Tag: "Podcasting"

Thursday, November 19, 2015

| November 19, 2015

canzano logoCanzano’s ‘Bald Faced Truth’ Show Renewed with KXTG-AM, Portland.  Sports talk personality John Canzano inks a contract extension with Alpha Media’s Portland sports talk outlet KXTG-AM “750/102.9 The Game.”  The two parties say the new, multi-year pact will allow Canzano’s “The Bald Faced Truth” to continue in the daily 12:00 noon to 3:00 pm time slot.  Alpha Media EVP of programming Scott Mahalick comments, “Renewing a seasoned professional varsity multi-media broadcast talent like John Canzano is the perfect centerpiece to The Game’s talent roster.”  Canzano has been with “The Game” since its launch in 2008 and also serves as the lead sports columnist at The Oregonian and a sports commentator at Portland NBC affiliate KGW-TV.

cookehollandWestwood One’s State of American Podcasting.  Today, radio consultant Holland Cooke reports for TALKERS on yesterday’s webinar presented by Westwood One titled, TheWW1StateofPodcasting15 State of American Podcasting.  The webinar featured Cumulus Media/WW1 chief marketing officer Pierre Bouvard with guests Stuart Last, VP of popular podcast and on-demand platform audioBoom; Jenna Weiss-Berman, director of audio at the pop culture website Buzzfeed; and Brendan McDonald, co-creator and executive producer of the podcast “WTF with Marc Maron.”  The growth of podcasting is predicted to continue and the average age of podcast P1s is much younger than the average age of radio users (45) and television (57), according to Edison Research data.  Read Holland Cooke’s takeaways from the webinar here.

Odds & Sods.  Nashville-based, Westwood One-syndicated talk show host Phil Valentine was recently honored with another award for his screenplay, Derek Dickens & The Dream.  The screenplay is the story of one man’s mid-valentinephillife crisis that turns him into an international pop sensation when he takes on an imaginary persona through which he lives out his lifelong dream. The 50-year-old fabricates a 20-something British band, with himself at the lead, and it takes the world by storm.  Valentine just won first place at the Nevada International Film Festival in Las Vegas.  Not long ago, he took home top honors at the Colorado Film Festival and placed third in the Atlantic City Cinefest.  Valentine comments, “I had no idea this little stephandougmovie script would be so well received.  I’m really delighted to see it’s doing so well.  Maybe some Hollywood producer is paying attention and will bring this screenplay to the silver screen.”…..Nationally syndication morning show “Good Day with Doug Stephan” is offering a holiday “gift” to talk stations bywachstoilet making his program available to non-affiliates on Thanksgiving, Christmas Eve and Day and New Year’s Eve and Day.  Stephan says the program will be live on these morning and stations carrying the show will not be required to sign a contract, just call Bob K. at 774-643-6450…..Nationally syndicated talk host Dr. Daliah Wachs (pictured at right) reports that 2.4 billion people worldwide do not have regular access to safe, public restrooms.  She says, “Not only are they exposed to unsanitary conditions but also many women and children are vulnerable to assault when they’re trying to use makeshift, unsecured stalls.  We’re raising awareness by posting pics of us on the toilet and reminding people how blessed we are to have safe sanitation.”  Donations are being accepted at www.worldtoilet.org.

Syrian Refugees Issue/Immigration Policy, Paris Terror Attacks Aftermath, 2016 Presidential Race, Minneapolis Police Protests, Princeton’s Woodrow Wilson Controversy, and NFL Action Among Top News/Talk Stories Yesterday (11/18).  The controversial debate over the handling of refugees from Syria in the U.S. and the larger issue of the nation’s immigration policy; the ongoing search for those responsible for the Paris terror attacks and debate over how to try to prevent further attacks; the activities of the candidates for president in 2016; the protests in Minneapolis after the shooting death of a black man at the hands of local police; demands by Princeton students that Woodrow Wilson’s name and image be disassociated from the school because of his racist policies; and action in the NFL were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS.

wbtwlnk duo logoCool Job Opportunity.  Greater Media Charlotte is seeking a continuity and traffic assistant.  Ideal characteristics for candidates include: Enjoys analytics and puzzles, innately curious, meticulous with details, thrives in a fast-paced environment, works calmly and effectively under pressure, reacts quickly to meet tight deadlines, and diplomatic & determined with solid people skills.  Position requires knowledge of computer skill and experience with broadcast inventory management and traffic software including Marketron, V-Creative, and Efficio is a plus.  Email your cover letter and resume to director of sales  Sandra Szoke at: hired@gmclt.com or sszoke@gmclt.com.

Radio Talent: Do What Cable Is Doing

| November 11, 2015

By Holland Cooke
Radio Consultant


cookewriterNEW YORK — I should clarify.  I don’t mean do what cable news channels are doing — contrived political arguments.  That’s being done to death there, and has become an unfortunate “Talk Radio” caricature.  When there’s a-war-on…the-war-on…The War on Christmas – and there’s feigned outrage about under-decorated cardboard coffee cups — you know they’re running out of things to talk about.

I’m saying do what you see on basic cable channels and so-called “Over The Top” (OTT) TV such as Netflix.  And as I listened to Sony Pictures Television chairman Steve Mosko, the little voice in my kept whispering “podcasting.”

Mosko calls himself “a studio guy” whose independent shop has 35 shows on 18 different networks, “the largest programming provider to OTT services.” He was interviewed by author and veteran journalist Bill Carter (SiriusXM’s “The Bill Carter Interview”) at NAB Show/New York* this week.

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Podcasting Gets an ‘Upfront Showcase’ with Advertisers

| September 15, 2015

By Jeff McKay
Special Features Correspondent

mckayjeffwriterNEW YORK — Peter Senerchia, Cari Champion, and Farnoosh Torabi.  One is a former champion professional wrestler known in the ring as Taz, one is a TV reporter and anchor for ESPN, and the other works in her Brooklyn apartment.  However, all three have something in common – they have carved out their own niches and become stars in the world of podcasting… and with their advertisers.

Digital audio has been on a roll over the past 18 months, and this is especially true among younger listeners.  A February survey by Edison Research found approximately 46 million people listened to podcasts in February.  Meanwhile, ad spending on podcasts is soaring.  A recent survey by eMarketer says ad spending for digital audio is expected to reach $2.75 billion, up over 27% from a year ago.

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Tuesday, September 15, 2015

| September 15, 2015

harrisonUpCloseFarOutsmallMichael Harrison and Consultant Holland Cooke Discuss ‘How Digital Media is Rewiring the Human Nervous System.’  In the latest installment of Podcast One’s international hit “Up Close and Far Out” posted today (9/15), noted radio and media consultant Holland Cooke joins host Michael Harrison in a discussion of what Harrison describes as the five major tenets of digital media’s effect on the way human nervous systems are becoming “rewired” going into the 21st century.  According to Harrison, here are the five major tenets of modern-day media theory for commercial practitioners to consider (from five to one in order of importance):

5. The magic of 20th century media is rapidly disappearing. Radio, television, film, print and records do not carry the same level of mystique that they did for most of our lifetimes.  It is no longer just enough getting past the gatekeeper and “being there.”  Everybody is or has direct access to being a media star.  This development democratizes production and distribution but significantly raises the bar on what must be achieved to actually attract attention and display panache in an increasingly noisy world.

4. Loss of privacy.  It is becoming increasingly impossible to engage in modern life “on the grid” and preserve the level of privacy that many consider vital to maintain dignity and personal freedom.  It is becoming increasingly treacherous to be famous or a “celebrity.”  Media whores beware!  It is dangerous out there.

3. Life is becoming one big crazy reality show. Look no further than the media circus known as the 2016 presidential election to see this process at work – punctuated by the adventures of the greatest media exhibitionist of our time, Donald Trump.  The once well-defined boundaries between entertainment and real life – fact and fantasy – are becoming increasingly blurred.

2. The rise of the techno-psychic.  Modern-day instantaneous communications and data accumulation, punctuated by multi-tasking, social media, and the individual’s immediate access to everyone and all publically archived information, is transforming the human race (Homo sapiens) into a technologically induced telepathic species.  People literally are walking around with the voices of others inside their heads.  We are just a handful of short years away from having chips implanted inside our bodies that will replace the inconvenience of having to lug around what we currently call “smartphones.”

1. The coming of the quantum age.  Don’t expect the digital era to hang around as long as the analogue era has through all of the 20th century and into the 21st.  It will be replaced relatively quickly by something truly “far out.”  Our increased understanding and coming to cultural terms with quantum physics is changing everything!  Although the development of the quantum computer (which promises to replace the digital computer) is still in its infancy, progress is being made at a rapid rate.  Quantum computing will exponentially increase humanity’s influence on the very fabric of time and space themselves.  Today’s modern technology will seem as quaint as the horse and buggy in a relatively short time.  Harrison advises, “Today’s media practitioners interested in being prepared for the onrushing future should study everything they can about quantum physics and the impact it will have on computing and communications.”

Interestingly, Harrison produced this installment of “Up Close and Far Out” on the road under difficult technological conditions stating, “Our studio back at TALKERS suffered an equipment malfunction and our server was undergoing maintenance.  I found myself facing deadline with nothing more than two iPhones and a remote guest (Holland Cooke) who also had nothing more to work with at the moment than an iPhone.  Somehow we made it work – although I regret that Holland’s usually mellifluous voice sounds a bit like Rudy Vallee singing on his trademark megaphone.  Considering the futuristic nature of our rather esoteric conversation, it is ironic that we produced the show under extremely primitive (by modern standards) conditions.  All of us who’ve done radio over the years have had the experience of being forced to play MacGyver.  This was one such case.  Thank you, Holland Cooke, for being a good sport.”

To listen to the podcast in its entirety, please click here. or click on the “Up Close and Far Out” player located in the right-hand column of every page on Talkers.com and RadioInfo.com.

rosenbergpeterFamiliar New York Voice Peter Rosenberg to Join WEPN’s Michael Kay Show.  New York radio personality Peter Rosenberg is joining the Michael Kay show on ESPN’s WEPN.  Rosenberg is host of Emmis-owned hip hop HOT 97’s morning drive show – a position he will continue.  Rosenberg will join Don LaGreca – himself recently inked to a contract renewal – as co-hosts with Kay.  On this added gig, he comments,wepn logo “I’m thrilled and thankful for this opportunity to be a part of the 98.7 family and to be part of a show that I have always loved with two guys that I couldn’t respect and admire more.  By working for both 98.7 and HOT 97, I’m able to contribute to a wide variety of topics I’m passionate about and provide listeners with a fresh perspective on not just hip hop, but sports, lifestyle, and more.”  He begins his new duties today (9/15).He begins his new duties today (9/15).

martinezheatherMartinez Joins ‘News 96.5 Orlando’ for Anchor Position.  Trading the cold for sunshine this winter is Heather Jordan Martinez who is leaving iHeartMedia heritage news/talker WHO, Des Moines for Cox Media Group’s WDBO-FM, Orlando “News 96.5.”  Martinez has a diverse resume including time in music radio on-air and in promotions.  She is also a voice-over talent.  Her new gig starts September 28.

mckayjeffIAB Presents Podcasting ‘Upfront.’  The recent “Upfront Showcase” held in New York City by the Interactive Advertising Bureau was held in response to the medium’s recent and meteoric rise on the mainstream consumer’s and advertiser’s radar.  TALKERS and RadioInfo special features correspondent Jeff McKay reports, “The Interactive Advertising Bureau put together the event to highlight some of the top-flight podcasters, along with some of the companies at the forefront of digital success and their advertiser successes.”  IAB president/CEO Randall Rothenberg explains, “We’re here responding to market demand.  Why are we here?  The success of ‘Serial’ and President Obama’s interview on ‘WTF with Marc Maron’ – these shows have opened up eyes to podcasting.”  Attendee and VP of digital sales for AdLarge, Jay Green states, “You’re saying, ‘I want to hear what this host has to say,’ and that becomes a brand.  For advertisers, the spot load is very low.  It’s not intrusive.  And, the ads are integrated into the show, discussed by the host with their own brand and style.”  Read McKay’s entire report from the IAB “Upfront Showcase” here.

jalenjacobystillESPN Radio to Finalize New Network Lineup; Jones to PM Drive, Jalen & Jacoby to Assume Early Evening Show.  TALKERS magazine sources say the revamped ESPN Radio schedule should be complete within a couple of weeks and, as we’ve reported in recent weeks, Bomani Jones willjonesbomani move from his 9:00 pm ET start to the afternoon drive slot being filled right now by Jorge Sedano and Sarah Spain.  As regular TALKERS readers are aware, the changes at ESPN Radio were spurred by Colin Cowherd’s move to Fox Sports.  ESPN has already shuffled Dan Le Batard to the 10:00 am to 1:00 pm ET daypart, leaving an opening in afternoon drive.  With Jones in the PM drive slot, TALKERS hears ESPN will move podcast duo Jalen & Jacoby – Jalen Rose and Dave Jacoby – to the 7:00 pm to 9:00 pm ET slot and Jorge Sedano will assume the 9:00 pm to 12:00 ET midnight show.  Sedano will reportedly also take on more NBA-related program responsibilities on the TV side.

salemmediagroup logoSalem Media Group to Acquire Radio Disney Signals.  Five more Radio Disney AM signals are on their way to a new owner as Salem Media Group agrees to buy 5,000-watt class B KDIZ-AM, Minneapolis for $375,000; 10,000-watt class B KDDZ, Denver for $550,000; 10,000-watt class B KDZR, Portland for $275,000; 20,000-watt class B WSDZ, St. Louis (licensed to Belleville, Illinois) for $275,000; and 9,800-watt class B WWMI, Tampa-St. Petersburg for $750,000.

CORRECTION:  Yesterday (9/14), TALKERS magazine incorrectly reported the new time of the “Business Rockstars” show.  The correct time is 4:00 pm to 6:00 pm ET.  TALKERS regrets the error.

The Trump Campaign, the 2016 Presidential Candidates, European Migrant Tensions/U.S. Immigration Policy, Russia-Syria Military Buildup, Iran Nuclear Deal, North Korean Nuke Threat, California Wildfires and NFL Week One Among Top News/Talk Stories Yesterday (9/14).  The ongoing analysis of the early success of Donald Trump’s presidential campaign; the activities of the candidates for president in 2016; the migration issues European nations are dealing with and talk about the immigration policy in the United States; reports of Russia’s supplying Syria with weaponry; the controversial nuclear deal between the U.S. and Iran; the threats of nuclear missile use by North Korea; the destruction being caused by the Western wildfires; and the first week of the 2015 NFL season were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS.

Your Phone IS Spying On You, Your FCC Still Loves You, Your Podcast Audience Awaits

| April 16, 2015

By Holland Cooke
Radio Consultant

cookewriterLAS VEGAS — Here are my notes from a real productive Wednesday at the NAB Show and New Media Expo (NMX).  And ICYMI:


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Wednesday, September 24, 2014

| September 24, 2014

harrisonherald2Michael Harrison Sings Praises of Podcasting as “a Fundamental Broadcasting Process” of the New Era.  TALKERS publisher Michael Harrison (left) reiterated his longtime praise of podcasting as “the best thing to come down the pike since sliced bread” as a natural and obvious supplement to the tools available to broadcasters “in distributing their media products to a potentially unlimited global consumer base.”  In a statement made Monday (9/22) during the weekly TALKERS conference call, Harrison described podcasting as “so simple, elegant and traditional a distribution concept, it is amazing many people in radio are still confused as to exactly what it means now that it has become reincarnated in a digital age configuration and is being called podcasting.”  According to Harrison, “Podcasting has always been around.  On a fundamental level, a ‘podcast’ is simply a convenient unit of packaging in the distribution of a cohesive piece of pre-produced media content.  From the perspective of basic media theory, music records were ‘podcasts’ before the advent of the internet.  In 1978 and ‘79, when the infamous Ayatollah Khomeini — while in ‘exile’ in France — instigated a revolution that ultimately ousted the Shah from Iran, he did so, in part, by sending his manifesto and doctrines to his constituents via recordings on audiocassettes which were duplicated and/or ‘bicycled’ around the country from interested person to interested person.  That was also a pre-internet form of podcasting.”  Harrison says that modern digital podcasting should be a fundamental service of every radio station, network, syndicator and individual radio show every bit as important as their on-air service and online streaming.  He says, “Basically the word ‘pod’ – although stemming from an Apple device – should mean programming on demand. What we are really talking about is the vital and growing role ON DEMANDpattiznorm programming will play in the presentation of radio-oriented content.  We might soon reach a point when the only real-time, appointment broadcasting in both radio and television will be ‘live events’ most typified by sports presentations, breaking news, and talk shows dependent upon live listener/guest interaction.”  Harrison continues, “We will be getting into deeper and deeper discussions about the optimum programming of podcasts (or on demand content) as we figure out better and more practical ways to slice and dice the episodes into pragmatically digestible portions.”  When asked if he could cite an example of a broadcaster, station or company effectively executing podcasting at this point on the timeline, he immediately responded, “I’d put my money on Norm Pattiz and what he is doing with Podcast One.  This prestigious platform he is developing with attractive on demand entities performed by significant names with built in followings is an example of elegant, obvious genius at work.  This is an example to emulate.  Podcast One is going places and fast!”  He concludes, “But there is room on this train for everyone who has decent content and a handle on digital age promotion.  Thankfully, lots of bright folks in radio are well on their way to fully capitalizing on this marvelous technological gift.”

ludlumandyLudlum Leaves KNX. After nearly six years as director of news programming at Los Angeles’ KNX, Andy Ludlum exits the CBS RADIO all-news outlet.  He spent more than 16 years at onetime (similarly-formatted) KNX sibling KFWB in a variety of capacities including program director; news director (2003 – 2006); and executive producer (1998 – 2003).  KNX news director Julie Chin is the station’s interim PD until CBS RADIO Los Angeles market manager Dan Kearney hires a successor to Ludlum.  After a -.6 to 2.4 (May – June, 6+), KNX advanced to 2.5 in July and to 2.7 (#14) in August. It registered a 3.1 in January (#9) and March (#10).

podcastone logoThree New Multi-Media Talent Debut PodcastOne Shows.  Speaking of Norm Pattiz’s PodcastOne, the company announces three new podcast series preparing to debut.  TV and radio legend Larry King and his wife Shawn King will premiere their podcast on October 10.  “Pawn Stars” cast member Rick Harrison debuts his “Pawncast” next month, and Ultimate Fight Club star Chael Sonnen begins a series in October as well.  The Kings will interview guests and Shawn will lend a female perspective to the show.  Larry King comments, “I’ve never worked with a partner before.  It’s going to be fun doing this with the wife!”  Harrison will talk about history, pop culture and more, plus speak with Las Vegas mainstays and celebrities on his show.  And, saying the company is building upon its colossal success with former WWE stars Steve Austin, Chris Jericho, Jim Ross, Roddy Piper, Bill Goldberg and Jesse Ventura, the PodcastOne is targeting the lucrative MMA audience with Sonnen’s new weekly show featuring mixed martial arts talk and special guests.

scba logoSCBA White Paper Contrasts AM/FM Radio Satisfaction with That of Pandora.  In an effort to combat the perception that pureplays like Pandora are running away with consumer satisfaction – and more important, being an effective advertising medium – the Southern California Broadcasters Association is issuing its latest white paper titled, “Consumer Response and Listening Satisfaction of Broadcast Radio vs. Pandora Internet Music Service.”  Using data from Bridge Ratings LLC and Scarborough, the study included a survey of 4,339 Pandora Prime users and 4,400 heavy users of broadcast radio.  The SCBA states while marketers are always looking for something new and different, “questions of how the audience is measured and/or its effectiveness over time may not have been looked at in the rush of the ‘new media blitz’ on advertisers.  Moreover, how is the consumer using broadcast radio vs. the Pandora internet music service over time and what are the trend lines advertisers should concern themselves with to protect their media investment and ensure the media plans are performing as they should?”  Some of the conclusions reached by the SCBA include: customer dissatisfaction with Pandora over time as evidenced by a 40% drop in reported satisfaction over the course of three years; the collapse of session use on Pandora; and diminished awareness – or recall – of ads heard on Pandora versus broadcast radio.  See the white paper here.

wtoplogoWTOP, Washington Holds Live Online Chat Regarding Missing UV Student.  With the disappearance of University of Virginia student Hannah Graham a top story in the region, Hubbard Radio’s WTOP, Washington held a live chat about the case with reporters Neil Augenstein and Mike Murillo from a press conference in Charlottesville.  Augenstein Tweeted statements from authorities and the questions from the media and then took questions from visitors to WTOP.com.  It was during the chat that Augenstein reported the breaking development that 32-year-old Jesse Matthew has been charged with abduction with intent to defile in connection with the missing Graham.

woodwardeliseWoodward Exits KJR-AM, Seattle.  Sports talk outlet KJR-AM cuts midday personality Elise Woodward from the payroll.  She was co-host of the 10@10 show with Jerry Brewer on the iHeartMedia-owned station.  The Seattle Times reports the former UW basketball star was surprised by the move after being at KJR since 2002.  She worked in afternoon drive with Mike Gastineau for four years until Gastineau retired from the station in 2012.  Woodward maintains her roles as both a sideline reporter for UW football on crosstown KOMO and color analyst for UW women’s basketball home games that air on KKNW.

espnPDspanelESPN Holds Affiliate Programming Conference.  At the recent affiliate programming conference held at ESPN’s Bristol, Connecticut campus, radio PDs and brand managers at affiliate stations took part in panels and discussions on such topics as the state of sports radio, best programming practices, how to produce great talk shows and more.  Pictured here taking part in the “Producing Great Talk Shows” panel are (from left to right): ESPN’s Colin Cowherd, KGMZ, San Francisco PD Jason Barrett, ESPN Radio talent producer Josh Drew, and “The Herd” producer Vince Kates-Paulus.

U.S. Strikes in Syria/ISIS Fighting Coalition, Domestic Violence and the NFL, Climate Summit 2014, Hillary Clinton 2016 Prospects, Mid-Term Elections, White House Security Breach, and Ebola Virus Pandemic Threat Among Top News/Talk Stories Yesterday (9/23).  The strikes against ISIS in Syria by the U.S. military and the building of a coalition; the NFL’s domestic violence cases; President Obama’s address at the UN Climate Summit 2014; the prospects for Hillary Clinton in the 2016 presidential race; the looming mid-term elections and potential majority changes in Congress; the recent Secret Service White House security breach; and the threat of an Ebola virus pandemic were some of the most-talked-about stories on news/talk radio, according to ongoing research from TALKERS.

Setting Up WordPress and PodPress for a Podcast

| August 11, 2014

By Michael W. Dean
The Freedom Feens
Genesis Communications Network
Talk Show Host


deanmichaelwwriterCASPER, Wy. — Podcasting is sometimes considered “the ugly stepchild of radio,” because unlike radio, podcasting is open to the unwashed masses.  Anyone with an Internet connection can reach the world, for no money and with no licensing.

Podcasting was ignored and vilified by radio industry people for years (it still is by some).  But these days, almost all talk radio shows also release a podcast archive of their show, either a pay version or for free.

In addition to releasing podcast archives of terrestrial radio shows, some talk hosts become podcasters after voluntarily leaving radio or after being fired.  And some people (like myself) start their shows as a podcast before getting syndicated on radio.

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Radio Makes it Real…if, We’re Keepin’ it Real

| January 14, 2013

By Holland Cooke
Radio Consultant

WASHINGTON, DC — If you’re a broadcaster, you probably found this story remarkable. If you’re a podcaster, you probably found it relatable:

“By most measures, he was nondescript: a youngish white man in jeans, a long-sleeved T-shirt and a Washington Nationals baseball cap. From a small case, he removed a violin. Placing the open case at his feet, he shrewdly threw in a few dollars and pocket change as seed money, swiveled it to face pedestrian traffic, and began to play.”

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Lionel for TalkersTV

| November 30, 2011

Life on the Frontier

| April 1, 2011

Internet talk media has become the terrestrial radio farm system

By Michael Harrison

NEW YORK –– On page 23 of this issue of TALKERS magazine we are pleased to launch the third annual installment of a relatively new feature titled, “The Frontier Fifty: A Selection of Outstanding Talk Media Webcasters.”

It is an alphabetical list of 50 talk “acts” consisting of a wide variety of hosts, teams and shows representing a cross section of the important pioneering work taking place in the burgeoning world of internet talk media. The continuing publication of such an “editorial staff’s choice” in this magazine marks another evolutionary milestone as, together, we experience the fascinating transition between the AM/FM/VHF/UHF (“terrestrial”) domination of pop culture during the second half of the 20th century and the emerging internet media’s (“stickless”) reign over the first half of the 21st –– already more than a decade underway. We thank our friends at Broadcasters General Store for their continued sponsorship of this ambitious and optimistic feature. Their faith in it is a sign that there is, in fact, a “new industry” of enormous potential proportions emerging before us all.

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