By Fred Lundgren
KCAA, Loma Linda
Founder and CEO
Earth to podcasters… HELLO… You are not on the radio so stop referring to your internet stream as a “radio station.” Calling yourselves “radio broadcasters” is a misnomer of the nth degree.
LAS VEGAS — Historically, broadcasters and podcasters have been dismissive of each other. If you make your living talking on transmitters you might regard webcasters as a shadow medium, minor league hobbyists talking topics of insufficient appeal to warrant AM/FM distribution.
Conversely, some internet self-publishers regard AM radio’s snap-crackle-pop and any transmitter’s geographical and audio-only limitations – and radio’s homogenized programming – as old school (though they sure do envy broadcasters’ advertising sales).
That thing-in-your-pocket-we-used-to-call-a-phone is the hardware; and the burgeoning, enthused community that populates this particular convention is the software. As continuously as that hardware evolves, so does the software, and this event. A dozen years ago, in hard-copy TALKERS magazine, I reported from “The Podcast and Portable Media Expo,” then the “Blogworld” it morphed into before re-branding as “New Media Expo” (“NMX”).