Tag: "radio station promos"

Do You Sound “CompuServe”
to Smartphone Users?

| February 14, 2013

By Holland Cooke
Radio Consultant

BLOCK ISLAND, RI — To avoid a common mistake I hear in my radio travels, promos for your station’s website should END – not BEGIN – by plugging the site.

Instead, begin by telling ‘em ONE REASON they want to go there.

Fundamentally, a promo is a commercial, right? So, as with copy you’d write for an advertiser, you should:
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