Tag: "radio advertising"

Thursday, July 30, 2020

| July 30, 2020

Herman Cain Dies After Battle with COVID-19. Business executive, talk radio host, and former Republican presidential candidate Herman Cain has died after an almost monthlong battle with COVID-19. Cain, 74, was admitted to the hospital around July 2. He’d traveled from his home base of Atlanta, appearing at President Trump’s Tulsa rally (where he was photographed not wearing a mask) and also visited the Phoenix area. The Herman Cain website states, “We knew when he was first hospitalized with COVID-19 that this was going to be a rough fight. He had trouble breathing and was taken to the hospital by ambulance. We all prayed that the initial meds they gave him would get his breathing back to normal, but it became clear pretty quickly that he was in for a battle.” Cain had a history of cancer. For years, he hosted a radio talk show on Cox Media Group’s WSB-AM/WSBB-FM, Atlanta — taking over the late morning daypart previously occupied by Neal Boortz — and was in national syndication for a period of time. Recently, he’d been doing a talk show available via his website. TALKERS publisher Michael Harrison states, “We in the talk media industry have lost one of our own with the tragic passing of Herman Cain.  He was not only a luminous example of the African American entrepreneurial spirit and largely unheralded conservative political influence, but he was also an accomplished, dedicated talk show host who rose to the heights of the Heavy Hundred for his successful work at WSB and presence in national syndication.  He was on the verge of adding yet another chapter to his talk media career with a new show on Newsmax TV.  It is a shame our industry has lost such an important voice and yet another stark example of why we must take this wretched virus seriously.”

Urban One Reports Second Quarter Net Revenue Down 37.5%. The first big radio company out of the gate with Q2 2020 financial data is Urban One, Inc. – parent of Radio One. The company reports that net revenue was approximately $76 million, a decrease of 37.5% from the same period in 2019. Broadcast and digital operating income was approximately $30.2 million, a decrease of 33.1%. Operating income was approximately $20.4 million compared to approximately $29.1 million for the same period in 2019. Urban One CEO and president Alfred C. Liggins, III says, “The economic impact of Covid-19 is fully evident in our second quarter numbers: radio advertising was down 51%, and event revenues were -96% year over year. Our TV and digital businesses fared better, with TV advertising revenue down 4.4% and digital -20%, highlighting the benefits of our diversified media asset base. We had to make tough decisions to reduce costs, and I am proud of how our team, including on-air talent, made sacrifices and worked diligently to keep us operating smoothly through the pandemic. With the issue of racial equality featuring so prominently around the world, it is critical that diverse voices continue to be heard and I thank all our staff and talent for their exceptional work engaging with our audience and clients. The outlook for the rest of 2020 remains uncertain, but I anticipate a similar pattern of strong performance from our TV business offsetting some of the weakness in radio advertising and events. On a same station basis, our Q3 core radio business is currently pacing -41% and we continue to see sequential improvement. Our cost saving measures remain in place, liquidity is strong with $70 million of cash on the balance sheet, and I firmly believe that Urban One will continue to successfully navigate our way through these unprecedented times.”

Good Karma Brands Recognizes Mike Golic’s ESPN Radio Career. Tomorrow (7/31) is the last day of ESPN’s “Golic and Wingo” morning radio program as the company’s new radio programming schedule begins on Monday (8/3). While Trey Wingo’s future with the company is unknown at this time, Mike Golic is transitioning to a position as a college football analyst with ESPN and in recognition of his radio work, Good Karma Brands’ ESPN radio stations are celebrating his 22 years in mornings on ESPN Radio with “22 hours of Golic.” Good Karma Brands’ ESPN stations in Chicago, Cleveland, Milwaukee, Madison, and West Palm Beach will be featuring memories, pictures, videos, and stories from his career. Additionally, Golic will also be interviewed on 850 ESPN Cleveland’s “The Really Big Show” with Tony Rizzo and Aaron Goldhammer today (7/30). Golic played football at St. Joseph’s High School in Cleveland before heading to Notre Dame and the NFL.

CBS Audio and Skyview Networks Renew Partnership. After two years of their network sales and distribution partnership, Viacom’s CBS Audio Network and Skyview Networks announce they are renewing to continue their relationship. In a press release, the companies say, “Since partnering in 2018, the CBS network’s audience and revenue have grown through expanded programming and content integration campaigns that generate enthusiastic support and strong results from the advertising community. In the next phase of the partnership, the companies will further develop the CBS sales strategy that leverages its personalities and influencers in both long-form and short-form programming.”  CBS Audio Network and CBS News Radio vice president and general manager Craig Swagler says, “Our CBS Audio Network partnership with Skyview Networks strengthens our ability to drive sales efforts. This collaboration continues to assure our 23 million weekly listeners that they will continue to get the highest level of quality journalism they are accustomed to, while also providing for new opportunities for growth.”

Industry Mourns Bob McCurdy. Radio sales and management pro Bob McCurdy died yesterday (7/29) after a long battle with cancer. The All-American basketball star at University of Richmond got into radio at WLEE, Richmond in 1976. He joined Katz Radio in Chicago in 1980 and, several years later, moved to New York to lead that office for Katz. In 1990, he was named president of Katz Radio. In recent years McCurdy returned to his roots in local radio taking on a leadership position with Beasley Media Group. Beasley CEO Caroline Beasley says of McCurdy, “Bob was a trusted confidant, a valued advisor, and an incredible ambassador on behalf of the Beasley Media Group family and the radio industry. His love and passion for the business could be seen and heard in everything he did within our company as well as the industry. Bob will be greatly missed and will be forever remembered as a beloved member of our family.” In a recently completed book about leadership, culture, and sales, McCurdy wrote, “It has often been said that one can never tell where a teacher’s influence ends. The same is true with leaders. As leaders, we are teachers and as with teachers you can never tell where an effective leader’s influence ends. That makes for an amazing legacy.”

Gordon Hastings: McCurdy. Retired Katz Television/Radio president Gordon Hastings writes a tribute to the late Bob McCurdy. He says, “I am not exactly sure why but he was always simply, ‘McCurdy.’  Stu Olds would say, ‘Get McCurdy in here.’  Jim Greenwald, ‘Who’s this guy McCurdy everyone talks about?’  ‘McCurdy taught me,’ said many of the dozens of ‘survivors’ of McCurdy’s legendary sales training program.” Read the complete tribute here.

COVID-19 Statistics & Projections, School Opening Debate, GOP Stimulus Bill, Tech CEOs Before Congress, Presidential Race, BLM Protests/Federal Troops, and U.S. Pro Sports Leagues Among Top News/Talk Stories Yesterday (7/29). The rising number of positive COVID-19 cases in numerous U.S. states and in other countries, plus the projections for future cases; the debate over opening schools in the fall; the wrangling over what will be in the final Republican stimulus bill; CEOs from Google, Facebook, Amazon and Apple appear before the House Judiciary Committee; the November presidential election; the Black Lives Matter protests and the controversial use of federal troops; and the issues pro sports leagues are facing playing games were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.

TALKERS News Notes. Sports talk personality Dan Sileo says he’s launching a new, national program on Monday (8/3) via USA Radio Networks that will air 9:00 pm to 12:00 midnight ET. He says it’s debuting on stations in Dallas and Miami. Sileo says he’s also hosting a local show on Cielo Media Holdings’ WNMA, Miami “1210 The Man” from 2:00 pm to 4:00 pm….. GCN-syndicated talk radio host Dr. Daliah Wachs tells TALKERS magazine she’s had a busy summer having just published her 7th and 8th books. She says, “Generation Alpha: They’re Alpha for a Reason is a book on the generation that follows Generation Z, temporarily called Generation Alpha. It describes how their generation may be the most challenged when it comes to identity, social interactions, education, and health. The Art of the BooBoo is a guide written by me, some former students who are now physicians, and my own kids, for parents on how to navigate through minor illnesses, or booboos, their children may incur.”…..ESPN Audio says it is collaborating with voice-over artist and host Cayman Kelly “to bring his contemporary sound to the network.” Kelly will work with ESPN Audio on a variety of sound for the network’s programming including updates, promotions, and more. Kelly’s career has included work across ESPN and other TV networks, radio stations of all genres, video games, live concerts and events and corporate presentations.

Multi-talented Talk Personality Steve Trevelise Is This Week’s Guest on Harrison Podcast.  He’s a news/talker heard weekday evenings on one of the most innovative radio stations in America – New Jersey 101.5. He’s also a sports/talk host heard weekends on one of the leading radio stations in that genre – WIP, Philadelphia.  And he’s an established stand-up comic who’s opened for some of the greats for the past decade-plus at top clubs and venues all over the Delaware Valley.  Steve Trevelise is this week’s guest on the award-winning PodcastOne series, “The Michael Harrison Interview.”  Born and raised in the Garden State, Trevelise is described by TALKERS founder Michael Harrison as being “a real Jersey boy who, although not a member of the Four Seasons, is a man for all seasons.” Harrison and Trevelise take the listener on an insightful tour of today’s politically polarized society, the mask debate, similarities and differences between 1968 and 2020, the long-lasting impact of John Lennon and the Beatles, the state of pandemic-era sports, and the challenges faced by humorists during an age of hyper-political correctness. To listen to the podcast in its entirety, please click here or click on the player box marked “The Michael Harrison Interview” located in the right-hand column on every page of Talkers.com.

Music Radio News and Career Moves. In Detroit, programming pro Scott Jameson is named director of programming for Beasley Media Group’s cluster there that includes: rock WRIF-FM, classic rock WCSX-FM, hip hop WMGC-FM, urban contemporary WDMK-FM and the Praise Network. Jameson most recently was vice president of classic rock programming, program director of classic rock KQRS-FM and operations manager of KQRS-FM, KXXR-FM & WGVX-FM in Minneapolis for Cumulus Media. He says, “Joining Beasley Media Group in Detroit is a terrific opportunity. The Midwest is home for me, so it’s a natural fit. The legendary WRIF-FM and heritage WCSX-FM, joined with ‘The BOUNCE,’ ‘KISS,’ and ‘PRAISE’ boast exceptional talent across all five brands. Adding Beasley’s commitment to the community, along with an aggressive digital presence, turns listeners into fans. I’m thankful to Justin Chase for approaching me about the Detroit situation and grateful to Mac Edwards and Brian Beasley for their endorsement.”…..Also at Beasley Media Group, the company announces that Al Beck adds evening jock duties at WRXK-FM, Fort Myers “96 K-ROCK.” Beck currently serves as the producer of the “Dave and Chuck The Freak Morning Show” at WRIF-FM, Detroit, is co-host of the Nerd Radio podcast, and can also be heard evenings on WBOS-FM, Boston “ROCK 92.9.” Beasley Media Group Southwest Florida operations manager Adam Star says, “We are excited to add Al Beck to our on-air line up at WRXK. Al’s on-air rock presentation is stellar, plus his connection with our syndicated morning show, Dave and Chuck the Freak, doesn’t hurt either! We felt bringing him on the air made perfect sense to embrace the Fort Myers rock world.”

Monday, June 29, 2020

| June 29, 2020

Monday Memo: Curing the Radio Advertising Pandemic. “Local-Local-Local” has been the desperate plea of programmers, as corporate bloodletting whacked station staffs. In this week’s column, consultant Holland Cooke debriefs an independent station owner – in the eye of the storm in Texas – who weathered the coronavirus pandemic better than absentee-owned competitors, with a grassroots sales strategy focused on the service retailers deemed “essential” during the shutdown. Read it here.

COVID-19 Statistics & Projections, Russia-Taliban Bounties Allegation, Presidential Race/Trump ‘White Power’ Tweet, Black Lives Matter Movement, Confederate & Colonial-Era Statues/Mississippi Flag Change, BET Awards, and Sports Leagues Among Top News/Talk Stories Over the Weekend. The spike in COVID-19 cases in Sun Belt states, the total cases around the globe, and projections for future cases; the report that Russia offered bounties to Taliban fighters for killing American soldiers; the November presidential election and President Trump’s tweet including a supporter shouting, “White power!”; the protests organized by and supporting the Black Lives Matter movement; the controversy over the status of Confederate and Colonial-era statues and Mississippi’s state flag change; Sunday’s BET Awards show; and the state of professional and college sports leagues as they attempt to launch or re-start their seasons were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

Pending Business: The Great Ones Have This Trait. Sales and marketing consultant Steve Lapa, president of Lapcom Communications, writes in today’s column that more important than product knowledge, planning & organizational skills, and a “Rolodex” of contacts, is one trait that the best salespeople share: Enthusiasm. So, how do you stay enthusiastic during these challenging times? Lapa offers three tips in his column you can read here.

FOX News Channel Welcomes Will Cain. As had been predicted, Will Cain’s exit from ESPN and his ESPN Radio show on Friday (6/26) is being followed by his joining FOX News Channel as co-host of “FOX & Friends Weekend” (Saturdays & Sundays 6:00 am to 10:00 am ET). Cain will make his official debut on Saturday, August 15 alongside co-hosts Jedediah Bila and Pete Hegseth. FNC VP of morning programming Gavin Hadden says, “Will has a unique ability to connect with an audience on a wide variety of topics and will make an excellent addition to the ‘FOX & Friends’ franchise.” Cain, who was a political analyst for CNN and co-hosted “In the Arena” with Eliot Spitzer prior to joining ESPN, says, “I am excited to join the team at ‘FOX & Friends Weekend’ and look forward to building upon my experience in sports, news, and politics on the number one morning show in the country.”

Eric Johnson Named Program Director at AC WJBR-FM, Wilmington. Programming pro Eric “EJ” Johnson is named program director for Beasley Media Group’s Wilmington, Delaware adult contemporary WJBR-FM. Johnson was most recently PD at the company’s sports talk WPEN-FM, Philadelphia “97.5 The Fanatic,” a position he left last November. Prior to that he spent almost 20 years programming news/talk WKXW, Trenton “New Jersey 101.5.” In his new role, Johnson will be in charge of content for WJBR-FM’s on-air and digital platforms as well as hosting the afternoon drive show. He says, “Thank you to Joe Bell, Justin Chase, and Bruce Beasley for bringing me back to the family. I’m looking forward to working with the Beasley management team and the talented staff at ‘Mix 99.5’ WJBR in serving our listeners and the community! The station has such a rich heritage in Wilmington and the tri-state area and has a tremendous signal. We will make it shine!”

Newsmax TV Live on fuboTV. Cable television news channel Newsmax TV joins the channel lineup on fubo Standard – the basic package of live streaming TV platform fuboTV. The package offers subscribers more than 100 sports, news, and entertainment channels. Newsmax TV SVP of content distribution Andrew Biggers says, “fuboTV is offering TV viewers an exciting and growing platform for watching content across genres — news, sports, and entertainment. Newsmax is happy to bring a fresh voice to their subscribers, especially when demand for news is so strong.” fuboTV’s Mihir Shah comments, “Adding Newsmax to the fuboTV platform will give our users access to even more news programming, which is critical during these times as cord-cutters are looking for a variety of both national and local news to stay informed.”

Chris Jones Promoted to SVP of Sales for iHeartMedia Atlanta. Rising from his general sales manager post at iHeartMedia’s Atlanta cluster to senior vice president of sales is Chris Jones. He’ll oversee all sales operations for the Atlanta market and report to iHeartMedia Atlanta market president Justin Schaflander. Jones states, “Atlanta has been my home for 38 years, having grown up in Lithonia, attending UGA and residing in Marietta with my beautiful bride, Shell, and my two amazing daughters, Maggie and Kate Belle. I am blessed to have called Atlanta home. I love everything that is Atlanta — the energy, excitement, and diversity. I am excited to lead the charge for iHeartMedia Atlanta and the incredibly talented group of sellers, support, talent, and leadership I get to work alongside.”

TALKERS News Notes. Former University of South Carolina and NFL player Rick Sanford announces he’s leaving the South Carolina syndicated radio program “SportsTalk” due to worsening effects of chronic traumatic encephalopathy. The State reports that Sanford addressed his listeners on Friday (6/26) saying he’s leaving the talk program he co-hosts with Phil Kornblut and Matt Smith because the neurocognitive disorder from which he suffers makes it difficult to perform his duties on the radio. “I struggle with keeping my train of thought, finding the right words, and remembering how to do things. My fuse has gotten shorter and my filter has lessened… This is a progressive condition and the time has now come for me to step away from the (microphone).”…..Red Apple Media’s TALKRADIO 77 WABC in New York is partnering with the Tunnel to Towers Foundation to present the “All American Weekend” on Saturday, July 4, from 6:00 pm to 9:00 pm (and replayed on 7/5 from 12:00 noon to 3:00 pm). WABC says, “The show harkens back to the early days of rock ‘n’ roll when 77 WABC was a music station and its catchy jingle was known to every New Yorker.” The show is being hosted by DJ Vinnie Medugno and will feature former New York City Mayor Rudy Giuliani conducting special interviews with Tunnel to Towers heroes…..Entercom says that its Podcast Network is the “top commercial network for the second month in a row, according to Triton. From May 11 through June 7, the network had more than 22.6 million average weekly downloads… In addition, Triton’s latest four-week ranker featured 22 shows from Entercom’s Podcast Network in the Top 100, the most of any publisher for the third month in a row despite new networks joining the report.” Entercom notes that “Pod Save America” was its highest-ranking show at #9.

Music Radio News and Career Moves. Over the weekend, Vuolo Video’s Art Vuolo alerted TALKERS magazine that legendary Boston disc jockey Arnie “Woo Woo” Ginsburg passed away at the age of 93. Vuolo says Ginsburg was a broadcast engineer at both WBOS and WBCN but he is best known for his work as night jock on WRKO and WMEX. Ginsburg’s show was called “The Night Train” and the train whistle sound effect gave him his nickname, “Woo Woo.” Later in his career he was EVP of Pyramid Broadcasting, which owned WXKS-FM “Kiss 108 FM.” Vuolo archived the WRKO reunion that took place in 2017. You can see that video here…..iHeartMedia moves WZEE, Madison “Z104” afternoon host, MD and APD Sean Strife to the company’s Detroit cluster to serve as afternoon host and APD/MD at CHR WKQI “Channel 95.5.”

Monday Memo: High Impact, Soft Sell

| February 17, 2020

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — Auto body repair was always an opportune radio advertising category; then came texting-while-driving.  Ka-CHING.

 Rip-off this copy, which I myself ripped-off. 

These copy points are culled from ads for competing shops in an all-out radio air war in a market I monitor regularly; and it’s moved the needle for a half-dozen of my client stations.

Read More

Monday Memo: Advertisers Believe Each Other

| August 12, 2019

By Holland Cooke
Consultant

BLOCK ISLAND, RI –  Here is unsolicited email from an advertiser – an auto parts retailer – on one of my client stations:

“At first I was skeptical about the advertising and whether or not I would see a benefit, but I figured I would try it.  For a little while I wasn’t seeing any benefit to it, but like the sales rep had said, I waited.  After 6 months I started to see a specific benefit from the advertising; people were coming in and saying they heard of the store on the radio!  Five years later I’m still getting new customers that hear of my business on the radio.  I would highly recommend this service to any business!”

If advertisers will volunteer kudos like that without the station asking, imagine the success stories you could tell if you bothered to ask!

Testimonial spots are THE best way to fill unsold avails. 

Why:

  • What message do you send filling with Ad Council PSAs?
  • Retailers are curious what’s working for other retailers.
  • Clients who appear in testimonial spots perceive them as free advertising for their businesses.

Important: YOU should write the spot. 

Why:

  • It’ll get done. Your client is busy.  He/she will probably ask you to anyway.
  • You DO commercials, he sells auto parts.

Consider: 30s, roughly half-and-half their-message/your-message:

Client:

With the weather getting cooler, you might have some unwelcome company.  Do you need “Pest Eviction,” from Thompson Exterminating?

I’m Chuck Thompson, and when I tell MY story, I tell it HERE.  ConnectFM is never just on-in-the-background, so listeners HEAR my message.

Account Executive:

New customers can hear YOUR message here too!  I’m Dominique.  Give me 60 seconds to demonstrate?  Email Tell My Story at Connect Radio dot FM.  Tell My Story at Connect Radio dot FM.

Holland Cooke (HollandCooke.com) is a media consultant working at the intersection of broadcasting and the Internet.  He is the author of “Holland Cooke: Greatest Hits” an instant download available exclusively from Talkers Books.  Click the ad banner on this page.  And he hosts “The Big Picture” TV show on RT America.  Read HC’s Monday Memo each week at Talkers.com, and follow him on Twitter @HollandCooke

Tuesday, August 18, 2015

| August 18, 2015

Rob WilliamsWilliams Joins Townsquare Media Group As Senior VP/Operations. We learned yesterday (Monday, 8/17) that Rob Williams resigned as Greater Media Boston vice president and market manager to accept a position closer to his Connecticut home. We now know the specifics of that new job – it is Townsquare Media Group‘s senior vice president of operations. In addition, Townsquare Media Group boosts Todd Lawley to a similar role. Chairman and chief executive officer Steven Price comments, “We are thrilled to have Rob join our company. His track record of success and understanding of multi-product local media make him a great addition to our seniorTownsquare Media Group management team. We are also excited to announce the elevation of Todd Lawley to a more senior leadership role within the company. In a short amount of time, Todd has proven himself to be a results-based leader who understands and drives the Townsquare mission in the markets he oversees.” In other personnel activity within the company, former Westwood One senior vice president of network sales Darrin Klayman joins Townsquare as vice president of national client partnerships. Receiving promotions are Matt Kiger to vice president of sales and training; Todd Moskowitz to vice president of sales; and Kelly Quinn also to vice president of sales. Executive vice president Erik Hellum states, “Rob and Darrin are both great additions to the Townsquare team. I am excited to work with such accomplished professionals that can help us grow our company and drive revenue. We are also excited to announce the promotions of Todd Lawley, Matt Kiger, Todd Moskowitz, and Kelly Quinn – all of whom have played key roles in our company’s growth and development. We are confident that they will continue to excel in their new roles.”

harrisonUpCloseFarOutsmallConversation in Black & White.  Noted Black Conservative, Republican, Raynard Jackson Gets ‘Up Close and Far Out’ with Michael Harrison. There are a number of pressing issues playing out in the talk media as we approach the conclusion of the Summer of ’15 and are still more than a year away from the next presidential election.  These include the economy, the Iran nukes deal, ISIS aggression, immigration reform, the environment and climate change, cybersecurity, as well as the feeling that corruption in government is reaching an unacceptable tipping point — just to name a handful.  And of course, there’s the sticky matter of race relations.  It’s been a year since Ferguson rocked our collective consciousness about white/black relations in America – a year ofjacksonraynard news story-upon-news story of unarmed black men being killed by white police.  There is the growing “Black Lives Matter” movement inserting its message into the rallies of political campaigns for both Democratic and Republican candidates…the tip of what appears to be an enormous iceberg of festering anger and frustration.  On a recent episode of the Podcast One hit, “Up Close and Far Out with Michael Harrison,” African American comic Jimmie JJ Walker waxed philosophically, “It seems we don’t like each other anymore!”  Program host and TALKERS publisher Michael Harrison’s reaction:  “The thought of such a generalization having any merit… sickens me.”  This week’s guest on the international podcast targeted to “media freaks” around the globe is noted Washington, DC-based political thinker Raynard Jackson.  Jackson is a well-connected political consultant, public relations executive, newspaper columnist, cable TV talking head and occasional radio talk show host.  He is also a conservative and a Republican.  Harrison says, “It is a candid conversation in black and white.  I am the white man and my guest, Raynard Jackson is the black man.  We have several things in common.  One, we are both media freaks.  Two, we like each other.  Three, we respect each other.”  Harrison continues, “I realize that no singular white person represents the views of the white population in America and no singular black person represents the more than 45 million black people living in this country who make up more than 14% of the nation’s citizenry.  Fourteen percent of 319 million people is a lot larger and more diverse than the commonly used term, African American community would imply.  The word ‘community’ in this context is terribly limiting and misleading.  We take the time and go into enough depth for Jackson to take a meaningful shot at explaining the often-embattled perspective of the black conservative in our society.”  To listen to the entire conversation between Michael Harrison and Raynard Jackson, please click here or click on the “Up Close and Far Out” player box located in the right-hand column of every page of Talkers.com.

kywlogoScopinich Returns to CBS RADIO Philly as VP/DOS.  A familiar face returns to CBS RADIO Philadelphia as Dave Scopinich is named VP/director of sales for the company’s six-station cluster.  In this capacity, he’ll also serve as GSM of all-news KYW while overseeing thescopinichdave sales efforts news/talk WPHT, sports talk WIP-FM as well as the three music outlets in the cluster.  CBS RADIO Philly SVP and market manager David Yadgaroff says, “I’m excited to bring Dave back home to CBS RADIO Philadelphia to lead our sales operation.  He has earned a reputation as a leader in our industry and will bring that leadership and passion to our iconic brands, CBS RADIO’s new media platforms and our valued advertising partners.  Our future is brighter when Dave is on our team.”  Scopinich worked for the company in Philly for 11 years before moving across the street to serve as GSM at Greater Media’s classic rock WMGK in March of 2014.

herskovitzalHerskovitz: Remember the Commercial.  Radio advertising pro Al Herskovitz writes in a column published in TALKERS today (8/18), that the salesperson’s responsibility doesn’t end with the signing of the contract.  It’s incumbent upon that person to make sure the copy – and the delivery of the copy on air – are done in a way that will get the sponsor’s message across effectively.   Regarding live reads, Herskovitz says, “The keys to good live copy are finding the most important advantages, hammering away at them in simple, understandable terms and delivering the message in an enthusiastic and sincere manner.”  Read Herskovitz’s entire piece here.

Odds & Sods.  The new-look Josh Innes afternoon drive program on CBS RADIO’s WIP-FM, Philadelphiainnesjosh includes station program director Spike Eskin and former Philadelphia Eagles player Hollis Thomas.  The new additions come after Tony Bruno abruptly resigned from his position as Innes’ co-host last month…..Former WBUV, Biloxi, Mississippi morning duo Steve Taylor and Mike Mankiewicz are taking their craft digital with a daily podcast after exiting the iHeartMedia news/talk station.  The two hosted the “Gulf Coast Mornings” program for the past two years.  The station is now airing the Gerry Vaillancourt morning program being piped in from sister New Orleans news/talker WRNO.

Trump Immigration Plan, 2016 Presidential Candidates, Hillary Clinton Emails Case, Bangkok Terror Attack, Russian Aggression in Ukraine, North and South Korea Tensions, Amazon Workplace Controversy, and IRS Data Theft Among Top News/Talk Stories Yesterday (8/17).  GOP presidential candidate Donald Trump’s plan to revise American immigration policy; the activities of the candidates for president in 2016; the latest news in the Hillary Clinton emails case; the Bangkok terrorist attack at a popular shrine in the city; the renewal of military aggression in Ukraine by Russian troops; the tensions between North and South Korea over the latter’s joint military operations with the U.S.; the PR issue facing Amazon after a New York Times article’s description of its workplace culture; and the report of more stolen data from the IRS hacking case were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS.

An Opportunity for Radio’s Interactive Sellers

| September 23, 2013

A social media arrow in your quiver would help open doors to more potential interactive clients 

By Chris Miller
Chris Miller Digital
Owner

SHAKER HEIGHTS — Good radio salespeople I’ve worked with pride themselves on being smart, helpful marketers, not just spot-schleppers.

So here’s an opportunity for our interactive sellers.  We offer some great digital marketing tools to our clients, such as hyper-targeted streaming spots, eye-catching interactive ads on our sites, insertions in database emails, and sponsorships of texting programs.  But what about the hottest digital marketing tool today, social media?

This is where I need to play the sound effect of crickets chirping.

Read More

Monday, August 26, 2013

| August 26, 2013

ktrsKTRS, St. Louis at Center of Skirmish Over Texas Governor Rick Perry’s Industry Recruitment Blitz.  CH Holdings-owned news/talk stations KTRS, St. Louis is making national news after station manager Mark Dorsey canceled an ad campaign bought by the state of Texas that sought to convince Missouri businesses they’d be better off moving to the more industry-friendly Texas where “businesses flourish and jobs are created.”  Dorsey posted a statement on the KTRS website saying, in part: “When the order was placed, KTRS was under the assumption these commercials were going toperryrick promote tourism to Texas.  Once we, the management of KTRS realized these commercials were instead focused on stealing locally owned companies away from St Louis, we suspended airing these commercials immediately.  We understand people have different viewpoints on public policy and we welcome that debate everyday on our airways.  But as one of the few remaining locally owned radio stations in the country, we feel the need to stand strong with other small locally owned businesses and defend our region.  Governor Rick Perry, Don’t mess with Missouri, and don’t mess with St Louis.”  In the ad, Perry criticizes policies of the Missouri governor and state legislature, accusing them of being less friendly to business.  The St. Louis Post-Dispatch reports the ads are running on radio and TV stations in St. Louis and other Missouri markets as Perry prepares to visit the region this week.

nielsen logoReport: ESPN at Center of Nielsen-Arbitron Deal.  The New York Post reports today that Disney-owned ESPN could be the media company that has the biggest say in whether the Federal Trade Commission approves Nielsen’s $1.26 billion purchase of Arbitron.  At issue here is the multi-media use of Arbitron’s PPM in which – via Project Blueprint – ESPN is licensing the technology to measure audience consumption of its product overarbitron television, radio, smartphones, tablets and computers.  The Post reports that sources tell it, “The license expires soon, and the ability of ESPN to squeeze a promise from Nielsen that it will be able to continue to license the software is likely integral to the merger getting federal approval.”  The FTC’s concern is that if the new Nielsen-Arbitron owns both the old set-top box methodology for rating television and the PPM technology for on-the-go measurement, there will be little ability for competitors to emerge.  The FTC is expected to decide this week whether to challenge Nielsen’s purchase of Arbitron.

digilionickNick Digilio New Overnight Host on WGN, Chicago.  Chicago media writer Robert Feder reports that longtime WGN, Chicago part-time personality Nick Digilio will assume the overnight talk host position beginning September 4.  Digilio takes over for Bill Leff who moves to the daylight hours co-hosting the new 9:00 am to 12:00 noon program.  Digilio will also host the 8:00 pm to 12:00 midnight Saturday show.  As Feder reports, Digilio first appeared on WGN in 1985 on Roy Leonard’s midday show to talk about movies.  It developed into a regular segment and then into part-time work.  As a way of paying back his mentor, Digilio will have the now-retired Leonard on his Saturday program in a regular segment to talk about movies.  About his new position with Tribune’s WGN, Digilio tells Feder, “I couldn’t be more thrilled.  And I really want to thank everyone who has supported me through the years.”

limbaughrushRush Limbaugh Announces New Deal with Cumulus; Will Move to WOR, New York in January.  Confirming what many in the industry have been expecting all along, Rush Limbaugh announced on his radio program Friday that Premiere Networks, EIB and Cumulus Media agreed to terms earlier this week to renew his program for three more years beginning in January of 2014 and running through the end of 2016.  He told listeners that the one change would be his move from Cumulus Media’s WABC, New York to Clear Channel’s crosstown WOR, New York beginning in January.  Limbaugh’s program is currently heard on 35 Cumulus Media-owned stations.

laymandickWHO, Des Moines Newsman Dick Layman Dies Suddenly at 59.  Morning drive news anchor Dick Layman served with Clear Channel’s WHO, Des Moines for the past 16 years.  He died Friday, August 23 suddenly and at this time it is not known publicly what the cause of death was.  WHO news director Jim Boyd posted the news of Layman’s death on the WHO website and wrote about Layman, in part: “Dick was also from the old school of broadcast journalism.  The school that said ‘confirm and reconfirm the facts’ before they would be put into a story for you to hear.  He cared about content and quality.  But he also was someone who could take the most complicated of stories and boil them down to the bare fact so you could understand it…and to do so at times in 20 seconds or less…There is a hole right now in the WHO Radio Family…a hole that won’t close easily and there is a chair in our newsroom that will be very, very difficult to fill.  That’s what happens when you have a man the caliber of Dick Layman on your team.  Our prayers go out to his wife, Janet, and daughter Meredith.”

kxro logoTyler Media to Debut Sports Talk ‘107.7 The Franchise’ Today.  According to Oklahoma City online publication The Lost Ogle, Tyler Media’s plans to bring a new sports talk outlet to the city will become reality today around 2:00 pm when KRXO flips from classic rock to sports talk.  The lineup will be largely local and is reportedly as follows: “The Show” with Steely, Lump and (John) Rohde; “The Mid-day Mayes” with Sam Mayes; “The Gee Men” with Kelly Gregg and Erik Gee; and “Casillas & Company” with Tony Casillas and David Garrett in PM drive.  The station will be an NBC Sports Radio Network affiliate.  Oklahoma City has about seven other sports talk outlets in and around the market including Cumulus Media’s WWLS-FM “The Sports Animal.”

conwayetalWHO, Des Moines PM Drive Host Simon Conway Producer Changes.  Afternoon drive host Simon Conway (r) reports that his long-serving producer Andrew Downs (l) is moving to the cluster’s sister sports talk station KXNO where he’ll serve as assistant program director.  Taking over for Downs is Des Moines native Jenna Wizenburg who moves back to the market from Florida.  Conway states, “I always said I had the best producer in the building.  Andrew has rightly been recognized and although I will miss him, he richly deserves this opportunity.  I have worked with Jenna before at WFLA, Orlando and I’m excited as we begin this adventure together.”

gallagherannieMike Gallagher to Shave His Head for Fallen Officers Fund.  Salem Radio Network nationally syndicated talk host Mike Gallagher is preparing for his role in the South Carolina Children’s Theatre Production of “Annie” (he’s pictured here in the Greenville Journal with lead actress Georgia Kay Wise).  Gallagher decided that instead of going with a skull cap for the role as the chrome-domed Daddy Warbucks, he would shave his head on Wednesday at Frank’s Gentleman’s Salon on Coffee Street in Greenville if listeners put up $5,000 or more via his Gallagher’s Army Fallen Officers Fund which provides grants to families of police officers killed in the line of duty.  The goal was reached and Gallagher will play the role with an authentic pate when the show opens on September 6.  Photo courtesy of the Greenville Journal.

hendricksoncaseyOdds & Sods.  Retired NFL coach and executive Mike Holmgren will make regular in-studio appearances on KJR, Seattle’s Mitch Levy program this season.  Holmgren, who left his general manager position with the Cleveland Browns after the team changed owners, still resides in Seattle after coaching the Seahawks for 10 seasons…..Blaine Thompson’s Indiana Radio Watch reports Federated Media’s WOWO-AM/FM, Fort Wayne adds the “Casey Hendrickson Weekend” program to its lineup in place of “Fox News Sunday.”  Hendrickson hosts the PM drive show on Federated’s WTRC-AM, Elkhart, Indiana and WTRC-FM, Niles, Michigan.

Wednesday, July 17, 2013

| July 17, 2013

joycebrianWGOW, Chattanooga Talk Host Brian Joyce Gets Facebook Suspension; Station Won’t Discipline.  According to a story at Nooga.com, management at Cumulus Media-owned news/talk WGOW, Chattanooga will not discipline “Live and Local” show host Brian Joyce after he was suspended from his Facebook account after posting what’s being termed a satirical comment relative to the George ZimmermanTrayvon Martin case.  The story indicated Joyce was flagged by a Facebook friend after posting the following:  “Come to think of it, I’m not so sure Hitler was a bad guy.  He wasn’t killing Jews, he was simply defending himself and his people against the Jews.  He said so himself on many occasions.  Granted the Jews had never done anything to Hitler, but then again Trayvon Martin had never done anything to George Zimmerman.  This is not murder, it’s not manslaughter.  Heck, it’s not even assault with a deadly weapon!  It’s self-defense. So how come Hitler gets such a bad rap?  If it weren’t for race baiters like the Jews, we probably never even would have heard of Adolph Hitler.”  WGOW program director Kevin West told Nooga.com he and Joyce discussed the matter.  “We had a conversation and emphasized that most people aren’t going to understand satire.  Some people just think literally.  I do want to stress that in no way does Brian Joyce believe Hitler was a good man.”

butlercharlesGenesis Communications Network Debuts ‘The Take with Charles Butler.’  Genesis Communications Network adds “The Take with Charles Butler” to its lineup of programs.  The show airs live from 8:00 am to 10:00 am ET and is based in Chicago.  The network describes him as “one of the most didactic radio show hosts of our time.  He is known for his keen, conservative political views.  Since 2007, Charles has discussed education reform, economics, gun violence, illegal immigration, national, state, and local elections, political maneuvers and all hot topics affecting Chicago, Springfield, Washington, D.C. and the international issues and the key players.”

jonessteveEnvision Radio Networks Announces Debut of New Feature: ‘Brand Like a Rock Star with Steve Jones.’  Envision Radio Networks introduces a new, daily 60-second feature titled “Brand Like a Rock Star with Steve Jones” that “helps listeners learn life lessons from rock ‘n’ roll’s greatest bands.”  Envision states that “using advice from his international best-selling book, Brand Like a Rock Star: Lessons From Rock ‘n’ Roll To Make Your Business Rich and Famous, host Steve Jones takes listeners backstage to reveal the core marketing secrets of rock legends and shows how those strategies can be put into use in everyday life.  Jones says, “For every entrepreneur, business owner, marketer, or anyone building their personal brand and career, ‘Brand Like a Rock Star’ is a must-listen.”  Describing the show, Envision states that by using rock legends as examples, Jones takes an entirely fresh perspective to self-help.  How can you build a brand as consistent as AC/DC?  What does it take to start a company as distinct as Bob Dylan?  How can you create a business as attention-getting as KISS?  Each day, Jones will share a powerful story from rock music history and clearly illustrate how it can be applied to achieve success.

salemcommunicationsSalem’s Bainbridge, Washington Transmitter Building Destroyed by Fire.  The transmitter building for Salem Communications’ talk KLFE and Spanish religion KNTS in Seattle was destroyed after a fire broke out in the facility.  Local authorities say the fire started in the 12×12 transmitter building but soon spread to the grassy area outside.  Firefighters were called and were able to keep it from spreading too far – a good thing as they note the dry conditions this year could have made it much worse had a local police officer not notice it and called in fire personnel immediately.

cooleychrisRed Zebra Adds Redskins Great Chris Cooley to Game Day Broadcasts.  Former Washington Redskins Pro Bowler Chris Cooley becomes part of Red Zebra Broadcasting’s Washington Redskins Radio Network as an in-game contributor.  As part of the multi-year deal, “Cooley’s Corner” will be heard quarterly, every game beginning with the pre-season opener in Tennessee on August 8.  Cooley joins Redskins Hall of Famer Sonny Jurgensen, Rick “Doc” Walker and Brian Mitchell as former Redskin players who are members of the Washington Redskins Radio Network.  Redskins Radio Network executive producer Chuck Sapienza says, “To add a talent and fan favorite like Chris to our team will bring excitement to our broadcast and a level of unpredictability for our listeners.”

stockalanFilling in This Week.  KDWN, Las Vegas talk show host Alan Stock is sitting in for Talk Radio Network nationally syndicated host Rusty Humphries today and tomorrow (7/17-18) as well as next Monday and Tuesday (7/22-23).  Stocksileodan tells TALKERS, “It means doing double duty but it’s a blast!”…..Sports talk host Dan Sileo is preparing to fill in on August 2nd and 5th on KLAA, Los Angeles sitting in for Travis Rodgers on the morning drive program.  The temp gig is a reuniting of Sileo and KLAA PD Bob Agnew who gave Sileo his start in sports talk radio on KNBR, San Francisco many years ago.

bfoa logoThe Broadcasters Foundation of America Announces New Board Members.  The Broadcasters Foundation of America announces it has named four new members and a new officer to its board of directors.  The new members were voted in during the recent board meeting, held in New York City.  Saying the new board members “represent a cross-section of radio and television broadcasters, the BFoA welcomes: Brian Cobb, president, CobbCorp; Bill Hoffman, president, Cox Media Group; Brian Lawlor, senior vice president, television, E.W. Scripps TV Station Group; and Dan Mason, president and chief executive officer, CBS Radio.  At the same time, the BFoA announces Katz Television Group president and chief executive officer Leo MacCourtney as a new officer.  BFoA chairman Phil Lombardo says, “I am proud to welcome these highly accomplished broadcasters and industry leaders to our board.  Their example of giving back to our industry by serving as a board member or officer is inspiring.  I hope it will motivate others who work in broadcasting to identify ways they can help advance our cause of delivering financial relief to our colleagues who are struggling under the harshest of circumstances.”

Zimmerman Verdict Aftermath, Tsarnaev Rolling Stone Cover, ObamaCare Implementation, and the Edward Snowden Case Among Top News/Talk Stories Yesterday (7/16).  The aftermath of the George Zimmerman verdict; Rolling Stone magazine’s controversial cover featuring the surviving Boston Marathon bomber; the debate over the implementation of the Affordable Care Act; and the status of former NSA contractor Edward Snowden were some of the most-talked-about stories on news/talk radio, according to ongoing research from TALKERS.

In Search of the Effective Commercial

| August 21, 2012

By Al Herskovitz
President
H & H Communications

BRADENTON, Fla. — The radio advertising world is going through a major shakeup.  National ad agencies and the clients they represent are finding that “funny commercials ain’t workin’” as intended.  Research is showing that these spots do get an occasional chuckle, create some brand awareness, may even improve market share a little bit, but have not been as effective as designed in bringing in new customers.  Does this mean the disappearance of the Geico lizard and the spokesduck for AFLAC?  The insiders are not saying, but there are strong hints that changes in approach are coming and soon to a number of national advertisers who have been featuring humor and what is termed as “cuteness.”

In what direction will they be going?  Sources say the Madison Avenue move is going to be to recognizable spokespersons and “scenes from real life”  in order to make an emotional connection with the listener.

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