Tag: "PPMs"

September 2018 PPM Analysis: Hot AC

| October 15, 2018

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — Following two extensive September 2018 spoken-word arena-focused overviews last week (all-news, Thursday, 10/11 and sports talk Friday, 10/12), we turn our attention to hot AC. Waiting on deck is our thorough examination of news/talk.

Breakouts shown here consist of data from hot ACs that rank in the top 20 in any PPM market (6+, September 2018).

Over and above that particular ratings caveat, Nielsen Audio only releases audience estimates for stations that subscribe to its services. Thus, ratings stats in this analysis are limited to facilities that pay Nielsen Audio for its data.

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September 2018 PPM Analysis:
Sports Talk

| October 12, 2018

By Mike Kinosian,
Managing Editor
TALKERS

LOS ANGELES — Our four-part series of detailed September 2018 PPM overviews continues with a look at sports talk; all-news was in the spotlight yesterday (Thursday, 10/11).

The following scoreboards are comprised of sports talk facilities that rank in the top 20 in any of the 48 PPM-markets (6+, September 2018).

Given that Nielsen Audio only releases audience estimates for stations that subscribe to its services, ratings information in this exclusive analysis are limited to properties that pay that company for its data.

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September 2018 PPM Analysis: All-News

| October 11, 2018

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES —  A review of all-news properties initiates our four-part series of September 2018 ratings recaps.

The following scoreboards reflect data from all-news stations that appear in the top 20 (6+) in September 2018, a ratings period that covered August 16 – September 12.

Among qualifying all-news properties, approximately seven of ten are either up or even month-to-month (71%, August 2018 – September 2018, 6+).

Nielsen Audio only releases audience estimates for facilities that subscribe to its services. As a result, ratings stats in this exclusive analysis are limited to stations that pay Nielsen Audio for its data.

While the vast majority of outlets on this particular panel program news around-the-clock, a few run talk blocks in addition to their news commitment, making them genuine news – talk hybrids.

All but three facilities listed here are owned by Entercom. The exceptions are iHeartMedia’s WBZ-AM, Boston (also listed in Providence); WTOP, Washington, DC (Hubbard); and KOMO, Seattle (Sinclair Broadcast Group).

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August 2018 PPM Analysis: Sports Talk

| September 17, 2018

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — Our four-part series of detailed August 2018 PPM overviews continues with a look at sports talk.

The following scoreboards are comprised of sports talk facilities that rank in the top 20 in any of the 48 PPM-markets (6+, August 2018).

Given that Nielsen Audio only releases audience estimates for stations that subscribe to its services, ratings information in this exclusive analysis are limited to properties that pay that company for its data.

Spoiler alert: The format enjoys a stellar July 2018 – August 2018 performance and nearly as strong August 2017 – August 2018 showing.

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August 2018 PPM Analysis:
Public Radio News/Talk

| September 14, 2018

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — The second of our four-part series of extensive overviews of the August 2018 ratings period addresses public radio news/talk; we examined all-news outlets yesterday (Wednesday, 9/13).

Breakouts shown here consist of data from public radio news/talk facilities that rank in the top 20 (6+) in any PPM-market during the August 2018 sweep.

In addition to that particular ratings caveat, Nielsen Audio only releases audience estimates for stations that subscribe to its services. Thus, ratings stats in this analysis are limited to facilities that pay the company for its information.

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July 2018 PPM Analysis: News/Talk

| August 23, 2018

By Mike Kinosian
Managing Editor
TALKERS

Los Angeles – The fourth and final installment of our special feature summary of July 2018 ratings overviews deals with (commercial, English-language) news/talk outlets.

All-news was addressed Monday (8/20); MLB flagships the following day (Tuesday, 8/21); and we highlighted adult hits yesterday (Wednesday, 8/22).

Ratings criteria for PPM-market (commercial, English-language) news/talk facilities is at least a .5 (6+) in the July 2018 ratings period, which covered June 21  – July 18; eligibility to appear on our all-news and adult hits analyses is based on a top 20 finish (6+, July 2018).

Nielsen Audio releases audience estimates for facilities that subscribe to its services. Owing to that reason, ratings stats in this exclusive overview are limited to stations that pay Nielsen Audio for its data.

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July 2018 PPM Analysis: Adult Hits

| August 22, 2018

By Mike Kinosian
Managing Editor
TALKERS

 LOS ANGELES — Our four-part series of July 2018 ratings overviews continues with an in-depth examination of adult hits.

Previously posted were similar July 2018 ratings summaries for all-news operations (Monday, 8/20) and MLB flagships (yesterday, 8/21).

This analysis of adult hits stations is comprised of PPM-market facilities that rank in the top 20 (6+) in the July 2018 sweep, a ratings period that covered June 21 through July 18.

Nielsen Audio only releases audience estimates for facilities that subscribe to its services. For that reason, ratings stats and information in the following charts are limited to stations that pay Nielsen Audio for its data.

Bottom-line: When indexed against all-news and MLB flagships, the roughly two-dozen qualifying PPM-market adult hits properties in our sample claim the strongest 6+-share (5.55) and best average 6+-rank (#5.71), easily outdistancing all-news (4.34/#8.33) and MLB flagships (3.77/#13.03).

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January 2018 PPM Analysis: News/Talk

| March 2, 2018

By Mike Kinosian
Managing Editor
TALKERS

The third in our four-part special feature summary of January 2018 ratings overviews deals with (commercial, English language) news/talk outlets.

All-news was addressed on Wednesday (2/28) and sports talk facilities were highlighted yesterday (3/1).

Heightening the scope of our already expansive analysis, we’ve extended the ratings criteria for PPM-market news/talk facilities to those registering at least a .5 (6+) in the January 2018 ratings period, which covered January 4 – 31.

While at the same time robustly inflating the eligible news/talk sample base by approximately one-third, it slightly lowers the format’s (6+) AQH share and raises the typical (6+) market rank.

By way of perspective, an all-news station in our January 2018 sample usually has a Monday-Sunday (6+) average-quarter-hour share of 4.74 and ranks eighth (#8.29), whereas a sports talk outlet is 3.06/#13.00 (6+), and a representative qualifying news/talk property is 3.19/#14.67 (6+).

It’s imperative to note that the threshold for inclusion for all-news and sports talk remains the same from past overviews – a top-twenty finish (6+) in any PPM-market; this marks the first time we are implementing the .5 or higher yardstick (6+) for news/talk (only).

Nielsen Audio releases audience estimates for facilities that subscribe to its services. Owing to that consistent reason, ratings stats in this exclusive overview are limited to stations that pay Nielsen Audio for its data.

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PPM Analysis: December 2017’s Ups & Downs

| January 15, 2018

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — Each month, we analyze PPM ratings performances of two spoken-word formats and two music-intensive formats. In the December 2017 sweep, for example, we have already addressed all-news; sports talk; hot AC; and country.

Given the fact, however, that the December 2017 ratings period (November 9 through December 6) again featured many (primarily) adult contemporary stations transitioning to all-Christmas music, we are adding bonus coverage to gauge the overall impact of this annual programming strategy.

This particular overview addresses all PPM-stations that either improved – or decreased – by one full-share (November 2017 – December 2017, 6+).

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December 2017 PPM Analysis: Hot AC

| January 9, 2018

By Mike Kinosian,
Managing Editor
TALKERS

LOS ANGELES — Following two extensive December 2017 overviews in the spoken-word arena (all-news, Friday 1/5 and sports talk yesterday, 1/8), we turn our attention to hot AC.

Breakouts shown here consist of data from hot ACs that rank in the top 20 in any PPM market (6+, December 2017).

Over and above that particular ratings caveat, Nielsen Audio only releases audience estimates for stations that subscribe to its services. Thus, ratings stats in this analysis are limited to facilities that pay Nielsen Audio for its data.

Bottom-line comparison: Based on our parameters and analysis, hot AC (#8.81) and all-news (#8.41) are similar in average 6+ rank in December 2017, as well as typical 6+share (4.34, hot AC/4.46, all-news).   

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