Industry Views

Monday Memo: Remember “The Book?”

By Holland Cooke
Consultant

imBefore the bound copy arrived – at which point all work stopped – Arbitron would send “Advances.” Even those topline numbers ground things to a halt, and had some PDs doing cartwheels, others out on the ledge. ‘Seems quaint now.

Back to the future: Measurement is continuous in bigger markets; and Nielsen Audio surveys other rated markets twice a year, and that Spring 2024 survey begins Thursday. But don’t tense-up. Nothing changes the day the survey begins. Radio listening is habit, earned before the sample is polled.

So even if your station doesn’t subscribe, figure that we’re all in Continuous Measurement mode, and do the 5 things that play the ratings game by its rules:

im

1. Promote off-air, reminding existing listeners to keep coming back; and asking those who don’t to give you a try. It’s common for stations that do still promote off-air to show billboards and run TV spots JUST as “The Book” begins. Smart stations shopped smarter, when media were on-sale in January, inviting the sampling then that could be habit by now.

2. Keep ‘em listening longer each time. Just a few more minutes could earn another Quarter Hour of listening credit, although there’s little we can do to keep someone sitting still in a parked car. So…

3. Get ‘em back more times per day (“vertical maintenance” in consultant-speak); and…

4. Get ‘em back more days per week (“horizontal maintenance”); and…

5. Be more memorable, since ratings are a memory test. It is well-worth every effort to be as helpful and relevant and self-explanatory as possible. Tip: “You” and “your” are magic words. And be considerate. Listeners are mentally busy. Boil-it-down.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “The Local Radio Advantage: Your 4-Week Tune-In Tune-Up,” and “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins” and “Confidential: Negotiation Checklist for Weekend Talk Radio.” Follow HC on Twitter @HollandCooke and connect on LinkedIn. 

Sales

Pending Business: Roe v Wade

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — When the Supreme Court first ruled on Roe v Wade in 1973, talk radio was a fledgling niche format struggling to help re-establish fading interest in AM radio. Fast-forward 50 years to last Friday’s Supreme Court ruling that could drive well-programmed talk radio stations to the forefront of every community.

As the ruling to reverse Roe v Wade works through societal and financial issues, could 50 years of history be reversed? Could the impact change the next 50 years of talk radio? Here are three possible shifts that could change your talk radio marketing strategy.

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Front Page News Industry News

Friday, January 28, 2022

NOW POSTED: This Weekend’s Installment of “The Michael Harrison Wrap: An Overview of the National Conversation.” The latest installment of the one-hour weekend special, “The Michael Harrison Wrap,” that looks back each week at the hottest topics discussed in American talk media per the research of TALKERS magazine, is now posted. This new episode titled, “Back in the USSR,” looks back at this past week of 1/24 to 1/28. The program features guests (in order of appearance): Kevin Casey, TALKERS executive editor, John Batchelor, talk show host, CBS RadioHarry Hurley, talk show host, WPG, Atlantic City; Victoria Jones, executive director/commentator, DC Radio CompanyJosh Hammer, opinion editor/podcaster, Newsweek; and Nanette Holt, reporter, The Epoch Times. The show airs weekends on WONK-FM, Washington, DC; WTIC, Hartford; KSCO, Santa Cruz, CA; KDFD, Denver; KFNX, Phoenix; KTLK-FM, St. Louis; WPG, Atlantic City, NJ; SuperTalk 99.7 WTN, Nashville; KMZQ, Las Vegas; WVLY, Wheeling, WV; WTRW-FM, Scranton/Wilkes Barre, PA; WVOX, Westchester, NY; KBDT, Dallas; KQSP, Minneapolis; KBKW, Aberdeen, WA; WGDJ, Albany, NY; WJFN-FM, Richmond, VA; WZFG, Fargo; KTGO, Tioga, ND; KWAM, Memphis; K-NEWS, San Luis Obispo; WGMD, Rehoboth Beach, DE; WCHM, Clarkesville, GA; WPHM, Port Huron, MI; KSYL, Alexandria, LA; KTOE, Mankato, MN; WCED, DuBois, PA; K-NEWS 101.3, Owensboro, KY; WWTK, Sebring, FL; WSAR-AM/FM, Fall River, MA; WIZM-AM/FM, La Crosse, WI; WMVA, Martinsville, VA; KQEN, Roseburg, OR; the Virginia Talk Radio NetworkCRN Digital Talk Radio NetworkPodcast Radio, UK and many more. To listen to this week’s episode, please click here.  To view the latest TALKERS magazine topic research, please click here. “The Michael Harrison Wrap” is now available in syndication via Talk Media Network to stations across America on a market exclusive basis. For affiliation information, please click here or call 616-884-8616.

Bonneville Names Sean Thompson PD for ‘Arizona Sports.’ Sports radio pro Sean Thompson is named program director for Bonneville’s Phoenix sports talk properties, KMVP-FM “98.7 FM Arizona Sports” and KTAR-AM “ESPN 620 Phoenix.” Thompson comes to Bonneville from his most recent position as assistant brand manager for Audacy’s WZGC-FM, Atlanta “92.9 FM The Game.” Thompson comments, “It was going to need to be the ultimate opportunity for me to leave ‘The Game’ and I’ve found it. With the talented talk shows, flagship relationships with all the local teams and full commitment to digital content, the potential for the ‘Arizona Sports’ super brand is limitless.” Bonneville Phoenix SVP and market manager Ryan Hatch adds, “Sean is the perfect person to lead ‘Arizona’s Sports Station’ to new heights. He is strategic, creative, collaborative and we can’t wait to see what he will do to continue to grow the ‘Arizona Sports’ brand on all channels.” Thompson takes over for Rod Lakin, who assumed the brand manager post with Audacy’s sports talk WIP, Philadelphia in October.

KFI-AM Launches Weekly Show with LA County Sheriff Alex Villanueva. Los Angeles news/talk KFI-AM announces the return of the weekly radio program, “Live and Unscripted with LA County Sheriff Alex Villanueva.” The iHeartMedia station will air the program on Sundays from 8:00 pm to 10:00 pm from its studios in Burbank. The station says, “The new weekly program is back by popular demand and is hosted by Alex Villanueva, who runs the country’s largest sheriff’s department. Every Sunday, listeners can join the show to hear the hottest topics on the mind of LA County residents: homelessness, crime, corruption and politics. Villanueva will also feature guests who will explain the inner workings of the various bureaus in his department.” Station program director Robin Bertolucci says, “Sheriff Alex Villanueva is a straight talker and KFI has always welcomed bold talk.”

Round Three of Holiday PPMs Released. The third of four rounds of ratings data from Nielsen Audio’s Holiday 2021 PPM survey has been released for 12 markets including: Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus. Nielsen’s Holiday 2021 sweep covered December 9 – January 5. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. Radio listening patterns change during this period due to the seasonal implementation of Christmas music but some spoken-word stations were able to buck that trend. Audacy’s news/talk KDKA-AM, Pittsburgh tacked on seven-tenths for a 4.4 share (weekly, 6+ AQH share) and rose to the #8 rank. iHeartMedia’s news/talk WTAM, Cleveland was up four-tenths for a 4.4 share and climbed to the #7 rank. In Kansas City, Audacy’s KMBZ-FM rose four-tenths for a 5.0 share finish good for the #5 rank in the market. You can see Mike Kinosian’s complete Ratings Takeaways from this group of markets (as well and the first two rounds) here.

Audacy Partners with Podchaser for Podcasting Insight. A new partnership between Audacy and Podchaser will allow Audacy to use Podchaser’s metadata and podcast technology capabilities to gain insight into the performance and influence of podcasts across the entire industry, enhancing Audacy’s value proposition for agencies and clients. Audacy EVP of digital sales Ken Lagana says, “As Audacy continues to build out our industry leading, measurement and attribution suite, we are excited to partner with Podchaser to help our client and agency partners continue to make smart decisions routed in data when placing their podcast buys with Audacy.”

WABC, New York Honors Memory of Fallen NYPD Officer Jason Rivera. New York City news/talk “77 WABC Radio” is honoring fallen New York City Police Officer Jason Rivera today (1/28), the day of his funeral. The station is asking its listeners to recognize Rivera’s service. “On behalf of John Catsimatidis, chairman and chief executive officer of The Red Apple Group and subsidiary Red Apple Media and the entire staff of 77 WABC, we encourage you to join us and support a hometown hero at the NYPD by ‘standing with us’ on Friday, January 28 at 9:00 am EST to honor the life of Jason Rivera. 77 WABC will pause the airwaves and take a moment of silence to show support and ask ALL of New York City and America to STAND, outside your home, inside your home, place of work or school. All of our communities are deeply saddened and affected, and we are asking to show your support.” 77 WABC and One Times Square have collaborated to display the image of Jason Rivera on the side of their building at 8:58 am, 9:15 am, 9:30 am, 9:45 am. The station is also distributing free “Back The Blue” pins to wear to show support for police officers via its website.

TALKERS News Notes. Seattle’s all-news KOMO-AM/FM “KOMO News” is losing its heritage call letters and the “KOMO News” slogan as part of the deal that transferred the station from Sinclair Broadcast Group to Lotus Broadcasting. The Seattle Times reports that since the deal allows Sinclair to keep the KOMO calls off the stations, it will take up the new calls KNWN for “Northwest News.” Station PD and afternoon personality Rick Van Cise tells the paper, “There won’t be any difference in the sound of the radio station. The personalities, the reporters are all staying the same.”…..Austin public radio outlet KUT-FM names Jerry Quijano permanent host of the “All Things Considered” host seat at the NPR member station. Quijano began his career with KUT in 2017 as a weekend local host. After graduating from Texas A&M University-San Antonio and participating in NPR’s Next-Generation Radio project, he started full-time the following year…..“Radiolab” founder Jad Abumrad announces he’s leaving the podcast he founded almost 20 years ago and to honor and celebrate him, WNYC is releasing the very first episode of the show that was broadcast only once on WNYC’s AM station in 2002 and then locked away in the vault. WNYC says it had to literally digitize the show from several CDs to get it on air. Speaking about his departure, Abumrad says, “For the last few years – since 2016 really – I’ve told myself that there’d come a point when the team would be ‘ready’ for me to leave. When they might even need me to. I wasn’t sure when that would be or how I’d know, but I made a pact with myself to stay watchful, to create space rather than filling it, and to listen rather than talk. We’re at that point.”

COVID-19 Vaccines, Masks & Mandates Top News/Talk Story for Week of January 24-28. Controversy surrounding COVID-19 vaccine and mask mandates and the rate of infection from the Omicron variant in the U.S. and around the world came together as the most-talked-about story on news/talk radio this week, landing atop the Talkers TenTM. At #2 this week was the global tensions over the Russian military build-up at the Ukraine border, tied with relations between the U.S. and China. Coming in at #3 this week was the announced retirement of Supreme Court Justice Stephen Breyer and speculation about President Joe Biden’s potential nominee. The Talkers TenTM is a weekly chart of the top stories and people discussed on news/talk radio during the week and is the result of ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. See this week’s complete chart here.