Tag: "public news talk"

February 2018 PPM Analysis: News/Talk

| April 2, 2018

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — Our extensive four-part special feature summary of February 2018 ratings overviews concludes with commercial, English language news/talk outlets.

Sports talk facilities were highlighted last Wednesday (3/28); public news/talk on Thursday (3/29); and classic rock last Friday (3/30).

To be included in this summary, a PPM-market commercial, English language news/talker needs to register at least a .5 (6+) in the February 2018 ratings period, which covered February 1 – 28.

The ratings requirement for sports talk, public news/talk, and classic rock is a top-twenty finish (6+) in any PPM-market.

Albeit the methodology used is different among the genres, however, for comparison purposes, a commercial news/talk station in our February 2018 sample usually has a Monday-Sunday (6+) average-quarter-hour share of 3.24 and ranks fourteenth (#14.35), whereas a public news/talk outlet is 3.86/#10.61 (6+), and a representative qualifying sports/talk property is 2.64 #14.17 (6+).

Nielsen Audio releases audience estimates for facilities that subscribe to its services. Owing to that reason, ratings stats in this exclusive overview are limited to stations that pay Nielsen Audio for its data.

Read More

February 2018 PPM Analysis:
Classic Rock

| March 30, 2018

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — After having posted special feature February 2018 ratings overviews of sports talk stations (Wednesday, 3/28) and public news/talk outlets (yesterday, Thursday, 3/29), we turn our attention to classic rock.

This summary is comprised of PPM-market classic rockers that rank in the top 20 (6+) in the February 2018 ratings period, which covered February 1 – February 28.

Nielsen Audio only releases audience estimates for facilities that subscribe to its services. Owing to that reason, ratings stats in this exclusive analysis are limited to stations that pay Nielsen Audio for its data.

Bottom-line matchup: The typical PPM-market classic rock station in February 2018 generally notches a 6+-share of 4.98 and finishes in sixth/seventh place (#6.54), stats exceeding what we noted in sports talk and public news/talk.

Read More