Tag: "PPMs"

PPM Analysis: “Holiday” 2018’s
Top-Rated Stations

| February 13, 2019

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES —  We’ve witnessed it yet again:  The “Holiday” survey period hardly resembles the other 12 sweeps in a calendar year.

Nielsen Audio’s “Holiday” 2018 survey period covered December 6 (2018) – January 2 (2019) and – repeating a familiar theme – stations that played wall-to-wall Christmas music (up until December 25) reaped the benefits.

As usual, the overwhelming majority of those outlets are adult contemporary.

All the facts and figures are contained in this special report, including which formats were most adversely impacted in “Holiday” 2018.

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“Holiday” 2018 PPM Analysis: Adult Contemporary

| February 1, 2019

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — The third of four installments of our comprehensive look at “Holiday” 2018 overviews is for adult contemporary – the format that leads the way in the all-Christmas music programming strategy.

While stations from other formats engage in wall-to-wall Christmas music, adult contemporary was the originator and, by an overwhelming majority, it remains the most common proponent.

Full disclosure: Not every adult contemporary station listed here played all-Christmas music during the “Holiday” 2018 sweep and some ACs (14% of our sample) even register a December 2018 – “Holiday” 2018 decline.

Regardless if they programmed all-Christmas music roughly between Thanksgiving week and Christmas Day, all adult contemporary facilities that rank in the top 20 in a PPM-market (6+, “Holiday” 2018) comprise the following scoreboards in the industry’s most extensive overview of a “Holiday” ratings sweep.

Nielsen Audio only releases audience estimates for stations that subscribe to its services. Owing to that reason, ratings information in this “Holiday” 2018 report are limited to stations that pay Nielsen Audio for its data.

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“Holiday” 2018 PPM Analysis: All-News

| January 30, 2019

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — Our extensive four-part series of “Holiday” 2018 ratings recaps commences with an analysis of all-news properties.

The following scoreboards reflect data from all-news stations that appear in the top 20 (6+) in “Holiday” 2018, a ratings period that covered December 6 (2018) – January 2 (2019).

Nielsen Audio only releases audience estimates for facilities that subscribe to its services. As a result, ratings stats in this exclusive overview are limited to stations paying that company for its data.

All but three stations listed here are owned by Entercom. The exceptions are iHeartMedia’s WBZ-AM, Boston (also listed in Providence); WTOP, Washington, DC (Hubbard); and KOMO, Seattle (Sinclair Broadcast Group).

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September 2018 PPM Analysis: News/Talk

| October 16, 2018

By Mike Kinosian
Managing Editor
TALKERS

Los Angeles – The fourth and final installment of our special feature summary of September 2018 ratings overviews deals with (commercial, English-language) news/talk outlets.

All-news was addressed last Thursday (10/11); sports talk last Friday (10/12); and hot AC yesterday (10/15).

In order to be included in this analysis, a PPM-market (commercial, English-language) news/talk facility had to chalk up at least a .5 (6+) in the September 2018 ratings period, which covered August 16  – September 12.

Added this month to the news/talk overview is a chart detailing the format’s strongest-to-softest PPM-markets by 6+ AQH share.

Nielsen Audio releases audience estimates for facilities that subscribe to its services. Owing to that reason, ratings stats in this exclusive overview are limited to stations that pay Nielsen Audio for its data.

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September 2018 PPM Analysis: Hot AC

| October 15, 2018

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — Following two extensive September 2018 spoken-word arena-focused overviews last week (all-news, Thursday, 10/11 and sports talk Friday, 10/12), we turn our attention to hot AC. Waiting on deck is our thorough examination of news/talk.

Breakouts shown here consist of data from hot ACs that rank in the top 20 in any PPM market (6+, September 2018).

Over and above that particular ratings caveat, Nielsen Audio only releases audience estimates for stations that subscribe to its services. Thus, ratings stats in this analysis are limited to facilities that pay Nielsen Audio for its data.

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September 2018 PPM Analysis:
Sports Talk

| October 12, 2018

By Mike Kinosian,
Managing Editor
TALKERS

LOS ANGELES — Our four-part series of detailed September 2018 PPM overviews continues with a look at sports talk; all-news was in the spotlight yesterday (Thursday, 10/11).

The following scoreboards are comprised of sports talk facilities that rank in the top 20 in any of the 48 PPM-markets (6+, September 2018).

Given that Nielsen Audio only releases audience estimates for stations that subscribe to its services, ratings information in this exclusive analysis are limited to properties that pay that company for its data.

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September 2018 PPM Analysis: All-News

| October 11, 2018

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES —  A review of all-news properties initiates our four-part series of September 2018 ratings recaps.

The following scoreboards reflect data from all-news stations that appear in the top 20 (6+) in September 2018, a ratings period that covered August 16 – September 12.

Among qualifying all-news properties, approximately seven of ten are either up or even month-to-month (71%, August 2018 – September 2018, 6+).

Nielsen Audio only releases audience estimates for facilities that subscribe to its services. As a result, ratings stats in this exclusive analysis are limited to stations that pay Nielsen Audio for its data.

While the vast majority of outlets on this particular panel program news around-the-clock, a few run talk blocks in addition to their news commitment, making them genuine news – talk hybrids.

All but three facilities listed here are owned by Entercom. The exceptions are iHeartMedia’s WBZ-AM, Boston (also listed in Providence); WTOP, Washington, DC (Hubbard); and KOMO, Seattle (Sinclair Broadcast Group).

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August 2018 PPM Analysis: Sports Talk

| September 17, 2018

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — Our four-part series of detailed August 2018 PPM overviews continues with a look at sports talk.

The following scoreboards are comprised of sports talk facilities that rank in the top 20 in any of the 48 PPM-markets (6+, August 2018).

Given that Nielsen Audio only releases audience estimates for stations that subscribe to its services, ratings information in this exclusive analysis are limited to properties that pay that company for its data.

Spoiler alert: The format enjoys a stellar July 2018 – August 2018 performance and nearly as strong August 2017 – August 2018 showing.

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August 2018 PPM Analysis:
Public Radio News/Talk

| September 14, 2018

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — The second of our four-part series of extensive overviews of the August 2018 ratings period addresses public radio news/talk; we examined all-news outlets yesterday (Wednesday, 9/13).

Breakouts shown here consist of data from public radio news/talk facilities that rank in the top 20 (6+) in any PPM-market during the August 2018 sweep.

In addition to that particular ratings caveat, Nielsen Audio only releases audience estimates for stations that subscribe to its services. Thus, ratings stats in this analysis are limited to facilities that pay the company for its information.

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July 2018 PPM Analysis: News/Talk

| August 23, 2018

By Mike Kinosian
Managing Editor
TALKERS

Los Angeles – The fourth and final installment of our special feature summary of July 2018 ratings overviews deals with (commercial, English-language) news/talk outlets.

All-news was addressed Monday (8/20); MLB flagships the following day (Tuesday, 8/21); and we highlighted adult hits yesterday (Wednesday, 8/22).

Ratings criteria for PPM-market (commercial, English-language) news/talk facilities is at least a .5 (6+) in the July 2018 ratings period, which covered June 21  – July 18; eligibility to appear on our all-news and adult hits analyses is based on a top 20 finish (6+, July 2018).

Nielsen Audio releases audience estimates for facilities that subscribe to its services. Owing to that reason, ratings stats in this exclusive overview are limited to stations that pay Nielsen Audio for its data.

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July 2018 PPM Analysis: Adult Hits

| August 22, 2018

By Mike Kinosian
Managing Editor
TALKERS

 LOS ANGELES — Our four-part series of July 2018 ratings overviews continues with an in-depth examination of adult hits.

Previously posted were similar July 2018 ratings summaries for all-news operations (Monday, 8/20) and MLB flagships (yesterday, 8/21).

This analysis of adult hits stations is comprised of PPM-market facilities that rank in the top 20 (6+) in the July 2018 sweep, a ratings period that covered June 21 through July 18.

Nielsen Audio only releases audience estimates for facilities that subscribe to its services. For that reason, ratings stats and information in the following charts are limited to stations that pay Nielsen Audio for its data.

Bottom-line: When indexed against all-news and MLB flagships, the roughly two-dozen qualifying PPM-market adult hits properties in our sample claim the strongest 6+-share (5.55) and best average 6+-rank (#5.71), easily outdistancing all-news (4.34/#8.33) and MLB flagships (3.77/#13.03).

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January 2018 PPM Analysis: News/Talk

| March 2, 2018

By Mike Kinosian
Managing Editor
TALKERS

The third in our four-part special feature summary of January 2018 ratings overviews deals with (commercial, English language) news/talk outlets.

All-news was addressed on Wednesday (2/28) and sports talk facilities were highlighted yesterday (3/1).

Heightening the scope of our already expansive analysis, we’ve extended the ratings criteria for PPM-market news/talk facilities to those registering at least a .5 (6+) in the January 2018 ratings period, which covered January 4 – 31.

While at the same time robustly inflating the eligible news/talk sample base by approximately one-third, it slightly lowers the format’s (6+) AQH share and raises the typical (6+) market rank.

By way of perspective, an all-news station in our January 2018 sample usually has a Monday-Sunday (6+) average-quarter-hour share of 4.74 and ranks eighth (#8.29), whereas a sports talk outlet is 3.06/#13.00 (6+), and a representative qualifying news/talk property is 3.19/#14.67 (6+).

It’s imperative to note that the threshold for inclusion for all-news and sports talk remains the same from past overviews – a top-twenty finish (6+) in any PPM-market; this marks the first time we are implementing the .5 or higher yardstick (6+) for news/talk (only).

Nielsen Audio releases audience estimates for facilities that subscribe to its services. Owing to that consistent reason, ratings stats in this exclusive overview are limited to stations that pay Nielsen Audio for its data.

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PPM Analysis: December 2017’s Ups & Downs

| January 15, 2018

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — Each month, we analyze PPM ratings performances of two spoken-word formats and two music-intensive formats. In the December 2017 sweep, for example, we have already addressed all-news; sports talk; hot AC; and country.

Given the fact, however, that the December 2017 ratings period (November 9 through December 6) again featured many (primarily) adult contemporary stations transitioning to all-Christmas music, we are adding bonus coverage to gauge the overall impact of this annual programming strategy.

This particular overview addresses all PPM-stations that either improved – or decreased – by one full-share (November 2017 – December 2017, 6+).

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December 2017 PPM Analysis: Hot AC

| January 9, 2018

By Mike Kinosian,
Managing Editor
TALKERS

LOS ANGELES — Following two extensive December 2017 overviews in the spoken-word arena (all-news, Friday 1/5 and sports talk yesterday, 1/8), we turn our attention to hot AC.

Breakouts shown here consist of data from hot ACs that rank in the top 20 in any PPM market (6+, December 2017).

Over and above that particular ratings caveat, Nielsen Audio only releases audience estimates for stations that subscribe to its services. Thus, ratings stats in this analysis are limited to facilities that pay Nielsen Audio for its data.

Bottom-line comparison: Based on our parameters and analysis, hot AC (#8.81) and all-news (#8.41) are similar in average 6+ rank in December 2017, as well as typical 6+share (4.34, hot AC/4.46, all-news).   

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December 2017 PPM Analysis: Sports Talk

| January 8, 2018

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — Our four-part series of thorough December 2017 PPM overviews continues with sports talk.

This chain of recaps began last Friday (1/5) with a look at all-news operations.

The following scoreboards are comprised of sports talk facilities that rank in the top 20 in any of the 48 PPM-markets (6+, December 2017).

Nielsen Audio only releases audience estimates for stations that subscribe to its services.

Owing to that reason, ratings information in this exclusive analysis are limited to properties that pay Nielsen Audio for its data.

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December 2017 PPM Analysis: All-News

| January 5, 2018

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — An overview of all-news operations commences the first in our four-part series of December 2017 ratings recaps.

The following scoreboards are comprised of all-news stations that appeared in the top 20 (6+) in any of the 48 PPM-markets in December 2017, a ratings period that covered November 9 to December 6.

Nielsen Audio only releases audience estimates for facilities that subscribe to its services.

Owing to that reason, ratings stats in this exclusive analysis are limited to stations that pay Nielsen Audio for its data.

With the exception of WTOP, Washington, D.C. (Hubbard); KOMO, Seattle (Sinclair Broadcast Group); and KFBK, Sacramento (iHeartMedia), all stations listed here are Entercom-owned properties.

The vast majority of the properties shown here program news around the clock; a few, however, run talk blocks and could be considered genuine news – talk hybrids.

Appearing in the Baltimore report, Bloomberg-operated WDCH airs a business news format.

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September 2017 PPM Analysis:
Classic Hits – Oldies

| October 13, 2017

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — The first two installments of this four-part special feature series of September 2017 ratings overviews dealt with spoken-word formats. Specifically, our all-news overview was posted Wednesday (10/11) and news/talk yesterday (10/12).

We now turn our attention to classic hits-oldies and – as was the case with this week’s two previous special feature pieces – this summary is comprised of PPM-market facilities that rank in the top 20 (6+) in the September 2017 ratings period.

Bottom-line matchup: The typical PPM-market classic hits-oldies station in September 2017 generally notches a 6+-share of 5.13 and finishes in sixth-place (#6.33). Those (6+) rank and share stats are better than both of its aforementioned spoken-word counterparts.

Nielsen Audio only releases audience estimates for facilities that subscribe to its services. Owing to that reason, ratings stats in this exclusive analysis are limited to stations that pay Nielsen Audio for its data.

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September 2017 PPM Analysis: News/Talk

| October 12, 2017

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — As a follow-up to our special feature summary of all-news outlets which was posted yesterday (Wednesday, 10/11), we present the second in a four-part series of September 2017 ratings overviews – this one deals with news/talk outlets.

This analysis is comprised of PPM-market news/talk facilities that rank in the top 20 (6+) in the September 2017 ratings period, which covered August 17 through September 13.

It is typical for an all-news station in our sample to have a September 2017 Monday-Sunday (6+) average-quarter-hour share more than one full-point higher than its news/talk counterpart (4.73 versus 3.67, 6+) and to finish roughly four rankers better in that sweep (#7.50 for all-news compared to #11.43 for news/talk, 6+).

Nielsen Audio only releases audience estimates for facilities that subscribe to its services. Owing to that reason, ratings stats in this exclusive overview are limited to stations that pay Nielsen Audio for its data.

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August 2017 PPM Analysis: Rock

| September 15, 2017

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — Earlier this week, we reviewed the August 2017 ratings performance of two spoken-word formats – sports talk (Wednesday, 9/13) and public news/talk yesterday (Thursday, 9/14).

We now shift our attention to mainstream rock for the same August 2017 ratings period, which covered July 20 – August 16.

Mirroring what we did with the two aforementioned summaries, this overview of mainstream rock outlets is comprised of PPM-market facilities that rank in the top 20 (6+, August 2017).

It is typical for PPM-market rock stations meeting August 2017 ratings criteria to rank ninth (#9.45, 6+) with an AQH of 4.35 (6+).

For comparison purposes, the (6+) stats for public/news talk qualifiers are (#11.37 and 3.43, 6+), while it is common in August 2017 for eligible sports talkers to rank 14th (#14.13, 6+) with a 6+-AQH share of 2.40.

Nielsen Audio only releases audience estimates for facilities that subscribe to its services. Owing to that reason, ratings stats in this exclusive analysis are limited to stations that pay Nielsen Audio for its data.

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July 2017 PPM Analysis: Country

| August 25, 2017

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — The fourth and final installment of our special feature July 2017 ratings overviews addresses the format with the most qualifying stations of any musical genre – country.

Our previous analyses dealt with all-news (Tuesday, 8/22); MLB flagships (Wednesday, 8/23); and classic rock (yesterday, Thursday, 8/24).

This summary is comprised of PPM-market country facilities that rank in the top 20 (6+) in the July 2017 ratings period, which covered June 22 – July 19.

Bottom-line matchup: On average, a PPM-market country station in July 2017 registers a 6+-share of 4.54 and finishes in eighth- or ninth-place (#8.63). By way of perspective, among the four aforementioned groupings we have summarized, country’s July 2017 (6+) rank and AQH-share stats are second – in both cases – to classic rock’s 5.17 and #6.34.

Nielsen Audio only releases audience estimates for facilities that subscribe to its services. Owing to that reason, ratings stats in this exclusive analysis are limited to stations that pay Nielsen Audio for its data.

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July 2017 PPM Analysis: Classic Rock

| August 24, 2017

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — After having posted special feature July 2017 ratings overviews of all-news stations (Tuesday, 8/22) and Major League Baseball flagships (yesterday, Wednesday, 8/23), we turn our attention to classic rock.

This summary is comprised of PPM-market classic rockers that rank in the top 20 (6+) in the July 2017 ratings period, which covered June 22 – July 19.

Bottom-line matchup: The typical PPM-market classic rock station in July 2017 generally notches a 6+-share of 5.17 and finishes in sixth-place (#6.34). Those (6+) rank and (6+) AQH-share stats are better than its all-news and MLB flagship counterparts.

Nielsen Audio only releases audience estimates for facilities that subscribe to its services. Owing to that reason, ratings stats in this exclusive analysis are limited to stations that pay Nielsen Audio for its data.

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July 2017 PPM Analysis: MLB Flagships

| August 23, 2017

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — The second in our four-part series of July 2017 recaps is this year’s second ratings overview of Major League Baseball’s radio flagships.

More specifically, the following scoreboards are for each MLB team’s English-language, Nielsen Audio-subscribing key station.

While some MLB teams have a secondary outlet and/or an emergency alternative, we are showing one designated hitter per team.

Key outlets of the two New York franchises (Mets and Yankees) appear in three PPM-rated markets (New York, Long Island, and Middlesex); the Angels’ flagship is listed in Los Angeles and Riverside; and key stations of the San Francisco and Oakland franchises (Giants and A’s) appear in San Francisco and San Jose.

In these instances, ratings information is limited to New York City for the flagships of the Mets (WOR) and Yankees (WFAN); the only ratings stats used for the Angels’ key station (KLAA) is from the Los Angeles report; while flagships for the two Bay Area teams – Giants (KNBR) and A’s (KGMZ) – have San Francisco ratings info only.

No ratings information is shown for the flagship for the American League East’s Toronto Blue Jays (CJCL).

Full-week, Monday-Sunday, 6:00 am – 12:00 midnight (6+) is the ratings data cited here. It is not limited to a specific day-part.

The July 2017 ratings period covered June 22 – July 19.

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July 2017 PPM Analysis: News

| August 22, 2017

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — The first in our four-part series of July 2017 ratings recaps begins with the all-news format, where our qualifying panel did considerably better year-to-year (July 2016 – July 2017) versus month-to-month (June 2017 – July 2017).

The following (6+) scoreboards are comprised of all-news stations that appeared in any of the 48 PPM-markets in July 2017, a ratings period that covered June 22 – July 19.

Nielsen Audio only releases audience estimates for facilities that subscribe to its services.

Owing to that reason, ratings stats in this exclusive analysis are limited to stations that pay Nielsen Audio for its data. In that context, this is practically an overview of only CBS Radio-owned properties, as all stations listed here are under that group’s umbrella – with the exception of WTOP-FM, Washington, DC (Hubbard); KOMO, Seattle (Sinclair Broadcast Group); and KFBK, Sacramento (iHeartMedia).

Designated by an asterisk (*) are those facilities that are all-news throughout the day, but program extended talk blocks as well.

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September 2014 PPM Analysis: News

| October 13, 2014

By Mike Kinosian
TALKERs
Managing Editor

kinosianLOS ANGELES —News facilities that rank in the top 20 in any PPM market (6+, September 2014) comprise the following TALKERS scoreboards.

In addition to that particular ratings caveat, there is another parameter: Nielsen Audio only releases audience estimates for stations that subscribe to its services. Owing to that reason, ratings stats in this analysis are limited to stations that pay Nielsen Audio for its data.

Additionally, our agreement with Nielsen Audio limits us to share only (total week) 6+ numbers – no other demos or specific day-parts.

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July 2014 PPM Analysis: MLB Flagships

| August 25, 2014

By Mike Kinosian
TALKERS
Managing Editor

 

kinosianMLB - 300LOS ANGELES — This time last month, we introduced our overview of Major League Baseball flagship stations. We continue with how these stations did in July and will chart through progress all the way through the World Series.

The following scoreboards are for MLB’s English-language flagships only.

Some flagship facilities appear in multiple markets, but here it is only listed in one PPM market – the team’s “home” metro.

In cases where a team has two flagships, both stations are shown.

Some MLB teams have a main flagship and an emergency alternative. The latter is used only in isolated cases to resolve a programming conflict; those backup facilities do not appear here.

The key station for the American League East division Blue Jays (CJCL) is, of course, located in Toronto, the only non-PPM market within Major League Baseball. Consequently, there is no available Nielsen Audio PPM ratings information for CJCL.

One of the Atlanta Braves’ flagships is Dickey Broadcasting Company-owned WCNN. WCNN is not a Nielsen Audio subscriber and therefore cannot be included in print.

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