Tag: "PPM market"

October 2017 PPM Analysis: Alternative

| November 10, 2017

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — Having already posted October 2017 ratings overviews for public news/talk stations (Wednesday, 11/8) and NFL flagships (yesterday, Thursday, 11/9), we turn our attention to a similar analysis for alternative – occasionally referred to as “modern rock” or “new rock.”

Facilities that rank in the top 20 in a PPM market (6+, October 2017) comprise the following alternative scoreboards.

Nielsen Audio only releases audience estimates for facilities that subscribe to its services, so owing to that reason, ratings stats in this exclusive analysis are limited to stations that pay Nielsen Audio for its data.

Bottom-line comparison: Among the three eligible sample bases we’ve addressed so far, alternative has the highest (October 2017, 6+) market rank (#13.44) and lowest (October 2017, 6+) market share (3.02). The NFL flagships we used as our sample score the best (October 2017, 6+) share (4.10), while the qualifying public news/talk facilities accounted for the lowest (October 2017, 6+) market rank (#11.09).

Read More

September 2017 PPM Analysis:
Classic Hits – Oldies

| October 13, 2017

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — The first two installments of this four-part special feature series of September 2017 ratings overviews dealt with spoken-word formats. Specifically, our all-news overview was posted Wednesday (10/11) and news/talk yesterday (10/12).

We now turn our attention to classic hits-oldies and – as was the case with this week’s two previous special feature pieces – this summary is comprised of PPM-market facilities that rank in the top 20 (6+) in the September 2017 ratings period.

Bottom-line matchup: The typical PPM-market classic hits-oldies station in September 2017 generally notches a 6+-share of 5.13 and finishes in sixth-place (#6.33). Those (6+) rank and share stats are better than both of its aforementioned spoken-word counterparts.

Nielsen Audio only releases audience estimates for facilities that subscribe to its services. Owing to that reason, ratings stats in this exclusive analysis are limited to stations that pay Nielsen Audio for its data.

Read More

AC Augments Audience in Philly, Tampa, Dallas

| January 9, 2017

By Mike Kinosian
Managing Editor
TALKERS

kinosian-2LOS ANGELES Just over two weeks after Christmas and nine days into the new year, admittedly, doesn’t provide much of a sample to gauge an industry “trend.”

At the very least though, it is worth noting three interesting top 20 market developments that contain a common thread.

The last time a major market station transitioned to adult contemporary was in April 2016, when iHeartMedia San Francisco’s urban-rhythmic oldies KISQ became “The Breeze.

Now that the all-Christmas music has come to an end, however, there are three new players under the AC banner.

Read More