Tag: "PPM Performance"

5 Things to Do Today to Improve PPM Performance

| February 26, 2014

By Walter Sabo
Sabo Media
Chairman
NEW YORK — Most talk stations are scheduled rather than programmed.  When I talk to talent they always say, “No one has taught me anything.  No coaching.”
When I meet with most GMs their common complaint is, “The PD doesn’t meet with the talent.”

These five upgrades to your on-air work will improve your PPM performance and it’s what I would hound you about if I was your program director:

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