Tag: "radio station promos"
Do You Sound “CompuServe”
to Smartphone Users?
By Holland Cooke
Radio Consultant
BLOCK ISLAND, RI — To avoid a common mistake I hear in my radio travels, promos for your station’s website should END – not BEGIN – by plugging the site.
Instead, begin by telling ‘em ONE REASON they want to go there.
Fundamentally, a promo is a commercial, right? So, as with copy you’d write for an advertiser, you should:
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