Tag: "RadioTVDeals"

Media Broker Spotlight –
Brett Miller, MCH Enterprises, Inc.

| September 17, 2013

Talkers RadioInfo composite 2This week’s spotlighted broker:

 Brett Miller  •  MCH Enterprises, Inc.

Miller, Brett

Bergman, Sandi rev_81313

 

This interview was conducted by Sandi Bergman

 


Sandi: 
What did you do before becoming a media broker?

Miller:  I started in broadcasting in 1966, working my way through college: everything from cleaning the coffee pot, to DJ, news, and sales. I finished the BA and MA degrees while working for various radio and TV stations in the Fresno and Santa Maria markets in California. I managed several cable TV systems in California, and then did mergers and acquisitions work for a Denver-based cable TV company.  In 1989, my wife and I started consulting and brokering and our company name says it all: MCH: Miracles Can Happen. Twenty-four years and we are still in business. Along the way we also owned our own radio stations in California and Washington, which we think gives us a unique skill-set when working with owners, sellers, and buyers.

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Media Broker Spotlight –
Cliff Gardiner, Clifton Gardiner & Company, LLC

| September 10, 2013

Talkers RadioInfo composite 2This week’s spotlighted broker:

Cliff Gardiner  •  Clifton Gardiner & Company, LLC

gardinerclifton

Bergman, Sandi rev_81313

 

This interview was conducted by Sandi Bergman

 


Sandi:  What did you do before becoming a media broker?

Gardiner:  My career in radio began in 1956 as a part time weekend announcer at an Alf Landon-owned station in Liberal, Kansas.  That led to a morning DJ slot at a new AM station in Alva, Oklahoma, where I attended my first two years of college.  I also had an opportunity to work with the consulting engineer on the construction of the four-tower antenna system, including the pattern calculations (using a slide rule!).  After a couple of years I migrated to Oklahoma City and a DJ spot at KOCY, then the only rock station in the market.  Starting with the overnight shift, I graduated to afternoon drive time on the station with about 85% of the audience out of 13 stations.

While at KOMA, I applied for a construction permit for a new AM in Liberal, Kansas, built and launched it, and sold it to a local businessman.  Then back to Oklahoma City and on to a sales slot at the Storz Broadcasting station, KOMA AM.

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Media Broker Spotlight –
Dave Garland, Dave Garland Media Brokerage

| August 27, 2013

Talkers RadioInfo composite 2This week’s spotlighted broker:

Dave Garland  •   Dave Garland Media Brokerage

garland

Bergman, Sandi rev_81313

 

This interview was conducted by Sandi Bergman

 

 

Sandi:  What did you do before becoming a media broker?

Dave:  I spent many years in radio grunt work… on air, sales, etc.   My first paid non-college broadcast job was as a photographer for a TV network affiliate and I really got bit hard by the radio bug by hanging out with the folks on the radio side.   I now say I have done every job at a station from sweeping the floors to being an owner.

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Media Broker Spotlight – Doyle Hadden
Hadden & Associates Media Brokers

| August 20, 2013

Talkers RadioInfo composite 2This week’s spotlighted broker:

 Doyle Hadden  •  Hadden & Associates Media Brokers

haddendoyle

Bergman, Sandi rev_81313

 

This interview was conducted by Sandi Bergman

 


Sandi:  What did you do before becoming a media broker?  

Hadden:  Radio-TV, sales, management and ownership. I was never good enough in broadcasting to be an on-air talent, so I found a way to make money behind the scenes.

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Media Broker Spotlight –
Jerry Proctor, The Proctor Group, Inc.

| July 9, 2013

Talkers RadioInfo composite 2This week’s spotlighted broker:

Jerry Proctor  •  The Proctor Group, Inc.

proctorjerry

Bergman, Sandi rev

 

This interview was conducted by Sandi Bergman

 

 

Sandi:  What did you do before becoming a media broker? 

Proctor:  I’ve been involved in the communications industry since 1948 and in station ownership since 1961.  During the intervening period and through various companies, I have owned AM, FM, TV and LPTV stations as well as cable TV and paging systems.  Over 20 years ago, I started The Proctor Group, Inc. as a full service broadcast brokerage firm….however,  I have continued my involvement in station ownership also.  I still own four stations and am still active in station brokerage.

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Media Broker Spotlight –
Burt Sherwood, Burt Sherwood & Associates

| July 2, 2013

Talkers RadioInfo composite 2This week’s spotlighted broker:

 Burt Sherwood  •  Burt Sherwood & Associates

sherwood new

Bergman, Sandi rev

 

This interview was conducted by Sandi Bergman

 

 

Sandi:  What did you do before becoming a media broker?

Sherwood:  I am a broadcaster.  I started out as an announcer in 1947 and went from WWXL Peoria Illinois to WMCA New York.  I was there to help usher in the beginning of Rock and Roll.  Following that (immediately before brokering) I became a General Manager of radio stations, and stockholder in some, including Brattleboro, VT (WTSA) Portland, Me (WLOB) and Albany, NY (WTRY).  Other stations that I managed and/or held stock included WNHC, New Haven, CT; WMEE /WMEF Ft. Wayne, IN (plus others in the group);  WIBG, Philadelphia; and WMAQ/WKQX, Chicago, for NBC.

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A Conversation with Sandi Bergman

| November 1, 2012

Sandi Bergman, whom Michael Harrison describes as being “a dynamic rising star among today’s crop of media brokers,” is president/CEO of RadioTVDeals.com – an innovative website dedicated to bringing media outlet buyers and sellers together – and MyMediaBroker.com, a leading edge New Mexico-based national media brokerage firm.  An experienced radio station owner/operator in her own right, Bergman served as president/CEO of  Bergman Broadcasting Company, Inc, licensee of KSEL-AM and KSEL-FM, Portales, NM and RICKochet Communications, Inc., licensee of KSMX FM, Clovis, NM, from 1994-2002.  In 1997, Bergman was recognized by the Small Business Administration as a finalist for “Small Business Person of the Year.” She is actively involved in the National Association of Media Brokers (NAMB).  The following Talkers Interview was conducted by Michael Harrison.

TALKERS:  Please give us a brief overview of your days in radio station ownership and your transition to becoming a media broker.

SANDI BERGMAN:  “You can sell a sports package for $200 with 40 spots ROS or a $300 package with 60, and give them two spots in all the games.”  That was the sum total of education I received on the topic of “how to sell radio advertising” when I was handed the keys to KSEL AM & FM in Portales, NM.  Fortunately, I am a quick learner!

Barring a small panic attack the night before we closed (I realized I didn’t even know how to operate the Marti unit), I was able to make it to the closing table, all for the love of radio.

However, getting into the business to begin with was “tricky”, to say the least.

There was no “sugar daddy” involved to help us get started.  With seller financing, my dad did agree to allow us to mortgage his home in order to come up with the down payment.  No capital was available to pay the first month’s expenses so I approached many of the existing advertisers to ask them to pre-pay the first month.  Surprisingly, no one turned me down.  That meant we had to practically double up on sales the following month to stay ahead in the game.  Not an easy feat.  We did it, and we lived to tell the story!  Within a year we were able to secure an SBA loan to purchase a dark 100kW stick and put it on the air (KSMX-FM).  It turned into a winner for us.

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