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By Chris Miller
Chris Miller Digital
SHAKER HEIGHTS — There’s more to being a good jock than listening to yourself talk. There’s more to being a good sales manager than just knowing a lot of clients. And, there’s more to having mad social networking skills than being passionate about posting a ton of stuff!
Alan Peterson asked me a good question. This is the Radio World Alan Peterson in Washington, DC, not the news-talk guy in California. He was getting ready to speak to a college radio conference, and asked me about social media skills. “So what is it that differentiates ‘mad’ skills from ‘casual’ skills, or just plain competency?” He suggested it might involve video shooting and editing, coding, HTML, or actual IT knowledge.
Those are all useful skills, but there’s more to it than that. If you want to be at the top of your social media game, here are the different levels you have to go through.