Tag: "Portland Radio Group"

Even Late – Political Dollars Are Great

| September 27, 2012

By Mike Kinosian
TALKERS magazine
Managing Editor/West Coast Bureau Chief

With less than six weeks remaining before the presidential election, radio account executives in battleground or “swing states” such as Ohio, Florida, North Carolina, and Colorado are most likely experiencing carpal tunnel, owing to the fast and furious amount of sales orders they are writing.

In locales however where the race for the White House is already a forgone conclusion (“Blue” or “Red”), things are generally not as rosy – at least not yet.  “With the exception of a few states, there does seem to be a lull,” observes Portland (Maine) Radio Group president/general manager Cary Pahigian.

Huddling with several national rep folks last week in Dallas though, Pahigian was told some political dollars could be forthcoming as we inch closer to Election Day on November 6.  “Their advice is to hang on and expect some late money,” he notes.

That slow ramp-up has been somewhat of a pattern the last couple of years.  “Depending on the landscape and circumstances, television is first in line and radio is second,” Pahigian reports.  “Everything changes though if there are issues and/or a tight race going on.”

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