Tag: "radio station promos"
By Holland Cooke
BLOCK ISLAND, RI — To avoid a common mistake I hear in my radio travels, promos for your station’s website should END – not BEGIN – by plugging the site.
Instead, begin by telling ‘em ONE REASON they want to go there.
Fundamentally, a promo is a commercial, right? So, as with copy you’d write for an advertiser, you should: