Tag: "PSA"

Protect Your Rights with the Help of the EFF

| October 31, 2013

By Michael W. Dean
The Freedom Feens
Genesis Communications Network
Co-Host

CASPER – The Electronic Frontier Foundation, or EFF, is a non-profit that has taken to the courts to fight the good fight in the digital world since 1990.  They’ve initiated legal challenges against the NSA’s warrantless wiretapping.  They’ve filed a Petition for Inter Partes Review challenging a patent that a so-called “patent troll” has asserted against podcasters such as Adam Carolla.  This patent troll has sent demands for cash to many podcasters and has sued NBC, CBS, Fox, and the HowStuffWorks podcast.  The outcome of that case probably affects you, if you put up archives as a podcast, or ever plan to.

eff logoThe Electronic Frontier Foundation has fought to keep tracking software out of your phone. They’ve fought for open access to what the government is doing behind your back.  They’ve fought for Fair Use of images on websites (something that absolutely helps broadcasters and news sites). They have fought literally thousands of other things that need fighting. They’ve been protecting the Internet since before most people had heard of the Internet. So they’re friends of anyone planning to make a business shift from terrestrial radio to media on mobile devices. That’s a shift that everyone in radio should be anticipating, or at least looking at.

EFF is the premiere advocate for digital rights. They have done so much good it’s impossible to list it all here. We encourage you to check out their website to see for yourself.
https://www.eff.org/

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More on Alerts: Useful Weather Warning App

| June 20, 2013

By Thomas R. Ray, III CPBE, AMD, DRB
Tom Ray Consulting
President   
TALKERS
Technical Editor

NEW YORK — You may remember a few weeks ago, I wrote about a set of PSAs released by FEMA that used the Emergency Alert System two tone attention signal.  I also stated that warnings on your cell phone were something I didn’t ask for and there is no way to get rid of this app.

Well, I just found an app that is a helluva lot more useful than what FEMA has mandated on your cell phone in regards to weather warnings.  And, it has great potential to be a tool for your broadcast operation, whether you’re on the street reporters, newsroom, or just the announcers and jocks are equipped with it.

The app is available for iPhones and Android devices, and is called Alert FM.

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My Professional Opinion: Do NOT Run the FEMA/Ad Council PSA!

| June 3, 2013

By Thomas R. Ray, III CPBE, AMD, DRB
Tom Ray Consulting
President   
TALKERS
Technical Editor

Ad CouncilFEMANEW YORK — You may have seen my warning in Friday’s edition regarding a PSA that was released by the Ad Council, under the auspices of FEMA, extolling the virtues of the emergency alerts the public can now receive on their cell phones.  A great idea.  Worthy of getting the word out.  Even if the PSA promotes a service available on cell phones.

Only one problem.  The PSAs (there are several, and they are also available for television) use the EAS two-tone alert tone as part of the message.

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