Tag: "PPm markets"

April 2020 PPM Analysis: News/Talk

| May 26, 2020

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES —  A wide-ranging overview of news/talk concludes our four-part series of April 2020 ratings recaps.

Included in this thorough synopsis are all commercial, English-language news/talk outlets (including online streams, if applicable) that appeared in any of Nielsen Audio’s 48 PPM-markets during what proved to be a very volatile April 2020 ratings period (March 26 – April 22).

The coronavirus impact: Nearly four of every five news/talk stations improve or hold steady March 2020 – April 2020 (78%, 6+), compared to 65% for news stations, and only 22% for sports talk.

As far as April 2019 – April 2020 stats are concerned, 82% of news outlets and 73% of news/talkers notch gains; 82% of sports talk stations, however, suffer year-to-year erosion.

Unless otherwise noted, information for each news/talk station and stream was factored into all of our highlighted charts.

Nielsen Audio only releases audience estimates for facilities that subscribe to its services. Owing to that reason, ratings stats in this exclusive analysis are limited to stations that pay Nielsen Audio for its data.

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March 2020 PPM Analysis: Extra

| May 5, 2020

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — Here’s something that will put things regarding COVID-19 in mind-numbing perspective: Just over two months ago (February 29), the US death toll attributed to the coronavirus was one (1) person in Washington State. Some 73,000 Americans have succumbed to it in less than a nine-week period.

As noted here this time last month, in light of the coronavirus crisis, our “Extra” coverage of each PPM sweep in the foreseeable future will uniquely detail month-to-month shifts among news/talk; all-news; public radio news/talk; and sports talk stations.

These “Extra” overviews will enhance and supplement our thorough analyses via individual format scoreboards, which are appearing as usual.

In the past week, for example, we posted comprehensive overviews for all-news; public radio news/talk; and (commercial, English-language) news/talk.

Noted below are news/talk stations that appear in any PPM-market with at least a .1 (March 2020, 6+). Meanwhile, a top 20 ranking (March 2020, 6+) is the inclusion threshold for all-news; public radio news/talk; and sports talk facilities.

Nielsen Audio only releases audience estimates for stations subscribing to its services. As a result, ratings stats in this analysis are limited to outlets paying that company for its information.

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March 2020 PPM Analysis:
Mainstream Rock

| April 27, 2020

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — Each month, we review PPM performances of three spoken-word genres and one music-intensive format.

Mainstream rock takes center-stage today in that latter category.

This overview is comprised of PPM-market mainstream rock facilities that rank in the top 20 (6+) in the March 2020 survey period (February 27 through March 25).

Nielsen Audio only releases audience estimates for facilities that subscribe to its services. Owing to that reason, ratings stats in this exclusive analysis are limited to stations that pay Nielsen Audio for its data.

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February 2020 PPM Analysis: Extra

| April 7, 2020

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES —  Given that “coronavirus” and “COVID-19” thoroughly dominate virtually every one of today’s conversations, it’s worth remembering that – as shocking as it is – the nation as a whole has been familiar with those terms for only the last few months.

Stations in all formats are stepping up coverage of what has become a pandemic; however, spoken-word outlets are naturally leading the way.

Thus, for (at least) the next several months, our “Extra” coverage of each PPM sweep will detail month-to-month shifts among news/talk; all-news; public radio news/talk; and sports talk stations. Regarding the latter, with the cancellation/postponement of NBA, NHL, and MLB games (as well as signature sports events such as March Madness, Kentucky Derby, etc.), it will be interesting to see what fluctuations (if any) occur in sports talk.

These “Extra” overviews will supplement our detailed analyses via individual format scoreboards, which will be posted as usual.

We are beginning with the February 2020 ratings period (January 30 – February 26).

For timeline/context purposes only (and not in any way meant as a political commentary), the President – at a February 28 South Carolina rally –  referred to what was becoming accelerated mention of coronavirus (if not COVID-19 itself) as a “hoax.” That was two days after the final day of the February sweep. As a result, “coronavirus” was certainly in mainstream discussions at that time and could have influenced radio listening.

News/talk and all-news stations (including business news) appearing with at least a .1 (6+) in the February 2020 sweep are noted below, while the threshold for inclusion by public radio news/talk and sports talk stations is a top 20 ranking (6+).

Nielsen Audio only releases audience estimates for stations subscribing to its services. As a result, ratings stats in this analysis are limited to facilities paying that company for its information.

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February 2020 PPM Analysis: News/Talk

| March 30, 2020

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — A wide-ranging news/talk analysis concludes our four-part series of February 2020 overviews.

Included in this thorough synopsis are all commercial, English-language news/talk outlets (including online streams, if applicable) that appeared in any of Nielsen Audio’s 48 PPM-markets during the February 2020 ratings period (January 30 – February 26).

Unless otherwise noted, information for each station and stream was factored into all of our highlighted charts.

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February 2020 PPM Analysis: Classic Rock

| March 27, 2020

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — Having posted February 2020 ratings overviews of sports talk (Wednesday, 3/25) and public radio news/talk (yesterday, 3/26), we now turn our attention to classic rock.

This summary is comprised of PPM-market classic rockers that rank in the top 20 (6+) in the February 2020 ratings period, which covered January 30 – February 26.

Nielsen Audio only releases audience estimates for facilities that subscribe to its services. Owing to that reason, ratings stats in this exclusive analysis are limited to stations that pay Nielsen Audio for its data.

Bottom-line matchup: The typical PPM-market classic rock station in February 2020 generally notches a 6+-share of 4.70 and finishes at #7.35 (6+), stats exceeding what we noted in sports talk and public radio news/talk.

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December 2019 PPM Analysis:
Contemporary Christian

| January 7, 2020

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — Each month, we analyze PPM ratings performances from four different formats – three in the spoken-word arena and one from the music-intensive genre.

Having already posted December 2019 PPM overviews of all-news (Friday, 1/3) and sports talk (yesterday, 1/6), we turn our attention to contemporary Christian.

The following scoreboards are comprised of contemporary Christian stations that rank in the top 20 (6+) in any of the 48 PPM-markets during the December 2019 sweep (November 7 – December 4).

In light of the fact Nielsen Audio only releases audience estimates for stations subscribing to its service, ratings information in this exclusive analysis is limited to properties paying that company for its data.

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December 2019 PPM Analysis:
Sports Talk

| January 6, 2020

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — Sports talk is the focus of the second in our comprehensive four-part series of December 2019 PPM overviews.

The following scoreboards are comprised of sports talk facilities that rank in the top 20 (6+) in any of the 48 PPM-markets during the December 2019 sweep, which covered November 7 through December 4.

Ratings information in this exclusive analysis is limited to sports talk properties that subscribe to Nielsen Audio’s audience estimates.

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October 2019 PPM Analysis: News/Talk (Part Two)

| November 19, 2019

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES —  Immediately after each month’s four thorough ratings analyses are completed, we try to find a significant nugget to turn into a “Ratings Review Extra.”

The nod this time goes to examining how news/talk outlets fare when their October 2019 (6+) stats are indexed against comparable October 2018 data.

In order to be included in the following summaries, a commercial, English-language news/talk outlet (including online streams, if applicable) had to appear in any of Nielsen Audio’s 48 PPM-markets in both the October 2018 and October 2019 reports.

These October 2019 qualifiers were unlisted in October 2018 and, consequently are not included: WGN, Chicago’s internet stream; KKSF-AM (San Francisco and San Jose reports); KFXR, Dallas; WPGG in the Philadelphia report; WWBA, Tampa; KDFD, Denver; WHK, Cleveland; KMBZ-FM, Kansas City’s internet stream; WLIP (Milwaukee report); WRJN, Milwaukee; and WTMJ, Milwaukee’s internet stream.

Excluded as well is Atlanta’s WYAY, which switched from news/talk to contemporary Christian (WAKL) in May 2019.

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October 2019 PPM Analysis: Country

| November 8, 2019

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — Following extensive October 2019 overviews of Major League Baseball flagships and public radio news/talk, we turn our attention to stations in the country format; waiting on deck is our thorough examination of (commercial) news/talk.

Breakouts shown here consist of data from country-formatted properties that rank in the top 20 in any PPM-market (October 2019, 6+).

Over and above that particular ratings caveat, Nielsen Audio only releases audience estimates for stations that subscribe to its services. Thus, ratings stats in this analysis are limited to facilities that pay Nielsen Audio for its data.

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