Tag: "radio advertising"

An Opportunity for Radio’s Interactive Sellers

| September 23, 2013

A social media arrow in your quiver would help open doors to more potential interactive clients 

By Chris Miller
Chris Miller Digital
Owner

SHAKER HEIGHTS — Good radio salespeople I’ve worked with pride themselves on being smart, helpful marketers, not just spot-schleppers.

So here’s an opportunity for our interactive sellers.  We offer some great digital marketing tools to our clients, such as hyper-targeted streaming spots, eye-catching interactive ads on our sites, insertions in database emails, and sponsorships of texting programs.  But what about the hottest digital marketing tool today, social media?

This is where I need to play the sound effect of crickets chirping.

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Monday, August 26, 2013

| August 26, 2013

ktrsKTRS, St. Louis at Center of Skirmish Over Texas Governor Rick Perry’s Industry Recruitment Blitz.  CH Holdings-owned news/talk stations KTRS, St. Louis is making national news after station manager Mark Dorsey canceled an ad campaign bought by the state of Texas that sought to convince Missouri businesses they’d be better off moving to the more industry-friendly Texas where “businesses flourish and jobs are created.”  Dorsey posted a statement on the KTRS website saying, in part: “When the order was placed, KTRS was under the assumption these commercials were going toperryrick promote tourism to Texas.  Once we, the management of KTRS realized these commercials were instead focused on stealing locally owned companies away from St Louis, we suspended airing these commercials immediately.  We understand people have different viewpoints on public policy and we welcome that debate everyday on our airways.  But as one of the few remaining locally owned radio stations in the country, we feel the need to stand strong with other small locally owned businesses and defend our region.  Governor Rick Perry, Don’t mess with Missouri, and don’t mess with St Louis.”  In the ad, Perry criticizes policies of the Missouri governor and state legislature, accusing them of being less friendly to business.  The St. Louis Post-Dispatch reports the ads are running on radio and TV stations in St. Louis and other Missouri markets as Perry prepares to visit the region this week.

nielsen logoReport: ESPN at Center of Nielsen-Arbitron Deal.  The New York Post reports today that Disney-owned ESPN could be the media company that has the biggest say in whether the Federal Trade Commission approves Nielsen’s $1.26 billion purchase of Arbitron.  At issue here is the multi-media use of Arbitron’s PPM in which – via Project Blueprint – ESPN is licensing the technology to measure audience consumption of its product overarbitron television, radio, smartphones, tablets and computers.  The Post reports that sources tell it, “The license expires soon, and the ability of ESPN to squeeze a promise from Nielsen that it will be able to continue to license the software is likely integral to the merger getting federal approval.”  The FTC’s concern is that if the new Nielsen-Arbitron owns both the old set-top box methodology for rating television and the PPM technology for on-the-go measurement, there will be little ability for competitors to emerge.  The FTC is expected to decide this week whether to challenge Nielsen’s purchase of Arbitron.

digilionickNick Digilio New Overnight Host on WGN, Chicago.  Chicago media writer Robert Feder reports that longtime WGN, Chicago part-time personality Nick Digilio will assume the overnight talk host position beginning September 4.  Digilio takes over for Bill Leff who moves to the daylight hours co-hosting the new 9:00 am to 12:00 noon program.  Digilio will also host the 8:00 pm to 12:00 midnight Saturday show.  As Feder reports, Digilio first appeared on WGN in 1985 on Roy Leonard’s midday show to talk about movies.  It developed into a regular segment and then into part-time work.  As a way of paying back his mentor, Digilio will have the now-retired Leonard on his Saturday program in a regular segment to talk about movies.  About his new position with Tribune’s WGN, Digilio tells Feder, “I couldn’t be more thrilled.  And I really want to thank everyone who has supported me through the years.”

limbaughrushRush Limbaugh Announces New Deal with Cumulus; Will Move to WOR, New York in January.  Confirming what many in the industry have been expecting all along, Rush Limbaugh announced on his radio program Friday that Premiere Networks, EIB and Cumulus Media agreed to terms earlier this week to renew his program for three more years beginning in January of 2014 and running through the end of 2016.  He told listeners that the one change would be his move from Cumulus Media’s WABC, New York to Clear Channel’s crosstown WOR, New York beginning in January.  Limbaugh’s program is currently heard on 35 Cumulus Media-owned stations.

laymandickWHO, Des Moines Newsman Dick Layman Dies Suddenly at 59.  Morning drive news anchor Dick Layman served with Clear Channel’s WHO, Des Moines for the past 16 years.  He died Friday, August 23 suddenly and at this time it is not known publicly what the cause of death was.  WHO news director Jim Boyd posted the news of Layman’s death on the WHO website and wrote about Layman, in part: “Dick was also from the old school of broadcast journalism.  The school that said ‘confirm and reconfirm the facts’ before they would be put into a story for you to hear.  He cared about content and quality.  But he also was someone who could take the most complicated of stories and boil them down to the bare fact so you could understand it…and to do so at times in 20 seconds or less…There is a hole right now in the WHO Radio Family…a hole that won’t close easily and there is a chair in our newsroom that will be very, very difficult to fill.  That’s what happens when you have a man the caliber of Dick Layman on your team.  Our prayers go out to his wife, Janet, and daughter Meredith.”

kxro logoTyler Media to Debut Sports Talk ‘107.7 The Franchise’ Today.  According to Oklahoma City online publication The Lost Ogle, Tyler Media’s plans to bring a new sports talk outlet to the city will become reality today around 2:00 pm when KRXO flips from classic rock to sports talk.  The lineup will be largely local and is reportedly as follows: “The Show” with Steely, Lump and (John) Rohde; “The Mid-day Mayes” with Sam Mayes; “The Gee Men” with Kelly Gregg and Erik Gee; and “Casillas & Company” with Tony Casillas and David Garrett in PM drive.  The station will be an NBC Sports Radio Network affiliate.  Oklahoma City has about seven other sports talk outlets in and around the market including Cumulus Media’s WWLS-FM “The Sports Animal.”

conwayetalWHO, Des Moines PM Drive Host Simon Conway Producer Changes.  Afternoon drive host Simon Conway (r) reports that his long-serving producer Andrew Downs (l) is moving to the cluster’s sister sports talk station KXNO where he’ll serve as assistant program director.  Taking over for Downs is Des Moines native Jenna Wizenburg who moves back to the market from Florida.  Conway states, “I always said I had the best producer in the building.  Andrew has rightly been recognized and although I will miss him, he richly deserves this opportunity.  I have worked with Jenna before at WFLA, Orlando and I’m excited as we begin this adventure together.”

gallagherannieMike Gallagher to Shave His Head for Fallen Officers Fund.  Salem Radio Network nationally syndicated talk host Mike Gallagher is preparing for his role in the South Carolina Children’s Theatre Production of “Annie” (he’s pictured here in the Greenville Journal with lead actress Georgia Kay Wise).  Gallagher decided that instead of going with a skull cap for the role as the chrome-domed Daddy Warbucks, he would shave his head on Wednesday at Frank’s Gentleman’s Salon on Coffee Street in Greenville if listeners put up $5,000 or more via his Gallagher’s Army Fallen Officers Fund which provides grants to families of police officers killed in the line of duty.  The goal was reached and Gallagher will play the role with an authentic pate when the show opens on September 6.  Photo courtesy of the Greenville Journal.

hendricksoncaseyOdds & Sods.  Retired NFL coach and executive Mike Holmgren will make regular in-studio appearances on KJR, Seattle’s Mitch Levy program this season.  Holmgren, who left his general manager position with the Cleveland Browns after the team changed owners, still resides in Seattle after coaching the Seahawks for 10 seasons…..Blaine Thompson’s Indiana Radio Watch reports Federated Media’s WOWO-AM/FM, Fort Wayne adds the “Casey Hendrickson Weekend” program to its lineup in place of “Fox News Sunday.”  Hendrickson hosts the PM drive show on Federated’s WTRC-AM, Elkhart, Indiana and WTRC-FM, Niles, Michigan.

Wednesday, July 17, 2013

| July 17, 2013

joycebrianWGOW, Chattanooga Talk Host Brian Joyce Gets Facebook Suspension; Station Won’t Discipline.  According to a story at Nooga.com, management at Cumulus Media-owned news/talk WGOW, Chattanooga will not discipline “Live and Local” show host Brian Joyce after he was suspended from his Facebook account after posting what’s being termed a satirical comment relative to the George Zimmerman-Trayvon Martin case.  The story indicated Joyce was flagged by a Facebook friend after posting the following:  “Come to think of it, I’m not so sure Hitler was a bad guy.  He wasn’t killing Jews, he was simply defending himself and his people against the Jews.  He said so himself on many occasions.  Granted the Jews had never done anything to Hitler, but then again Trayvon Martin had never done anything to George Zimmerman.  This is not murder, it’s not manslaughter.  Heck, it’s not even assault with a deadly weapon!  It’s self-defense. So how come Hitler gets such a bad rap?  If it weren’t for race baiters like the Jews, we probably never even would have heard of Adolph Hitler.”  WGOW program director Kevin West told Nooga.com he and Joyce discussed the matter.  “We had a conversation and emphasized that most people aren’t going to understand satire.  Some people just think literally.  I do want to stress that in no way does Brian Joyce believe Hitler was a good man.”

butlercharlesGenesis Communications Network Debuts ‘The Take with Charles Butler.’  Genesis Communications Network adds “The Take with Charles Butler” to its lineup of programs.  The show airs live from 8:00 am to 10:00 am ET and is based in Chicago.  The network describes him as “one of the most didactic radio show hosts of our time.  He is known for his keen, conservative political views.  Since 2007, Charles has discussed education reform, economics, gun violence, illegal immigration, national, state, and local elections, political maneuvers and all hot topics affecting Chicago, Springfield, Washington, D.C. and the international issues and the key players.”

jonessteveEnvision Radio Networks Announces Debut of New Feature: ‘Brand Like a Rock Star with Steve Jones.’  Envision Radio Networks introduces a new, daily 60-second feature titled “Brand Like a Rock Star with Steve Jones” that “helps listeners learn life lessons from rock ‘n’ roll’s greatest bands.”  Envision states that “using advice from his international best-selling book, Brand Like a Rock Star: Lessons From Rock ‘n’ Roll To Make Your Business Rich and Famous, host Steve Jones takes listeners backstage to reveal the core marketing secrets of rock legends and shows how those strategies can be put into use in everyday life.  Jones says, “For every entrepreneur, business owner, marketer, or anyone building their personal brand and career, ‘Brand Like a Rock Star’ is a must-listen.”  Describing the show, Envision states that by using rock legends as examples, Jones takes an entirely fresh perspective to self-help.  How can you build a brand as consistent as AC/DC?  What does it take to start a company as distinct as Bob Dylan?  How can you create a business as attention-getting as KISS?  Each day, Jones will share a powerful story from rock music history and clearly illustrate how it can be applied to achieve success.

salemcommunicationsSalem’s Bainbridge, Washington Transmitter Building Destroyed by Fire.  The transmitter building for Salem Communications’ talk KLFE and Spanish religion KNTS in Seattle was destroyed after a fire broke out in the facility.  Local authorities say the fire started in the 12×12 transmitter building but soon spread to the grassy area outside.  Firefighters were called and were able to keep it from spreading too far – a good thing as they note the dry conditions this year could have made it much worse had a local police officer not notice it and called in fire personnel immediately.

cooleychrisRed Zebra Adds Redskins Great Chris Cooley to Game Day Broadcasts.  Former Washington Redskins Pro Bowler Chris Cooley becomes part of Red Zebra Broadcasting’s Washington Redskins Radio Network as an in-game contributor.  As part of the multi-year deal, “Cooley’s Corner” will be heard quarterly, every game beginning with the pre-season opener in Tennessee on August 8.  Cooley joins Redskins Hall of Famer Sonny Jurgensen, Rick “Doc” Walker and Brian Mitchell as former Redskin players who are members of the Washington Redskins Radio Network.  Redskins Radio Network executive producer Chuck Sapienza says, “To add a talent and fan favorite like Chris to our team will bring excitement to our broadcast and a level of unpredictability for our listeners.”

stockalanFilling in This Week.  KDWN, Las Vegas talk show host Alan Stock is sitting in for Talk Radio Network nationally syndicated host Rusty Humphries today and tomorrow (7/17-18) as well as next Monday and Tuesday (7/22-23).  Stocksileodan tells TALKERS, “It means doing double duty but it’s a blast!”…..Sports talk host Dan Sileo is preparing to fill in on August 2nd and 5th on KLAA, Los Angeles sitting in for Travis Rodgers on the morning drive program.  The temp gig is a reuniting of Sileo and KLAA PD Bob Agnew who gave Sileo his start in sports talk radio on KNBR, San Francisco many years ago.

bfoa logoThe Broadcasters Foundation of America Announces New Board Members.  The Broadcasters Foundation of America announces it has named four new members and a new officer to its board of directors.  The new members were voted in during the recent board meeting, held in New York City.  Saying the new board members “represent a cross-section of radio and television broadcasters, the BFoA welcomes: Brian Cobb, president, CobbCorp; Bill Hoffman, president, Cox Media Group; Brian Lawlor, senior vice president, television, E.W. Scripps TV Station Group; and Dan Mason, president and chief executive officer, CBS Radio.  At the same time, the BFoA announces Katz Television Group president and chief executive officer Leo MacCourtney as a new officer.  BFoA chairman Phil Lombardo says, “I am proud to welcome these highly accomplished broadcasters and industry leaders to our board.  Their example of giving back to our industry by serving as a board member or officer is inspiring.  I hope it will motivate others who work in broadcasting to identify ways they can help advance our cause of delivering financial relief to our colleagues who are struggling under the harshest of circumstances.”

Zimmerman Verdict Aftermath, Tsarnaev Rolling Stone Cover, ObamaCare Implementation, and the Edward Snowden Case Among Top News/Talk Stories Yesterday (7/16).  The aftermath of the George Zimmerman verdict; Rolling Stone magazine’s controversial cover featuring the surviving Boston Marathon bomber; the debate over the implementation of the Affordable Care Act; and the status of former NSA contractor Edward Snowden were some of the most-talked-about stories on news/talk radio, according to ongoing research from TALKERS.

In Search of the Effective Commercial

| August 21, 2012

By Al Herskovitz
President
H & H Communications

BRADENTON, Fla. – The radio advertising world is going through a major shakeup.  National ad agencies and the clients they represent are finding that “funny commercials ain’t workin’” as intended.  Research is showing that these spots do get an occasional chuckle, create some brand awareness, may even improve market share a little bit, but have not been as effective as designed in bringing in new customers.  Does this mean the disappearance of the Geico lizard and the spokesduck for AFLAC?  The insiders are not saying, but there are strong hints that changes in approach are coming and soon to a number of national advertisers who have been featuring humor and what is termed as “cuteness.”

In what direction will they be going?  Sources say the Madison Avenue move is going to be to recognizable spokespersons and “scenes from real life”  in order to make an emotional connection with the listener.

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