Tag: "radio news writers"

‘Quality, Currency, Quantity.’

| August 27, 2015

By Holland Cooke
Radio Consultant

 

cookewriterBLOCK ISLAND, RI — Any of the news people I met with during my non-stop 7-week radio station road trip just now ending can recite the mantra: “Quality, Currency, Quantity.”

I don’t chant “local, local, local;” because NO local can be better than BORING local.  Telling listeners who-said-what at city council last night (process) isn’t news.  Half the people in the room that night might’ve been dozing.  How they’re going to plow my street this winter (consequence) is news.

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