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By Al Herskovitz
NEW YORK — The sale doesn’t end when the client signs the contract. That was one of the hot topics bandied about during discussions I had in the lobby, at lunch and at the cocktail party outside the formal goings-on at the recent TALKERS conference (6/6). It is one of the valuable side-effects of the event attached to the panels and presentations in the main hall. The opportunity to talk face-to-face with programmers, producers, hosts, sales folks, about specific challenges they face.
By Holland Cooke
BLOCK ISLAND, RI — Oh! You’re on-air? Not in sales? As Cher’s character hollered in Moonstruck, “SNAP OUT OF IT!”
Now more than ever – with 2013 budgets in umpteenth re-draft – tough decisions are being made, in meetings you’re not invited to. Possibly in meetings your boss is not invited to. So, as local talent, are you merely what bean-counters call an “expense?” Or when they read your name on The List of Endangered Employees, does it spell “revenue?”
Local DJ? That’s dang-near an oxymoron now. Talk show? That’s something from a syndicator, right? Not if you are responsible for what the sales department calls “local direct retail.” Translation: do-re-mi that’s not stepped-on by an agency; ads that tell shopkeepers’ stories, and bring cars into their parking lots.