By Richard Neer
WFAN, New York
Talk Show Host
NEW YORK — During the recently concluded election cycle, it was surely tempting at times to inject political notes into our sports programming. These comments might range from analogies comparing sporting contests to the “horse race” factor of the campaign, to outright endorsements of a specific candidate. While the former might be be an instructive and harmless explanation of strategy, the latter could result in long term damage.
Most of us are slaves to quarter hours, even more so with PPM methodology, which purports to evaluate even the minutest of trends. Some of us see a higher calling however — if you believe the future of our country is at stake, you may feel compelled to speak out strongly in favor of your beliefs. You might even posit that since it seems everyone is talking politics and news/talk stations traditionally grow this time of year, you might profit from that boost in interest.