Malzberg
Dave Ramsey
Tag: "platforms"
Crystal Ball for Brand Managers
By Chris Miller
Chris Miller Digital
SHAKER HEIGHTS — Saga Communications made the news this past Wednesday when they anointed their program directors as “brand managers.” Saga’s executive vice president, Steve Goldstein, issued a memo that you read in RadioInfo. It read, in part, “We’ve been thinking about how successful programmers are morphing their skills to become proficient at not just managing the on-air product, but the overall brand. And conversely, it has exposed the vulnerability of program directors who are not learning and growing as we become more digital.”
