submit questions throughout the show. The season premiere takes place on Monday, November 18 at Scout Waterhouse & Kitchen in Chicago and is open to the public. The audience will have the opportunity to enter to win Blackhawks prizes, including merchandise and tickets. Olczyk also serves as the color analyst for Blackhawks hockey on Comcast SportsNet Chicago and WGN-TV Channel 9.
BIA/Kelsey: Radio to Capture 11.5% of Local Ad Spend in 2013. In a report detailing local ad spending, advisory firm BIA/Kelsey projects that radio will have garnered 11.5% of local ad spending for 2013 – totaling $15.2 billion – when all is said and done. The full report is available to clients and radio stations and states that radio will grab the fourth largest share of local ad revenue behind direct mail, newspapers and TV. The reports states, “The local radio market is growing, albeit at a more moderate pace than it once did, by expanding its offerings to off-air platforms, providing a wider range of listener experiences and advertiser opportunities.” Chief economist and report author Mark Fratrik adds, “As we move toward 2014, it’s clear the radio industry has adapted to incredible competition from all sides, with streaming and other audio competitors taking audiences. Yet local radio is surviving, and in some instances, thriving, and poised to compete well in the new marketplace. Radio is also beginning to deliver other compelling digital services that help its local advertisers navigate promotional opportunities. With the right attitude towards the new reality of increased competition and strategic planning, local radio stations can prosper.” The report offers tempered good news for radio when it states, “Another indication of the success of the radio industry’s performance is the recent increase in values of publicly traded radio companies. Like other local media companies, values of public radio companies have increased by 68.2% through the first three quarters of 2013, easily beating the performance of the overall stock market. But as competition for audience share continues to cut into audience share for radio stations, the industry needs to be on its toes to remain competitively viable.”
Randi Rhodes Hints at Departure from Premiere in New Year. The message board on her website is full of her fans commiserating the potential end of her Premiere Networks-syndicated talk show based on comments the progressive talk star made on her program about being unemployed in January. There’s been no official statement from Randi Rhodes outside of the show chatter and Premiere has issued no notice to affiliate stations as of today (11/12).
Odds & Sods. Salem Radio Network’s Bill Bennett will be away from his “Morning in America” nationally syndicated program tomorrow (11/13) and Peter Kirsanow, a former member of the U.S. Commission on Civil Rights, will sit in the guest host chair. Kirsanow is a regular contributor to the National Review and is a partner with the Benesch’s Labor & Employment Practice Group and a member of the Diversity & Inclusion Committee…..Front Range Sports Network adds University of Kansas and Duke University men’s hoops to the programming at KDSP, Denver and KJAC, Fort Collins-Greeley…..Jim Blasingame’s “The Small Business Advocate” prepares to celebrate the program’s 16th anniversary on November 17.
ObamaCare Rollout Criticism, Veterans Day, Incognito-Martin Case, Philippines Typhoon Devastation, and ‘Blue Is the Warmest Color’ Controversy Among Top News/Talk Stories Yesterday (11/11). Ongoing debate and criticism of the rollout of the Affordable Care Act; the Veterans Day holiday; the case of Miami Dolphins player Jonathan Martin’s leaving the team and Richie Incognito’s television interview; the death and destruction after Typhoon Haiyan hits the Philippines; and the controversy over the new film “Blue Is the Warmest Color” were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS.
KTRS, St. Louis Morning Host McGraw Milhaven Teams with St. Louis Post-Dispatch for Web Streaming Video Version of His Program. St. Louis talk radio personality McGraw Milhaven tells TALKERS magazine he, along with video technology partner Talisen Technologies, are teaming with the St. Louis Post-Dispatch’s online platform StlToday.com to present the streaming video version of his KTRS morning drive show. Milhaven says, among other benefits, this deal will give his program access to the reporters and video production of the Post-Dispatch’s StlToday.com to add to his ability to cover local news stories and present them with added video production elements for the people using his program on computer, tablet or smartphone. Milhaven says, “We’re pretty excited. We knew convergence was coming, that live internet programming like this was coming. The ability to use the resources of the St. Louis Post-Dispatch gives us access to the largest and best newsroom in the region. Consumers can get it on smartphone, tablet or computer in extraordinary HD quality. It really allows us to turn our radio show and the newspaper into a high-quality TV channel.” The deal between Milhaven, KTRS and the paper allows both the radio station’s and newspaper’s sales staffs to sell spots on the video version of the show. Milhaven says initially during spot breaks on the radio show, the viewers will see pre-recorded video spots introducing them to the program, but ultimately it gives sales the added bonus of selling a visual component along with the audio. “Fox example, during a live read spot that I might do, we can add a slide or video to the internet version to give the client another way to enhance his message.” It also allows a talk radio show another way of getting back into the home where people often use their tablets while going about their morning routines. Initial response to the “beta version” of Milhaven’s video initiative – seen on the station’s website – has been excellent. He says, “The TSL – or rather time spent viewing – in our infancy has been very promising, averaging 35 minutes. We’re very pleased with that considering we’re just beginning to tap the potential. Also, the compliments on the high quality of the video and the added graphics have been encouraging.” Milhaven’s association with StlToday.com begins on Thursday, May 16. For a number of years, TALKERS publisher Michael Harrison has been singing the praises of local newspaper (daily and weekly) websites and resources as perfect partners for the next digital phase of talk radio stating, “McGraw Milhaven is making a very smart move in this newspaper alliance. The industry should take note and watch his progress with interest. We are talking about the evolution of the concept of the local ‘media station’ as it grows on one of its most potentially fertile platforms. The combination of talk radio and a local newspaper in a teamed-up, combined medium is programming and sales dynamite.”
WIBC-FM, Indianapolis to Add Abdul Hakim-Shabazz to Weekend Schedule. The Indianapolis Business Journal reports that Emmis news/talk outlet WIBC-FM, Indianapolis is adding former WXNT morning host and practicing attorney Abdul Hakim-Shabazz to the weekend schedule for the Saturday 2:00 pm to 4:00 pm show. Shabazz’s conservative morning program at crosstown WXNT was cancelled in 2011. WIBC-FM program director David Wood tells the paper, “He has a nice following and he does a fun show.” The paper notes Shabazz “has frequently made light of his incongruous profile — being black, conservative and a Muslim.” Shabazz publishes IndyPolitics.org and is a local political commentator. He practices law with Indianapolis law firm Lewis and Wilkins.
WDBO-FM, Orlando Names Tony Marino Afternoon News Anchor. Cox Media Group’s news/talk WDBO-FM, Orlando “News 96.5” announces news and traffic pro Tony Marino is the new afternoon drive news anchor at the station. Marino comes to the station from Total Traffic Network in Miami. In the past he has also served at CBS Radio’s KRLD-AM, Dallas in the news department.
Bloomquist Media Wins Two 2013 Communicator Awards. Yesterday TALKERS reported that the Bloomquist Media-produced special “A Grateful Nation” – which raises funds to benefit the Fisher House Foundation – was a U.S. finalist for the New York Festivals 2013 Radio Programs and Promo Awards. Bloomquist Media has also been honored for the same program with two 2013 Communicator Awards. “A Grateful Nation,” was honored with a Gold Award of Excellence for Writing/Creative Concept and a Silver Award of Distinction in the Programs category. Bloomquist Media president Randall Bloomquist states, “We are very pleased to see ‘A Grateful Nation’ honored for its creative concept and writing. Powerful storytelling is key to the success of our innovative Branded Audio Content strategy.” “A Grateful Nation” told four stories of service and sacrifice by members of the U.S. military and their families. Because Fisher House Foundation played a role in all of these stories, the organization’s message was organically woven into the compelling content. The program aired during Memorial Day weekend 2012 on 65 news/talk radio stations, as well as Sirius XM satellite radio. The Communicator Awards is the leading international awards program recognizing big ideas in marketing and communications. Founded nearly two decades ago, The Communicator Awards receives over 6,000 entries from companies and agencies of all sizes, making it one of the largest awards programs of its kind in the world.
Jacobs Media to Host Techsurvey9 News/Talk Webinar. Next Tuesday, May 21 Jacobs Media will host a webinar for news/talk radio broadcasters presenting data from its Techsurvey9. The company says, “With over 78,000 respondents from 264 North American radio stations from 12 formats, the study provides a rich, deep exploration into the shifting digital, social, and media habits of radio listeners. As always, we’ve got some great data here that can help stations better understand what their audiences are doing when they’re not listening to radio. Overall, 27 news/talk stations contributed close to 12,000 respondents, showing why this is valuable information for news/talk stations. Jacobs Media will present the webinar at 2:00 pm ET on that day and it is charging $99 for participation in the webinar for stations that did not pay for their data, but it says the small fee allows broadcasters to bring as many people into their conference rooms as they like. More information can be found here.
RAB Study: Auto Radio Ads Have Greatest Influence as Consumers Get Close to Purchase. According to the Radio Advertising Bureau’s newest service – Finding Consumer Trends Reports – “radio plays a dominant role, whether people are considering a vehicle purchase, or spending time in a vehicle. The closer listeners get to purchasing or leasing a vehicle, the more important a part radio advertising plays. And radio is a top ‘must-have’ for automotive buyers of every age.” The RAB states that “these are just some of the key findings stemming from its new service to help radio stations sell locally and highlight the buying power of radio listeners coast to coast.” It was developed in partnership with Presslaff Interactive Revenue, and offered as a benefit of membership, Finding Consumer Trends (F.C.T) Reports are turn-key online surveys of a station’s audience that provide salable insights and qualified leads on purchase interests in top advertising categories. RAB president and CEO Erica Farber says, “We were excited to launch this initiative for our members. The number of responses demonstrates the engagement radio has with its listeners. The information gleaned from this survey on automotive proves radio’s role within brand consideration and purchase.” The RAB says the first F.C.T Report survey was conducted from March 12 to April 2, 2013 and attracted over 28,000 respondents aged 18-plus. Respondents were asked about vehicle and brand preferences along with advertising and dealership influencers. Of those respondents surveyed, 44% currently own a vehicle that is over 8 years old and nearly one in three (32%) of the total respondents will be in the market to purchase/lease a vehicle within the next year. Presslaff Interactive Revenue’s president Ruth Presslaff says of the study, “RAB member stations now have a wealth of information they can use to engage dealerships and services shops. With responses from over 28,000 radio listeners from coast to coast, we have uncovered everything from automotive brand preferences to buying intentions to their listening habits while driving. This is compelling information that will be beneficial for all radio sales, within and well beyond the automotive category.”
Benghazi Investigation, IRS Targeting Conservative Groups, Obama Calls Out Rush Limbaugh, Justice Department AP Phone Records Search, and Angelina Jolie Mastectomy Among Top News/Talk Stories Yesterday (5/14). The ongoing investigation into the Benghazi attack; the IRS’ targeting of conservative groups; President Obama’s calling out Rush Limbaugh; the Justice Department’s search of Associated Press phone records; and actress Angelina Jolie’s choice to have a double mastectomy were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS.