Tag: "PPM Performance"
By Walter Sabo
NEW YORK — Most talk stations are scheduled rather than programmed. When I talk to talent they always say, “No one has taught me anything. No coaching.”
When I meet with most GMs their common complaint is, “The PD doesn’t meet with the talent.”
These five upgrades to your on-air work will improve your PPM performance and it’s what I would hound you about if I was your program director: