Tag: "promo liners"
By Chris Miller
Chris Miller Digital
SHAKER HEIGHTS — One of the hot phrases in social media and content management right now is “call to action.” It’s a phrase I remember hearing not long after I first got into radio. However, now it’s a major buzz word in the digital media world, where it’s a new and rapidly evolving concept.
As I learned it in radio, it was a phrase that basically asked for the sale for whatever was being promoted at the time. “So join us at noon and phone in your request.” “Make sure you come early for this special sale.” “We’re offering free trials of this special new weight loss product, but only if you call before midnight.”
A call to action is the tool that turns a flat spot, promo or jock liner into one that directs the listener to take some action. Thus, it takes something ineffective and makes it effective.